GoToWebinar vs Zoom comparison

GoTo and Zoom Video Communications are both solutions in the Virtual Meetings category. GoTo is ranked #22, while Zoom Video Communications is ranked #1 with an average rating of 8.4. GoTo holds a 2.1% mindshare in VM, compared to Zoom Video Communications’s 10.7% mindshare. Additionally, 100% of GoTo users are willing to recommend the solution, compared to 95% of Zoom Video Communications users who would recommend it.

GoToWebinar

Read 8 GoToWebinar reviews

262 Views
143 Comparison Views

100% willing to recommend

Zoom

Read 225 Zoom reviews

3,099 Views
795 Comparison Views

95% willing to recommend

GoToWebinar

Zoom

Comparison Buyer's Guide

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Executive SummaryUpdated on Feb 3, 2025

GoToWebinar and Zoom compete in the virtual communication and webinar category. Zoom appears to have the upper hand due to its broad feature range and perceived value.

Features: GoToWebinar provides comprehensive webinar management tools, robust analytics, poll integration, and recording capabilities, ideal for larger webinars. Zoom offers versatile functionalities like breakout rooms, video conferencing, and seamless integrations for various meeting sizes, enhancing overall adaptability.

Room for Improvement: GoToWebinar could improve with more versatile meeting functionalities, better mobile experience, and enhanced customization options for diverse webinar formats. Zoom could benefit from improved security settings, greater customer support accessibility, and more customization in breakout room features.

Ease of Deployment and Customer Service: GoToWebinar offers a straightforward deployment with a focus on simplicity and an accessible support system. Zoom provides a more versatile deployment model with extensive integration options and a responsive support framework.

Pricing and ROI: GoToWebinar generally involves higher initial costs but provides a competitive ROI for large-scale webinars, offering specific features tailored for extensive audience engagement. Zoom presents a flexible pricing model with lower initial costs, offering scalable ROI through comprehensive features and versatility in usage.

To learn more, read our detailed GoToWebinar vs. Zoom Report (Updated: June 2025).

Buyer's Guide

GoToWebinar vs. Zoom

June 2025

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Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

GoToWebinar

Ranking in Virtual Meetings

22nd

Average Rating

8.4

Reviews Sentiment

6.7

Number of Reviews

Ranking in other categories

No ranking in other categories

Zoom

Ranking in Virtual Meetings

1st

Average Rating

8.4

Reviews Sentiment

7.3

Number of Reviews

225

Ranking in other categories

No ranking in other categories

Mindshare comparison

As of July 2025, in the Virtual Meetings category, the mindshare of GoToWebinar is 2.1%, up from 1.7% compared to the previous year. The mindshare of Zoom is 10.7%, down from 12.8% compared to the previous year. It is calculated based on PeerSpot user engagement data.

Virtual Meetings

Featured Reviews

RITA Conroy-Martin

Director of Marketing at a manufacturing company with 51-200 employees

Video library is a great tool and it enables good customization; feels a little antiquated and rusty

I like that recordings are available immediately, it's a great feature. I also appreciate being able to use the video library as a tool, and the integration of an API with other systems we have. We were able to build our own customer portal and then integrate into GoToWebinar with a seamless interface. People thought they were on our platform, but they were using GoToWebinar. Those are unique features that seemed to be very easy for our development team to integrate. I like that aspect of it. It also provides good visibility if somebody had seen a webinar that was useful. It's very easy to push them out. Registration is an easy process as is customization on the back end. We very rarely had technical issues running the webinars so it's a pretty robust platform overall.

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Luiz Kazan

Head of Digital Solutions at a computer software company with 1,001-5,000 employees

Utilizing versatile features for efficient personal and work meetings

Zoom offers a number of interesting and valuable features. One of the most interesting is the ability to share only audio and provide ambient music without sharing a screen. The breakout room feature is much more developed than other solutions, allowing users to stay in the same meeting and move to different rooms and back to the main room. The sharing features are great for projecting people who should be in focus. Another valuable feature is the virtual entrance, which uses a username and password recognized by the Zoom system, showing the person's full name and ID. Additionally, the use of video and a good fixed background improves visibility compared to other applications. These features differentiate Zoom from others.

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Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"This solution is very reliable. It is easy to switch between audio and microphone when using headphones."

"We were able to build our own customer portal and integrate into GoToWebinar with a seamless interface."

"The interface is browser-based and simple, which is an advantage over other solutions."

"I can extract the activity and the attendance reports, along with every single question that was asked during the webinar, which is a feature that we highly value."

"All of their features are good. They are more or less equivalent to the competition. There's less disturbance, less jitter, the voice is always good even at a low bandwidth."

"Zoom is easy to set up and is a very stable video communications app."

"The ability to make video calls is the solution's most valuable aspect."

"The initial setup is straightforward."

"The solution provides good video quality."

"I'm not a really technologically sophisticated user. From my point of view, if I can use it, it's likely very straightforward."

"It always works, and they try to appeal to what the user wants. They added features like background music for those people who use Zoom for online church services. They try to make the solution more useful for the user. For example, I tried to sell WebEx to a church, but I also gave them Zoom for a trial. They were impressed with that because that was the feature they were looking for."

"The most valuable feature is that it's easy to use."

"When I had meetings, I used to take notes or record them, but then someone still had to transcribe everything. Now, I'm fascinated by OtterPilot. It automatically transcribes meetings, summarizes them, and identifies action items. I've been recommending it to everyone I know. It is a tool that you can use during Zoom or Teams calls. It takes real-time notes and then sends a summary and action items to everyone via email. It's been really helpful for about three or four years now."

More Zoom pros

Cons

"The chat window and using polls is easier in Zoom than compared to GoToWebinar. Make it simpler and easier to publish polls on the fly would improve the solution."

"Some of my friends also use GoToWebinar to collect clients for affiliate marketing. In those cases, they found some features were missing with respect to some of the competition. And the worst part is the price."

"The sharing of cameras is limited to meeting organizers."

"GoToWebinar would be improved with the inclusion of support for video endpoints."

"The platform feels old and a little rusty, more could be invested into the look and feel of it."

"Nothing extraordinary about this application, as its main use is for connecting with people on the other side of the cloud, but other users could find other Zoom features valuable."

"Zoom could improve its security. I heard they had a breach the last time."

"The technical support is very bad."

"Zoom has frequent updates, occurring every week or twice a week. This poses a significant issue because sometimes when we attempt to initiate a call, the system begins an upgrade process, taking at least 30 seconds and sometimes up to two minutes. This unscheduled upgrade can be inconvenient for users, as they must wait for the update to complete."

"The stability of Zoom could be improved. I would rate its stability as a seven out of ten."

"I like to see the whole screen and sometimes, it is difficult to hide the speaker's picture or my own picture from the forefront of the Zoom screen."

"There is insufficient customization."

"I have had the occasional problem with the connection and stability."

More Zoom cons

Pricing and Cost Advice

"It is a monthly subscription and the price is quite expensive if you're not paying annually."

"This is a free solution."

"Zoom is licensed as a subscription model and it is available on a monthly or yearly basis."

"I rate the product's pricing a seven out of ten. It is not affordable for small businesses."

"We have to pay for the product's license."

"The cost of Zoom is approximately $150 USD annually."

"I am using the free version of Zoom."

"Zoom is free."

"Zoom is free to use."

"Zoom is free."

More Zoom pricing and cost advice

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Top Industries

By visitors reading reviews

No data available

Educational Organization

77%

University

Computer Software Company

Financial Services Firm

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

Questions from the Community

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LucidChart vs LucidSpark for brainstorming sessions over Zoom

Hi @Krista Thompson - Yes, LucidSpark is a much more nimble and, in some ways, user-friendly tool than LucidChart. LucidSpark is designed to do a better job managing multiple users participating ...

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What do you like most about Zoom?

The product is scalable.

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What is your experience regarding pricing and costs for Zoom?

Zoom offers a free version for up to forty minutes.

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Comparisons

Webex vs GoToWebinar

Compared 51% of the time

Microsoft Teams vs GoToWebinar

Compared 49% of the time

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Skype for Business vs Zoom

Compared 30% of the time

Webex vs Zoom

Compared 29% of the time

TeamViewer vs Zoom

Compared 7% of the time

ON24 Platform vs Zoom

Compared 5% of the time

Adobe Connect vs Zoom

Compared 5% of the time

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Product Reports

Buyer's Guide

GoToWebinar

June 2025

Download GoToWebinar product report

Buyer's Guide

Zoom

June 2025

Download Zoom product report

Overview

Web conferencing SaaS for larger webinars

GoTo

Zoom helps businesses and organizations bring their teams together in a frictionless environment to get more done. Our easy, reliable cloud platform for video, phone, content sharing, and chat runs across mobile devices, desktops, telephones, and room systems. Message me to learn more about how Zoom can help your business or organization Visit zoom.com and follow @zoom_us.

Zoom Video Communications

Sample Customers

Avigilon Corporation, Bitdefender, British Library's Business & IP Centre, Business Wire, Clarity, Colt, Conversion Rate Experts, Cornerstone Home Lending Inc., DemandGen, DPR Construction

Fortinet, Veeva, Proofpoint, Box, Ticketmaster, Trend Micro, Caesars Entertainment, Santa Clara University, Pandora, Stanford Continuing Studies

Buyer's Guide

GoToWebinar vs. Zoom

June 2025

Free Report: GoToWebinar vs. Zoom

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