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HubSpot CRM vs Pipedrive comparison

 

Comparison Buyer's Guide

Executive SummaryUpdated on Feb 8, 2026

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

HubSpot CRM
Ranking in CRM
5th
Average Rating
8.2
Reviews Sentiment
7.1
Number of Reviews
50
Ranking in other categories
No ranking in other categories
Pipedrive
Ranking in CRM
20th
Average Rating
8.2
Reviews Sentiment
7.2
Number of Reviews
13
Ranking in other categories
Local Government CRM (6th), Opportunity Management (6th), Sales Force Automation (9th)
 

Mindshare comparison

As of June 2026, in the CRM category, the mindshare of HubSpot CRM is 1.2%, down from 2.4% compared to the previous year. The mindshare of Pipedrive is 1.1%, up from 1.1% compared to the previous year. It is calculated based on PeerSpot user engagement data.
CRM Mindshare Distribution
ProductMindshare (%)
HubSpot CRM1.2%
Pipedrive1.1%
Other97.7%
CRM
 

Featured Reviews

Sadiq H - PeerSpot reviewer
Campaign Specialist at a outsourcing company with 1,001-5,000 employees
Automation and integrated analytics have transformed how my team manages campaigns and deals
There are a couple of things which I would improve in HubSpot CRM. There are limitations with user limitations. I would want a feature where certain users do not need to export data and I want to be notified if anyone is exporting. That feature exists for a certain number of users, but it should also apply to lower-level users who should be notified as well. Second, the analysis and insights need to be provided on a weekly basis. For example, I would want to see that in this week we sent an email to a certain number of prospects, information about which was my highest open rate email campaign and which was my lowest engagement campaign, and insights from HubSpot AI that can be utilized. I would want to know which subject lines we gathered that received more attention as a form of data analytics information. Additionally, if I have one hundred contacts today and a couple of them are not active, for example, if eighty contacts are active and twenty contacts have never opened my email, I would want to trash them because they are not engaging. That kind of information would be very useful.
Willem Lambrechts - PeerSpot reviewer
Managing Director at Drebbel
Offers the ability to create multiple pipelines and the flexibility in filtering and reporting
We do a lot of analytics and reporting ourselves. We don't necessarily use all the features that Pipedrive provides, but it's very helpful at least. It has streamlined our deal-closing process. We use it for everything. When we create a lead, we put it into Pipedrive. That lead can be converted into an opportunity, which we manage through our whole pipeline. This includes having all data related to the opportunity in one place. Once the deal is closed, we use Pipedrive to follow up on the invoices until they are paid. We also manage sales commissions and payments to our salespeople through Pipedrive.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"Stability-wise, I rate the solution a ten out of ten."
"The automations that HubSpot provides, such as creating sequences and the playbooks they have, are valuable."
"We get a good overview of where everything is in the pipeline."
"The ability to track revenue and complete forecasting has been the most valuable feature."
"The best feature in HubSpot CRM for us is the custom objects that we integrated. This allows us to include more information on the contact profile, company profile, and other details, making it easier for our staff to have all the necessary information before contacting our customers.Additionally, having all this information in a centralized place is highly beneficial for us."
"I like how you can track one account from marketing to closing the deal. For example, suppose you generated a lead through marketing, you can then track it through to when the deal is closed."
"The reporting is very flexible."
"The ease of having everything in one place is valuable."
"The usability of the solution is its valuable feature."
"The most valuable feature is the ability to create timelines and custom fields."
"Pipedrive's most valuable features are that you can keep the whole information that's related to managing your sales process and you can customize it easily. The person that we have who is customizing Pipedrive is very junior in means of software development or process development. He can easily use it, anyone can use the solution. It has a very easy user interface to customize your processes and apply them to the Pipedrive process."
"Our primary use case for this solution ranges from using it for daily activities in sales to forecasting and KPIs and following up on every deal we are working on and every lease we are opening."
"Pipedrive makes it easy to understand who I'm talking to at a glance. It has all the activities, node features, opportunity interface, deal interface, and time drive deals.The sales process is extremely simple, which saves me time and energy. I can send the document for e-signature and make the most out of my deals. I can automatically send emails and phone calls. You need to do only a little API programming. It offers massive flexibility. You can run an entire enterprise on the platform. The ease of use facilitates huge adoption."
"The solution is pretty easy to use and intuitive."
"Pipedrive offers a lot of value for the money because it includes e-signature, document generation, CRM, and workflow automation in one not-expensive solution."
"The solution is very stable."
 

Cons

"The biggest constraint with HubSpot CRM is their pricing. Their per-user pricing is on the higher side, and most of their enterprise contracts require a minimum one-year guarantee for any enterprise agreement."
"Right now, HubSpot CRM fills my needs. The solution is good for marketing, and you can schedule when you want your ads and your emails to be sent out to your clients. You can track your client pipeline, you can see who viewed your messages and who hasn't, etc. I feel that HubSpot CRM is adequate for my need, but if the solution has the functionality of not needing to input your password every single time you log into the platform, then that would make it better. If that could be incorporated into the new version of HubSpot CRM, then the solution would go a long way."
"HubSpot CRM could be flexible and customizable."
"I would need to try the product again to refresh my knowledge and give a recommendation."
"The product's free version could have more integration and automation options."
"The only problem with HubSpot at the moment is the pricing models."
"I would prefer it to be easier to manage, or a bit simpler, with fewer options."
"I would prefer it to be easier to manage, or a bit simpler, with fewer options. It's nice to have so many options, but for some clients, having so many options may not be necessary, they can just customize accordingly."
"New features sometimes seem bolted on rather than being smooth."
"Pipedrive has some weaknesses against Salesforce."
"Pipedrive is relatively stable, but the performance is lackluster compared to other solutions in this space."
"The product is expensive."
"Reporting capabilities of the solution could be improved."
"You must pay more if you need an additional feature."
"The integration possibilities with other systems could be better as well. We use it in connection with Octopus CRM, and there's room for improvement."
"The form builder works even though it has some shortcomings...Also, the forms don't have the ability to avoid or stop people from signing up if they don't have a corporate email."
 

Pricing and Cost Advice

"HubSpot CRM has a free version, which is why small companies prefer it. The paid version of this software needs to be priced better."
"We use a paid version of Hubspot and we have an annual license."
"HubSpot CRM is affordable."
"The pricing for this solution is user based. We're paying $39 to $45 per user."
"If one is a low price and ten is a high price, I rate the pricing as a five. HubSpot CRM is much more expensive than Salesforce. My company probably pays around 40 USD per user monthly."
"I do not recall the particulars of the licensing fees."
"Pricing is based on the number of users."
"There is a cost for the solution. However, I am not aware of the price."
"Pipedrive is the most cost-effective in terms of the balance between cost and features. I would take Pipedrive over HubSpot or Zoho CRM. It's well-positioned on the market."
"Pipedrive is relatively more affordable than other solutions."
"The solution's pricing is excellant. It costs 65 dollars a month for top tier plan."
"On a scale of one to ten, where one is a low price, and ten is a high price, two or three. For us, everything is expensive because this is a startup, but for a normal company, it should be peanuts."
"As of now, the pricing and value are quite good."
"The price of Pipedrive has been reasonable."
"The solution is affordable."
"The product is expensive but provides valuable services."
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Top Industries

By visitors reading reviews
Construction Company
13%
Financial Services Firm
12%
Comms Service Provider
8%
Manufacturing Company
8%
Construction Company
13%
Outsourcing Company
12%
Comms Service Provider
9%
Computer Software Company
8%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business39
Midsize Enterprise5
Large Enterprise9
By reviewers
Company SizeCount
Small Business9
Midsize Enterprise1
Large Enterprise3
 

Questions from the Community

What is your experience regarding pricing and costs for HubSpot CRM?
The cost is about the same price, currently charged monthly.
What is your primary use case for HubSpot CRM?
I would describe my main use case as evaluating a couple of tools and CRMs. We found HubSpot CRM very useful in terms of ease of use, automation, setting up the user journey, and database managemen...
What advice do you have for others considering HubSpot CRM?
HubSpot CRM is only available on cloud. HubSpot CRM doesn't support on-premises or hybrid deployment. On a scale of 1-10, this solution is rated as 7.
What needs improvement with Pipedrive?
New features sometimes seem bolted on rather than being smooth.
What advice do you have for others considering Pipedrive?
I'd recommend Pipedrive since it's easy to use and handles simple processes effectively. I'd rate the solution nine out of ten.
 

Comparisons

 

Overview

 

Sample Customers

digimind, easyrecrue, software2, subaru, suzuki
Samsung, Amazon, SkyScanner, TDW, Vimeo, ReMax, Festo
Find out what your peers are saying about HubSpot CRM vs. Pipedrive and other solutions. Updated: June 2026.
900,644 professionals have used our research since 2012.