HubSpot Marketing Hub vs Structured comparison

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HubSpot Marketing Hub

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Executive SummaryUpdated on Jan 18, 2026

Structured and HubSpot Marketing Hub are both competitors in the marketing technology space. HubSpot Marketing Hub is seen as superior due to its comprehensive features that justify the investment.

Features: Structured offers effective workflow automation, customizable email templates, and competitive pricing. HubSpot Marketing Hub provides robust analytics, integration capabilities, and a comprehensive marketing suite, giving it an advantage due to its extensive feature set.

Ease of Deployment and Customer Service: Structured is known for an easy onboarding process and responsive customer service. HubSpot Marketing Hub also ensures efficient deployment and support, aided by an extensive resource library that enhances customer onboarding.

Pricing and ROI: Structured is considered cost-effective with low initial setup costs, making it a good ROI for smaller organizations. HubSpot Marketing Hub has higher setup costs, offering significant ROI through advanced functionality and scalability, beneficial for businesses seeking long-term growth potential.

To learn more, read our detailed HubSpot Marketing Hub vs. Structured Report (Updated: November 2025).

HubSpot Marketing Hub vs. Structured

November 2025

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Helped 881,665 peers since 2012

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

HubSpot Marketing Hub

Average Rating

8.2

Reviews Sentiment

6.2

Number of Reviews

Ranking in other categories

Marketing Automation (2nd)

Structured

Average Rating

9.0

Reviews Sentiment

4.7

Number of Reviews

Ranking in other categories

Channel Marketing Automation Software (1st), Partner Relationship Management (PRM) (4th)

Mindshare comparison

While both are Marketing Applications solutions, they serve different purposes. HubSpot Marketing Hub is designed for Marketing Automation and holds a mindshare of 9.2%, up 9.1% compared to last year.
Structured, on the other hand, focuses on Channel Marketing Automation Software, holds 12.2% mindshare, up 9.3% since last year.

Marketing Automation Market Share Distribution
Product	Market Share (%)
HubSpot Marketing Hub	9.2%
Salesforce Marketing Cloud	11.6%
Marketo	9.0%
Other	70.2%

Marketing Automation

Channel Marketing Automation Software Market Share Distribution
Product	Market Share (%)
Structured	12.2%
E2open Channel Application Suite	21.4%
Impartner PRM	13.3%
Other	53.10000000000001%

Channel Marketing Automation Software

Featured Reviews

Xx Ee

Lead Content Marketing Strategist at a outsourcing company with 5,001-10,000 employees

Has supported marketing and sales alignment while leaving room for better customization options

I have recommendations for making it easier to customize. I used to work in a tech company, so it's very easy to do that in-house, and our team did that. It's not easy to customize for a regular user though. In the world of generative AI where it's easy for you to connect different tools, APIs, etc., HubSpot Marketing Hub still requires some customization. For example, if you want to make sure it's connected with a custom CRM or some other CRM, there is some fair bit of modification that's required. Some main differences in my experience between HubSpot Marketing Hub and Salesforce are that Salesforce is a bit un-user-friendly. I have to be fair, I haven't used Salesforce too much, but I think HubSpot Marketing Hub is much more user-friendly.

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reviewer2757024

Director, Partner Marketing at a outsourcing company with 1,001-5,000 employees

Co-branded content has reached partners faster and personalized campaigns have improved engagement

It's fairly easy to implement StructuredWeb within my existing marketing processes, probably a seven or eight on a scale of 1 to 10. Navigating through what they call the small journeys for setting up the marketing campaigns is more complicated; I'd rate that probably a five, as we're just starting some of that process now, and one of the reasons we haven't started until now is that it's quite complicated. The complexity in navigating the setup hasn't affected the speed of launching marketing campaigns significantly; there are some internal processes that contribute. The biggest issue that affected our speed of launching was the content upload process, where certain formats are easy for StructuredWeb to upload, while others take more time and are more manual. StructuredWeb is very focused on partner marketing and certainly competes as a best-of-breed solution. There are other platforms that have elements of what StructuredWeb offers, but from what I've seen, it's very high for a partner marketing-specific platform. The effectiveness of the personalized content delivery in enhancing partner engagement is a very strong component; however, the only criticism we've received from partners is that sometimes our rules about what can be edited on the content are too restrictive for them. They would appreciate seeing us exercise more flexibility and less control. But that's an internal policy issue, not a problem with StructuredWeb. Managing personalized content for different partners within StructuredWeb really comes down to partner size and resources. Larger partners typically use the platform to occasionally co-brand the content and then download it without extensive editing. In contrast, smaller partners, who may not have their own marketing platforms, engage in more extensive editing on the StructuredWeb platform and sometimes deploy from there and sometimes from their own platform. We haven't really utilized the AI assistant for creating and distributing marketing content yet. There are two AI models: one internal and one external, where we haven't launched the external one available to our partners via the platform. The internal one has been experimented with, but due to turnover in staff, those initially trained are no longer with us, so we feel we're back to square one. Additionally, the AI component is somewhat tedious due to our AI council regulations within Imnissa, which has restricted us from using all capabilities from StructuredWeb. I would rate StructuredWeb an eight out of ten.

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Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"The biggest reason why I like this solution is the fact that it has so much functionality. It's all contained in one product, so you don't have to use multiple products."

"The best feature of HubSpot Marketing Hub is that it's pretty easy to understand and easy to onboard."

"The solution helps me to structure and track marketing and sales emails."

"HubSpot Marketing Hub has positively impacted our organization by getting our message out there, having the designs look nice, and also just increasing our brand awareness."

"The most valuable aspect for us is email marketing because it provides us with a powerful tool and allows us to create email workflows for follow-ups, which is crucial for building relationships with potential customers."

"There are customizable templates and we can easily make the templates more dynamic."

"Customer support is helpful and responsive."

"I use HubSpot Marketing Hub for various tasks. It's easy to use and adaptable. After a little training, anyone can handle it efficiently. We use it for drip campaigns, social media, and marketing automation. We're not fully using marketing automation yet for smart content. I like the drag-and-drop feature for editing images and content in email templates. I don't need a developer to create designs. I can quickly test how emails look on different devices.4"

More HubSpot Marketing Hub pros

"The best part is that they have these Assistant AI and Edit AI capabilities that truly allow our partners to take our demand gen campaigns and essentially utilize our back-end data to build out accurate claims around our technologies."

"Consolidating everything in one single tool—StructuredWeb—has allowed us to save costs through the process and solve for lower management costs from our perspective, and also helped us to provide a better experience for our partners because now everything is in the same tool instead of managing two different tools that do not talk to each other easily, improving the experience for partners."

"The most glaring benefit I've observed from using StructuredWeb for partner marketing is the ability to get out co-branded materials in a much faster fashion, which keeps our partners engaged."

Cons

"HubSpot Marketing Hub’s user interface could be more accessible for a regular user to understand."

"My experience with customer support has not been the greatest. Often, the support team provides generic answers that are not very helpful and can be found online."

"An expensive solution."

"The tool should improve email marketing solution. It is behind its competitors for bulk campaigns."

"Years ago, these tools used to allow you to see the exact location of people that were clicking on things. I guess they quit doing it for privacy reasons, but that was very helpful information and I miss seeing it in those reports. I thought that this tool could do it when we left Act-On to go to HubSpot, but when we moved over they stopped doing it."

"The search and questions aren't as intuitive as I would expect from a platform like this."

"Increase the CRM size for sole proprietors before increasing the fee."

"They should increase the ease of actually creating the contacts and the workflows and enhance that aspect."

More HubSpot Marketing Hub cons

"If anything, it would be the pricing. I get nervous about how many partners will use the service, as it is based on a schedule."

"Areas that may have room for improvement include continuing to evolve as AI continues to evolve; the capabilities and the use cases of how AI can be used for partners are areas they are developing."

Pricing and Cost Advice

"Have sufficient content before signing up for the 30-day trial."

"For our organization, HubSpot was pretty affordable compared to Google Analytics."

"At present, the pricing seems reasonable, but with our plans to scale, I anticipate that it could become a bit steep."

"We are on an annual license for this solution. There have many different versions to meet the needs of their customers, such as professional enterprise and basic versions. They charge for the particular feature or components which are available in the license you have."

"HubSpot Marketing Hub provided me with the startup package with 90% off, but it's still hundreds of dollars a month instead of thousands of dollars a month. There is an additional cost for training and onboarding which is hundreds of dollars. It is expensive and should be reduced."

"Regarding pricing and licensing, I haven't directly handled it, but I assume Zoho might be cheaper. However, I would still prefer HubSpot due to its cleaner and more user-friendly interface."

"I'd rate the solution's pricing in the middle range. I want more regular communication from our customer service manager to help us improve our use of HubSpot Marketing Hub."

"The solution is cheaper than its competitors."

More HubSpot Marketing Hub pricing and cost advice

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Top Industries

By visitors reading reviews

Computer Software Company

18%

Manufacturing Company

13%

Outsourcing Company

Educational Organization

Marketing Services Firm

22%

Wholesaler/Distributor

14%

Retailer

12%

Financial Services Firm

10%

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

By reviewers
Company Size	Count
Small Business	28
Midsize Enterprise	6
Large Enterprise	11

No data available

Questions from the Community

What do you like most about HubSpot Marketing Hub?

I find HubSpot Marketing Hub's user interface very intuitive and easy to navigate, which is something I really appreciate.

What needs improvement with HubSpot Marketing Hub?

The biggest thing HubSpot Marketing Hub needs to improve is to keep up with trends and continue innovating around AI to make their platform smarter and more effective. I would like to see HubSpot M...

What is your primary use case for HubSpot Marketing Hub?

My main use case for HubSpot Marketing Hub is primarily for our website and all of our demand generation. A specific example of how I use it for demand generation and our website is that we have us...

What is your experience regarding pricing and costs for StructuredWeb?

The pricing for StructuredWeb is not cheap; it's certainly one of the more expensive projects of its type within the company. However, it is cheaper than E2open used to be for VMware, which had a l...

What needs improvement with StructuredWeb?

To improve the solution, I think the most important change would be expanding the number of files supported for import. One of the ongoing issues we've had is the platform's ability to consume cont...

What is your primary use case for StructuredWeb?

My main use cases for StructuredWeb are twofold: one is for posting content for our reseller partners to consume and co-brand with, which is primarily for our larger reseller partners. For smaller ...

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E2open Channel Application Suite vs Structured

Compared 31% of the time

The Seismic Platform vs Structured

Compared 21% of the time

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Compared 21% of the time

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Product Reports

Download HubSpot Marketing Hub product report

HubSpot Marketing Hub

January 2026

Download Structured product report

January 2026

Also Known As

No data available

StructuredWeb

Overview

HubSpot is an inbound marketing platform, integrating blogging, social media monitoring and publishing, contacts, SEO, email marketing, marketing automation, and analytics in one easy to use and powerful platform. HubSpot's customers worldwide leverage the company's software and services to transform their marketing from outbound (cold calls, email spam, trade shows, TV ads, etc) to inbound lead generation, enabling them to leverage remarkable content and an integrated experience to deliver leadS. Aimed at optimizing inbound marketing by helping promote useful and original content, HubSpot also offers free marketing advice on its blog. HubSpot's inbound marketing software gives organizations the tools necessary to run successful inbound marketing campaigns. Through HubSpot, companies can monitor social media, create optimized landing pages, control SEO campaigns, monitor email marketing, and curate their blog. Integrated on a single platform, companies can automate their inbound marketing efforts to close customers. Integrates with existing HubSpot accounts or individual business needs.

HubSpot

StructuredWeb revolutionizes channel sales and marketing with an AI-first platform addressing key challenges in campaign execution and partner engagement.

Leading companies like IBM, Google, and Dell leverage StructuredWeb to transform partner ecosystems by swiftly launching, syndicating, and optimizing partner campaigns. The platform automates the marketing lifecycle, enhancing partner outreach and boosting revenue.

What are the Key Features of StructuredWeb?

Campaign Automation: Design and launch multi-touch campaigns quickly with reporting and localization in 130+ languages.
Content Syndication: Seamless delivery of content to partner portals without IT intervention.
Marketplace & Add-Ons: Access pre-packaged marketing services for purchase via incentives.
Guided Partner Journeys: Workflow guides ensure consistent campaign execution.
Platform Personalization: Tailor content by partner profile or region.

Why Choose StructuredWeb for Your Business?

Faster Time to Market: Launch sophisticated campaigns in under an hour.
Higher Partner Adoption: Boost partner confidence with localized assets and workflows.
Measurable ROI: Utilize analytics for tracking engagement and lead conversion.
Scalable Efficiency: Demand generation without increasing headcount.

StructuredWeb is implemented across industries needing streamlined partner marketing, allowing rapid campaign deployment while catering to enterprise-level demands and localization needs.

Sample Customers

Emyth, CRS, ClearPivot, Stitch Live, SoldOut, Waterfall, SnapEngage, Duo

IBM, ServiceNow, Ingram, Veeam, Google, Zoom, Qlik, Arrow, Dell, Microsoft, TD Synnex, HPE