GoToWebinar vs Webex comparison

GoTo and Cisco are both solutions in the Virtual Meetings category. GoTo is ranked #18, while Cisco is ranked #2 with an average rating of 7.9. GoTo holds a 2.2% mindshare in VM, compared to Cisco’s 6.5% mindshare. Additionally, 100% of GoTo users are willing to recommend the solution, compared to 87% of Cisco users who would recommend it.

GoToWebinar

Read 8 GoToWebinar reviews

597 Views
597 Comparison Views

100% willing to recommend

Webex

Read 128 Webex reviews

3,354 Views
3,253 Comparison Views

87% willing to recommend

GoToWebinar

Webex

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Executive SummaryUpdated on Feb 3, 2025

Webex and GoToWebinar are competing products in the virtual meetings and webinars category. Webex leads in pricing and customer service support, while GoToWebinar is favored for its comprehensive features.

Features: Webex integrates seamlessly with third-party apps, offers advanced security protocols, and provides customization capabilities, appealing to businesses with specific needs. GoToWebinar stands out for extensive webinar-specific tools like automated email reminders, detailed analytics, and custom branding options, better catering to large, structured virtual events.

Room for Improvement: Webex could enhance its webinar features and integration capabilities further to match GoToWebinar. It might also improve its advanced analytics and expand branding options. GoToWebinar could benefit from simplifying its integration with other apps, improving mobile experience, and enhancing affordability.

Ease of Deployment and Customer Service: Webex provides a simplified deployment process with comprehensive onboarding resources and 24/7 customer service. GoToWebinar, though slightly more complex to deploy, offers extensive documentation and strong support, typically available during business hours.

Pricing and ROI: Webex offers cost-effective plans favorable for organizations with budget constraints, ensuring high ROI through affordable pricing and robust support. GoToWebinar, despite higher pricing, compensates with specialized features that provide significant value, offering solid ROI for businesses requiring advanced capabilities.

To learn more, read our detailed GoToWebinar vs. Webex Report (Updated: March 2026).

Buyer's Guide

GoToWebinar vs. Webex

March 2026

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Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

GoToWebinar

Ranking in Virtual Meetings

18th

Average Rating

8.4

Reviews Sentiment

6.7

Number of Reviews

Ranking in other categories

No ranking in other categories

Webex

Ranking in Virtual Meetings

2nd

Average Rating

8.0

Reviews Sentiment

5.3

Number of Reviews

128

Ranking in other categories

No ranking in other categories

Mindshare comparison

As of March 2026, in the Virtual Meetings category, the mindshare of GoToWebinar is 2.2%, up from 2.1% compared to the previous year. The mindshare of Webex is 6.5%, down from 17.6% compared to the previous year. It is calculated based on PeerSpot user engagement data.

Virtual Meetings Mindshare Distribution
Product	Mindshare (%)
Webex	6.5%
GoToWebinar	2.2%
Other	91.3%

Virtual Meetings

Featured Reviews

RITA Conroy-Martin

Director of Marketing at a manufacturing company with 51-200 employees

Video library is a great tool and it enables good customization; feels a little antiquated and rusty

I like that recordings are available immediately, it's a great feature. I also appreciate being able to use the video library as a tool, and the integration of an API with other systems we have. We were able to build our own customer portal and then integrate into GoToWebinar with a seamless interface. People thought they were on our platform, but they were using GoToWebinar. Those are unique features that seemed to be very easy for our development team to integrate. I like that aspect of it. It also provides good visibility if somebody had seen a webinar that was useful. It's very easy to push them out. Registration is an easy process as is customization on the back end. We very rarely had technical issues running the webinars so it's a pretty robust platform overall.

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Akhil Viswam

Senior Consultant at a consultancy with 10,001+ employees

Collaborating in hybrid incident calls has become faster while the meeting interface still needs fixes

The best features are the ability to schedule meetings and launch ad hoc meetings. Additionally, we can create breakout rooms within the meeting itself, which is another excellent feature. Whenever we have production issues, many teams join a single Webex call. Sometimes we need to group together as separate smaller groups and work in parallel to identify the production issues. In those cases, we create Webex breakout rooms and each member joins the corresponding breakout session to progress on their task. Webex helps significantly in the hybrid environment. When we are working from home, it is very easy for us to meet with other team members and the management to get in touch and progress. Webex improves communication because even if we are working from home, we can connect with people and talk to them on a video call. It has improved the incident resolution time by getting into a call in Webex rooms and remediating the issues together as soon as possible. Audio and video quality is excellent for Webex. It has saved considerable time in terms of incident remediation. Whenever we have issues, we jump on a call and work together in parallel. This approach saves time and improves efficiency.

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Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"This solution is very reliable. It is easy to switch between audio and microphone when using headphones."

"We were able to build our own customer portal and integrate into GoToWebinar with a seamless interface."

"I can extract the activity and the attendance reports, along with every single question that was asked during the webinar, which is a feature that we highly value."

"All of their features are good. They are more or less equivalent to the competition. There's less disturbance, less jitter, the voice is always good even at a low bandwidth."

"The interface is browser-based and simple, which is an advantage over other solutions."

"It's easy to dial the numbers and the process of connecting a call is very intuitive."

"The stability of the solution is the most important feature."

"I am completely satisfied with the tech support."

"Webex offers a wide range of useful features."

"Cisco is a pioneer in this particular technology. The features and technology have been adopted and they have been integrated with other solutions."

"The solution is perfectly stable, it normally performs very well."

"The stream is very smooth. That's what I like about Webex. Other video conference solutions like Zoom sometimes freeze and get buggy, but Webex doesn't."

"I like that it can accommodate larger groups of listeners. I think in my client's organization, they use Webex for meetings with a larger group of listeners. I believe Skype For Business is not preferred. I think they use Webex or their own custom platform because it accommodates more users in one meeting."

More Webex pros

Cons

"The chat window and using polls is easier in Zoom than compared to GoToWebinar. Make it simpler and easier to publish polls on the fly would improve the solution."

"GoToWebinar would be improved with the inclusion of support for video endpoints."

"The sharing of cameras is limited to meeting organizers."

"Some of my friends also use GoToWebinar to collect clients for affiliate marketing. In those cases, they found some features were missing with respect to some of the competition. And the worst part is the price."

"The platform feels old and a little rusty, more could be invested into the look and feel of it."

"Webex's stability could be improved."

"Nowadays, it is hard to set up meetings using Webex since it has become a complicated process."

"The licensing model doesn't work because if I want to implement it for an organization, I need to pay a per-user license, which makes it very restrictive."

"Webex could add some integration with Microsoft Office or G-Suite."

"Better integration with other solutions would benefit Webex."

"The WebEx interface is not as user-friendly as Zoom's. There is room for improvement there."

"Webex is limited to Cisco."

"Sometimes, the solution lags because of performance issues."

More Webex cons

Pricing and Cost Advice

"This is a free solution."

"It is a monthly subscription and the price is quite expensive if you're not paying annually."

"There is a license needed to use this solution."

"The tool is expensive."

"Price is the one area where Webex needs to improve relative to its competitors. It's difficult to sell to small and medium-sized businesses (SMB) because of the license price."

"I rate the product price a five on a scale of one to ten, where one is high price, and ten is low price."

"Webex is a cheaply priced tool."

"There is an annual license required for this solution."

"I am not aware of the pricing details."

"We purchase the product's yearly license. It is expensive."

More Webex pricing and cost advice

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Top Industries

By visitors reading reviews

No data available

Marketing Services Firm

16%

Manufacturing Company

10%

Government

Comms Service Provider

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

By reviewers
Company Size	Count
Small Business	5
Midsize Enterprise	1
Large Enterprise	2

By reviewers
Company Size	Count
Small Business	40
Midsize Enterprise	25
Large Enterprise	62

Questions from the Community

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What do you like most about Webex?

Webex improved our overall team collaboration.

See all answers

What is your experience regarding pricing and costs for Webex?

From when I last implemented it, I found the price to be expensive. The licensing model doesn't work because if I want to implement it for an organization, I need to pay a per-user license, which m...

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What needs improvement with Webex?

Webex can be simplified in terms of user interface, where many features should be displayed in a compact view, with similar features grouped together and a minimalistic design helping users underst...

See all answers

Comparisons

Microsoft Teams vs GoToWebinar

Compared 20% of the time

Zoom Workplace Business vs GoToWebinar

Compared 19% of the time

PGi GlobalMeet vs GoToWebinar

Compared 10% of the time

GoToMeeting vs GoToWebinar

Compared 9% of the time

Skype for Business vs GoToWebinar

Compared 9% of the time

More GoToWebinar Competitors

Zoom Workplace Business vs Webex

Compared 9% of the time

Cisco Meeting Server vs Webex

Compared 7% of the time

GoToMeeting vs Webex

Compared 6% of the time

Skype for Business vs Webex

Compared 6% of the time

TeamViewer vs Webex

Compared 5% of the time

More Webex Competitors

Product Reports

Buyer's Guide

GoToWebinar

March 2026

Download GoToWebinar product report

Buyer's Guide

Webex

February 2026

Download Webex product report

Also Known As

No data available

Cisco Spark

Overview

Web conferencing SaaS for larger webinars

GoTo

Webex is designed to help companies improve communication and increase productivity with unlimited HD video meetings in shared meeting spaces.

Companies can use Webex, a Cisco product, to collaborate with peers, share documents and other information, create high-impact webinars and online events, and present dynamic online courses. It can be tailored to your exact company needs and can be fully integrated with mobile apps for iPhone, iPad, Android, and BlackBerry.

Cisco

Sample Customers

Avigilon Corporation, Bitdefender, British Library's Business & IP Centre, Business Wire, Clarity, Colt, Conversion Rate Experts, Cornerstone Home Lending Inc., DemandGen, DPR Construction

Seagate Technology, Kohn Pedersen Fox, World Vision International, Glen Raven, University of Notre Dame, CEV Multimedia, The Food Group, LUMEDX, California Baptist University, and Georgetown University Law Center.

Buyer's Guide

GoToWebinar vs. Webex

March 2026

Free Report: GoToWebinar vs. Webex

Find out what your peers are saying about GoToWebinar vs. Webex and other solutions. Updated: March 2026.

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