GoToWebinar vs Zoom Workplace Business comparison

GoTo and Zoom Video Communications are both solutions in the Virtual Meetings category. GoTo is ranked #18, while Zoom Video Communications is ranked #1 with an average rating of 8.7. GoTo holds a 2.1% mindshare in VM, compared to Zoom Video Communications’s 7.4% mindshare. Additionally, 100% of GoTo users are willing to recommend the solution, compared to 95% of Zoom Video Communications users who would recommend it.

GoToWebinar

Read 8 GoToWebinar reviews

1,001 Views
981 Comparison Views

100% willing to recommend

Zoom Workplace Business

Read 234 Zoom Workplace Business reviews

9,261 Views
8,891 Comparison Views

95% willing to recommend

GoToWebinar

Zoom Workplace Business

Comparison Buyer's Guide

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Executive SummaryUpdated on Feb 8, 2026

GoToWebinar and Zoom Workplace Business compete in the webinar and workplace collaboration arenas. Zoom appears to have the upper hand with its all-encompassing workplace solutions and diverse functionality, compared to GoToWebinar's focus on large webinars.

Features: GoToWebinar is praised for detailed analytics, attendee engagement tools, and robust webinar hosting. Zoom Workplace Business provides video conferencing, chat, file sharing, and integration with platforms like Microsoft Office for seamless workplace communication.

Room for Improvement: GoToWebinar requires enhancements in everyday collaboration features and integration flexibility. Zoom Workplace Business could improve in customizing large webinar features and refining its webinar-centric tools.

Ease of Deployment and Customer Service: GoToWebinar facilitates an intuitive setup for webinars with dedicated support. Zoom Workplace Business offers a comprehensive deployment model with stellar customer service, supporting various integrations for complex environments.

Pricing and ROI: GoToWebinar requires significant upfront investment, leading to potential high ROI for large webinars. Zoom Workplace Business, priced similarly, offers extensive functionality, indicating wider ROI potential across business activities.

To learn more, read our detailed GoToWebinar vs. Zoom Workplace Business Report (Updated: June 2026).

Buyer's Guide

GoToWebinar vs. Zoom Workplace Business

June 2026

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Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

GoToWebinar

Ranking in Virtual Meetings

18th

Average Rating

8.4

Reviews Sentiment

6.7

Number of Reviews

Ranking in other categories

No ranking in other categories

Zoom Workplace Business

Ranking in Virtual Meetings

1st

Average Rating

8.4

Reviews Sentiment

6.6

Number of Reviews

234

Ranking in other categories

No ranking in other categories

Mindshare comparison

As of June 2026, in the Virtual Meetings category, the mindshare of GoToWebinar is 2.1%, up from 2.0% compared to the previous year. The mindshare of Zoom Workplace Business is 7.4%, down from 11.1% compared to the previous year. It is calculated based on PeerSpot user engagement data.

Virtual Meetings Mindshare Distribution
Product	Mindshare (%)
Zoom Workplace Business	7.4%
GoToWebinar	2.1%
Other	90.5%

Virtual Meetings

Featured Reviews

RITA Conroy-Martin

Director of Marketing at a manufacturing company with 51-200 employees

Video library is a great tool and it enables good customization; feels a little antiquated and rusty

I like that recordings are available immediately, it's a great feature. I also appreciate being able to use the video library as a tool, and the integration of an API with other systems we have. We were able to build our own customer portal and then integrate into GoToWebinar with a seamless interface. People thought they were on our platform, but they were using GoToWebinar. Those are unique features that seemed to be very easy for our development team to integrate. I like that aspect of it. It also provides good visibility if somebody had seen a webinar that was useful. It's very easy to push them out. Registration is an easy process as is customization on the back end. We very rarely had technical issues running the webinars so it's a pretty robust platform overall.

Read full review

Yifate Yusuf

Team Lead at GE

Unified communication has transformed our collaboration and consistently boosts project delivery

The best features Zoom Workplace Business offers include screen sharing, clear video and audio, online meetings, large-scale events, call management, mobile apps, unified communication platform, and collaboration. The feature I find myself using the most is an AI-powered collaboration platform that is used to streamline communication, increase employee engagement, optimize in-person time, and improve productivity. The screen sharing is very effective and a helpful tool where we are able to screen share with our colleagues and discuss different tasks and project management ideas. Collaboration has become very efficient, and remote working has also become efficient and prevalent in my organization. We have been able to save a lot of time using Zoom Workplace Business. It has been a game-changer. Zoom Workplace Business elevates the experience with Zoom AI Companion included at no additional cost. It is designed to help employees be more productive, collaborate better, enhance their skills, and unlock time savings.

Read full review

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"We were able to build our own customer portal and then integrate into GoToWebinar with a seamless interface."

"This solution is very reliable. It is easy to switch between audio and microphone when using headphones."

"Overall, this is a good product that is simple to use but I would rather use Webex for video conferencing."

"All of their features are good. They are more or less equivalent to the competition. There's less disturbance, less jitter, the voice is always good even at a low bandwidth."

"Scalability is good as you can host webinars with hundreds of participants without any lagging."

"GoToWebinar polls help me quickly gauge, upfront, the audience’s interest in topics and their current level of knowledge."

"I can extract the activity and the attendance reports, along with every single question that was asked during the webinar, which is a feature that we highly value."

"The most valuable feature is scheduling, which is quite simple and you can schedule a regular session with multiple occurrences."

More GoToWebinar pros

"Zoom is easy to use and does not consume very much in terms of resources."

"The most valuable features are the video conferencing and the whole invite to set up a meeting is really easy to figure out and use. The chat functions are pretty simple as well."

"My advice for anybody who is considering Zoom is that it is ok for social use."

"Zoom works fine, and its interface is easier to use than, for example, Teams, which is the other tool I would compare it to. It's also easy to schedule Zoom meetings through Outlook."

"The installation was easy, although I do not recall how long it took."

"The most valuable features of Zoom for enhanced team collaboration are its high video quality, comprehensive meeting features, and reliable performance."

"We have made huge teleconferences with a lot of people, and many video streams."

"Zoom has facilitated our remote and hybrid meetings, particularly in the context of our agile processes such as scrum. In the past, estimating story points required physical presence in a room, where we would use visual cues or hand gestures. We can create polls with Zoom and share them with team members for direct input. The recording feature is also good. Additionally, features like whiteboarding allow for specific collaboration sessions tailored to different team members' needs. Auto-scheduling meetings and integration with Microsoft Outlook make organizing and attending meetings effortless. Overall, the product is good and convenient."

More Zoom Workplace Business pros

Cons

"The sharing of cameras is limited to meeting organizers."

"Some of my friends also use GoToWebinar to collect clients for affiliate marketing. In those cases, they found some features were missing with respect to some of the competition. And the worst part is the price."

"The platform feels old and a little rusty, more could be invested into the look and feel of it."

"It's a little pricier than the others."

"The technical support is quite bad."

"The chat window and using polls is easier in Zoom than compared to GoToWebinar. Make it simpler and easier to publish polls on the fly would improve the solution."

"GoToWebinar would be improved with the inclusion of support for video endpoints."

"In comparison, I don't feel that GoToWebinar has the range of customization and it feels quite antiquated in comparison to Teams."

"When anyone installs Zoom for organizational purposes, then it's fine because all the safety and protection is taken care of by the organization. However, when it's done on a personal basis the terms and conditions, you are not secure."

"I'd like integration with Outlook to set my meetings. As it is, right now, I have to go to the Zoom app to do that, and after that, export it to Outlook."

"The inclusion of some more advanced security features would be an improvement."

"One of the main concerns is the difficulty of using it on your mobile device."

"If anything, the updates could be less frequent."

"The chat functionality that is included is always in plain text, and you cannot change fonts by making them bold or italic. It's a very plain and basic chat."

"When you join a meeting in Zoom, you may feel it is difficult to find some windows until you click a few buttons to help you eventually get to the window you want to see."

"There were some security issues early on, however, they have fixed the problem, and now it is fine."

More Zoom Workplace Business cons

Pricing and Cost Advice

"It is a monthly subscription and the price is quite expensive if you're not paying annually."

"This is a free solution."

"The cost of Zoom has led me to use WeChat, instead."

"I am using the free version of the solution. However, it has a time limit of 45 minutes for meetings. We do not have meetings longer than 45 minutes, it is fine for us."

"Has a paid account for multiple users as well as a free option."

"Zoom has a less expensive subscription than other solutions such as Cisco Webex."

"We use the free version of the product. We utilize it only three to four times a month."

"I am using the free version, so I don't pay anything to use it."

"In the basic version, there is a 40-minute time limit on group meetings."

"We have to pay for the product's license."

More Zoom Workplace Business pricing and cost advice

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Top Industries

By visitors reading reviews

Construction Company

16%

Government

Manufacturing Company

Comms Service Provider

Construction Company

12%

Financial Services Firm

10%

Performing Arts

Marketing Services Firm

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

By reviewers
Company Size	Count
Small Business	5
Midsize Enterprise	1
Large Enterprise	2

By reviewers
Company Size	Count
Small Business	102
Midsize Enterprise	33
Large Enterprise	108

Questions from the Community

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LucidChart vs LucidSpark for brainstorming sessions over Zoom

Hi @Krista Thompson - Yes, LucidSpark is a much more nimble and, in some ways, user-friendly tool than LucidChart. LucidSpark is designed to do a better job managing multiple users participating ...

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What is your experience regarding pricing and costs for Zoom?

I cannot say anything about pricing, setup costs, and licensing of Zoom Workplace Business since it is handled globally for us.

See all answers

What needs improvement with Zoom?

I would like the price to be a bit lower. Besides pricing, there are no other points I would like to see improved.

See all answers

Comparisons

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Compared 20% of the time

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Compared 6% of the time

TeamViewer vs Zoom Workplace Business

Compared 6% of the time

Webex vs Zoom Workplace Business

Compared 5% of the time

Adobe Connect vs Zoom Workplace Business

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Product Reports

Buyer's Guide

GoToWebinar

June 2026

Download GoToWebinar product report

Buyer's Guide

Zoom Workplace Business

May 2026

Download Zoom Workplace Business product report

Overview

GoToWebinar is a web conferencing tool that supports scheduling, recording, audience engagement, and reporting for webinars and training sessions.

Designed for hosting online meetings, GoToWebinar facilitates educational and training seminars with features like screen sharing and polls. It is recognized for its API integration and reliable performance, handling large audiences with ease. Users benefit from immediate access to recordings and simple registration processes, although some users find customization options limited and support lacking.

What are the key features of GoToWebinar?

Easy Scheduling: Offers recurring sessions and immediate availability of recordings.
Audience Engagement: Utilizes polls and quizzes to enhance interaction.
API Integration: Provides seamless connection to other tools.
Reliable Performance: Maintains clear audio even on low bandwidth.
Activity Reports: Extractable reports for analysis.
Browser-based Interface: Ensures a smooth experience with large audiences.

What benefits should users expect when evaluating GoToWebinar?

Enhanced Interaction: Features like drawing and polls boost engagement.
Efficient Communication: Supports both internal and external meetings.
Adaptability: Quickly adjusts to increased online activity.
User-friendly Environment: Customization and easy presenter switching.

In specific industries, GoToWebinar is widely used for hosting educational webinars and technical training sessions. Organizations integrate this tool for client and customer interactions, making it a preferred choice for companies adapting to remote operational needs during global shifts in digital communication.

GoTo

Zoom Workplace Business enhances communication for teams with features like video conferencing, screen sharing, and security measures. Its intuitive interface supports seamless collaboration, making it a practical choice for remote work and digital meetings.

Zoom Workplace Business is designed for efficient communication through its user-friendly platform, offering essential tools like screen sharing, breakout rooms, and remote access. Its stability and ease of use across devices make it a beneficial choice for many organizations. While integrating well with popular apps, it also delivers secure meeting environments with high audio and video quality. There are areas for enhancement such as additional security features and improved support for file sharing. Users note a need for reduced bandwidth use, better audio noise filtering, and clarity in navigation options.

What are the key features of Zoom Workplace Business?

Video Conferencing: High-quality audio and video, suitable for large meetings.
Screen Sharing: Allows participants to display their screens for collaborative work.
Breakout Rooms: Facilitates smaller group discussions within a meeting.
Remote Access: Provides capabilities to manage meetings from different devices.
Integration: Connects seamlessly with apps like Outlook for enhanced productivity.

What benefits can users expect?

Enhanced Collaboration: Tools to boost teamwork and communication.
Security Measures: Features like authorized access and waiting rooms ensure secure meetings.
Flexibility Across Devices: Compatible with numerous devices for consistent experience.
Meeting Engagement: Features that support engaging and productive sessions.

In industries like education, healthcare, and corporate sectors, Zoom Workplace Business is widely used for webinars, client meetings, and internal communications. It supports online training, and remote work and enables companies to engage effectively with clients and employees scattered across locations. Many industries value its integration capabilities which streamline workflows and contribute to productivity.

Zoom Video Communications

Sample Customers

Avigilon Corporation, Bitdefender, British Library's Business & IP Centre, Business Wire, Clarity, Colt, Conversion Rate Experts, Cornerstone Home Lending Inc., DemandGen, DPR Construction

Fortinet, Veeva, Proofpoint, Box, Ticketmaster, Trend Micro, Caesars Entertainment, Santa Clara University, Pandora, Stanford Continuing Studies

Buyer's Guide

GoToWebinar vs. Zoom Workplace Business

June 2026

Free Report: GoToWebinar vs. Zoom Workplace Business

Find out what your peers are saying about GoToWebinar vs. Zoom Workplace Business and other solutions. Updated: June 2026.

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