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Elastic Observability vs WhatsUp Gold comparison

 

Comparison Buyer's Guide

Executive SummaryUpdated on Jul 24, 2024

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Elastic Observability
Ranking in Application Performance Monitoring (APM) and Observability
7th
Ranking in IT Infrastructure Monitoring
10th
Ranking in Log Management
14th
Ranking in Cloud Monitoring Software
6th
Average Rating
8.0
Reviews Sentiment
6.7
Number of Reviews
28
Ranking in other categories
Container Monitoring (4th)
WhatsUp Gold
Ranking in Application Performance Monitoring (APM) and Observability
29th
Ranking in IT Infrastructure Monitoring
30th
Ranking in Log Management
28th
Ranking in Cloud Monitoring Software
23rd
Average Rating
7.8
Reviews Sentiment
6.2
Number of Reviews
25
Ranking in other categories
Network Monitoring Software (32nd), Server Monitoring (16th), Configuration Management (17th), Network Traffic Analysis (NTA) (12th)
 

Mindshare comparison

As of October 2025, in the Application Performance Monitoring (APM) and Observability category, the mindshare of Elastic Observability is 3.9%, down from 6.5% compared to the previous year. The mindshare of WhatsUp Gold is 0.6%, up from 0.4% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Application Performance Monitoring (APM) and Observability Market Share Distribution
ProductMarket Share (%)
Elastic Observability3.9%
WhatsUp Gold0.6%
Other95.5%
Application Performance Monitoring (APM) and Observability
 

Featured Reviews

Adelina Craciun - PeerSpot reviewer
Customization enables tailored monitoring and alerting across departments
The possibility to customize it has been quite useful. Whatever the other departments want to dream up, we implement. Whatever they want to monitor, the granularity of it, the changes in the threshold, and the anomalies that they want reported all require some development. So far, every single request has been fulfilled.
Tom Condo - PeerSpot reviewer
If CPU, memory, or disk space is over-utilized, it alerts us immediately via text or email if there is an issue
When it comes to the intuitiveness of the topology mapping feature, our network architect created a vision diagram of our entire network and then created the links tied into the WhatsUp active monitoring to different spots on our topology map. It's one of the more critical functions we do here. We have the map displayed in different places in our room and help desk. We get alerted via emails but we can also see it visually. It does what it says it's going to do. We find this feature very helpful. The interactive mapping interface for scrolling, zooming, and drilling down on an element to learn about a network issue is good. When we see a network there will sometimes be a spot that has one link. You can go into a particular part of the topology map, scroll in, and see exactly which module it is. All the information is provided. This feature really helps. You can see the correlation between that link and what failed. This feature is very helpful. The interface is fairly intuitive. Some of our users used SolarWinds and Nagios, and WhatsUp is easy in comparison. Once you get set up, the look, feel, and configuration are good. Our network architect had never used it before but he was able to create the Visio and map. It was very simple. He has no problems with it.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"Good design and easy to use once implemented."
"It is scalable and supports multitenancy, which is beneficial for MSPs."
"It is very stable, and I would rate it ten out of ten based on my interaction with it."
"Elastic Observability significantly improves incident response time by providing quick access to logs and data across various sources. For instance, searching for specific keywords in logs spanning over a month from multiple data sources can be completed within seconds."
"Elastic APM has plenty of features, such as the Elastic server for Kibana and many additional plugins. It's a comprehensive tool when used as a logging platform."
"The most valued feature of Elastic is its log analytics capabilities."
"The ability to ensure that the data is searchable and maintainable is highly valuable for our purposes."
"It is a powerful tool that allows users to collect and transform logs as needed, enabling flexible visualization and analysis."
"The interface in the last few years it has been a lot greater, they are much more user-friendly. I like the interface."
"Our local support team provides excellent service."
"The documentation is very good."
"The most valuable features are network bandwidth monitoring and monitoring device health."
"It is easy to access and discover devices, as well as monitor them automatically. The topology discover is also a useful feature."
"WhatsUp Gold is very easy to deploy."
"The most valuable feature is the monitoring of resources."
"The user interface is good enough."
 

Cons

"Elastic Observability needs to improve the retrieval of logs and metrics from all the instances."
"If we had some pre-defined templates for observability that we could start using right away after deploying it – instead of having to build or to change some of the dashboards – that would be helpful."
"Elastic APM's visualization is not that great compared to other tools. It's number of metrics is very low."
"The solution would be better if it was capable of more automation, especially in a monitoring capacity or for the response to abnormalities."
"More web features could be added to the product."
"There is room for improvement regarding its APM capabilities."
"There's a steep learning curve if you've never used this solution before."
"It lacked some capabilities when handling on-prem devices, like network observability, package flow analysis, and device performance data on the infrastructure side."
"We can never achieve or get a good picture of the network topology."
"Users want SMS available via Whatsapp Gold. They don't want to go through third party SMS servers. The solution should work to make this possible."
"WhatsUp Gold should work on real-time monitoring and configuration management. If they succeed in doing this, the solution will cover all the network troubleshooting aspects and will be a benefit."
"Integrations with other devices. I want to have a product that has full integration with my active directory so I can track user activity. I want to track my complete user activity, so I'm looking for a product to implement in the near future, which will have full integration with my network and active directory users. It became very difficult to track user activity."
"The new release cadence needs to be improved. It takes a while for them to add new features and functionality. There should be a quicker turnaround with new versions."
"The technical support does not bother to respond."
"The tool should focus on increasing its market share, as it is the only area of concern where improvements are needed."
"Importing the maps and being able to customize them could be easier."
 

Pricing and Cost Advice

"One needs to pay for the licenses, and it is an annual subscription model right now."
"There are two types: cloud and SaaS. They charge based on data ingestion, ingest rate, hard retention, and warm retention. I believe it costs around $25,000 annually to ingest 30GB of data daily. That is the SaaS version. There is also a self-managed license where the customer manages their own infrastructure on-prem. In such cases, there are three license tiers that respectively cost $5,000 annually per node, $7,000 per node, and $12,500 per node."
"We will buy a premium license after POC."
"We have been using the open-source version."
"Elastic Observability's pricing could be better for small-scale users."
"The product is not that cheap."
"Pricing is one of those situations where the more you use it, the more you pay."
"The price of Elastic Observability is expensive."
"This is a well priced solution."
"There is a license needed to use WhatsUp Gold."
"There are some subscription charges that are quite heavy. I need to pay for support every year and these charges can be quite expensive. Aside from the initial cost for the tool, you need to pay additionally for support."
"The most valuable feature is the cost compared to other solutions."
"It is per device, per year. The pricing is very clear. If you have a service agreement, you get all of your major upgrades and minor upgrades. It was under $10,000 to go all-in with all of the different add-ons for it."
"The pricing can be on the expensive side when considering competing products."
"The price of WhatsUp Gold is good."
"The choice of version depends on the number of points, or devices, that you want to monitor, and this makes the product expensive."
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Top Industries

By visitors reading reviews
Financial Services Firm
17%
Computer Software Company
14%
Manufacturing Company
8%
Government
6%
Financial Services Firm
13%
Manufacturing Company
12%
Government
11%
Computer Software Company
10%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business8
Midsize Enterprise4
Large Enterprise16
By reviewers
Company SizeCount
Small Business9
Midsize Enterprise5
Large Enterprise14
 

Questions from the Community

What do you like most about Elastic Observability?
Elastic Observability significantly improves incident response time by providing quick access to logs and data across various sources. For instance, searching for specific keywords in logs spanning...
What is your experience regarding pricing and costs for Elastic Observability?
The problem is their licensing model, which is a bit confusing. Many customers struggle to understand their total cost of ownership because Elastic licensing is not dependent on easy, quantifiable ...
What needs improvement with Elastic Observability?
Out-of-the-box use cases have room for improvement in Elastic Observability. They don't invest a lot in building out-of-the-box observable use cases, and they are more focusing on giving a very fle...
What do you like most about WhatsUp Gold?
The interactive mapping interface for scrolling, zooming, and drilling down on an element to learn about a network issue is good. When we see a network there will sometimes be a spot that has one l...
What is your experience regarding pricing and costs for WhatsUp Gold?
Clients find the licensing calculator confusing, but we simplify this for them by collecting relevant information first. The licensing is based on devices, providing better cost-effectiveness than ...
What needs improvement with WhatsUp Gold?
It would be great if WhatsUp Gold could add features that simplify management with AI, as it is currently too complicated to manage.
 

Overview

 

Sample Customers

PSCU, Entel, VITAS, Mimecast, Barrett Steel, Butterfield Bank
Artoni Trasporti, Austin Independent School District, Banca Marche, Burke County North Carolina, Cambridge University School of Clinical Medicine, Clayco, Community Integrated Care, Desca, Deutsche Bergbau, Flexi-Van, Gropper, Hamleys, Hammonds Furniture, Knowledge IT, Idras S.P.A., Sibeg, Swann Engineering, Trivium Lindenhof
Find out what your peers are saying about Elastic Observability vs. WhatsUp Gold and other solutions. Updated: September 2025.
868,759 professionals have used our research since 2012.