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Dynamics 365 Sales vs HubSpot Sales Hub comparison

 

Comparison Buyer's Guide

Executive SummaryUpdated on Dec 19, 2024

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

ROI

Sentiment score
8.2
Dynamics 365 Sales improved productivity, achieved ROI in 18 months, and enhanced reporting and forecasting capabilities with proper usage.
Sentiment score
5.9
HubSpot Sales Hub boosts efficiency in lead tracking, communication, and sales management, significantly enhancing business value and strategy.
Our company reached the return on investment in just one and a half years after implementation, with improvements in productivity, efficiency, and overall outcomes.
VP Sales at Zelite Solution
Every solution claims to save time, money, and provide productivity savings.
Senior Manager at a tech vendor with 10,001+ employees
Without it, we wouldn't be able to manage everything properly or strategically plan our sales strategy.
Head of Digital Engineering, Management Consultant at Stax Inc.
 

Customer Service

Sentiment score
7.3
Dynamics 365 Sales support is praised for response speed but faces criticism for ticket creation and timely assistance issues.
Sentiment score
6.7
HubSpot Sales Hub provides prompt customer service, praised for responsiveness, but faces occasional language and time zone challenges.
They prioritize serious issues and try to resolve them as quickly as possible.
VP Sales at Zelite Solution
The overall technical support of Microsoft deserves a rating of 10 out of 10.
Sr. Manager, Tmt Business Consulting (Focused On B2 B Tech Product Cos.) at a security firm with 11-50 employees
They consistently respond and provide solutions, though some limitations are inherent to the tool itself.
Head of Digital Engineering, Management Consultant at Stax Inc.
It is more difficult with the language in Portuguese, which complicates understanding other functions.
Account Executive at a tech services company with 51-200 employees
The community of HubSpot Sales Hub and information available in Google is sufficient enough to basically self-help myself.
Process Improvement Consultant at a consultancy with 51-200 employees
 

Scalability Issues

Sentiment score
7.5
Dynamics 365 Sales scales efficiently for various user bases, though large data movements face API-related throughput challenges.
Sentiment score
7.2
HubSpot Sales Hub offers scalable usage for moderate-sized teams, though larger growth may require additional modules and costs.
Dynamics 365 Sales is highly scalable, with a rating of ten out of ten.
VP Sales at Zelite Solution
Because of the API limits, the throughput is not good.
Senior Achitect at a tech services company with 1,001-5,000 employees
We have a global deployment across our organization in approximately 180 countries through Microsoft Azure cloud.
Sr. Manager, Tmt Business Consulting (Focused On B2 B Tech Product Cos.) at a security firm with 11-50 employees
Regarding scalability, I think it's really well-designed; not to some enormous size, but it allowed us to start easily and then expand really.
Process Improvement Consultant at a consultancy with 51-200 employees
 

Stability Issues

Sentiment score
8.6
Dynamics 365 Sales is praised for stability and reliability, with users noting minimal issues and efficient critical information access.
Sentiment score
8.3
HubSpot Sales Hub is highly rated for stability, consistently reliable with minimal issues and infrequent API glitches.
I usually do not face any bugs and would give it a high rating.
Digital Transformation Advisor at a consultancy with 11-50 employees
Its stability rate is 99.9998%, which is crucial as any instability could disrupt access to vital information.
VP Sales at Zelite Solution
It is definitely stable and scalable.
Senior Manager at a tech vendor with 10,001+ employees
For instance, out of 10,000 API requests, approximately 10 might get missed with absolutely no record of them.
Head of Digital Engineering, Management Consultant at Stax Inc.
I don't recall experiencing any outages or downtime with HubSpot Sales Hub.
Process Improvement Consultant at a consultancy with 51-200 employees
 

Room For Improvement

Dynamics 365 Sales struggles with usability and integration, needing enhancements in AI, tutorials, and streamlined features for better performance.
HubSpot Sales Hub requires enhancements in lead capture, automation, pricing, UI modernization, and better training and documentation.
If Microsoft could provide direct integration, it would better support customers, especially in the Indian market.
VP Sales at Zelite Solution
They advise about using Power Automate, but it is not suitable for large scale operations.
Senior Achitect at a tech services company with 1,001-5,000 employees
The biggest challenge that people had was the simplicity that something like Salesforce offers, which Dynamics 365 Sales didn't really have.
Senior Manager at a tech vendor with 10,001+ employees
The overall cost is relatively high compared to some alternatives available in the market.
Head of Digital Engineering, Management Consultant at Stax Inc.
The problem with the email tracking feature is that it recognizes auto-screening in email tools, which means HubSpot Sales Hub thinks an email opened by an end-user is actually an email that is screened, giving me false expectations.
Process Improvement Consultant at a consultancy with 51-200 employees
HubSpot seems to be in the lead right now in terms of consolidating a lot of those point solutions into one core platform, which Sales Hub is a part of, and the CRM and marketing pro are also core to driving our business and go-to-market engine.
VP of sales at a tech vendor with 11-50 employees
 

Setup Cost

Dynamics 365 Sales offers robust features, generally priced at $150 monthly, with discounts, preferred by SMEs despite regional cost challenges.
HubSpot Sales Hub offers competitive pricing with flexible options, appealing to enterprises, despite potential complexity and varying costs.
The list price is $150 per user per month, though my company pays $105 per user per month for 20 users.
VP Sales at Zelite Solution
It is affordable, and what I've seen is a lot of SME customers, small and medium enterprises, tend to go with Dynamics 365 Sales over anything else, which indicates that it's more affordable than some other solutions in the market.
Senior Manager at a tech vendor with 10,001+ employees
The sales component is somewhat expensive, making the overall cost higher compared to some other available options.
Head of Digital Engineering, Management Consultant at Stax Inc.
We managed to get a really great discount for the first year because we had recently raised a round of Series A funding, qualifying us as an early-stage startup that received a pretty significant discount in year one.
VP of sales at a tech vendor with 11-50 employees
 

Valuable Features

Dynamics 365 Sales offers robust lead management, Microsoft integration, automation, AI insights, customization, and enhances productivity with third-party flexibility.
HubSpot Sales Hub streamlines sales with features like pipeline management, CRM integration, and marketing automation for efficient, strategic planning.
This CRM system is more scalable than Salesforce, and its stability rate is 99.9998%.
VP Sales at Zelite Solution
In SAP, filling 20 fields required visiting 10 different pages sequentially, whereas now everything can be done on a single page.
Sr. Manager, Tmt Business Consulting (Focused On B2 B Tech Product Cos.) at a security firm with 11-50 employees
It is well-connected, with integration capabilities that work well with other systems.
Digital Transformation Advisor at a consultancy with 11-50 employees
The most important feature for us is the ability to plan workflows and integrate other systems manually, even without native connectivity.
Head of Digital Engineering, Management Consultant at Stax Inc.
The ability to see and track who is engaging with your content, your emails, prioritizing who to follow up with based on a lot of data that is ingested via intent signals and automation is significant.
VP of sales at a tech vendor with 11-50 employees
The divisions for sales and the graphics are very customizable in HubSpot Sales Hub.
Account Executive at a tech services company with 51-200 employees
 

Categories and Ranking

Dynamics 365 Sales
Ranking in CRM
13th
Average Rating
8.6
Reviews Sentiment
7.1
Number of Reviews
14
Ranking in other categories
No ranking in other categories
HubSpot Sales Hub
Ranking in CRM
8th
Average Rating
8.0
Reviews Sentiment
6.8
Number of Reviews
23
Ranking in other categories
AI Sales & Marketing (6th)
 

Mindshare comparison

As of June 2026, in the CRM category, the mindshare of Dynamics 365 Sales is 0.5%, up from 0.4% compared to the previous year. The mindshare of HubSpot Sales Hub is 0.9%, down from 1.1% compared to the previous year. It is calculated based on PeerSpot user engagement data.
CRM Mindshare Distribution
ProductMindshare (%)
HubSpot Sales Hub0.9%
Dynamics 365 Sales0.5%
Other98.6%
CRM
 

Featured Reviews

reviewer2245296 - PeerSpot reviewer
Sr. Manager, Tmt Business Consulting (Focused On B2 B Tech Product Cos.) at a security firm with 11-50 employees
Efficient and intuitive experience facilitates global sales collaboration and optimizes user engagement
Beyond what Dynamics 365 Sales currently provides, any improvement would require a combination of processes, changes, and user behavior modifications on our side coupled with the product. The product has launched numerous features, including AI capabilities, though I haven't found use for many of them. Reducing feature bloat would be beneficial, especially considering different organizational needs. In a federated B2B company, CRM usage is limited to fundamental fields. Performance improvements, such as reducing field loading time from three seconds to one second, don't significantly impact average users. In our B2B organization, which consists of numerous companies each generating several million dollars in revenue, teams only need 5-10 strong features. Additional features are primarily useful for central sales revenue operations teams handling reports and analysis. For average users in a B2B services organization, the current feature set is sufficient. Over the last few months, we have received many AI features and co-pilot integration into Teams. However, additional CRM features are not necessary for our usage.
Mano Senaratne - PeerSpot reviewer
Head of Digital Engineering, Management Consultant at Stax Inc.
Seamless integration boosts workflow through custom connectivity
The main advantage is its ease of use, and it comes with multiple connectors that can be used to integrate several other systems. The most important feature for us is the ability to plan workflows and integrate other systems manually, even without native connectivity. This is significant because we have connected our internal systems to HubSpot Sales Hub using the API. Another valuable feature is the email tracking module. Once a person is tracked, it adds all the metadata into the platform for later audit or progress tracing of the email. The custom reporting functionality is very helpful. We have been using custom reporting with HubSpot Sales Hub to get periodic reports and see the progress of certain projects. It helps us plan our sales strategy by tracking variables based on project size or site projects. We can link these projects to data and components, which helps us strategically plan based on the reports. The associated lists feature is new, though it has certain limitations when exporting data. HubSpot Sales Hub provides 95% flexibility in terms of allowing us to export, transform data, and bring it back. However, there are some limitations with the associated list feature and the API in terms of flexibility.
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Top Industries

By visitors reading reviews
Construction Company
19%
Comms Service Provider
10%
Financial Services Firm
10%
Marketing Services Firm
9%
Financial Services Firm
13%
Construction Company
12%
University
12%
Comms Service Provider
10%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business9
Midsize Enterprise2
Large Enterprise4
By reviewers
Company SizeCount
Small Business16
Midsize Enterprise4
Large Enterprise3
 

Questions from the Community

What needs improvement with Dynamics 365 Sales?
Beyond what Dynamics 365 Sales currently provides, any improvement would require a combination of processes, changes, and user behavior modifications on our side coupled with the product. The produ...
What is your primary use case for Dynamics 365 Sales?
Our organization uses Dynamics 365 Sales for global sales collaboration. Previously, CRM was being treated as Outlook, with everyone in the organization receiving it by default regardless of necess...
What advice do you have for others considering Dynamics 365 Sales?
As a user, five essential features are sufficient rather than having 50 different options. In our business model, where individual businesses handle 10-20 high-value accounts, simplicity is key. Th...
What is your experience regarding pricing and costs for HubSpot Sales Hub?
My experience with pricing, setup cost, and licensing was a bit confusing, to be honest; I think HubSpot has gone through a lot of recent change around the packaging and the way that it is sold in ...
What needs improvement with HubSpot Sales Hub?
I look forward to seeing a lot of the innovation in the space regarding Agentic AI and the ability to have AI agents working on your behalf via HubSpot to do some prospecting for and to fill the to...
What is your primary use case for HubSpot Sales Hub?
My main use case for HubSpot Sales Hub is that it syncs very well with the way that we track our business via the HubSpot CRM, and it provides me workflows and solutions to manage my day-to-day act...
 

Overview

 

Sample Customers

Information Not Available
digimind, easyrecrue, software2, subaru, suzuki, Huif
Find out what your peers are saying about Dynamics 365 Sales vs. HubSpot Sales Hub and other solutions. Updated: June 2026.
899,645 professionals have used our research since 2012.