Marketo vs Structured comparison

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Marketo

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Executive SummaryUpdated on Jan 18, 2026

Marketo and Structured are competing marketing solutions in the marketing software category. Data comparisons indicate Structured has the upper hand due to its superior feature set and comprehensive analytics.

Features: Marketo includes robust marketing automation, lead management, and campaign management. Structured offers advanced data analytics, cross-platform integration, and insightful customer engagement tools.

Ease of Deployment and Customer Service: Marketo provides a straightforward deployment process with strong customer service support. Structured, with its cloud-based deployment, ensures rapid setup with automated features, though it may offer less personalized support.

Pricing and ROI: Marketo has a higher initial setup cost but ensures consistent ROI with its effective tools. Structured is initially less costly and, with its analytics, promises exceptional long-term value and strong ROI.

To learn more, read our detailed Marketo vs. Structured Report (Updated: November 2025).

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Marketo vs. Structured

November 2025

Helped 884,873 peers since 2012

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

Marketo

Average Rating

8.4

Reviews Sentiment

7.0

Number of Reviews

Ranking in other categories

Marketing Automation (3rd), Marketing Management (5th)

Structured

Average Rating

9.0

Reviews Sentiment

4.7

Number of Reviews

Ranking in other categories

Channel Marketing Automation Software (1st), Partner Relationship Management (PRM) (4th)

Mindshare comparison

While both are Marketing Applications solutions, they serve different purposes. Marketo is designed for Marketing Automation and holds a mindshare of 9.9%, down 14.8% compared to last year.
Structured, on the other hand, focuses on Channel Marketing Automation Software, holds 13.2% mindshare, up 8.9% since last year.

Marketing Automation Mindshare Distribution
Product	Mindshare (%)
Marketo	9.9%
Salesforce Marketing Cloud	11.9%
HubSpot Marketing Hub	10.0%
Other	68.2%

Marketing Automation

Channel Marketing Automation Software Mindshare Distribution
Product	Mindshare (%)
Structured	13.2%
E2open Channel Application Suite	19.2%
Impartner PRM	15.0%
Other	52.6%

Channel Marketing Automation Software

Featured Reviews

PradeepKumar25

Associate Manager at Tech Mahindra Limited

Useful for lead capture and engagement across social media platforms

Before Marketo, I worked on the Oracle Eloqua platform, both B2B-based. Currently, I'm working on Salesforce Marketing Cloud. So, these are the three platforms on which I have good hands-on expertise. One key reason platforms like Salesforce Marketing Cloud are gaining traction is that they invest in marketing campaigns. They conduct many virtual and live events, aggressively marketing their products. This strategy convinces C-suite executives to buy into and implement the Salesforce platform, something that other bigger platforms lack. Most companies are migrating to Salesforce. I've migrated one of my projects from Marketo to Salesforce and encountered many opportunities where companies want to migrate from Marketo, HubSpot, or Oracle Eloqua to Salesforce. I've worked on Oracle Eloqua, which is also a B2B platform, and I've also worked on Marketo. The lead scoring, table structure, and rules we apply are quite straightforward compared to Marketo. In Marketo, it's a bit clumsy. Regarding lead scoring or moving leads through the sales funnel, Oracle Eloqua is better, but it's a bit pricey. So, Marketo ranks second in lead scoring or managing leads, and it highly depends on the respective CRM. The tool tracks significant events, such as form fills on websites or social media handles. All this data is captured and stored in Marketo for analysis. Marketo Analytics is connected with Adobe Analytics. This integration offers detailed reports on total clicks, views, form fills, subscriptions, lead conversions, and more. It's straightforward compared to Oracle Eloqua, which has its own Oracle Business Intelligence suite.Marketo's reporting tools are easy to use, making it a plug-and-play solution for anyone.

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reviewer2757024

Director, Partner Marketing at a outsourcing company with 1,001-5,000 employees

Co-branded content has reached partners faster and personalized campaigns have improved engagement

It's fairly easy to implement StructuredWeb within my existing marketing processes, probably a seven or eight on a scale of 1 to 10. Navigating through what they call the small journeys for setting up the marketing campaigns is more complicated; I'd rate that probably a five, as we're just starting some of that process now, and one of the reasons we haven't started until now is that it's quite complicated. The complexity in navigating the setup hasn't affected the speed of launching marketing campaigns significantly; there are some internal processes that contribute. The biggest issue that affected our speed of launching was the content upload process, where certain formats are easy for StructuredWeb to upload, while others take more time and are more manual. StructuredWeb is very focused on partner marketing and certainly competes as a best-of-breed solution. There are other platforms that have elements of what StructuredWeb offers, but from what I've seen, it's very high for a partner marketing-specific platform. The effectiveness of the personalized content delivery in enhancing partner engagement is a very strong component; however, the only criticism we've received from partners is that sometimes our rules about what can be edited on the content are too restrictive for them. They would appreciate seeing us exercise more flexibility and less control. But that's an internal policy issue, not a problem with StructuredWeb. Managing personalized content for different partners within StructuredWeb really comes down to partner size and resources. Larger partners typically use the platform to occasionally co-brand the content and then download it without extensive editing. In contrast, smaller partners, who may not have their own marketing platforms, engage in more extensive editing on the StructuredWeb platform and sometimes deploy from there and sometimes from their own platform. We haven't really utilized the AI assistant for creating and distributing marketing content yet. There are two AI models: one internal and one external, where we haven't launched the external one available to our partners via the platform. The internal one has been experimented with, but due to turnover in staff, those initially trained are no longer with us, so we feel we're back to square one. Additionally, the AI component is somewhat tedious due to our AI council regulations within Imnissa, which has restricted us from using all capabilities from StructuredWeb. I would rate StructuredWeb an eight out of ten.

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Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"It is a very user-friendly solution. I'm mainly working on Design Studio, which is useful for companies in tracking repeat users. The progressive proofing is also useful. It is not available in other solutions."

"Marketo gives me the toolset necessary to create automated drip email campaigns to my customers and prospects, delivering HUGE ROI with great customer service and a relatively nimble dev team always willing to help, even in special or one-off scenarios."

"The most valuable features of Marketo are its ease of use and flexibility."

"Advanced capabilities for closed-loop lead management"

"I like that the solution is flexible."

"I like that Marketo is user-friendly and has an easy view. It's like a one-stop solution for everyone. It is very good, and you can categorize leads in different ways. You can also create your custom objects and enjoy good connectivity."

"The main highlights of Marketo are its support structure, the documentation available, and the features mainly related to forms, landing pages, and leads. Although other platforms like Oracle Eloqua have similar features, Marketo's support structure, lead generation, and segmentation features are easier than those of different platforms."

"The most valuable feature of this solution is Smart Campaigns."

More Marketo pros

"The most glaring benefit I've observed from using StructuredWeb for partner marketing is the ability to get out co-branded materials in a much faster fashion, which keeps our partners engaged."

"The best part is that they have these Assistant AI and Edit AI capabilities that truly allow our partners to take our demand gen campaigns and essentially utilize our back-end data to build out accurate claims around our technologies."

"Consolidating everything in one single tool—StructuredWeb—has allowed us to save costs through the process and solve for lower management costs from our perspective, and also helped us to provide a better experience for our partners because now everything is in the same tool instead of managing two different tools that do not talk to each other easily, improving the experience for partners."

Cons

"Marketo's reporting and dashboarding features could be better. Compared to other tools, the visualization options with charts and graphs seem somewhat limited."

"Marketo filters are not very efficient, and timely updates or features could improve this aspect."

"Marketo should give more power to the users for data manipulation."

"I had an issue while integrating JavaScript with forms. When you embed JavaScript, you can either embed it in a landing page or some other self-contained management system like WordPress. Currently, it provides you access to CSS, where you can customize your form design, but there is no option for JavaScript modification for a particular form. This area needs to be improved where you can integrate JavaScript, and it has the JavaScript functions for that particular form. There are a lot of other areas of improvement. In the design area, they can give us more testing options instead of relying on email testing alone. It would be great if they can provide responsive testing where email clients can be tested within Marketo. It would be also helpful if they can implement some in-built options for users or forms for blocking a generic email ID such as Yahoo or Gmail. Similarly, it would be helpful to have JavaScript features and forms as well as the option to add Google analytics and a header and footer for the landing pages."

"Its APIs need to be more flexible because there are some things that are not available in the API."

"Segmentation in Marketo is limited to a maximum of 20 segments. Depending on the company's specific needs, these segments can be based on various attributes such as company, industry, or other values. Sometimes, there's a lag when sending data from Marketo to any CRM. It can take around five to fifteen minutes for the report to sync."

"It could be more scalable."

"There is a bit of room for improvement in the level-one support team. It relies too much on documentation."

More Marketo cons

"Areas that may have room for improvement include continuing to evolve as AI continues to evolve; the capabilities and the use cases of how AI can be used for partners are areas they are developing."

"If anything, it would be the pricing. I get nervous about how many partners will use the service, as it is based on a schedule."

Pricing and Cost Advice

"Marketo is too expensive for a small-sized company but more affordable for a larger-sized company."

"Marketo is used a lot because it's cheaper and preferred by many firms."

"The pricing is not cheap, but it's not that expensive either."

"It is expensive. We have a yearly license."

"The initial pricing was excellent, but the pricing for renewals is not as good."

"Marketo's pricing depends on the number of contacts and the level of features you need. Compared to other platforms like Oracle Eloqua and Salesforce Marketing Cloud, Marketo is generally more affordable. Like other platforms, it offers different packages based on your needs."

"I'm not sure about the cost because I don't get into this aspect. Clients normally take care of that. I only know that it is costly, and I don't think there are any additional costs to the licensing."

"The licensing cost usually depends on the users."

More Marketo pricing and cost advice

Information not available

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Top Industries

By visitors reading reviews

Financial Services Firm

12%

Manufacturing Company

Computer Software Company

Insurance Company

Marketing Services Firm

21%

Wholesaler/Distributor

13%

Retailer

11%

Financial Services Firm

10%

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

By reviewers
Company Size	Count
Small Business	12
Midsize Enterprise	5
Large Enterprise	10

No data available

Questions from the Community

What do you like most about Marketo?

One of the most important things about Marketo is its focus on GDPR compliance. It helps you follow GDPR and CAN-SPAM rules. For example, with Marketo, I won't accidentally target audiences without...

What needs improvement with Marketo?

The user interface could be improved. I would like to see an updated UI for 2025.

What is your primary use case for Marketo?

As a seasoned Marketo Expert with a decade of experience and a deep understanding of Adobe's ecosystem, I can confidently say that the primary use case for Marketo lies in empowering businesses wit...

What is your experience regarding pricing and costs for StructuredWeb?

The pricing for StructuredWeb is not cheap; it's certainly one of the more expensive projects of its type within the company. However, it is cheaper than E2open used to be for VMware, which had a l...

What needs improvement with StructuredWeb?

To improve the solution, I think the most important change would be expanding the number of files supported for import. One of the ongoing issues we've had is the platform's ability to consume cont...

What is your primary use case for StructuredWeb?

My main use cases for StructuredWeb are twofold: one is for posting content for our reseller partners to consume and co-brand with, which is primarily for our larger reseller partners. For smaller ...

HubSpot Marketing Hub vs Marketo

Comparisons

Compared 31% of the time

Salesforce Marketing Cloud vs Marketo

Compared 19% of the time

Oracle Eloqua vs Marketo

Compared 16% of the time

Pardot vs Marketo

Compared 5% of the time

SAS Customer Intelligence 360 vs Marketo

Compared 5% of the time

More Marketo Competitors

The Seismic Platform vs Structured

Compared 13% of the time

Ansira vs Structured

Compared 12% of the time

E2open Channel Application Suite vs Structured

Compared 11% of the time

ZINFI Unified Partner Management (UPM) vs Structured

Compared 11% of the time

More Structured Competitors

Product Reports

Download Marketo product report

Marketo

March 2026

Download Structured product report

February 2026

Also Known As

No data available

StructuredWeb

Overview

Marketo is an all-in-one marketing solution that was created by marketers for marketers. Founded in 2007, Marketo is branded as marketing software that is easy, powerful and complete.

Organizations have access to multiple marketing and sales tools when they use this solution, such as Marketing Automation, Consumer Engagement Marketing, Real-Time Personalization, and Marketing Management.

Adobe

StructuredWeb revolutionizes channel sales and marketing with an AI-first platform addressing key challenges in campaign execution and partner engagement.

Leading companies like IBM, Google, and Dell leverage StructuredWeb to transform partner ecosystems by swiftly launching, syndicating, and optimizing partner campaigns. The platform automates the marketing lifecycle, enhancing partner outreach and boosting revenue.

What are the Key Features of StructuredWeb?

Campaign Automation: Design and launch multi-touch campaigns quickly with reporting and localization in 130+ languages.
Content Syndication: Seamless delivery of content to partner portals without IT intervention.
Marketplace & Add-Ons: Access pre-packaged marketing services for purchase via incentives.
Guided Partner Journeys: Workflow guides ensure consistent campaign execution.
Platform Personalization: Tailor content by partner profile or region.

Why Choose StructuredWeb for Your Business?

Faster Time to Market: Launch sophisticated campaigns in under an hour.
Higher Partner Adoption: Boost partner confidence with localized assets and workflows.
Measurable ROI: Utilize analytics for tracking engagement and lead conversion.
Scalable Efficiency: Demand generation without increasing headcount.

StructuredWeb is implemented across industries needing streamlined partner marketing, allowing rapid campaign deployment while catering to enterprise-level demands and localization needs.

Sample Customers

Marketo has a customer base of thousands of companies, including Sony, Citrix, BrightTALK, Curves International, HootSuite, Hyundai, SanDisk, and Samsung Electronics.

IBM, ServiceNow, Ingram, Veeam, Google, Zoom, Qlik, Arrow, Dell, Microsoft, TD Synnex, HPE