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ETL Solutions Transformation Manager vs Zapier comparison

 

Comparison Buyer's Guide

Executive SummaryUpdated on Dec 11, 2025

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

ETL Solutions Transformatio...
Ranking in Data Integration
55th
Average Rating
9.0
Reviews Sentiment
6.8
Number of Reviews
3
Ranking in other categories
No ranking in other categories
Zapier
Ranking in Data Integration
17th
Average Rating
8.4
Reviews Sentiment
6.8
Number of Reviews
48
Ranking in other categories
Cloud Data Integration (12th), Business Orchestration and Automation Technologies (16th), AI Software Development (14th)
 

Mindshare comparison

As of January 2026, in the Data Integration category, the mindshare of ETL Solutions Transformation Manager is 0.9%, up from 0.2% compared to the previous year. The mindshare of Zapier is 0.7%, up from 0.7% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Data Integration Market Share Distribution
ProductMarket Share (%)
Zapier0.7%
ETL Solutions Transformation Manager0.9%
Other98.4%
Data Integration
 

Featured Reviews

Ravi Kuppusamy - PeerSpot reviewer
CEO and Founder at BAssure Solutions
It lets us create models so we can generate real-time predictions and insights for a our clients
Transformation Manager reporting could be better. There are better options for reporting tools these days. We use Microsoft BI sometimes, but Tableau is becoming too expensive. Microsoft BI's visualization features are maturing. I would like it if we could set the solution up to process and respond to real-time events. For example, say I want to configure an app to run based on the mileage a car has driven, and I configure the metering system, so the event occurs every 15 days. Let's say we want to automatically send an alert to EMS, police, etc. if a car gets into an accident. Transformation Manager is more of a conventional tool for reporting, extracting volume, bulk loading, etc. but there should be more provisions for dealing with real-time events, creating some insights, and dealing with perishable data. Ten minutes after the accident, the data doesn't have value. It has value before you saved the person.
RL
Product Owner | Integration
Diverse integration options support workflow automation while pricing and support need improvements
You can build similar or dependent automations in one Zap, which helps with understanding the process without switching between different records. I would appreciate quicker response times and more direct interactions. It would be great to have a direct contact person for support, but bigger companies usually have solution partners handling support. I do not have a solution partner for Zapier due to using it for small use cases.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"Back in the day, we could only get reports and analyze what happened after the fact, but today now we can generate real-time insights. Transformation Manager feeds your data science projects. We generate models and then give them to the clients, so they can come up with real-time predictions and recommendations in addition to reporting."
"It is among the best, even if not widely known."
"It is a reliable solution."
"Zapier's interface, for me, is the solution's greatest value proposition. It is designed and developed for people who don't have a clue about what they're trying to do. It has a very user-friendly interface."
"The most valuable aspect is the ability to integrate with over 20,000 applications, which is a superior feature compared to Make.com that has limited applications access."
"The ability to connect web applications to trigger actions in another app after having enriched, formatted, delayed, grouped, and filtered is really valuable for many businesses."
"Zapier is user friendly and makes it easy to integrate different tools. It has a drag and drop functionality which makes it easy to connect environments."
"We find it effortless to set up. We really don't have to do anything other than finding the application in the Zapier catalog. And as long as the application has been re-integrated into Zapier, they're able to then just provide the connection details and hook it up."
"What's most valuable in Zapier is its simplicity, seamlessness, and smooth plug-in, so you won't need to build code for every action. I'm not a developer, but I can use Zapier."
"The solution is time efficient and has saved considerable development effort."
"With the previous CRM we were using – the Google Ads landing pages we had – we were collecting leads manually. That process was not efficient and took a sales team a lot of time to insert these leads manually. Currently, the process is smooth and we use Zapier to collect the leads for us."
 

Cons

"Transformation Manager reporting could be better. There are better options for reporting tools these days. We use Microsoft BI sometimes, but Tableau is becoming too expensive. Microsoft BI's visualization features are maturing."
"There is room for improvement in the solution's visualization tool."
"They should build a functional architecture based on queuing."
"After mapping them out, and they'd worked for a while, I've had Zapier fail."
"With Zapier, improvements are required in the areas of concerns like bugs, ease of use, and documentation."
"At the moment, they allow a limited number of apps. I look forward to getting more apps for each package."
"Some apps are not available yet. For instance, a connection with Joomla! would be great. In general, all the most-used apps are available, but I bumped into Joomla! with a client."
"I would like to see them improve the Quickbase integration. Currently, it only allows triggering actions when records are added, but it would be more useful if we could also trigger actions when records are modified or deleted."
"Being able to share Zaps and organize them with teammates would allow sharing and refining scenarios and even combining steps that require different people's credentials."
"I think that this solution should have more apps connected to it."
"It can be challenging to get timely responses as they typically answer questions after a long period, sometimes taking up to a month to respond."
 

Pricing and Cost Advice

"It is an expensive solution."
"There is a free plan that is, of course, limited. However, it allows you to understand and check true scenarios for a while."
"Think your Zaps through to make sure you don't use more Zaps than you need."
"The price of Zapier is approximately $75 monthly."
"The product is reasonably priced."
"Zapier's price is good."
"It's very straightforward licensing. There's only one cost you have to pay, and if you want a relevant pricing plan, I think you have two or three different models or packages which include the number of notifications or Zaps, as they call it, that you can program."
"The least expensive plan is $24 a month, and you can go all the way to $800 a month if you're a huge company using many tasks."
"Per task, there is a monthly plan involving 15 euros...Also, in different forms, they just give you the ability to use different features. They charge 18.58 euros for the first standard plan, which includes 750 tasks. So, it is about 25 cents per task."
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Top Industries

By visitors reading reviews
Computer Software Company
16%
Retailer
12%
Outsourcing Company
10%
Performing Arts
10%
University
10%
Financial Services Firm
9%
Retailer
8%
Computer Software Company
8%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
No data available
By reviewers
Company SizeCount
Small Business30
Midsize Enterprise10
Large Enterprise7
 

Questions from the Community

Ask a question
Earn 20 points
What do you like most about Zapier?
The product's most valuable feature is automation.
What is your experience regarding pricing and costs for Zapier?
The pricing is in accordance with market standards and even lower in some cases. The license setup cost is reasonable.
What needs improvement with Zapier?
In my opinion, what could be improved in Zapier is its UI, which operates as a one-line system. Compared to Make.com and other tools that have a drag-and-drop system, this is lacking. If the scenar...
 

Also Known As

Transformation Manager
No data available
 

Overview

 

Sample Customers

Honda, BNP Paribas, RBS, JPMorgan, Volkswagen, Thorn Lighting, OpenSpirit, Rolls-Royce, Ulster Bank
BuzzFeed, Groupon, Spotify, Columbia University, FOX
Find out what your peers are saying about ETL Solutions Transformation Manager vs. Zapier and other solutions. Updated: December 2025.
881,082 professionals have used our research since 2012.