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McAfee Total Protection for Data Loss Prevention vs Microsoft Purview Data Loss Prevention comparison

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Comparison Buyer's Guide

Executive SummaryUpdated on Dec 3, 2024

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Cloudflare One
Sponsored
Ranking in Data Loss Prevention (DLP)
20th
Average Rating
8.6
Reviews Sentiment
6.5
Number of Reviews
23
Ranking in other categories
Email Security (20th), Secure Web Gateways (SWG) (13th), Cloud Access Security Brokers (CASB) (12th), Distributed Denial-of-Service (DDoS) Protection (7th), Software Defined WAN (SD-WAN) Solutions (12th), Access Management (11th), Bot Management (3rd), ZTNA as a Service (9th), ZTNA (4th), Secure Access Service Edge (SASE) (10th), Remote Browser Isolation (RBI) (3rd)
McAfee Total Protection for...
Ranking in Data Loss Prevention (DLP)
22nd
Average Rating
7.4
Reviews Sentiment
6.3
Number of Reviews
31
Ranking in other categories
No ranking in other categories
Microsoft Purview Data Loss...
Ranking in Data Loss Prevention (DLP)
1st
Average Rating
8.0
Reviews Sentiment
6.7
Number of Reviews
33
Ranking in other categories
Microsoft Security Suite (14th)
 

Mindshare comparison

As of May 2026, in the Data Loss Prevention (DLP) category, the mindshare of Cloudflare One is 2.1%, up from 1.4% compared to the previous year. The mindshare of McAfee Total Protection for Data Loss Prevention is 1.1%, up from 0.9% compared to the previous year. The mindshare of Microsoft Purview Data Loss Prevention is 6.7%, down from 14.3% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Data Loss Prevention (DLP) Mindshare Distribution
ProductMindshare (%)
Microsoft Purview Data Loss Prevention6.7%
Cloudflare One2.1%
McAfee Total Protection for Data Loss Prevention1.1%
Other90.1%
Data Loss Prevention (DLP)
 

Featured Reviews

CV
Network Architect at IP Dimension
Cloud security has improved remote access and has reduced costs for smaller client sites
I have used Cloudflare One's Identity-Aware Proxy, and it is quite straightforward from what I have seen so far. The app registration on the Azure side integrates fully into Cloudflare, and I am very satisfied with that part because it is easy to set up. The integration of Cloudflare One's Secure Web Gateway and Zero Trust Network Access works without any issues. That part is pretty automatic, and if you complete the rest of the setup, it comes together by itself with no issues from my side. What makes it nice is that we can actually start replacing on-site firewalls at this stage for the smaller clients because it does not matter if they go to a coffee shop or work from home; they are still secured by the same connection. The hops get shorter and you get better latency. We have done testing to see if it is better. One thing that we did notice with our proof of concept with our current client is that they have people connecting from the UK. When they used their previous VPN solution, uploading CAD drawings and other files to the server took a long time. They mentioned that it is much quicker on Cloudflare One's solution. I definitely believe that is part of the improved performance, and I am satisfied with that as well. What is nice about Cloudflare One is that it makes the setup easier and also easier to train technicians to maintain it. Compared to legacy systems, we do not need to get fancy firewalls in place that are costly. That is definitely also a cost-saver with Cloudflare One.
KM
Sr. System Engineer at Zensar Technologies
Data protection has improved as we restrict uploads to third-party sites and control devices
We are using customizable policies in the product. Everything is fine regarding alerting and reporting features; we got a notification as well as we received the required events, and it is working well. McAfee Total Protection for Data Loss Prevention is different; whatever the logs are there, they are available on the ePO, so we cannot directly integrate DLP to any third-party tool. We need to actually integrate the ePO itself to enable integration. We are just restricting data to be uploaded, which is the best option that allows us to control organizational data, making it the biggest benefit for us in McAfee Total Protection for Data Loss Prevention. We are protecting data to be uploaded on third party URLs, which helps us meet our needs.
ClayHampton - PeerSpot reviewer
Senior Infrastructure Engineer at a computer software company with 51-200 employees
Protects sensitive data across devices and helps address client compliance needs proactively
The reporting in Microsoft Purview Data Loss Prevention is a little easier than most Microsoft portals. I understand the licensing cost, especially if you're a Business Premium or in the SMB world, and a lot of clients run with a Business Premium. That comes with data loss prevention in a manual process, whereas E5 gives automation. Microsoft has said, 'Okay, here's your Microsoft 365 E5 compliance add-on that can go on the Business Premium.' So Business Premium users can get the data loss prevention features of E5, which is fantastic. That was the big point that they were missing, and I'm glad that they actually have an add-on now that makes it possible. So truly, I don't think there's a downside. Maybe more reporting, but that's it.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"Cloudflare One has assisted in securing my remote workforce through a SASE solution with Cloudflare One and the Workers part, although I am not currently using the Workers component."
"The best feature is rate limiting. If I'm expecting 500 visits per hour, Cloudflare will limit the requests if I suddenly get 50,000."
"The blocking feature is very good."
"The simplicity of the solution is its valuable features as almost no effort was needed to learn the configurations. It is also one of the cheapest firewalls available in this category."
"We mostly use Cloudflare WAF, and gets basic Cloudflaire DDoS, caching as extra bonus . We like the factor these features are all integrated into 1 console, simple to manage."
"Clover is the best product globally."
"It's a perfect solution from my perspective; it's easy to understand and easy to configure."
"Cloudflare Zero Trust Platform removes the risk of exposing the applications to the public."
"The whitelisting works well."
"The administrative capabilities and the interface make this product accessible and easy to use."
"The stability of the solution can be good. However, the configuration takes a long time for it to be done properly."
"It can scale."
"The product provides us with an excellent, dependable solution to recommend to clients for their security needs."
"What I like about McAfee Total Protection is that it's working. I also like that it doesn't require any specific knowledge to set up."
"The ability to block all USBs from the McAfee portal has been great."
"The overall features of McAfee Total Protection for Data Loss Prevention are very good."
"Because everything is on Microsoft and we use Azure, integration with the product is easier. That's the most important thing when you use many Microsoft products. It's easier to integrate everything in one place."
"The product can block the uploads to cloud services."
"When you are going to use Microsoft Purview Data Loss Prevention, most of the setup is already done by default as per your needs."
"It has helped our clients to reduce the time to action on insider threats because it can be integrated."
"We can triage based on quick and sometimes constant alerts."
"The policy customization feature is very useful, and we have successfully used the auto policy configuration."
"I rate Microsoft Purview Data Loss Prevention's stability a ten out of ten."
"The most valuable features are identifying sensitive data and issuing alerts."
 

Cons

"There are premium tier live service and lower tier live service, so we opted for the lower tier. But there is no medium tier where we pay a little extra and get a bit more service. So if that can be improved."
"When there are any dynamic changes in complex applications, the tool takes a lot of time, making its analytics-related area a major matter of concern where improvements are needed."
"Feedback could be enhanced. While I work efficiently with Clover as a partner in Mexico City, sometimes the information and requests are easier to manage with more concrete solutions."
"Our customers no longer use Cloudflare because its service is subpar."
"Cloudflare Zero Trust Platform needs to improve its documentation. It took time to do the implementation."
"The pricing is an area that can be improved. Pricing, as far as I recall, was the source of our problems."
"The free plan has limitations. For example, I can only set up three rules, and the application firewall is unavailable."
"Operating and tuning the product is difficult."
"The interface can be improved, it's too cluttered."
"The support from McAfee Total Protection for Data Loss Prevention is good. However, if they provided 24 hours a day seven days a week support that would be a helpful addition."
"The pricing is high for licensing and support and the GUI interface is good but could use updating."
"The ability of it to stop the most advanced malware and other unknown types of attacks didn't live up to the expectations that were associated with a whitelisting solution."
"We need to do a lot of configuration."
"The solution needs to be a one-stop protection shop. And yet, the DLP isn't strong. Anyone can break it quite easily."
"Technical support doesn't really offer fast response times."
"One thing that would help us is if the McAfee agent that we install on virtual machines became lighter."
"The tool's user interface and document fingerprinting have been very poor for my customers because uploading files manually can be problematic."
"More training for end users on how it works would be beneficial."
"The scalability, in terms of the portal, could be more user-friendly. Sometimes I have faced difficulties in identifying the options."
"There is no AIP for Linux systems. That's a setback. Another thing it's lacking is libraries to work with Python. It has libraries for C# and C++, for example, but not for Python and, these days, Python is very useful."
"There is a lot of ambiguity when you are setting up labels, such as sensitive information labels."
"Technical support is awful."
"To improve Microsoft Purview Data Loss Prevention, I think it would be helpful if we could make bulk labeling easier, as it is a little cumbersome at the moment."
"Endpoint Data Loss Prevention needs to be improved as it is not up to expectations."
 

Pricing and Cost Advice

"My company has to make yearly payments towards the licensing costs attached to the solution. There are no hidden charges apart from the licensing costs of the solution."
"The solution's pricing lacks transparency."
"Cloudflare Zero Trust Platform's pricing is good."
"The solution is not that expensive."
"The pricing is somewhere in the middle. I would rate the pricing a seven out of ten."
"The price tag is no longer $200,000, but rather $300,000 to $400,000. It's twice."
"The prices are slightly expensive."
"The pricing of the solution is cheap. The licensing cost is also very low. I rate the cost and pricing a three out of ten."
"The price is high for this type of product."
"McAfee Total Protection for Data Loss Prevention is an expensive solution."
"The price of the solution could improve, it is expensive. We typically sell one and three-year licenses."
"It's not a cheap option."
"The price of McAfee Total Protection for Data Loss Prevention is expensive. It is not the most expensive solution but it is typically 15 to 20 percent higher than other solutions. There is no additional cost to using McAfee Total Protection for Data Loss Prevention."
"I would rate the solution's pricing a six out of ten."
"Licensing fees are paid on a yearly basis."
"The pricing seems expensive both for the license and the support."
"Microsoft Purview Data Loss Prevention is part of a bundle and is not sold as a standalone product."
"It is a part of our Microsoft licensing. We pay for a yearly renewal. Its price is reasonable for the size of the organization we are. It is fairly competitive, and you get what you pay for. We have an E5 license, and a part of understanding the E5 license is to see what all you get with it. If you really look at it from that standpoint, you get a lot of value. You have Defender and all its security features in there as well. Their licensing is fairly flexible. They have different programs. We've seen ones where you could pay for up to three to five years in advance. There is also a monthly pay-as-you-go type of deal, but we're doing a yearly renewal and fixing the budget."
"The product has the best price-to-performance ratio."
"The solution’s pricing is reasonable."
"Though I am not a specialist, the tool is quite expensive."
"The cost works out to about $15 per user per month."
"We are using the E3 license for Microsoft 365 with the E5 compliance license add-on."
"The pricing is reasonable."
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Top Industries

By visitors reading reviews
Construction Company
20%
Comms Service Provider
11%
Financial Services Firm
8%
Manufacturing Company
6%
Construction Company
10%
Financial Services Firm
9%
Comms Service Provider
9%
Manufacturing Company
8%
Financial Services Firm
16%
Computer Software Company
8%
Manufacturing Company
8%
Insurance Company
5%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business10
Midsize Enterprise1
Large Enterprise12
By reviewers
Company SizeCount
Small Business18
Midsize Enterprise3
Large Enterprise9
By reviewers
Company SizeCount
Small Business15
Midsize Enterprise7
Large Enterprise15
 

Questions from the Community

What needs improvement with Cloudflare Access?
Cloudflare Access has strong integration with Microsoft, among other platforms. However, when it comes to Kaspersky, ...
What is your primary use case for Cloudflare Access?
Cloudflare Access provides secure access to internal applications for employees, external members of the organization...
What advice do you have for others considering Cloudflare Access?
Cloudflare Access is one of the best integrations available. While about two hundred vendors offer similar services, ...
What is your experience regarding pricing and costs for McAfee Total Protection for Data Loss Prevention?
I rate the pricing for McAfee as competitive compared to other companies; they are in the same range, not a cheap pro...
What needs improvement with McAfee Total Protection for Data Loss Prevention?
Sometimes there are some issues in the product itself; whenever they release a new version, vulnerabilities come into...
What is your primary use case for McAfee Total Protection for Data Loss Prevention?
We are working with McAfee Total Protection for Data Loss Prevention and Trellix products in our environment, but not...
What is your experience regarding pricing and costs for Microsoft Purview Data Loss Prevention?
My experience with the pricing, setup costs, and licensing is that everything is included in our enterprise licensing...
What needs improvement with Microsoft Purview Data Loss Prevention?
To improve Microsoft Purview Data Loss Prevention, I think it would be helpful if we could make bulk labeling easier,...
What is your primary use case for Microsoft Purview Data Loss Prevention?
My main use cases involve trying to prevent sensitive files from leaving the company. Any sensitive data that the bus...
 

Also Known As

Cloudflare Area 1 Email Security, Cloudflare Bot Management, Cloudflare Gateway, Cloudflare Zero Trust Platform, Cloudflare DDoS, Cloudflare SASE & SSE Platform
McAfee Total Protection for Data, McAfee Total Protection for DLP, Total Protection for Data, Intel Security Total Protection for Data
Microsoft Endpoint Data Loss Prevention, MS Endpoint DLP, Microsoft Endpoint DLP
 

Overview

 

Sample Customers

23andMe
Kleberg Bank
Information Not Available
Find out what your peers are saying about McAfee Total Protection for Data Loss Prevention vs. Microsoft Purview Data Loss Prevention and other solutions. Updated: April 2026.
893,244 professionals have used our research since 2012.