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IQVIA Orchestrated Customer Engagement vs Microsoft Dynamics CRM comparison

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Comparison Buyer's Guide

Executive Summary

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

IQVIA Orchestrated Customer...
Ranking in CRM
48th
Average Rating
7.0
Reviews Sentiment
6.1
Number of Reviews
1
Ranking in other categories
No ranking in other categories
Microsoft Dynamics CRM
Ranking in CRM
1st
Average Rating
7.8
Reviews Sentiment
6.8
Number of Reviews
80
Ranking in other categories
CRM Customer Engagement Centers (1st), Local Government CRM (1st), Marketing Management (2nd), Sales Force Automation (1st)
 

Mindshare comparison

As of September 2026, in the CRM category, the mindshare of IQVIA Orchestrated Customer Engagement is 0.6%, up from 0.6% compared to the previous year. The mindshare of Microsoft Dynamics CRM is 2.8%, down from 4.5% compared to the previous year. It is calculated based on PeerSpot user engagement data.
CRM Mindshare Distribution
ProductMindshare (%)
Microsoft Dynamics CRM2.8%
IQVIA Orchestrated Customer Engagement0.6%
Other96.6%
CRM
 

Featured Reviews

Jaemin Baek - PeerSpot reviewer
Dx Strategist at SK Telecom
Has 360 degree customer view but needs to improve workflow
Because Salesforce is a cloud solution, sometimes we have issues with speed. We experience a lot of delays. The data queries are at times separated and do not match properly. To obtain insights from data, we need to map or match the datasets and define the relationships between them. However, in Salesforce it is very difficult to define relationships between datasets. They do not provide any customization features; they are all global/standard. Because the sales department needs many functions to deal with sales or government policies, like taxes, they cannot develop the features in OCE. As a result, we cannot provide Salesforce as a single solution. The workflow process is not complete. They need to achieve more knowledge and experience in this industry.
NavinJacob - PeerSpot reviewer
Chief Digital Officer at Cipher7
Has enabled seamless integration across platforms while supporting advanced analytics for customer insights
Microsoft Dynamics CRM doesn't provide solutions that allow you to transform easily if you have a heterogeneous mix of technologies or if your contact center is on analog and you try to digitize it. A lot of custom work is needed if you have to integrate heterogeneous technologies with the Microsoft suite, but if you are using the Microsoft suite, then it's quite seamless. Microsoft Dynamics CRM should add commercial models that allow smaller companies to use it because it can get pretty expensive. Better commercial options for smaller implementations may be helpful. There should be commercial options for smaller companies, as the overheads and costs of Dynamics can be quite high.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"I've found the customer 360 degree view to be valuable."
"As a result, many people can access the data and gain insights."
"I use Microsoft Dynamics CRM for direct pipeline sales and for administration tools to keep the whole sales environment together."
"The most valuable feature of Microsoft Dynamics CRM is its integration with Outlook and other Microsoft products like Microsoft 365, which includes emails, Teams, and SharePoint."
"When you have a vanilla, straightforward version, it is easy to use."
"The most valuable features of Microsoft Dynamics CRM are its easy operations and functionality."
"One of the most useful features is we can configure Microsoft Dynamics CRM in the way that we need. This is configurable."
"The integration of all data within Microsoft Dynamics CRM, including customer and lead management, is very beneficial."
"The CRM is very fast, with customization and integration options, and easy migration."
"The initial setup is pretty straightforward."
 

Cons

"Because Salesforce is a cloud solution, sometimes we have issues with speed. We experience a lot of delays."
"Once there was an issue where our whole database was corrupted."
"The overall price of Microsoft Dynamics CRM could improve."
"I would not recommend this solution to others, it is not a good tool."
"In terms of the performance, when it comes to loading a large volume of data, it's slow at times, so the system could be optimized."
"Microsoft Dynamics CRM is not that customizable, you can customize it, but a lot of it is still pre-built in a way that you have a lot of details in there that you don't need."
"More complicated to manage when using with Outlook and SharePoint."
"The UI/UX needs improvement as it is not intuitive from day one."
"Technical support could be faster and more responsive."
 

Pricing and Cost Advice

"OCE is less expensive than Veeva, for instance."
"The solution is open source and is free. However, it does require a Dynamics 365 subscription."
"Microsoft Dynamics CRM is slightly cheaper than Salesforce today. Pricing for the solution is pretty aggressive in the market."
"The annual license for Microsoft Dynamics CRM could be reduced, it is expensive."
"The solution is expensive."
"I'm not aware of any licensing costs for Microsoft Dynamics CRM."
"It's kind of pricey. It's about $50 or $60 per user."
"Microsoft Dynamics CRM is very affordable if you use the yearly subscription."
"The cost could be cheaper. I would rate them 3 out of 5."
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Top Industries

By visitors reading reviews
No data available
Financial Services Firm
11%
Government
8%
Manufacturing Company
8%
Comms Service Provider
8%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
No data available
By reviewers
Company SizeCount
Small Business43
Midsize Enterprise22
Large Enterprise21
 

Questions from the Community

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What are the pros and cons of MS dynamics vs. Salesforce CRM?
When comparing Microsoft Dynamics 365 and Salesforce CRM in 2026, both are leading CRM platforms, but they serve slightly different strengths depending on business needs. Features: Salesforce is t...
Is it advisable to purchase Dynamics CRM in addition to NAV 2016?
Short answer: depends on your sales needs. NAV 2016’s built-in CRM is very basic. It’s fine for simple contact management and basic sales tracking, but it lacks: Proper pipeline management Adva...
What needs improvement with Microsoft Dynamics CRM?
A few areas where Dynamics CRM can improve: User experience → Still feels complex for non-technical users, especially for daily tasks Customization vs complexity → Easy to customize, but quickl...
 

Also Known As

IQVIA OCE
Dynamics CRM, MS Dynamics CRM
 

Overview

 

Sample Customers

Information Not Available
Metro Bank, Nissan, Pandora, Delta, Haynes International, City of London, Trek and many more market leaders.
Find out what your peers are saying about Microsoft, Zoho, Salesforce and others in CRM. Updated: September 2026.
914,889 professionals have used our research since 2012.