GoToWebinar vs Zoom Workplace Business comparison

GoTo and Zoom Video Communications are both solutions in the Virtual Meetings category. GoTo is ranked #18, while Zoom Video Communications is ranked #1 with an average rating of 8.7. GoTo holds a 2.2% mindshare in VM, compared to Zoom Video Communications’s 7.8% mindshare. Additionally, 100% of GoTo users are willing to recommend the solution, compared to 95% of Zoom Video Communications users who would recommend it.

GoToWebinar

Read 8 GoToWebinar reviews

887 Views
869 Comparison Views

100% willing to recommend

Zoom Workplace Business

Read 234 Zoom Workplace Business reviews

8,602 Views
8,258 Comparison Views

95% willing to recommend

GoToWebinar

Zoom Workplace Business

Comparison Buyer's Guide

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Executive SummaryUpdated on Feb 8, 2026

GoToWebinar and Zoom Workplace Business compete in the webinar and workplace collaboration arenas. Zoom appears to have the upper hand with its all-encompassing workplace solutions and diverse functionality, compared to GoToWebinar's focus on large webinars.

Features: GoToWebinar is praised for detailed analytics, attendee engagement tools, and robust webinar hosting. Zoom Workplace Business provides video conferencing, chat, file sharing, and integration with platforms like Microsoft Office for seamless workplace communication.

Room for Improvement: GoToWebinar requires enhancements in everyday collaboration features and integration flexibility. Zoom Workplace Business could improve in customizing large webinar features and refining its webinar-centric tools.

Ease of Deployment and Customer Service: GoToWebinar facilitates an intuitive setup for webinars with dedicated support. Zoom Workplace Business offers a comprehensive deployment model with stellar customer service, supporting various integrations for complex environments.

Pricing and ROI: GoToWebinar requires significant upfront investment, leading to potential high ROI for large webinars. Zoom Workplace Business, priced similarly, offers extensive functionality, indicating wider ROI potential across business activities.

To learn more, read our detailed GoToWebinar vs. Zoom Workplace Business Report (Updated: April 2026).

Buyer's Guide

GoToWebinar vs. Zoom Workplace Business

April 2026

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Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

GoToWebinar

Ranking in Virtual Meetings

18th

Average Rating

8.4

Reviews Sentiment

6.7

Number of Reviews

Ranking in other categories

No ranking in other categories

Zoom Workplace Business

Ranking in Virtual Meetings

1st

Average Rating

8.4

Reviews Sentiment

6.6

Number of Reviews

234

Ranking in other categories

No ranking in other categories

Mindshare comparison

As of May 2026, in the Virtual Meetings category, the mindshare of GoToWebinar is 2.2%, up from 2.1% compared to the previous year. The mindshare of Zoom Workplace Business is 7.8%, down from 11.2% compared to the previous year. It is calculated based on PeerSpot user engagement data.

Virtual Meetings Mindshare Distribution
Product	Mindshare (%)
Zoom Workplace Business	7.8%
GoToWebinar	2.2%
Other	90.0%

Virtual Meetings

Featured Reviews

RITA Conroy-Martin

Director of Marketing at a manufacturing company with 51-200 employees

Video library is a great tool and it enables good customization; feels a little antiquated and rusty

I like that recordings are available immediately, it's a great feature. I also appreciate being able to use the video library as a tool, and the integration of an API with other systems we have. We were able to build our own customer portal and then integrate into GoToWebinar with a seamless interface. People thought they were on our platform, but they were using GoToWebinar. Those are unique features that seemed to be very easy for our development team to integrate. I like that aspect of it. It also provides good visibility if somebody had seen a webinar that was useful. It's very easy to push them out. Registration is an easy process as is customization on the back end. We very rarely had technical issues running the webinars so it's a pretty robust platform overall.

Read full review

Yifate Yusuf

Team Lead at GE

Unified communication has transformed our collaboration and consistently boosts project delivery

The best features Zoom Workplace Business offers include screen sharing, clear video and audio, online meetings, large-scale events, call management, mobile apps, unified communication platform, and collaboration. The feature I find myself using the most is an AI-powered collaboration platform that is used to streamline communication, increase employee engagement, optimize in-person time, and improve productivity. The screen sharing is very effective and a helpful tool where we are able to screen share with our colleagues and discuss different tasks and project management ideas. Collaboration has become very efficient, and remote working has also become efficient and prevalent in my organization. We have been able to save a lot of time using Zoom Workplace Business. It has been a game-changer. Zoom Workplace Business elevates the experience with Zoom AI Companion included at no additional cost. It is designed to help employees be more productive, collaborate better, enhance their skills, and unlock time savings.

Read full review

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"We use GoToWebinar to do live pitch webinars and sales webinars, we use it to create all of our courses as well, we do training courses and our business pretty much revolves around using this tool for most of what we do."

"GoToWebinar polls help me quickly gauge, upfront, the audience’s interest in topics and their current level of knowledge."

"The most valuable feature is scheduling, which is quite simple and you can schedule a regular session with multiple occurrences."

"We were able to build our own customer portal and integrate into GoToWebinar with a seamless interface."

"There's less disturbance, less jitter, and the voice is always good even at a low bandwidth."

"All of their features are good. They are more or less equivalent to the competition. There's less disturbance, less jitter, the voice is always good even at a low bandwidth."

"Overall, this is a good product that is simple to use but I would rather use Webex for video conferencing."

"Scalability is good as you can host webinars with hundreds of participants without any lagging."

More GoToWebinar pros

"The most valuable features of Zoom are the screen blur and the background transition, which is great because we are working from home."

"The solution is really easy to install and configure, the product is very easy to use, it's an intuitive product and it has a lot of usability, which is very, very good."

"Setting up Zoom is easy."

"During the pandemic, we really did use Zoom a lot; it's very easy to use, it is very stable, it has good quality, you can use it with any device, and it's a great tool."

"Zoom is very familiar; it's intuitive, has all of the features you would expect from the other popular conferencing options, and is easy to use, with a setup that is rather simple and straightforward."

"I've been on a call with around a thousand students. So, it was quite scalable."

"The ability to make video calls is the solution's most valuable aspect."

"Zoom is easy to use and you can have a session with someone with a few mouse clicks. It is easier to use than Microsoft Teams."

More Zoom Workplace Business pros

Cons

"Some of my friends also use GoToWebinar to collect clients for affiliate marketing. In those cases, they found some features were missing with respect to some of the competition. And the worst part is the price."

"The chat window and using polls is easier in Zoom compared to GoToWebinar. Making it simpler and easier to publish polls on the fly would improve the solution."

"The platform feels old and a little rusty, more could be invested into the look and feel of it."

"GoToWebinar would be improved with the inclusion of support for video endpoints."

"The sharing of cameras is limited to meeting organizers."

"In comparison, I don't feel that GoToWebinar has the range of customization and it feels quite antiquated in comparison to Teams."

"The chat window and using polls is easier in Zoom than compared to GoToWebinar. Make it simpler and easier to publish polls on the fly would improve the solution."

More GoToWebinar cons

"The video side should be improved, especially if too many people log in at once."

"The security and chat features should improve in Zoom."

"When a lot of people join a meeting it is not possible to shrink the pictures and show them on a single screen."

"Zoom should continue to add new features to the product."

"The chat functionality that is included is always in plain text, and you cannot change fonts by making them bold or italic."

"Zoom is not a good product for webinars."

"Occasional system overload that requires a restart."

"The security can be improved because this is one of the reasons that my organization prefers to use Skype."

More Zoom Workplace Business cons

Pricing and Cost Advice

"This is a free solution."

"It is a monthly subscription and the price is quite expensive if you're not paying annually."

"Zoom is licensed as a subscription model and it is available on a monthly or yearly basis."

"The cost of Zoom is approximately $150 USD annually."

"I use the tool's free version."

"It is reasonable. It has a monthly license."

"The cost of Zoom has led me to use WeChat, instead."

"The version I am using of Zoom is free."

"On a scale from one to ten, where one is cheap and ten is expensive, I rate the solution's pricing a five out of ten."

"The licensing fees are quite expensive."

More Zoom Workplace Business pricing and cost advice

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Top Industries

By visitors reading reviews

No data available

Performing Arts

11%

Financial Services Firm

Marketing Services Firm

Construction Company

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

By reviewers
Company Size	Count
Small Business	5
Midsize Enterprise	1
Large Enterprise	2

By reviewers
Company Size	Count
Small Business	102
Midsize Enterprise	33
Large Enterprise	108

Questions from the Community

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LucidChart vs LucidSpark for brainstorming sessions over Zoom

Hi @Krista Thompson - Yes, LucidSpark is a much more nimble and, in some ways, user-friendly tool than LucidChart. LucidSpark is designed to do a better job managing multiple users participating ...

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What is your experience regarding pricing and costs for Zoom?

I cannot say anything about pricing, setup costs, and licensing of Zoom Workplace Business since it is handled globally for us.

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What needs improvement with Zoom?

Opportunities for improvement for Zoom Workplace Business include the inability to edit follow-up emails sent via Zoom, as there is standard text and very few options to add extra links or other el...

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Comparisons

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Compared 6% of the time

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Compared 5% of the time

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Compared 5% of the time

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Compared 5% of the time

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Product Reports

Buyer's Guide

GoToWebinar

May 2026

Download GoToWebinar product report

Buyer's Guide

Zoom Workplace Business

April 2026

Download Zoom Workplace Business product report

Overview

GoToWebinar is a web conferencing tool that supports scheduling, recording, audience engagement, and reporting for webinars and training sessions.

Designed for hosting online meetings, GoToWebinar facilitates educational and training seminars with features like screen sharing and polls. It is recognized for its API integration and reliable performance, handling large audiences with ease. Users benefit from immediate access to recordings and simple registration processes, although some users find customization options limited and support lacking.

What are the key features of GoToWebinar?

Easy Scheduling: Offers recurring sessions and immediate availability of recordings.
Audience Engagement: Utilizes polls and quizzes to enhance interaction.
API Integration: Provides seamless connection to other tools.
Reliable Performance: Maintains clear audio even on low bandwidth.
Activity Reports: Extractable reports for analysis.
Browser-based Interface: Ensures a smooth experience with large audiences.

What benefits should users expect when evaluating GoToWebinar?

Enhanced Interaction: Features like drawing and polls boost engagement.
Efficient Communication: Supports both internal and external meetings.
Adaptability: Quickly adjusts to increased online activity.
User-friendly Environment: Customization and easy presenter switching.

In specific industries, GoToWebinar is widely used for hosting educational webinars and technical training sessions. Organizations integrate this tool for client and customer interactions, making it a preferred choice for companies adapting to remote operational needs during global shifts in digital communication.

GoTo

Zoom Workplace Business enhances communication for teams with features like video conferencing, screen sharing, and security measures. Its intuitive interface supports seamless collaboration, making it a practical choice for remote work and digital meetings.

Zoom Workplace Business is designed for efficient communication through its user-friendly platform, offering essential tools like screen sharing, breakout rooms, and remote access. Its stability and ease of use across devices make it a beneficial choice for many organizations. While integrating well with popular apps, it also delivers secure meeting environments with high audio and video quality. There are areas for enhancement such as additional security features and improved support for file sharing. Users note a need for reduced bandwidth use, better audio noise filtering, and clarity in navigation options.

What are the key features of Zoom Workplace Business?

Video Conferencing: High-quality audio and video, suitable for large meetings.
Screen Sharing: Allows participants to display their screens for collaborative work.
Breakout Rooms: Facilitates smaller group discussions within a meeting.
Remote Access: Provides capabilities to manage meetings from different devices.
Integration: Connects seamlessly with apps like Outlook for enhanced productivity.

What benefits can users expect?

Enhanced Collaboration: Tools to boost teamwork and communication.
Security Measures: Features like authorized access and waiting rooms ensure secure meetings.
Flexibility Across Devices: Compatible with numerous devices for consistent experience.
Meeting Engagement: Features that support engaging and productive sessions.

In industries like education, healthcare, and corporate sectors, Zoom Workplace Business is widely used for webinars, client meetings, and internal communications. It supports online training, and remote work and enables companies to engage effectively with clients and employees scattered across locations. Many industries value its integration capabilities which streamline workflows and contribute to productivity.

Zoom Video Communications

Sample Customers

Avigilon Corporation, Bitdefender, British Library's Business & IP Centre, Business Wire, Clarity, Colt, Conversion Rate Experts, Cornerstone Home Lending Inc., DemandGen, DPR Construction

Fortinet, Veeva, Proofpoint, Box, Ticketmaster, Trend Micro, Caesars Entertainment, Santa Clara University, Pandora, Stanford Continuing Studies

Buyer's Guide

GoToWebinar vs. Zoom Workplace Business

April 2026

Free Report: GoToWebinar vs. Zoom Workplace Business

Find out what your peers are saying about GoToWebinar vs. Zoom Workplace Business and other solutions. Updated: April 2026.

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