HPE Primera vs Hitachi Virtual Storage Platform comparison

Hitachi Vantara and Hewlett Packard Enterprise are both solutions in the All-Flash Storage category. Hitachi Vantara is ranked #10 with an average rating of 8.0, while Hewlett Packard Enterprise is ranked #11 with an average rating of 7.8. Hitachi Vantara holds a 3.4% mindshare in AFS, compared to Hewlett Packard Enterprise’s 3.6% mindshare. Additionally, 96% of Hitachi Vantara users are willing to recommend the solution, compared to 94% of Hewlett Packard Enterprise users who would recommend it.

Comparison Buyer's Guide

Download the report

Executive SummaryUpdated on Sep 18, 2024

Hitachi Virtual Storage Platform and HPE Primera compete in the enterprise storage solutions category. Hitachi is noted for strong support and competitive pricing, while HPE offers superior features, providing excellent value for the price.

Features: Hitachi offers robust scalability, flexible configuration options, and competitive pricing. HPE Primera provides AI-driven capabilities, cloud environment integration, and advanced analytics.

Room for Improvement: Hitachi's management tools complexity and insufficient documentation are areas for improvement. HPE Primera users suggest improvements in firmware updates and faster resolution times.

Ease of Deployment and Customer Service: Hitachi users report a smooth deployment process but need better training resources. HPE Primera users find setup straightforward, supported by responsive customer service.

Pricing and ROI: Hitachi is praised for cost-effectiveness and shorter ROI periods. HPE Primera may have higher upfront costs but offers better long-term value due to enhanced features and reliability.

To learn more, read our detailed HPE Primera vs. Hitachi Virtual Storage Platform Report (Updated: September 2025).

Buyer's Guide

HPE Primera vs. Hitachi Virtual Storage Platform

September 2025

Download the complete report

Helped 868,787 peers since 2012

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

Pure FlashArray X NVMe

Mindshare comparison

As of October 2025, in the All-Flash Storage category, the mindshare of Pure FlashArray X NVMe is 1.0%, up from 0.7% compared to the previous year. The mindshare of Hitachi Virtual Storage Platform is 3.4%, up from 3.0% compared to the previous year. The mindshare of HPE Primera is 3.6%, down from 4.6% compared to the previous year. It is calculated based on PeerSpot user engagement data.

All-Flash Storage Market Share Distribution
Product	Market Share (%)
Hitachi Virtual Storage Platform	3.4%
HPE Primera	3.6%
Pure FlashArray X NVMe	1.0%
Other	92.0%

All-Flash Storage

Featured Reviews

Jaehoon Oh

Chief Technology Officer at Lambda256

Supports efficient storage management through volume snapshots and offers reliable non-disruptive upgrades

I have no specific improvements to suggest for Pure FlashArray X NVMe at this time. The performance statistics could be enhanced. I can see the performance statistics in the Pure Storage console, but it does not show the performance by 4K byte unit. It displays IOPS and bandwidth, but IOPS is about real use, and I want to know how many IOPS are currently running in 4K byte units. I cannot see that IOPS because most storage systems report their performance by 4K byte unit. I want to see Pure Storage performance by 4K byte unit to compare with other storage or other internal NVMe SSD.

Read full review

Bratislav Petkovic

Team Lead for Core Infrastructure at Raiffeisen bank Serbia

Active data management enhances performance and simplifies operation

The active data management of Hitachi Virtual Storage Platform, especially with the HOPS Center, makes it easier to work with the Hitachi Virtual Storage Platform infrastructure. Previously, it was difficult to create and delete LUNs, which would take a long time, but now with HOPS Center, it is functioning correctly. It is now as easy as working with EMC or Dell storage, and the performance is better, especially with new features. The solution's performance, security, and cost are satisfactory. These factors influenced our decision to purchase Hitachi Virtual Storage Platform.

Read full review

Taufeeq Rauf

Head of IT at NATIONAL INSTITUTIONAL FACILITATION TECHNOLOGIES (PVT.) LTD.

Offers a simple user interface and is useful for data replication

I use HPE Primera for mission-critical applications. My company uses the product as a storage solution for our machines. The availability of HPE Primera in our company is critical for us, considering that we operate in an HA environment where we can't have downtime since we need to deal with cheque clearance for banks. The product's interface is simple to use. I am satisfied with the user experience provided by the product. The ease of use of the product's interface has directly had an impact on our company's operations, along with the improvement in the availability and performance of machines. Compared to HPE Primera, I work with a much more reliable storage solution like Dell PowerStore. Compared to HPE Primera, Dell PowerStore's features related to deduplication are very good, and it also offers a physical storage capacity of eight TB, which can be expanded up to forty TB. I would recommend the product to others who plan to use it only after taking into consideration their usage and requirements. From the price and performance point of view, Dell PowerStore is a better choice. I rate the tool a seven out of ten.

Read full review

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"It has good, reliable, fast storage."

"Pure FlashArray X NVMe has low latency and high Ops. It is an evergreen model."

"What I really like about this program, is that it is easy to use and easy to configurate."

"It has benefited my organization because it has reduced time to insights."

"Offers excellent features like efficient data reduction, a reliable SafeMode, and a great support model for continuous assistance and updates."

"On a scale of one to ten, I rate Pure FlashArray as ten."

"The standout features for us in Pure FlashArray X NVMe are its robust DDoS protection, seamless transparent failover, and failback capabilities ensuring high availability."

"Pure FlashArray X NVMe will quickly overcome all the hurdles you face, including network and latency issues."

More Pure FlashArray X NVMe pros

"The high performance of flash storage is especially valuable to us."

"It's a state of the art solution in storage systems. High-availability and performance are the strongest aspects of these machines."

"Hitachi's technical support is perfect."

"The Hitachi VSP has significantly improved data storage scalability by addressing various issues. Through their research and development efforts, they've incorporated customer feedback regarding deployment speed and performance requirements."

"The product's reliability has been crucial for our company's operations."

"The valuable features for data management include deduplication and compression without performance impact, and the ability to virtualize old storage, making migration seamless."

"The most valuable features in Hitachi Virtual Storage Platform F Series are Shadowimage, easy to manage equipment, and upgrading the firewire is very simple."

"It is robust. It doesn't need too much troubleshooting. It is a good device."

More Hitachi Virtual Storage Platform pros

"The greatest advantage is the support when we encounter incidents, as HPE's support is highly responsive."

"The performance of the solution is good."

"There has been a lot of changes in HPE Primera OS, and most of the time any package related to it is simple to upgrade. It does not require any support for the operation. The customer can easily deploy any code directly from the GUI which is very good. Additionally, we have individual storage we can allocate and easily manage."

"When taking into account the price, maintenance required, and performance of HPE Primera, it is an effective solution."

"HPE Primera is quite a stable storage system that provides good provisioning and allows for the changing of partition sizes."

"Primera's main advantage is its support for NVM drives and normal flash drives. It has some sort of AI analysis that automatically tells us how to optimize the performance."

"The initial setup is very straightforward. It's not overly complex."

"Scalability-wise, I rate the solution a ten out of ten."

More HPE Primera pros

Cons

"They could add more support for file storage and different types of storage."

"It is on the expensive side."

"In the next release, I would like to see real-time analytics for further insight into consumption models."

"Adding some functions to the product would be beneficial."

"The tool's pricing is higher than competitors."

"Managing data isn't difficult for me. The performance is usually perfect, but we sometimes have capacity problems."

"In terms of what needs improvement, the dashboard and management could be simplified."

"Many options to check performance, like read, writes, random writes, and random reads, are missing in Pure FlashArray X NVMe."

More Pure FlashArray X NVMe cons

"The software has always been lagging a bit compared to the newer features. It usually takes a cycle for it to catch up."

"For the support windows to work, maybe they have to upgrade the firmware of the VSP. They changed the hardware or the disk. I don't know if it was the port blade they changed or a VM for a memory cache. Also, replacing the old target with the processor target would be fine. The old equipment is very easy to manage, and I don't have any bad commentary."

"The distributor needs more knowledgeable resources for technical support. It would be better to connect directly to the vendor in case of queries."

"The complex setup, ease of use, and snapshot operations of this product need to be improved."

"The interface should be simplified and made easier to use."

"In the next version I would like to see additional features like artificial intelligence and an increase in the amount of data it can store."

"In terms of new features, I would be interested to see deduplication added in their next release."

"Hitachi should work on unified storage for the SMB market and entry-level NAS storage, similar to what HP or Dell offers."

More Hitachi Virtual Storage Platform cons

"We've encountered issues in the past where maintaining a read-only state is essential to prevent data encryption when VPN access is impacted."

"There really isn't any aspect of the solution that needs improvement for the customer other than its price."

"This solution would be expensive for small business and it could be priced more competitively for that market."

"The solution could prove the reporting."

"Primera should be more user-friendly."

"The interface needs to be more user-friendly in that sense that installation and management are still a bit on the high end."

"We have not had a good experience with support from HPE Primera. They can improve."

"HPE Primera is not good enough as a storage solution as it does not provide a good NAS storage."

More HPE Primera cons

Pricing and Cost Advice

"Our licensing fees are $500,000+ USD."

"With VMware, we pay $300,000 annually."

"Given its price, Pure is not the first option."

"The licensing is on a yearly basis."

"We pay approximately $50,000 USD per year in licensing fees."

"The tool's pricing is cheap; I rate it a six to seven out of ten. Most of our sales are not subscription-based. We sell the hardware, and customers keep using it. They only renew the service part annually. The support can be a bit pricey, but the solution is more cost-effective than anything else out there."

"As far as the licensing costs, everything is included in the license."

"Pure FlashArray X NVMe’s pricing is cheaper than other products."

More Pure FlashArray X NVMe pricing and cost advice

"Hitachi Virtual Storage Platform is a very expensive product."

"Pricing could be better, because the cost is very high."

"It is expensive as compared to other vendors, but its price is good if you are looking for stability, reliability, performance, and security."

"Architecture-wise, it's actually at a competitive price point. It is not cheap."

"When you are looking for high-end solutions such as this, price is less important than stability and availability."

"In our company, we only pay towards the licensing charges associated with Forcepoint, as Hitachi is considered to be a third-party product for us."

"The main difference between Hitachi and other vendors is the cost. At the time that we bought the solution, it was the best option but the price, compared to other vendors, is a little high."

"I give the price of Hitachi Virtual Storage Platform a nine out of ten."

More Hitachi Virtual Storage Platform pricing and cost advice

"The price of HPE Primera could improve, it is expensive."

"HPE Primera service is cost-effective."

"The solution is quite cost-effective."

"The product is expensive."

"The cost is $75,000 for a three-year contract."

"The price of the solution should be cheaper."

"The price of this solution is good for medium-sized and large businesses."

"HPE Primera is a little bit higher than Dell PowerStore...HPE Primera costs around 80,000 USD."

More HPE Primera pricing and cost advice

See which vendors are best for you

Use our free recommendation engine to learn which All-Flash Storage solutions are best for your needs.

See recommendations

868,787 professionals have used our research since 2012.

Top Industries

By visitors reading reviews

Computer Software Company

14%

Manufacturing Company

11%

Financial Services Firm

10%

Government

Financial Services Firm

17%

Computer Software Company

16%

Manufacturing Company

Government

Computer Software Company

16%

Manufacturing Company

12%

Financial Services Firm

10%

Government

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

By reviewers
Company Size	Count
Small Business	15
Midsize Enterprise	11
Large Enterprise	12

By reviewers
Company Size	Count
Small Business	19
Midsize Enterprise	14
Large Enterprise	28

By reviewers
Company Size	Count
Small Business	19
Midsize Enterprise	9
Large Enterprise	12

Questions from the Community

What do you like most about Pure FlashArray X NVMe?

Pure FlashArray X NVMe helps to improve our processing speed. It is user-friendly and easy to use.

See all answers

What is your experience regarding pricing and costs for Pure FlashArray X NVMe?

The price of Pure FlashArray X NVMe is very expensive, though I do not know the actual price because I am using the E...

See all answers

What needs improvement with Pure FlashArray X NVMe?

I have no specific improvements to suggest for Pure FlashArray X NVMe at this time. The performance statistics could ...

See all answers

What is your experience regarding pricing and costs for Hitachi Virtual Storage Platform?

The cost of Hitachi Virtual Storage Platform is reasonable compared to competitors, but it is dependent on the custom...

See all answers

What do you like most about Hitachi Virtual Storage Platform E990?

The product's reliability has been crucial for our company's operations.

See all answers

What needs improvement with Hitachi Virtual Storage Platform E990?

The replication technology that Hitachi Virtual Storage Platform uses is quite older, and the replication methodology...

See all answers

Which would you choose - HPE Nimble Storage or HPE Primera?

HPE Nimble is a versatile synced WAN San solution. It is easy to use and doesn’t require much training for admins. Th...

See all answers

What's the difference between HPE 3PAR StoreServ and HPE Primera?

HPE Primera has many great features but one of the best is that it is very easy to deploy. From an overall perspectiv...

See all answers

What do you like most about HPE Primera?

For over a year, I have not seen any downtime in the product.

See all answers

Comparisons

Dell PowerStore vs Pure FlashArray X NVMe

Compared 23% of the time

TrueNAS R-Series vs Pure FlashArray X NVMe

Compared 16% of the time

Dell PowerMax vs Pure FlashArray X NVMe

Compared 14% of the time

Pure Storage FlashBlade vs Pure FlashArray X NVMe

Compared 11% of the time

HPE Alletra Storage vs Pure FlashArray X NVMe

Compared 11% of the time

More Pure FlashArray X NVMe Competitors

Dell PowerStore vs Hitachi Virtual Storage Platform

Compared 13% of the time

NetApp AFF vs Hitachi Virtual Storage Platform

Compared 12% of the time

IBM FlashSystem vs Hitachi Virtual Storage Platform

Compared 10% of the time

HPE Alletra Storage vs Hitachi Virtual Storage Platform

Compared 8% of the time

Huawei OceanStor Dorado vs Hitachi Virtual Storage Platform

Compared 5% of the time

More Hitachi Virtual Storage Platform Competitors

HPE Alletra Storage vs HPE Primera

Compared 34% of the time

HPE 3PAR StoreServ vs HPE Primera

Compared 26% of the time

HPE Nimble Storage vs HPE Primera

Compared 8% of the time

Dell PowerStore vs HPE Primera

Compared 8% of the time

HPE StoreOnce vs HPE Primera

Compared 2% of the time

More HPE Primera Competitors

Product Reports

Buyer's Guide

Pure FlashArray X NVMe

September 2025

Download Pure FlashArray X NVMe product report

Buyer's Guide

Hitachi Virtual Storage Platform

September 2025

Download Hitachi Virtual Storage Platform product report

Buyer's Guide

HPE Primera

September 2025

Download HPE Primera product report

Also Known As

Pure FlashArray//X NVMe, Pure FlashArray//X, FlashArray//X

Hitachi Virtual Storage Platform F Series, 5000 Series, E Series, N Series, G Series

Primera

Overview

Pure Storage FlashArray//X is the world’s first enterprise-class, all-NVMe flash storage array. It represents a new class of storage – shared accelerated storage, which is a term coined by Gartner – that delivers major breakthroughs in performance, simplicity, and consolidation.

Pure Storage

RETHINK YOUR DEFINITION OF SPEED AND PERFORMANCE

With adaptive, guaranteed data reduction and a 100% data-availability guarantee, Hitachi Virtual Storage Platform F series helps you tackle complicated business challenges. Hitachi Data Systems (HDS) VSP F series delivers up to 4.8M IOPS with sub-millisecond response times.
Featuring legendary Hitachi reliability, VSP F series arrays are backed by the industries only 100% availability guarantee. For these reasons, 80% of the Fortune 500 choose Hitachi all-flash arrays to accelerate the performance of mission-critical applications like Oracle, SAP, Virtualization, Microsoft apps etc. With over 350 patents in flash technology, Hitachi’s innovative mix of flash hardware and software accelerates ROI with enterprise-class reliability and performance.

Hitachi Vantara

HPE introduces HPE Primera, a new storage platform designed to deliver superior simplicity, availability, and performance for mission-critical applications
HPE Primera advances the HPE Intelligent Data Platform, a portfolio of products and solutions designed to help customers transition from delivering storage to unlocking business value with intelligent data

Hewlett Packard Enterprise

Sample Customers

Fremont Bank, Judson ISD, The Nielsen Company

Turkcell, Owens Corning, Region Nord, Net Credit Financial Group (NFC Group), Russian Railways

Information Not Available

Buyer's Guide

HPE Primera vs. Hitachi Virtual Storage Platform

September 2025

Free Report: HPE Primera vs. Hitachi Virtual Storage Platform

Find out what your peers are saying about HPE Primera vs. Hitachi Virtual Storage Platform and other solutions. Updated: September 2025.

DOWNLOAD NOW

868,787 professionals have used our research since 2012.

See our HPE Primera vs. Hitachi Virtual Storage Platform report.

See our list of best All-Flash Storage vendors.

We monitor all All-Flash Storage reviews to prevent fraudulent reviews and keep review quality high. We do not post reviews by company employees or direct competitors. We validate each review for authenticity via cross-reference with LinkedIn, and personal follow-up with the reviewer when necessary.