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ETL Solutions Transformation Manager vs Zapier comparison

 

Comparison Buyer's Guide

Executive SummaryUpdated on Mar 15, 2026

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

ETL Solutions Transformatio...
Ranking in Data Integration
52nd
Average Rating
9.0
Reviews Sentiment
6.8
Number of Reviews
3
Ranking in other categories
No ranking in other categories
Zapier
Ranking in Data Integration
25th
Average Rating
8.4
Reviews Sentiment
6.8
Number of Reviews
49
Ranking in other categories
Cloud Data Integration (15th), Business Orchestration and Automation Technologies (20th), AI Software Development (22nd)
 

Mindshare comparison

As of June 2026, in the Data Integration category, the mindshare of ETL Solutions Transformation Manager is 1.0%, up from 0.3% compared to the previous year. The mindshare of Zapier is 1.0%, up from 0.8% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Data Integration Mindshare Distribution
ProductMindshare (%)
Zapier1.0%
ETL Solutions Transformation Manager1.0%
Other98.0%
Data Integration
 

Featured Reviews

Vijayraj Amin - PeerSpot reviewer
Global Growth Strategist at MAIORA
User-friendly and accessible for anyone with computer knowledge and logical thinking
There is room for improvement in the solution's visualization tool. Currently, it provides basic reports and the ability to create graphs and dashboards, but I'm looking forward to more robust analytics. The plan is to enhance this feature in 2024, around Q2 or Q3, which would save us from relying on external tools like Power BI for insights.
MI
Go High Level Manager at Virtual Worker Now
Automation expertise grows and enhances global collaboration
The most valuable aspect is the ability to integrate with over 20,000 applications, which is a superior feature compared to Make.com that has limited applications access. I use multi-step automation workflows in my tasks, which increases productivity and efficiency. The features such as if-else conditions allow for different branches in automation, making the automation more productive. I utilized conditional logic, text parsing, and formatting. My experience with these advanced features has been excellent. For instance, I once pushed data from Zapier to GoHighLevel while checking the date, and based on that date, I created automation in GoHighLevel that involved various branches, effectively creating a loop. Remote access to Zapier's automated workflows and cloud integration is beneficial. I use cloud services such as Google Drive and Dropbox within Zapier. The remote capabilities are advantageous, allowing us to provide services from Pakistan for businesses based in the USA, reducing company expenses when hiring employees from the USA. The ability to work remotely globally through Zapier is a significant opportunity.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"Back in the day, we could only get reports and analyze what happened after the fact, but today now we can generate real-time insights. Transformation Manager feeds your data science projects. We generate models and then give them to the clients, so they can come up with real-time predictions and recommendations in addition to reporting."
"It is among the best, even if not widely known."
"Transformation Manager is the backbone of every data pipeline these days because the solution has been on the market for 20 to 30 years, and we use it for various industries, including financial services, manufacturing, healthcare, etc."
"It is a reliable solution."
"Zapier is a really good tool for connecting multiple different platforms and data sources. For example, with Quickbase, I can easily integrate data from other sources like AWS or task-tracking platforms such as ClickUp or Asana."
"I think it’s brilliant because the webhook feature allows you to basically send information from any application and connect to all the most common applications on the market."
"The ability to connect web applications to trigger actions in another app after having enriched, formatted, delayed, grouped, and filtered is really valuable for many businesses."
"Thanks to Zapier, I was able to integrate all the appointments into the Salesforce calendar."
"The most valuable aspect is the ability to integrate with over 20,000 applications, which is a superior feature compared to Make.com that has limited applications access."
"I like the ability to connect one system to another, whereas that wasn’t previously possible without a custom integration."
"Automatic connections between CRM and the email system is the most valuable feature."
"Zapier has automated so many of our back-end systems, saving us hours each day in reconciliation and data flow."
 

Cons

"Transformation Manager reporting could be better. There are better options for reporting tools these days. We use Microsoft BI sometimes, but Tableau is becoming too expensive. Microsoft BI's visualization features are maturing."
"They should build a functional architecture based on queuing."
"We get decent support. It's okay but not great."
"There is room for improvement in the solution's visualization tool."
"Zapier can be improved by having more complex running scenarios, such as running code and more custom modules, and maybe multi-router cases which will make the workflows even tighter and more complex."
"System-to-system is fine, but when it comes to system-to-user, where Zapier is helping to communicate to a user, that's a one-way communication. If that user has to perform some action on that notification, the action isn't handled by Zapier. So there's no way to orchestrate that and it's very cumbersome."
"Occasionally, there are instances where it seems like actions that should have triggered a Zap did not trigger it."
"Zapier could improve on some Google Sheets features. For example, having the Zaps not break down when one row has been moved, but the header has stayed the same."
"The pricing could be a little cheaper."
"With Zapier, improvements are required in the areas of concerns like bugs, ease of use, and documentation."
"The cost of the solution is high. It's a bit costly as compared to Tableau or other solutions that are available in the market."
"The solution does not work properly when we apply filters and we get errors."
 

Pricing and Cost Advice

"It is an expensive solution."
"The least expensive plan is $24 a month, and you can go all the way to $800 a month if you're a huge company using many tasks."
"The product is reasonably priced."
"It's very straightforward licensing. There's only one cost you have to pay, and if you want a relevant pricing plan, I think you have two or three different models or packages which include the number of notifications or Zaps, as they call it, that you can program."
"The price of Zapier is approximately $75 monthly."
"Think your Zaps through to make sure you don't use more Zaps than you need."
"Zapier's price is good."
"It's very affordable."
"There is a free plan that is, of course, limited. However, it allows you to understand and check true scenarios for a while."
report
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Top Industries

By visitors reading reviews
Construction Company
13%
Computer Software Company
12%
Outsourcing Company
12%
Retailer
7%
Construction Company
16%
Manufacturing Company
11%
Financial Services Firm
9%
University
8%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
No data available
By reviewers
Company SizeCount
Small Business32
Midsize Enterprise10
Large Enterprise7
 

Questions from the Community

Ask a question
Earn 20 points
What is your experience regarding pricing and costs for Zapier?
The pricing is in accordance with market standards and even lower in some cases. The license setup cost is reasonable.
What needs improvement with Zapier?
Zapier can be improved by having more complex running scenarios, such as running code and more custom modules, and maybe multi-router cases which will make the workflows even tighter and more compl...
What is your primary use case for Zapier?
My main use case for Zapier is that it acts as a no-code automation platform which helps us in automating business platforms and business process automation. It is a tool that we were using prior t...
 

Also Known As

Transformation Manager
No data available
 

Overview

 

Sample Customers

Honda, BNP Paribas, RBS, JPMorgan, Volkswagen, Thorn Lighting, OpenSpirit, Rolls-Royce, Ulster Bank
BuzzFeed, Groupon, Spotify, Columbia University, FOX
Find out what your peers are saying about ETL Solutions Transformation Manager vs. Zapier and other solutions. Updated: June 2026.
900,747 professionals have used our research since 2012.