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Domo vs XLCubed comparison

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Comparison Buyer's Guide

Executive SummaryUpdated on Mar 4, 2025

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Domo
Ranking in Reporting
4th
Average Rating
7.8
Reviews Sentiment
6.5
Number of Reviews
48
Ranking in other categories
Data Integration (19th), BI (Business Intelligence) Tools (6th), Business Performance Management (7th), Data Visualization (7th)
XLCubed
Ranking in Reporting
30th
Average Rating
7.6
Reviews Sentiment
6.3
Number of Reviews
2
Ranking in other categories
No ranking in other categories
 

Mindshare comparison

As of August 2026, in the Reporting category, the mindshare of Domo is 5.7%, down from 10.5% compared to the previous year. The mindshare of XLCubed is 1.1%, up from 0.4% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Reporting Mindshare Distribution
ProductMindshare (%)
Domo5.7%
XLCubed1.1%
Other93.2%
Reporting
 

Featured Reviews

RD
Assistant Manager at a tech services company with 10,001+ employees
Have improved workflow efficiency through custom reports but encountered formatting limitations
The downsides of Domo are that we don't have a feature in the same column. When data comes in a time format, text format, and number format, we cannot segregate and create conditional formatting in that column. If in the future they develop this feature, it will benefit more users. Domo requires maintenance on my end, such as updates. I am maintaining some dashboards on a weekly basis and monthly basis daily reports. Because we need to upload in SFTP, we cannot schedule or auto-schedule due to rate purposes. We manually handle the data sets. If there were an option to reduce the cost, it would be easier to access.
it_user1391316 - PeerSpot reviewer
Head of Finance Systems at NHS
Cost effective with great capability, performance, flexibility and visuals
In general, we're happy with the solution but we're always looking to see what else is out there. The thing we've struggled with is our partnership with Tagetik UK, the consultants, and the issue we had gaining access to consultants to develop the solution on our behalf. Thankfully we connected directly with XLCubed and now have a pretty close and good relationship with them so the earlier problem we had of actually getting resources to help us develop has now been solved. One of the things that we've been asking for and would like as an additional feature is a sort of benchmarking functionality. The ability to be able to benchmark, directly against the company digital corporate numbers. That said, there seems to be improved functionality within the latest release that could help us develop that further.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"Domo is a comprehensive tool in ETL, visualization, and the media features that we use for the direct connection to all the digital marketing platforms."
"In general, of all the reporting tools I've used in the past, I have never been able to rapidly report and build dashboards faster than I have with this tool."
"We are making money from Domo, and all our clients are happy with the information that they receive from it."
"It's pretty stable, and with the APIs, I haven't encountered major issues with Domo."
"My favorite feature in Domo is Beast Mode, and we have Insights; when asking insights on the right side of the dashboard, we create insights, and if I ask questions in segments, they provide more information regarding the dashboard and data set."
"I mostly see it as an ETL which has many system connectors. It does a good job of ETL."
"Unlike some other visualization tools, users can log in and directly view the data without needing to play around or do more steps, like with Tableau or Power BI, making Domo quite helpful."
"Domo is not a difficult tool to learn. All you need to know is the SQL for the ETL part. You don't need to write much code. That's the great part. It uses legacy languages, like SQL, which is very common among developers who then don't have to go and learn Domo's own syntax. Therefore, you don't have to learn another hard language to use Domo."
"I am looking forward to testing their full graphics that are available, as they looked very interesting in the demo."
"The solution has great capability, performance, flexibility, visuals, everything, and we also have a very good relationship with the consultants and the solution is also very cost effective."
 

Cons

"One of the improvements that could be made is related to improved storage options."
"I would like to see more flexibility in their pricing structure. The trend is moving from database pricing to a user-license pricing model. That would be a benefit if they wanted to reevaluate their pricing structure."
"I would like to publish a dashboard for the employees so that they can also see the performance of our organization. But that is not a feature in Domo, although it's something that Zoho provided."
"The major downside for Domo is the pricing structure, which is a big turnoff for everyone."
"The UI has issues with some browsers and small glitches that hinder performance or functionality."
"I would like to see more flexibility in their pricing structure."
"Domo has moved to a consumption pricing model, which can be both advantageous and challenging."
"Domo's pricing is high compared to other BI tools, and it is costly."
"It's quite a stable solution although we sometimes encounter issues internally within our IT department with regard to the structure."
"There should be a better or an easier way to establish that connection to external sources."
"Would like the ability to be able to benchmark."
"At this time, I cannot recommend this solution to others because I cannot connect."
 

Pricing and Cost Advice

"Because it's software as a service, it's more expensive on the face of it. But there are a lot of variables. I don't have to pay for servers or for infrastructure. I don't have to pay labor for my IT organization to set up or maintain the environment. I don't have to pay for them to upgrade the software, and test it, etc., because when it rolls out, it is transparent and seamless for us. But, because of that, it costs more, I imagine, than Sisense, or Yellowfin, or Power BI. A lot of those make it sound like they're inexpensive, but when you add in all the hidden costs and all of the overhead, it's probably comparable."
"The solution is expensive compared to one of its competitors."
"I think it is reasonable."
"It is on the pricier end."
"No matter if you're a developer or an end-user, the licensing cost is around $12 per user per month."
"They've built an "app economy." Some of them are really expensive, so they're not for startups and smaller companies. They're more like enterprise tools. We couldn't afford some of them, because they were so crazy expensive. But if I was working for a bank, insurance company, or some bigger corporation then, for sure, you could justify those prices... It was silly expensive back then and it probably still is, or even more expensive."
"Domo has more than one licensing model. You can choose between the yearly subscription and the per-user licensing model. The tool is flexible in terms of licensing. As for the cost, Domo is an end-to-end BI tool so its pricing is a little higher than other players in the market, for example, non end-to-end BI tools such as OBIEE and Tableau specific only for business intelligence and presenting data to the end users, unlike Domo which handles everything. You want to get Domo as an integration tool, an ETL tool, etc. As the tool is end-to-end, its cost is always going to be a little higher than other BI tools, but it's worth paying because you won't have to spend extra for other activities. After all, Domo can do those activities."
"The price that they offered was around $200 per user license. It was pretty cheap at that time compared to other companies. I think they have revamped their pricing structure since then."
"I am still using the two-week trial, but at first sight, the price is reasonable."
"14,000 Pounds per year for licensing."
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Top Industries

By visitors reading reviews
Manufacturing Company
10%
Financial Services Firm
8%
University
8%
Outsourcing Company
7%
No data available
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business17
Midsize Enterprise13
Large Enterprise20
No data available
 

Questions from the Community

What is your experience regarding pricing and costs for Domo?
My experience with pricing, setup cost, and licensing is that there was very little.
What needs improvement with Domo?
I'm not sure how Domo can be improved overall, as it's a really good experience.
What is your primary use case for Domo?
My main use case for Domo involves building different tables and different cards so I can look at different data points. A quick specific example of a table I have built or a data point I often loo...
Ask a question
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Comparisons

 

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Overview

 

Sample Customers

Capco, SABMiller, Stance, eBay, Sage North America, Goodwill Industries of Central Indiana, Telus, The Cliffs, OGIO International Inc., and many more!
Marshalls Ltd, BP Exploration and Production, Thorntons, Ted Baker, Bristol-Myers, Rank Group, ING Bank Genve, Cargill Value Investment, Chloride Power, Auchan, Erste, UEFA, Novartis, Porsche Informatik, Raiffeisen Bank International
Find out what your peers are saying about Domo vs. XLCubed and other solutions. Updated: August 2026.
911,493 professionals have used our research since 2012.