No more typing reviews! Try our Samantha, our new voice AI agent.

Google Cloud Identity vs Microsoft Entra Workload ID comparison

 

Comparison Buyer's Guide

Executive Summary

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Google Cloud Identity
Ranking in Identity and Access Management as a Service (IDaaS) (IAMaaS)
9th
Average Rating
7.6
Reviews Sentiment
6.6
Number of Reviews
26
Ranking in other categories
Enterprise Mobility Management (EMM) (11th), Cloud Resource Access Management (5th)
Microsoft Entra Workload ID
Ranking in Identity and Access Management as a Service (IDaaS) (IAMaaS)
20th
Average Rating
8.0
Reviews Sentiment
4.6
Number of Reviews
3
Ranking in other categories
Microsoft Security Suite (30th)
 

Mindshare comparison

As of June 2026, in the Identity and Access Management as a Service (IDaaS) (IAMaaS) category, the mindshare of Google Cloud Identity is 8.0%, down from 11.5% compared to the previous year. The mindshare of Microsoft Entra Workload ID is 0.8%, up from 0.2% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Identity and Access Management as a Service (IDaaS) (IAMaaS) Mindshare Distribution
ProductMindshare (%)
Google Cloud Identity8.0%
Microsoft Entra Workload ID0.8%
Other91.2%
Identity and Access Management as a Service (IDaaS) (IAMaaS)
 

Featured Reviews

Joel Prodigalidad - PeerSpot reviewer
Central and Enduser Computing Manager at Infopro Business Solutions, Inc.
User-friendly solution simplifies modern application integration and streamlines data investigation
We do not use these capabilities of Google Cloud Identity because of the limitations for Active Directory integration. Google Cloud Identity could have impacted our organization positively, but if it weren't for the Active Directory integration requirement, we could have been using the Google Identity solution. Google Cloud Identity can be improved by having better integration with Active Directory, but since Active Directory is also a Microsoft solution, we don't think it will happen; that's the only disadvantage of Google. The Active Directory integration that Entra has is a better implementation compared to Google, which we found lacking.
reviewer2772159 - PeerSpot reviewer
Postdoctoral Researcher at a financial services firm with 10,001+ employees
Have experienced ongoing challenges integrating with existing workflows despite strong foundational capabilities
I don't know how I would assess the impact of AI-powered threat detection for us. It has helped with security operations in general; I'm being very cagey here, Damian. You can understand why. Where I work, there is a directory services team. There is a security team. The security team may have several different departments in there. I think they are behind the times. That's about as far as what I would say. We may have the modern firewalls and detections and all the rest of it, but I think from a modern way of working, which the identity is a user which is any device, any place, anywhere, from anything, okay, securely, they're not quite up with that concept, in my opinion. The review rating is 8.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"Although we have not looked at the whole product and explored it completely, we find that all the authentication features that we are using now are valuable."
"The tool provides a free service that you can integrate for laptop authentication. You also don’t need a separate Active Directory."
"Google is always on its own, and Google Cloud Identity is pretty good on every point."
"The main control page and the ability to manage all our users from a web-based portal are the most valuable aspects of the solution. That's particularly useful because we're a heterogeneous network."
"The most valuable feature of Google Cloud Identity is group access, as you are able to assign policies to groups instead of users individually."
"Cloud Identity is scalable enough for our needs, and it's serving more than 3,000 users in our organization."
"The most beneficial feature for enhancing security is context-aware access."
"Following the steps made it very easy to use."
"We have various options available with Microsoft Entra, such as B2B cross-tenant guest member accesses, and we can invite users and perform activities from that area, while we are also dealing with Azure IaaS, infrastructure as a service, which has different IAM platforms existing with resources or subscriptions."
"I would evaluate the customer service or technical support with Microsoft for Entra products as well; we are a strategic partner, so we're one of 500 companies that can talk to them directly."
"The product enables organizations to synchronize users to Microsoft 365 products."
 

Cons

"The management of external users needs to be introduced in the tool as it is an area of concern in the tool presently."
"Mobile device management could be improved. Through Google Cloud Identity, we can manage Android applications and have control over iOS devices, but container functionality is missing."
"Google Cloud Identity can be improved by having better integration with Active Directory, but since Active Directory is also a Microsoft solution, we don't think it will happen; that's the only disadvantage of Google."
"They are going ahead and adding a few more things to the Google Cloud premium edition. Their stock management and remote computer management can be improved."
"Overall, I would give a zero out of 10 for Google's support. There is no easy way to navigate issues without paid consultation, making it quite frustrating."
"Google Cloud Identity the UI could improve."
"The interface could be improved by simplifying it further."
"The solution needs to better integrate with Mac's OS."
"Integration with other products must be made easier."
"Integration with existing IAM solutions has not helped our identity management processes; it's all of the things that are in front of Directory and Entra, such as SalePoint and other toolsets, give us one of the worst identity experiences I think I've ever come across, which is why I'm trying to change it."
"In my opinion, Microsoft Entra Workload ID can be improved in several ways."
 

Pricing and Cost Advice

"We probably spend about $50,000 a year on licensing."
"The licensing cost depends on the partners and the relationship between the company and the partners."
"I rate the product price a seven on a scale of one to ten, where one is a low price, and ten is a high price."
"Licensing fees are on a yearly basis."
"The solution is not expensive."
"The product is billed on a monthly basis depending on the number of users."
"The fees are paid monthly and there are no additional costs other than the licensing fees."
"When I worked on Cloud Identity, they offered a free or enterprise version. You can synchronize and create up to 100 user identities in the free version. After that, you have to purchase a business or enterprise license. In that model, you'll be charged based on the number of users."
Information not available
report
Use our free recommendation engine to learn which Identity and Access Management as a Service (IDaaS) (IAMaaS) solutions are best for your needs.
900,644 professionals have used our research since 2012.
 

Top Industries

By visitors reading reviews
Financial Services Firm
12%
Computer Software Company
12%
Manufacturing Company
11%
Comms Service Provider
8%
No data available
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business11
Midsize Enterprise5
Large Enterprise8
No data available
 

Questions from the Community

How does Google Cloud Identity compare with Microsoft Intune?
Microsoft Intune offers not only an easy-to-deploy data protection and productivity management solution, but also access to both Microsoft’s user community as well as around-the-clock customer s...
What is your experience regarding pricing and costs for Google Cloud Identity?
It's crucial to monitor costs carefully, as there can be unexpected charges. I have been charged even when there was supposed to be free credit.
What needs improvement with Google Cloud Identity?
If you are asking about room for improvement with Google Cloud Identity, whatever is there already, cost is the only problem. If you are comparing with GCP, OCI, the cost will be a little bit highe...
What needs improvement with Microsoft Entra Workload ID?
In my opinion, Microsoft Entra Workload ID can be improved in several ways.Particularly about Microsoft Entra Workload ID, I think they still could improve categorization, which still has some room...
What advice do you have for others considering Microsoft Entra Workload ID?
I'm a consultant and not using the products myself, but rather in a capacity more as a consultant or reseller.I am not familiar with remote access products by ManageEngine. I do not use ManageEngin...
What is your primary use case for Microsoft Entra Workload ID?
I'm working on that area while still looking for a new solution or already using ManageEngine Password Manager or Microsoft Entra ID.I've been dealing both with ManageEngine and Microsoft. I am mos...
 

Also Known As

Cloud Identity, Cloud Identity Premium
No data available
 

Overview

 

Sample Customers

ExtraHop Networks, HealthChannels
Information Not Available
Find out what your peers are saying about Google Cloud Identity vs. Microsoft Entra Workload ID and other solutions. Updated: June 2026.
900,644 professionals have used our research since 2012.