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Domo vs MashZone NextGen Business Analytics comparison

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Comparison Buyer's Guide

Executive SummaryUpdated on Jan 1, 2025

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Domo
Ranking in Data Visualization
8th
Average Rating
7.8
Reviews Sentiment
6.5
Number of Reviews
48
Ranking in other categories
Data Integration (20th), BI (Business Intelligence) Tools (6th), Business Performance Management (8th), Reporting (4th)
MashZone NextGen Business A...
Ranking in Data Visualization
33rd
Average Rating
7.6
Reviews Sentiment
6.3
Number of Reviews
2
Ranking in other categories
No ranking in other categories
 

Mindshare comparison

As of November 2026, in the Data Visualization category, the mindshare of Domo is 3.5%, down from 8.0% compared to the previous year. The mindshare of MashZone NextGen Business Analytics is 0.8%, up from 0.4% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Data Visualization Mindshare Distribution
ProductMindshare (%)
Domo3.5%
MashZone NextGen Business Analytics0.8%
Other95.7%
Data Visualization
 

Featured Reviews

RD
Assistant Manager at a tech services company with 10,001+ employees
Have improved workflow efficiency through custom reports but encountered formatting limitations
The downsides of Domo are that we don't have a feature in the same column. When data comes in a time format, text format, and number format, we cannot segregate and create conditional formatting in that column. If in the future they develop this feature, it will benefit more users. Domo requires maintenance on my end, such as updates. I am maintaining some dashboards on a weekly basis and monthly basis daily reports. Because we need to upload in SFTP, we cannot schedule or auto-schedule due to rate purposes. We manually handle the data sets. If there were an option to reduce the cost, it would be easier to access.
Suresh Nagendran - PeerSpot reviewer
Solution Architect at HCL Technologies
Real-time data with a user-friendly interface
The most valuable features are real-time data, introspective data, and input data. The interface is also very easy to use MashZone could be faster and provide more support for IoT platforms. I've been using MashZone NextGen Business Analytics for three years. This solution is stable. I believe…

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"It produces the best output."
"The solution is highly stable."
"The web interface is easy to use and intuitive."
"Domo is a great help to our organization because, prior to Domo, we were using an Excel base, but as we shifted to Domo, most of our reports were automated and displayed real-time for our end users, saving a lot of time and cost and allowing us to focus on our core functions."
"All our client SLAs and daily and weekly dashboards are tracked on Domo."
"With ETL transformations in SQL lists, you often write a lot of queries. You have to build a bunch of code for the data. With Domo, one of the pieces we have is Magic ETL. In Magic ETL, you don't need to write code. You don't need to be a specialist in SQL or any database query language."
"It has helped with productivity and efficiency, saving me an estimated 10 to 15 hours a week and enabling our team to share real-time, accurate data across the country so business decisions are made more efficiently and accurately."
"The ability to create custom connectors was useful because you never know, with customers, what platform they want to utilize or what data they have. It gave us a lot of flexibility in being able to bring data in from different places."
"The most valuable features are real-time data, introspective data, and input data, and the interface is also very easy to use."
"Mashzone is the best product on the market for process analysis."
"This solution is made to be easy-to-use. If you can use Excel, you can use MashZone."
"The technical support from Germany is very good."
 

Cons

"In terms of the analytics, there is quite a limited set of options when using Domo. Whereas with Tableau we can perform heavy statistical computations, Domo doesn't have that capability. Domo is quite limited on that side."
"The UI has issues with some browsers and small glitches that hinder performance or functionality."
"It's quite slow. We are using about 2,000,000 rows of data. Creating certain reports takes almost a couple of minutes, which should not be the case."
"The utilization part: We cannot play much with the UX/UI. While they have APIs, they kept on failing if the data volume was too large."
"One of the biggest problems is that end users require a license to run their own reports and dashboards, which are fairly expensive."
"If your ETL runs more than 24 hours, it always fails because we are logging a lot of historical data, and there is a restriction on the amount of data (in rows) that you can run. The technical support has not found a solution for this yet."
"The forecasting feature, the regression features, and the Python libraries could all be improved. They're all in beta."
"It is expensive."
"MashZone is not very good to use with big data, statistical analysis, or financial analysis. This is not what it is built to do."
"MashZone could be faster and provide more support for IoT platforms."
"If I try to analyze big data in MashZone, it is just impossible."
 

Pricing and Cost Advice

"We are making money from Domo, and all our clients are happy with the information that they receive from it."
"Because it's software as a service, it's more expensive on the face of it. But there are a lot of variables. I don't have to pay for servers or for infrastructure. I don't have to pay labor for my IT organization to set up or maintain the environment. I don't have to pay for them to upgrade the software, and test it, etc., because when it rolls out, it is transparent and seamless for us. But, because of that, it costs more, I imagine, than Sisense, or Yellowfin, or Power BI. A lot of those make it sound like they're inexpensive, but when you add in all the hidden costs and all of the overhead, it's probably comparable."
"I'm not sure about pricing, but I believe Domo is quite costly. Prior to joining this organization, I had a Domo license with my former employer and I think that license was around $500 to $600 annually. That was for a single license. I think it varies, depending on the organization that is acquiring Domo."
"No matter if you're a developer or an end-user, the licensing cost is around $12 per user per month."
"It is on the pricier end."
"I think it is reasonable."
"It started out at about $600 a seat. However, then as we started to grow, it scaled that down to about $330 or 3$50 a seat, if I'm not mistaken."
"I believe that the investment in Domo was worthwhile because it allowed for the organization to jump in quickly, with little training. There are different plans available based on the requirements."
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Top Industries

By visitors reading reviews
Manufacturing Company
10%
Financial Services Firm
8%
Comms Service Provider
8%
Outsourcing Company
7%
No data available
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business17
Midsize Enterprise13
Large Enterprise20
No data available
 

Questions from the Community

What is your experience regarding pricing and costs for Domo?
My experience with pricing, setup cost, and licensing is that there was very little.
What needs improvement with Domo?
I'm not sure how Domo can be improved overall, as it's a really good experience.
What is your primary use case for Domo?
My main use case for Domo involves building different tables and different cards so I can look at different data points. A quick specific example of a table I have built or a data point I often loo...
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Also Known As

corda
MashZone NextGen
 

Overview

 

Sample Customers

Capco, SABMiller, Stance, eBay, Sage North America, Goodwill Industries of Central Indiana, Telus, The Cliffs, OGIO International Inc., and many more!
Information Not Available
Find out what your peers are saying about Domo vs. MashZone NextGen Business Analytics and other solutions. Updated: September 2026.
920,769 professionals have used our research since 2012.