Google Vertex AI vs TensorFlow comparison

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Google Vertex AI

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Executive SummaryUpdated on Dec 4, 2024

TensorFlow and Google Vertex AI are products competing in machine learning solutions. Google Vertex AI seems to have the upper hand due to its integrated approach, which enhances efficiency and ease of use.

Features: TensorFlow offers flexibility and powerful support for neural networks with seamless adaptability across platforms. It supports a wide range of models and extensive documentation which is crucial for deep customization. Google Vertex AI provides an integrated suite for machine learning workflows from data preparation to model deployment. It enhances scalability and AI development efficiency thanks to its Google Cloud integration.

Room for Improvement: TensorFlow can be challenging in terms of manual setup and requires extensive technical knowledge. It might lack ease of integration outside the Google ecosystem. Google Vertex AI has a higher cost which might deter smaller businesses. Simplifying the initial setup process and reducing reliance on the Google Cloud infrastructure could enhance its attractiveness.

Ease of Deployment and Customer Service: Google Vertex AI provides seamless deployment due to its integration with the Google Cloud ecosystem, simplifying scaling and deployment with robust customer support. TensorFlow, while offering customization, often requires more effort in setup and integration, demanding higher technical skills for optimal use.

Pricing and ROI: TensorFlow's open-source nature eliminates initial licensing fees, offering potentially higher ROI depending on project requirements. Google Vertex AI entails higher costs due to its integrated services but balances this with efficient full-cycle AI development, appealing to those prioritizing rapid time-to-market and streamlined processes.

To learn more, read our detailed Google Vertex AI vs. TensorFlow Report (Updated: December 2025).

Google Vertex AI vs. TensorFlow

December 2025

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Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

Google Vertex AI

Ranking in AI Development Platforms

3rd

Average Rating

8.2

Reviews Sentiment

6.4

Number of Reviews

Ranking in other categories

AI-Agent Builders (6th)

TensorFlow

Ranking in AI Development Platforms

8th

Average Rating

8.8

Reviews Sentiment

7.4

Number of Reviews

Ranking in other categories

No ranking in other categories

Mindshare comparison

As of January 2026, in the AI Development Platforms category, the mindshare of Google Vertex AI is 8.1%, down from 17.0% compared to the previous year. The mindshare of TensorFlow is 5.8%, up from 4.1% compared to the previous year. It is calculated based on PeerSpot user engagement data.

AI Development Platforms Market Share Distribution
Product	Market Share (%)
Google Vertex AI	8.1%
TensorFlow	5.8%
Other	86.1%

AI Development Platforms

Featured Reviews

Hamada Farag

Technology Consultant at Beta Information Technology

Customization and integration empower diverse AI applications

We are familiar with most Google Cloud services, particularly infrastructure services, storage, compute, AI tools, containerization, GCP containerization, and cloud SQL. We are familiar with approximately eighty percent of Google's services, primarily related to infrastructure, AI, containers, backup, storage, and compute. We are familiar with Gemini AI and Google Vertex AI, and we have completed some exercises and cases with our customers for Google AI. We use automation in machine learning. I work with a team where everyone has specific responsibilities. We have design and development processes in place. Based on my experience, I would rate Google Vertex AI a 9 out of 10.

Read full review

Ton Jacobs

Owner at Go knowledge

Has good stability, but the process of creating models could be more user-friendly

The platform integrates well with other tools, especially Python, which we use to create models. These models can be deployed on mobile devices, which perfectly suits our requirements. It supports our AI-driven initiatives very well by producing AI models, which is its primary function. I recommend it for those seeking specialized scripting. However, it's important to consider other options as well. It is better suited for specialists in the field and is less user-friendly than general tools like Excel. I rate it overall at six out of ten. While it is a powerful tool, other software options are slightly simpler for training models.

Read full review

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"Vertex comes with inbuilt integration with GCP for data storage."

"The integration of AutoML features streamlines our machine-learning workflows."

"The most valuable feature we've found is the model garden, which allows us to deploy and use various models through the provided endpoints easily."

"The best feature of Google Vertex AI is the ease of use, along with the integration with the rest of the Google ecosystem and the way models can be made available outside Google through endpoints."

"We extensively utilize Google Cloud's Vertex AI platform for our machine learning workflows. Specifically, we leverage the IO branch for EDA data in Suresh Live Virtual, employing Forte IT for training machine learning models. The AI model registry in Vertex AI is crucial for cataloging and managing various versions of the models we develop. When it comes to deploying models, we rely on Google Cloud's AI Prediction service, seamlessly integrating it into our workflow for real-time predictions or streaming. For monitoring and tracking the outcomes of model development, we employ Vertex AI Monitoring, ensuring a comprehensive understanding of the model's performance and results. This integrated approach within Vertex AI provides a unified platform for managing, deploying, and monitoring machine learning models efficiently."

"With just one single platform, Google Vertex AI platform, we can achieve everything; we need not switch over to multiple tools, multiple platforms, as everything can be accomplished through this one single platform for integration with existing workflows, systems, tools, and databases."

"The most useful function of Google Vertex AI for me is the ease of integration, as we can easily create a prompt and integrate it into our current system."

"Vertex AI possesses multiple libraries, so it eliminates the need for extensive coding."

More Google Vertex AI pros

"TensorFlow provides Insights into both data and machine learning strategies."

"TensorFlow improves my organization because our clients get a lot of investment from their investors and we are progressively improving the products. Every six months we release new features."

"It is open-source, and it is being worked on all the time. You don't have to pay all the big bucks like Azure and Databricks. You can just use your local machine with the open-source TensorFlow and create pretty good models."

"Optimization is very good in TensorFlow. There are many opportunities to do hyper-parameter training."

"It is also totally Open-Source and free. Open-source applications are not good usually. but TensorFlow actually changed my view about it and I thought, "Look, Oh my God. This is an open-source application and it's as good as it could be." I learned that TensorFlow, by sharing their own knowledge and their own platform with other developers, it improved the lives of many people around the globe."

"It is easy to use and learn."

"The most valuable features are the frameworks and the functionality to work with different data, even when we have a certain quantity of data flowing."

"TensorFlow is a framework that makes it really easy to use for deep learning."

More TensorFlow pros

Cons

"I've noticed that using chat activity often presents a broader range of options and insights for a well-constructed question. Improving the knowledge base could be a key aspect for enhancement—expanding the information sources to enhance the generation process."

"It is not completely mature and needs some features and functions. The interface needs to be more user-friendly."

"I believe that Vertex AI is a robust platform, but its effectiveness depends significantly on the domain knowledge of the developer using it. While Vertex AI does offer support through the console UI in the Google Cloud environment, it is better suited for technical members who have a deeper understanding of machine learning concepts. The platform may be challenging for business process developers (BPDUs) who lack extensive technical knowledge, as it involves intricate customization and handling numerous parameters. Effectively utilizing Vertex AI requires not only familiarity with machine learning frameworks like TensorFlow or PyTorch but also a proficiency in Python programming. The complexity of these requirements might pose challenges for less technically oriented users, making it crucial to have a solid foundation in both machine learning principles and Python coding to extract the full value from Vertex AI. It would be beneficial to have a streamlined process where we can leverage the capabilities of Vertex AI directly through the BigQuery UI. This could involve functionalities such as creating machine learning models within the BigQuery UI, providing a more user-friendly and integrated experience. This would allow users to access and analyze data from BigQuery while simultaneously utilizing Vertex AI to build machine learning models, fostering a more cohesive and efficient workflow."

"Google can improve Google Vertex AI in terms of analysis and accuracy. When passing a very large context, instead of receiving vague responses, it would be better if the system could prompt users not to pass overly large prompts and provide clearer guidance on how to fine-tune Gemini for specific use cases."

"It takes a considerable amount of time to process, and I understand the technology behind why it takes this long, but this is something that could be reduced."

"We used AutoML feature for developing AI models automatically, but we are not comfortable with the performance of those models."

"It is not completely mature and needs some features and functions. The interface needs to be more user-friendly."

"Both major systems, Azure and Google, are not yet stabilized, especially their customer support."

More Google Vertex AI cons

"TensorFlow deep learning takes a lot of computation power. The more systems you can use, the easier it is. That's a good ability, if you can make a system run immediately at the same time on the same task, it's much faster rather than you having one system running which is slower. Running systems in parallel is a complex situation, but it can improve. There is a lot of work involved."

"JavaScript is a different thing and all the websites and web apps and all the mobile apps are built-in JavaScript. JavaScript is the core of that. However, TensorFlow is like a machine learning item. What can be improved with TensorFlow is how it can mix in how the JavaScript developers can use TensorFlow."

"It would be nice to have more pre-trained models that we can utilize within layers. I utilize a Mac, and I am unable to utilize AMD GPUs. That's something that I would definitely be like to be able to access within TensorFlow since most of it is with CUDA ML. This only matters for local machines because, in Azure, you can just access any GPU you want from the cloud. It doesn't really matter, but the clients that I work with don't have cloud accounts, or they don't want to utilize that or spend the money. They all see it as too expensive and want to know what they can do on their local machines."

"Enhancements could include increasing use cases and improving the accuracy of previously built models in TensorFlow. For instance, when we run certain models, the computing power of laptops becomes high."

"It would be nice if the solution was in Hungarian. I would like more Hungarian NAT models."

"The solution is hard to integrate with the GPUs."

"It would be cool if TensorFlow could make it easier for companies like us to program for running it across different hyperscalers."

"It currently offers inbuilt functions, however, having the ability to implement custom libraries would enhance its usefulness for enterprise-level applications."

More TensorFlow cons

Pricing and Cost Advice

"The solution's pricing is moderate."

"The Versa AI offers attractive pricing. With this pricing structure, I can leverage various opportunities to bring value to my business. It's a positive aspect worth considering."

"The price structure is very clear"

"I think almost every tool offers a decent discount. In terms of credits or other stuff, every cloud provider provides a good number of incentives to onboard new clients."

"The solution is free."

"I think for learners to deploy a project, you can actually use TensorFlow for free. It's just amazing to have an open-source platform like TensorFlow to deploy your own project. Here in Russia no one really cares about licenses, as it is totally open source and free. My clients in the United States were also pleased to learn when they enquired, that licensing is free."

"I did not require a license for this solution. It a free open-source solution."

"I rate TensorFlow's pricing a five out of ten."

"TensorFlow is free."

"We are using the free version."

"I am using the open-source version of TensorFlow and it is free."

"It is open-source software. You don't have to pay all the big bucks like Azure and Databricks."

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Top Industries

By visitors reading reviews

Computer Software Company

13%

Financial Services Firm

Manufacturing Company

Educational Organization

Manufacturing Company

14%

Comms Service Provider

University

Computer Software Company

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

By reviewers
Company Size	Count
Small Business	5
Midsize Enterprise	3
Large Enterprise	7

By reviewers
Company Size	Count
Small Business	12
Midsize Enterprise	3
Large Enterprise	3

Questions from the Community

What is your experience regarding pricing and costs for Google Vertex AI?

I purchased Google Vertex AI directly from Google, as we are a partner of Google. I would rate the pricing for Google Vertex AI as low; the price is affordable.

What needs improvement with Google Vertex AI?

We used AutoML feature for developing AI models automatically, but we are not comfortable with the performance of those models. We have to do some fine-tuning, hyperparameter optimization, and othe...

What is your primary use case for Google Vertex AI?

We are developing AI models and agents using Google Vertex AI platform, and we are deploying them using Google Vertex AI platform on Google Cloud Platform, GCP. With just one single platform, Googl...

What is your experience regarding pricing and costs for TensorFlow?

I am not familiar with the pricing setup cost and licensing.

What needs improvement with TensorFlow?

Providing more control by allowing users to build custom functions would make TensorFlow a better option. It currently offers inbuilt functions, however, having the ability to implement custom libr...

What is your primary use case for TensorFlow?

I've used TensorFlow for image classification tasks, object detection tasks, and OCR.

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Product Reports

Download Google Vertex AI product report

Google Vertex AI

January 2026

Download TensorFlow product report

January 2026

Overview

Build, deploy, and scale ML models faster, with pre-trained and custom tooling within a unified artificial intelligence platform.

Google

TensorFlow is an open source software library for high performance numerical computation. Its flexible architecture allows easy deployment of computation across a variety of platforms (CPUs, GPUs, TPUs), and from desktops to clusters of servers to mobile and edge devices. Originally developed by researchers and engineers from the Google Brain team within Google’s AI organization, it comes with strong support for machine learning and deep learning and the flexible numerical computation core is used across many other scientific domains.

Sample Customers

Information Not Available

Airbnb, NVIDIA, Twitter, Google, Dropbox, Intel, SAP, eBay, Uber, Coca-Cola, Qualcomm