

Informatica PowerCenter and Zapier compete in the data integration and workflow automation category. Zapier seems to have the upper hand for ease of use and connectivity, while Informatica is strong in handling complex ETL processes.
Features: Informatica PowerCenter handles large data volumes, provides scalable performance, and supports complex ETL transformations. It has robust error handling and debugging features. Zapier offers a vast array of integrations for automating workflows, saving development time, and has a user-friendly drag-and-drop setup for quick automation solutions.
Room for Improvement: Informatica PowerCenter needs to address its high cost, complex installation, and improve its real-time data integration and cloud support. There is also a need for better GUI for beginners. Zapier could improve by expanding the number of available tasks, enhancing error handling, and offering more flexible pricing for high-frequency users.
Ease of Deployment and Customer Service: Informatica primarily offers on-premises deployment which is resource-intensive, and customer support is mixed with some users experiencing slow responses. Zapier, being cloud-based, is easier to deploy and offers responsive customer service, making it simpler for users to manage integrations seamlessly.
Pricing and ROI: Informatica PowerCenter has high costs that reflect its comprehensive capabilities, often with pricing based on CPU and data source scalability. It provides significant ROI for large enterprises. Zapier's cost-effective pricing plans, including a free tier, make it attractive, especially for startups, although costs can rise with extensive tasks. It offers scalability in automation needs with flexible pricing.
It also plays a vital role in revenue calculations, net asset valuations, and other key factors that support customer data and investment data pipelines.
In a scenario where employing three resources for three months might cost approximately $18,000 to $20,000, Zapier provides substantial cost savings.
I like the technical support provided by Informatica.
I have occasionally needed to communicate with the technical support of Informatica PowerCenter, especially when raising cases for complex mappings and performance optimization to identify bottlenecks in transformations.
Their technical support is good; they respond promptly and are very helpful.
This can help if you need assistance, as you can communicate with the community and support system, and most issues are already resolved by AI.
The experience was positive with prompt responses from their team.
In the cloud, scaling up and down becomes easy when working with cloud providers.
For scalability, I would rate Informatica PowerCenter between eight to nine.
Zapier is suitable for small or simpler automation but not for complex ones.
Scaling it gets quite expensive, and while I cannot evaluate it purely from a technology perspective, compared to Workato, I would give Zapier a seven for scalability.
Informatica PowerCenter is stable and can scale well.
The product is very stable with very few issues encountered in production.
In my current company, we had significant challenges with Zapier regarding maintenance, as Zaps were often broken, not necessarily due to Zapier, but due to changes in the input variables.
With Informatica PowerCenter, I am looking for an AI interface that looks at the underlying data model of the databases and the metadata of the tables, allowing the developer to provide instructions on what data sources to connect to and how to apply or create Transformations.
Utilizing more stored procedures from Oracle databases in an easy way would significantly boost performance.
Informatica Cloud and its support becomes quite expensive for the organization compared to peers such as SnapLogic or Netezza, which offer lower pricing.
The error message options in the dashboard should be improved. It should be user-friendly so that beginners or non-technical users can figure out the problems and solutions on their own.
You can build similar or dependent automations in one Zap, which helps with understanding the process without switching between different records.
Having flexibility in creating more complex automation would eliminate the need to transform data within the source or destination.
I find that the pricing and licensing for Informatica PowerCenter align with its quality.
The price of Informatica PowerCenter is high, especially for small and medium-sized businesses.
The pricing is in accordance with market standards and even lower in some cases.
The pricing of Zapier is slightly higher compared to other market automation tools such as Pabbly, Make.com, and N8N, which have good features but are priced lower than Zapier.
The system supports real-time integration, which is essential for many of my tasks.
The functions in Informatica PowerCenter that I have found most valuable are the way it manages the volume of data, the push down optimization, and the performance aspects of it, mostly related to parallelism techniques.
The most valuable features of Informatica PowerCenter that I have found so far include transformations, the ease of connectivity with different source systems, and the parameter files.
They have approximately 7,000 connections.
The automation capabilities are impressive.
Creating integration points through webhooks is particularly useful for anyone working on integration projects.
| Product | Market Share (%) |
|---|---|
| Informatica PowerCenter | 3.7% |
| Zapier | 0.7% |
| Other | 95.6% |

| Company Size | Count |
|---|---|
| Small Business | 15 |
| Midsize Enterprise | 10 |
| Large Enterprise | 72 |
| Company Size | Count |
|---|---|
| Small Business | 30 |
| Midsize Enterprise | 10 |
| Large Enterprise | 7 |
Informatica PowerCenter is a data integration and data visualization tool. The solution works as an enterprise data integration platform that helps organizations access, transform, and integrate data from various systems. The product is designed to support companies in the full cycle of a project, from its initial rollout to critical deployments. Informatica PowerCenter allows developers and analysts to collaborate while accelerating the work process to deploy projects within days instead of months.
The Advanced edition of the product provides an additional real-time engine which allows companies to have always-on enterprise data integration. This ensures seamless collaboration and increment of data lineage visibility and impacts analysis.
The Premium edition of the solution offers an early warning system that detects unexpected behaviors or incorrect utilization of resources in the workflows and alerts companies in the case that these occur. This version of the product also offers automatic data validation, which ensures data accuracy and reduces testing time and expenditure of resources for by up to 90%.
Informatica PowerCenter Features
The product provides users with various features which allow them to execute data integration initiatives such as analytics, data warehousing, data governance, consolidation, and application migration. The features of the solution include:
Informatica PowerCenter Benefits
The benefits of using Informatica PowerCenter include:
Reviews from Real Users
Yahya T., a developer and architect at L'Oreal, says the product is stable, provides good support, and integrating it with other systems is very fast.
Mohamed E., a senior manager for Data management and data governance at a tech company, says PowerCenter is stable, mature, and offers flexibility in building the pipeline and has a drag-and-drop mode because it's GUI-based; technical support is brilliant.
Zapier connects thousands of apps, enabling seamless automation without coding. It supports webhooks, multi-step tasks, and a wide array of integrations. Despite needing enhancements in Google Sheets capabilities, API limits, and UI, it remains a tool for boosting productivity across many sectors.
By linking tools such as Google Sheets, HubSpot, Slack, and Salesforce, Zapier allows users to automate workflows without coding expertise. Its integrations serve logistics operations, CRM, and social media management. Users can process tracking exceptions and streamline operations with third-party software like QuickBooks, Zoho, and Power BI. Although users suggest features like better Google Sheets handling and improved collaboration tools, Zapier continues to provide expansive automation, enhancing efficiency and facilitating new opportunities through integrations.
What Features Stand Out in Zapier?In logistics, Zapier enhances operations by automating exception tracking and third-party software integration. Its use in CRM and social media streamlines lead creation and workflow automation. Users from diverse industries leverage its extensive connectivity to support intelligence management, generate analytical insights, and execute cross-functional tasks efficiently.
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