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HubSpot Sales Hub vs SugarCRM Platform comparison

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Comparison Buyer's Guide

Executive SummaryUpdated on Dec 19, 2024

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

HubSpot Sales Hub
Ranking in CRM
16th
Average Rating
8.0
Reviews Sentiment
6.8
Number of Reviews
23
Ranking in other categories
AI Sales & Marketing (9th)
SugarCRM Platform
Ranking in CRM
27th
Average Rating
7.0
Reviews Sentiment
6.4
Number of Reviews
12
Ranking in other categories
CRM Customer Engagement Centers (11th), Marketing Automation (16th), Sales Force Automation (7th)
 

Mindshare comparison

As of November 2026, in the CRM category, the mindshare of HubSpot Sales Hub is 1.0%, up from 0.9% compared to the previous year. The mindshare of SugarCRM Platform is 1.2%, up from 0.8% compared to the previous year. It is calculated based on PeerSpot user engagement data.
CRM Mindshare Distribution
ProductMindshare (%)
HubSpot Sales Hub1.0%
SugarCRM Platform1.2%
Other97.8%
CRM
 

Featured Reviews

reviewer2783040 - PeerSpot reviewer
Process Improvement Consultant at a consultancy with 51-200 employees
Reliable contact and pipeline management has organized my sales work but email tracking and UI personalization still need improvement
I think the areas of HubSpot Sales Hub that could be improved or enhanced are probably templates that could be a bit smarter and the overall UI, which is not the best.What bothers me about the UI of HubSpot Sales Hub is that it's a bit flat, and it does not allow for the personalization to the point I would want, as I would prefer it to look more like ClickUp tools where I can change the way it looks for my preference. The email tracking feature of HubSpot Sales Hub helps me assess prospect engagement, but I don't think it works well and it needs to be improved; the problem with it is that it recognizes auto-screening in email tools, which means HubSpot Sales Hub thinks an email opened by an end-user is actually an email that is screened, giving me false expectations. The benefits I've seen from custom reporting are quite acceptable, but the only thing I would improve is the Sankey feature; this feature is amazing in theory but it's not working very well, and I don't really understand how it's working. Regarding integration capabilities, I integrate HubSpot Sales Hub with Apollo and Fireflies, and while the Outlook features are acceptable, Outlook should be improved since it's really problematic; the problem is that it's constantly disconnecting, and every time you go to Outlook you have to log in again, which nobody remembers.
reviewer1345677 - PeerSpot reviewer
Senior Manager / IT Planning & Architecture Services at a comms service provider with 10,001+ employees
Easily customizable, automation enhances the marketing campaigns but support is the main hiccup for us
It has been effective in managing customer relationships. It has sales email campaigns, plus integration with Active Directory. And there are centralized reports for the CEO and the general managers. We work with automation for these marketing and email campaigns. It sends out emails to prospective customers related to sales offers automatically. And it copies the sales team so that they can follow up. They are tracking the sales leads. So, the automation within SugarCRM enhances the marketing campaigns. For now, my work is done because I am the IT strategy and planning manager. I just try to deliver the solution according to the requirements of the business. From my side, it's implemented already, the requirement related to the sales funnel. But if they have any other requirement from the business side, they will submit it to me, and then I will look for a suitable solution.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"The solution has improved our workflow by providing a centralized solution. It is a one-stop solution that allows us to analyze the sales pipeline and plan activities for specific customers, giving us insights into our approach to prospects. The key improvements include the ability to cross-sell capabilities and identify conversion influencing factors, which we can use to convert customers."
"I would say that there are two features that I found valuable. These two features are the solution's clean UI and ease of setup."
"I found the interface to be modern and intuitive. It offers excellent documentation and guidance for effectively managing sales pipelines."
"You can create the workflows and also the different dashboards that you can create. I find it really convenient to generate a lot of reports plus the different views to present the deals."
"What I like about HubSpot Sales Hub the most is that it's complex in a good way, it has everything I need, it's well-integrated with other tools, and it's easy to integrate with."
"We use the tool for email automation and responses. It helps with sales nurturing, and we have integrated it with Factors.ai. The biggest pro is its intuitive and easy-to-use interface. I can easily access the information I need. Another strong point is the customer education they provide. There are numerous resources available to help understand how to use it. HubSpot Sales Hub does a great job with automation and structuring sales processes."
"HubSpot Sales Hub is the backbone of our go-to-market build, and from a day-to-day perspective, it is our source of truth and our system of record for all things sales and marketing and customer success at this point."
"HubSpot Sales Hub provides its users with very user-friendly UX or customization controls."
"The performance and stability are fine."
"By default, it comes with a really good model where you can start working with it without having a lot of developers in your team."
"The most valuable features of Sugar Enterprise are the exports of graphics, statuses, complaints, and tasks."
"Saying that, it has a small server footprint and is easy to set up."
"The most valuable feature is relation capability, which allows us to relay customers with invoice orders."
"Available source code, good documentation, training programs, and a relatively active community, provide the hallmarks for a successful open source effort."
"The most valuable features of the SugarCRM platform include its flexibility in customizing fields, layouts, and dashboards."
"My advice to others is this is a good solution for importing or exporting any graphics."
 

Cons

"The solution should have more integration options."
"I think AI-driven features would be great. For example, if it could make recommendations and suggestions for each user, like when to reply or what to say, that would be a great asset in a CRM. This could help sales reps close deals faster, which is crucial."
"There is room for improvement in the dashboard. If we can actually connect it to maybe a Power BI or some dynamic reporting tool where we can actually slice and dice, that would be really great."
"The tool should get better at catching leads. Currently, it works better on catching inbound leads. Whenever a person signs up on the website, HubSpot catches the lead and creates an account. However, it is not 100 percent accurate."
"There is always room for improvement; I expect more integrations with different tools. I also appreciate the mobile app's user-friendliness. However, I think there could be improvements in database cleaning and customization options for information presentation on the screen. Overall, as a final user, I am very happy with HubSpot Sales Hub."
"The pricing structure includes a base payment for the sales part, which is somewhat expensive compared to other options."
"When it comes to the UI part of the product, it looks very novice and definitely not something meant for an enterprise-grade level business."
"In my experience, the reporting area of the solution is somewhere the solution lacks a bit."
"The interface could be more user-friendly."
"It lacks customization, and this is the main reason that we are switching to a different solution."
"Sugar Enterprise could improve by removing bugs and glitches. For example, a comment was made but in the comment section, it was never displayed. However, the problems we faced might not be the fault of the solution."
"Putting so many things into SugarCRM became a much-hated task, mainly because of the horrible UI."
"In the next release, I would like to see personalization of information about customers or specific businesses or opportunities."
"The UX was such that it limited the use of it."
"I would like to see more integration on a mobile platform in the next release."
"I would appreciate it if SugarCRM could support us in on-premise implementation."
 

Pricing and Cost Advice

"HubSpot Sales Hub is priced reasonably. There are other solutions available that are affordable as compared to HubSpot Sales Hub. They are one of the market leaders, the price tag is good at this point."
"The tool's licensing depends on factors like the number of contacts, users, and additional modules. But generally, it's feasible and accessible. A free license is also available, although it comes with limited features. Even the free license is cool to use."
"I rate the product price as seven on a scale of one to ten, where ten is the most expensive, and one is the least expensive."
"I rate the product's pricing a five out of ten. It becomes expensive when you add more features and users."
"The solution is very affordable from the perspective of the features."
"The tool's licensing offers value."
"From a pricing point of view, it was 1,000 dollars per month. The solution was worth the money paid for it."
"The solution is more on the cheaper side, but not the cheapest. I'd say it's somewhere in the middle. There are cheaper options like Zoho that provide many features at a lower price, but they're not as expensive as Salesforce or SAP."
"Licensing fees are paid on a yearly basis."
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Top Industries

By visitors reading reviews
Comms Service Provider
20%
Construction Company
14%
Financial Services Firm
11%
University
9%
Financial Services Firm
16%
Construction Company
14%
Comms Service Provider
10%
Manufacturing Company
7%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business16
Midsize Enterprise4
Large Enterprise3
By reviewers
Company SizeCount
Small Business9
Midsize Enterprise2
Large Enterprise3
 

Questions from the Community

What is your experience regarding pricing and costs for HubSpot Sales Hub?
My experience with pricing, setup cost, and licensing was a bit confusing, to be honest; I think HubSpot has gone through a lot of recent change around the packaging and the way that it is sold in ...
What needs improvement with HubSpot Sales Hub?
I look forward to seeing a lot of the innovation in the space regarding Agentic AI and the ability to have AI agents working on your behalf via HubSpot to do some prospecting for and to fill the to...
What is your primary use case for HubSpot Sales Hub?
My main use case for HubSpot Sales Hub is that it syncs very well with the way that we track our business via the HubSpot CRM, and it provides me workflows and solutions to manage my day-to-day act...
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Overview

 

Sample Customers

digimind, easyrecrue, software2, subaru, suzuki, Huif
Redglaze Group, TengoInternet, Hilco, Bancvue, Vet Adivsor
Find out what your peers are saying about HubSpot Sales Hub vs. SugarCRM Platform and other solutions. Updated: November 2026.
920,769 professionals have used our research since 2012.