Google Cloud Identity vs Microsoft Entra Workload ID comparison

Google and Microsoft are both solutions in the Identity and Access Management as a Service (IDaaS) (IAMaaS) category. Google is ranked #8 with an average rating of 7.8, while Microsoft is ranked #21 with an average rating of 8.0. Google holds a 10.7% mindshare in IAMS, compared to Microsoft’s 0.7% mindshare. Additionally, 92% of Google users are willing to recommend the solution, compared to 66% of Microsoft users who would recommend it.

Google Cloud Identity

Read 26 Google Cloud Identity reviews

5,216 Views
4,642 Comparison Views

92% willing to recommend

Microsoft Entra Workload ID

Read 3 Microsoft Entra Workload ID reviews

574 Views
402 Comparison Views

66% willing to recommend

Google Cloud Identity

Microsoft Entra Workload ID

Comparison Buyer's Guide

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Executive Summary

We performed a comparison between Google Cloud Identity and Microsoft Entra Workload ID based on real PeerSpot user reviews.

Find out in this report how the two Identity and Access Management as a Service (IDaaS) (IAMaaS) solutions compare in terms of features, pricing, service and support, easy of deployment, and ROI.

To learn more, read our detailed Google Cloud Identity vs. Microsoft Entra Workload ID Report (Updated: March 2026).

Buyer's Guide

Google Cloud Identity vs. Microsoft Entra Workload ID

March 2026

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Helped 885,264 peers since 2012

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

Google Cloud Identity

Ranking in Identity and Access Management as a Service (IDaaS) (IAMaaS)

8th

Average Rating

7.6

Reviews Sentiment

6.6

Number of Reviews

Ranking in other categories

Enterprise Mobility Management (EMM) (10th), Cloud Resource Access Management (5th)

Microsoft Entra Workload ID

Ranking in Identity and Access Management as a Service (IDaaS) (IAMaaS)

21st

Average Rating

8.0

Reviews Sentiment

4.6

Number of Reviews

Ranking in other categories

Microsoft Security Suite (31st)

Mindshare comparison

As of March 2026, in the Identity and Access Management as a Service (IDaaS) (IAMaaS) category, the mindshare of Google Cloud Identity is 10.7%, down from 11.4% compared to the previous year. The mindshare of Microsoft Entra Workload ID is 0.7%, up from 0.2% compared to the previous year. It is calculated based on PeerSpot user engagement data.

Identity and Access Management as a Service (IDaaS) (IAMaaS) Mindshare Distribution
Product	Mindshare (%)
Google Cloud Identity	10.7%
Microsoft Entra Workload ID	0.7%
Other	88.6%

Identity and Access Management as a Service (IDaaS) (IAMaaS)

Featured Reviews

Bhushan Ladkhedkar

Head - Work Transformation at Econz

User lifecycle management becomes streamlined with unified access and context-aware policies

If applications support SAML protocols, integration is always an easy task. However, there are difficulties with form-based applications or LDAP-based applications, particularly traditional applications. We need more flexibility not only with SAML but also with LDAP-based and form-based applications. Context-aware access currently only works with SAML-based applications. If other application integrations could support context-aware access, that would be helpful, as companies are in a transition mode with various traditional, form-based, and LDAP-based applications. Mobile device management could be improved. Through Google Cloud Identity, we can manage Android applications and have control over iOS devices, but container functionality is missing. This is particularly important for BYOD (Bring Your Own Device) scenarios, especially in India where the market is now split equally between iOS and Android users. Improvements in this area and integration capabilities would be beneficial.

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reviewer2772159

Postdoctoral Researcher at a financial services firm with 10,001+ employees

Have experienced ongoing challenges integrating with existing workflows despite strong foundational capabilities

I don't know how I would assess the impact of AI-powered threat detection for us. It has helped with security operations in general; I'm being very cagey here, Damian. You can understand why. Where I work, there is a directory services team. There is a security team. The security team may have several different departments in there. I think they are behind the times. That's about as far as what I would say. We may have the modern firewalls and detections and all the rest of it, but I think from a modern way of working, which the identity is a user which is any device, any place, anywhere, from anything, okay, securely, they're not quite up with that concept, in my opinion. The review rating is 8.

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Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"The solution is user-friendly."

"Although we have not looked at the whole product and explored it completely, we find that all the authentication features that we are using now are valuable."

"The solution has a good amount of features, integrates well with Azure products, is easy to set up, has good stability, and can scale."

"One of the most useful features was the single sign-on. You can use it as an identity provider or service provider. And you can use their organization unit feature to enable or disable some of the features for a specific group of users."

"The most valuable feature of Google Cloud Identity is its stability."

"Cloud Identity is a cloud-based Software as a Service model, so you don't need to worry about managing the infrastructure."

"Google Cloud Identity uses what they call organizational units (OUs) instead of the security groups you'd find in Microsoft's Entra."

"The main control page and the ability to manage all our users from a web-based portal are the most valuable aspects of the solution."

More Google Cloud Identity pros

"The product enables organizations to synchronize users to Microsoft 365 products."

"I would evaluate the customer service or technical support with Microsoft for Entra products as well; we are a strategic partner, so we're one of 500 companies that can talk to them directly."

"We have various options available with Microsoft Entra, such as B2B cross-tenant guest member accesses, and we can invite users and perform activities from that area, while we are also dealing with Azure IaaS, infrastructure as a service, which has different IAM platforms existing with resources or subscriptions."

Cons

"I want the tool to improve its support. It should also incorporate some functionalities. Currently, preparing presentations in Google is a pain point. The tool’s certain features like user provisioning are not intuitive as well. The product’s LDAP support is very poor. Clients do not trust the product due to the spam."

"The interface could be more user-friendly."

"The interface could be improved by simplifying it further."

"Mobile device management could be improved. Through Google Cloud Identity, we can manage Android applications and have control over iOS devices, but container functionality is missing."

"The interface could be more user-friendly."

"When referring to the help articles I found them not helpful. Support themselves understood my query but the resolution was not satisfactory."

"Overall, I would give a zero out of 10 for Google's support. There is no easy way to navigate issues without paid consultation, making it quite frustrating."

"For Google Cloud Identity, there will be a recurring cost. There is no ROI."

More Google Cloud Identity cons

"Integration with existing IAM solutions has not helped our identity management processes; it's all of the things that are in front of Directory and Entra, such as SalePoint and other toolsets, give us one of the worst identity experiences I think I've ever come across, which is why I'm trying to change it."

"In my opinion, Microsoft Entra Workload ID can be improved in several ways."

"Integration with other products must be made easier."

Pricing and Cost Advice

"I rate the product price a seven on a scale of one to ten, where one is a low price, and ten is a high price."

"Licensing fees are on a yearly basis."

"The pricing is a bit expensive."

"The licensing cost depends on the partners and the relationship between the company and the partners."

"On a scale from one to ten, where one is cheap and ten is expensive, I rate the solution's pricing a three out of ten."

"We probably spend about $50,000 a year on licensing."

"The product is billed on a monthly basis depending on the number of users."

"The solution is not expensive."

More Google Cloud Identity pricing and cost advice

Information not available

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Top Industries

By visitors reading reviews

Computer Software Company

13%

Manufacturing Company

11%

Financial Services Firm

10%

Comms Service Provider

No data available

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

By reviewers
Company Size	Count
Small Business	11
Midsize Enterprise	5
Large Enterprise	8

No data available

Questions from the Community

How does Google Cloud Identity compare with Microsoft Intune?

Microsoft Intune offers not only an easy-to-deploy data protection and productivity management solution, but also access to both Microsoft’s user community as well as around-the-clock customer s...

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What is your experience regarding pricing and costs for Google Cloud Identity?

It's crucial to monitor costs carefully, as there can be unexpected charges. I have been charged even when there was supposed to be free credit.

See all answers

What needs improvement with Google Cloud Identity?

If you are asking about room for improvement with Google Cloud Identity, whatever is there already, cost is the only problem. If you are comparing with GCP, OCI, the cost will be a little bit highe...

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What do you like most about Microsoft Entra Workload ID?

The product enables organizations to synchronize users to Microsoft 365 products.

See all answers

What is your experience regarding pricing and costs for Microsoft Entra Workload ID?

I rate the pricing a six out of ten.

See all answers

What needs improvement with Microsoft Entra Workload ID?

In my opinion, Microsoft Entra Workload ID can be improved in several ways.Particularly about Microsoft Entra Workload ID, I think they still could improve categorization, which still has some room...

See all answers

Comparisons

Microsoft Entra ID vs Google Cloud Identity

Compared 79% of the time

Okta Platform vs Google Cloud Identity

Compared 4% of the time

Microsoft Intune vs Google Cloud Identity

Compared 2% of the time

SailPoint Identity Security Cloud vs Google Cloud Identity

Compared 2% of the time

OneLogin vs Google Cloud Identity

Compared 2% of the time

More Google Cloud Identity Competitors

Microsoft Entra ID vs Microsoft Entra Workload ID

Compared 54% of the time

Google Titan Security Key vs Microsoft Entra Workload ID

Compared 28% of the time

More Microsoft Entra Workload ID Competitors

Product Reports

Buyer's Guide

Google Cloud Identity

March 2026

Download Google Cloud Identity product report

Buyer's Guide

Identity and Access Management as a Service (IDaaS) (IAMaaS)

February 2026

Download Microsoft Entra Workload ID product report

Also Known As

Cloud Identity, Cloud Identity Premium

No data available

Overview

Cloud Identity is an Identity as a Service (IDaaS) and enterprise mobility management (EMM) product. It offers the identity services and endpoint administration that are available in G Suite as a stand-alone product. As an administrator, you can use Cloud Identity to manage your users, apps, and devices from a central location - the Google Admin console.

Google

Microsoft Entra Workload ID enhances identity management by providing secure and efficient access control for applications and workloads. It is designed to streamline processes and strengthen security measures, catering to complex IT environments.

Microsoft Entra Workload ID delivers a unified and secure method for managing workload identities across cloud environments. It addresses key challenges in handling access control, ensuring that applications have appropriate permissions without compromising security. Known for its reliability, it assists enterprises in minimizing risks associated with identity mismanagement.

What are the most valuable features of Microsoft Entra Workload ID?

Identity Management: Centralizes control of application identities to simplify monitoring and adjustments.
Access Control: Offers robust access permissions tailored to workload-specific needs, enhancing security.
Policy Enforcement: Ensures consistent application of security policies across multiple environments.

What benefits or ROI can users expect?

Improved Security: Reduces risks associated with identity theft and unauthorized access.
Efficiency Gains: Streamlines identity management tasks, leading to resource optimization.
Scalability: Supports growing needs without compromising performance or security.

Industries such as finance and healthcare have implemented Microsoft Entra Workload ID to strengthen compliance and security in cloud operations. Its features are tailored to meet regulatory standards and protect sensitive data, making it a suitable choice for sectors requiring stringent identity management protocols.

Microsoft

Sample Customers

ExtraHop Networks, HealthChannels

Information Not Available

Buyer's Guide

Google Cloud Identity vs. Microsoft Entra Workload ID

March 2026

Free Report: Google Cloud Identity vs. Microsoft Entra Workload ID

Find out what your peers are saying about Google Cloud Identity vs. Microsoft Entra Workload ID and other solutions. Updated: March 2026.

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We monitor all Identity and Access Management as a Service (IDaaS) (IAMaaS) reviews to prevent fraudulent reviews and keep review quality high. We do not post reviews by company employees or direct competitors. We validate each review for authenticity via cross-reference with LinkedIn, and personal follow-up with the reviewer when necessary.