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Google Cloud Identity vs Microsoft Entra Workload ID comparison

 

Comparison Buyer's Guide

Executive Summary

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Google Cloud Identity
Ranking in Identity and Access Management as a Service (IDaaS) (IAMaaS)
7th
Average Rating
7.6
Reviews Sentiment
6.6
Number of Reviews
26
Ranking in other categories
Enterprise Mobility Management (EMM) (11th), Cloud Resource Access Management (6th)
Microsoft Entra Workload ID
Ranking in Identity and Access Management as a Service (IDaaS) (IAMaaS)
20th
Average Rating
8.0
Reviews Sentiment
4.6
Number of Reviews
3
Ranking in other categories
Microsoft Security Suite (31st)
 

Mindshare comparison

As of August 2026, in the Identity and Access Management as a Service (IDaaS) (IAMaaS) category, the mindshare of Google Cloud Identity is 11.1%, up from 10.8% compared to the previous year. The mindshare of Microsoft Entra Workload ID is 0.8%, up from 0.2% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Identity and Access Management as a Service (IDaaS) (IAMaaS) Mindshare Distribution
ProductMindshare (%)
Google Cloud Identity11.1%
Microsoft Entra Workload ID0.8%
Other88.1%
Identity and Access Management as a Service (IDaaS) (IAMaaS)
 

Featured Reviews

SK
Director at GNX Solutions
Cloud automation has improved development efficiency and supports secure MFA and SSO
The best features in Google Cloud Identity are their cloud, their VMs, and their cloud VMs, which are too good compared to OCI. Using Google Cloud Identity is beneficial in terms of finance as we are always doing automation and AI, and it is definitely the best. I use multi-factor authentication with Google Cloud Identity. Regarding how Google Cloud Identity helps to improve security, I can say that security is something everyone is using. I do not feel any different. After this, everything will be JWT token and all things we are using. I do not feel any difference in there. I have used the SSO feature, single sign-on, with Google Cloud Identity. In a few words, how Google Cloud Identity affected user management within my organization is that it is not done for my organization but for one of my clients only. I already have the ADs there, but still, it is the best. I think the reporting tools of Google Cloud Identity are good. I cannot comment on these kinds of things for this particular product.
reviewer2772159 - PeerSpot reviewer
Postdoctoral Researcher at a financial services firm with 10,001+ employees
Have experienced ongoing challenges integrating with existing workflows despite strong foundational capabilities
I don't know how I would assess the impact of AI-powered threat detection for us. It has helped with security operations in general; I'm being very cagey here, Damian. You can understand why. Where I work, there is a directory services team. There is a security team. The security team may have several different departments in there. I think they are behind the times. That's about as far as what I would say. We may have the modern firewalls and detections and all the rest of it, but I think from a modern way of working, which the identity is a user which is any device, any place, anywhere, from anything, okay, securely, they're not quite up with that concept, in my opinion. The review rating is 8.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"The tool provides a free service that you can integrate for laptop authentication. You also don’t need a separate Active Directory."
"Following the steps made it very easy to use."
"The most valuable feature of Google Cloud Identity is its stability."
"I think the first thing that is great is that it gives you a lot of features, like login, and then vaulted passwords and secure LDAP, and it becomes easier for the end customer to leverage all those features without going to a higher SKU of G Suite."
"I used it as an administrator without implementing it myself. As for valuable aspects or benefits, the significant point is that it's a straightforward, single solution that just works."
"The initial setup is easy."
"Google Cloud Identity uses what they call organizational units (OUs) instead of the security groups you'd find in Microsoft's Entra."
"The solution is primarily used for single control and single sign which helps with the security and authentication of multiple devices."
"The product enables organizations to synchronize users to Microsoft 365 products."
"We have various options available with Microsoft Entra, such as B2B cross-tenant guest member accesses, and we can invite users and perform activities from that area, while we are also dealing with Azure IaaS, infrastructure as a service, which has different IAM platforms existing with resources or subscriptions."
"I would evaluate the customer service or technical support with Microsoft for Entra products as well; we are a strategic partner, so we're one of 500 companies that can talk to them directly."
 

Cons

"Technical support is slow."
"Mobile device management could be improved. Through Google Cloud Identity, we can manage Android applications and have control over iOS devices, but container functionality is missing."
"The solution needs to better integrate with Mac's OS."
"The solution's storage capacity could be increased."
"The one place it could be improved is the password vaulting. The password vaulting does not prevent the admins from reading users' passwords, and that's a debate."
"When referring to the help articles I found them not helpful. Support themselves understood my query but the resolution was not satisfactory."
"There is room for improvement in the configuration of their security policies. It seems quite basic."
"The interface could be more user-friendly."
"Integration with existing IAM solutions has not helped our identity management processes; it's all of the things that are in front of Directory and Entra, such as SalePoint and other toolsets, give us one of the worst identity experiences I think I've ever come across, which is why I'm trying to change it."
"Integration with other products must be made easier."
"In my opinion, Microsoft Entra Workload ID can be improved in several ways."
 

Pricing and Cost Advice

"Licensing fees are on a yearly basis."
"We probably spend about $50,000 a year on licensing."
"The fees are paid monthly and there are no additional costs other than the licensing fees."
"The solution is not expensive."
"On a scale from one to ten, where one is cheap and ten is expensive, I rate the solution's pricing a three out of ten."
"The product is billed on a monthly basis depending on the number of users."
"When I worked on Cloud Identity, they offered a free or enterprise version. You can synchronize and create up to 100 user identities in the free version. After that, you have to purchase a business or enterprise license. In that model, you'll be charged based on the number of users."
"I rate the product price a seven on a scale of one to ten, where one is a low price, and ten is a high price."
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Top Industries

By visitors reading reviews
Financial Services Firm
13%
Computer Software Company
11%
Manufacturing Company
10%
Comms Service Provider
8%
No data available
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business11
Midsize Enterprise5
Large Enterprise8
No data available
 

Questions from the Community

How does Google Cloud Identity compare with Microsoft Intune?
Microsoft Intune offers not only an easy-to-deploy data protection and productivity management solution, but also access to both Microsoft’s user community as well as around-the-clock customer s...
What is your experience regarding pricing and costs for Google Cloud Identity?
It's crucial to monitor costs carefully, as there can be unexpected charges. I have been charged even when there was supposed to be free credit.
What needs improvement with Google Cloud Identity?
If you are asking about room for improvement with Google Cloud Identity, whatever is there already, cost is the only problem. If you are comparing with GCP, OCI, the cost will be a little bit highe...
What needs improvement with Microsoft Entra Workload ID?
In my opinion, Microsoft Entra Workload ID can be improved in several ways.Particularly about Microsoft Entra Workload ID, I think they still could improve categorization, which still has some room...
What advice do you have for others considering Microsoft Entra Workload ID?
I'm a consultant and not using the products myself, but rather in a capacity more as a consultant or reseller.I am not familiar with remote access products by ManageEngine. I do not use ManageEngin...
What is your primary use case for Microsoft Entra Workload ID?
I'm working on that area while still looking for a new solution or already using ManageEngine Password Manager or Microsoft Entra ID.I've been dealing both with ManageEngine and Microsoft. I am mos...
 

Also Known As

Cloud Identity, Cloud Identity Premium
No data available
 

Overview

 

Sample Customers

ExtraHop Networks, HealthChannels
Information Not Available
Find out what your peers are saying about Google Cloud Identity vs. Microsoft Entra Workload ID and other solutions. Updated: June 2026.
908,800 professionals have used our research since 2012.