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McAfee Total Protection for Data Loss Prevention vs Microsoft Purview Data Loss Prevention comparison

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Comparison Buyer's Guide

Executive SummaryUpdated on Dec 3, 2024

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Cloudflare One
Sponsored
Ranking in Data Loss Prevention (DLP)
21st
Average Rating
8.6
Reviews Sentiment
6.5
Number of Reviews
23
Ranking in other categories
Email Security (20th), Secure Web Gateways (SWG) (12th), Cloud Access Security Brokers (CASB) (13th), Distributed Denial-of-Service (DDoS) Protection (8th), Software Defined WAN (SD-WAN) Solutions (12th), Access Management (11th), Bot Management (3rd), ZTNA as a Service (9th), ZTNA (4th), Secure Access Service Edge (SASE) (10th), Remote Browser Isolation (RBI) (3rd)
McAfee Total Protection for...
Ranking in Data Loss Prevention (DLP)
22nd
Average Rating
7.4
Reviews Sentiment
6.3
Number of Reviews
31
Ranking in other categories
No ranking in other categories
Microsoft Purview Data Loss...
Ranking in Data Loss Prevention (DLP)
1st
Average Rating
8.0
Reviews Sentiment
6.8
Number of Reviews
36
Ranking in other categories
Microsoft Security Suite (13th)
 

Mindshare comparison

As of June 2026, in the Data Loss Prevention (DLP) category, the mindshare of Cloudflare One is 2.0%, up from 1.5% compared to the previous year. The mindshare of McAfee Total Protection for Data Loss Prevention is 1.1%, up from 0.9% compared to the previous year. The mindshare of Microsoft Purview Data Loss Prevention is 6.2%, down from 14.0% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Data Loss Prevention (DLP) Mindshare Distribution
ProductMindshare (%)
Microsoft Purview Data Loss Prevention6.2%
Cloudflare One2.0%
McAfee Total Protection for Data Loss Prevention1.1%
Other90.7%
Data Loss Prevention (DLP)
 

Featured Reviews

CV
Network Architect at IP Dimension
Cloud security has improved remote access and has reduced costs for smaller client sites
I have used Cloudflare One's Identity-Aware Proxy, and it is quite straightforward from what I have seen so far. The app registration on the Azure side integrates fully into Cloudflare, and I am very satisfied with that part because it is easy to set up. The integration of Cloudflare One's Secure Web Gateway and Zero Trust Network Access works without any issues. That part is pretty automatic, and if you complete the rest of the setup, it comes together by itself with no issues from my side. What makes it nice is that we can actually start replacing on-site firewalls at this stage for the smaller clients because it does not matter if they go to a coffee shop or work from home; they are still secured by the same connection. The hops get shorter and you get better latency. We have done testing to see if it is better. One thing that we did notice with our proof of concept with our current client is that they have people connecting from the UK. When they used their previous VPN solution, uploading CAD drawings and other files to the server took a long time. They mentioned that it is much quicker on Cloudflare One's solution. I definitely believe that is part of the improved performance, and I am satisfied with that as well. What is nice about Cloudflare One is that it makes the setup easier and also easier to train technicians to maintain it. Compared to legacy systems, we do not need to get fancy firewalls in place that are costly. That is definitely also a cost-saver with Cloudflare One.
KM
Sr. System Engineer at Zensar Technologies
Data protection has improved as we restrict uploads to third-party sites and control devices
We are using customizable policies in the product. Everything is fine regarding alerting and reporting features; we got a notification as well as we received the required events, and it is working well. McAfee Total Protection for Data Loss Prevention is different; whatever the logs are there, they are available on the ePO, so we cannot directly integrate DLP to any third-party tool. We need to actually integrate the ePO itself to enable integration. We are just restricting data to be uploaded, which is the best option that allows us to control organizational data, making it the biggest benefit for us in McAfee Total Protection for Data Loss Prevention. We are protecting data to be uploaded on third party URLs, which helps us meet our needs.
Rohit Jaiswar - PeerSpot reviewer
Soc Anaylst at Softcell Technologies Limited
Integrated controls have reduced insider risk and now protect sensitive data across our workforce
One standout feature about Microsoft Purview Data Loss Prevention is the tight integration with Insider Risk Management and Defender XDR, as it gives much better context during investigations instead of treating DLP as an isolated alerting tool. We also use endpoint DLP heavily to control USB, copy, print, clipboard, and browser upload activity, which has been very effective for remote workforce security. The best features Microsoft Purview Data Loss Prevention offers include real-time policy enforcement, endpoint DLP, and deep integration with Microsoft 365 plus Defender XDR. We also heavily rely on sensitive information type detection, adaptive policy tips, and insider risk integration to investigate suspicious user behavior with proper context. Another standout feature is the ability to control USB copy, browser uploads, print clipboards, and cloud sharing actions directly from endpoint policies. The integration with Microsoft Defender 365 and Defender XDR helps our team in day-to-day operations because DLP alerts are automatically correlated with endpoint identity, email, and user activity telemetry, which helps the SOC investigate incidents much faster from a single workflow. The sensitive information type detection makes a difference compared to other tools we have used because it is more effective than many legacy DLP tools. It understands context, exact data patterns, document labeling, and Microsoft 365 native content, reducing false positives while improving detection accuracy. Another strong feature of Microsoft Purview Data Loss Prevention is auto-labeling and policy inheritance with Microsoft's Information Protection, which helps maintain protection even after files are shared or moved across workloads. We also value the user coaching or policy tip capability because it educates users in real time instead of only blocking actions, which reduces repeated DLP violations significantly.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"Cloudflare Access is a stable solution."
"What makes it nice is that we can actually start replacing on-site firewalls at this stage for the smaller clients because it does not matter if they go to a coffee shop or work from home; they are still secured by the same connection."
"The capabilities of the software are strong enough for me to do what it's supposed to do. For me, we don't need to do a lot of configuration on our site. We just enable it and monitor it."
"The tool also offers good scalability, and the dashboard, along with real-time analytics, is very good."
"Enables me to work from two locations."
"I'm very satisfied with the environment and the dashboard."
"It is a stable solution."
"Clover is the best product globally."
"What I like about McAfee Total Protection is that it's working, and I also like that it doesn't require any specific knowledge to set up."
"Technical support was good for what we needed."
"Enables customization of file types and for different scenarios."
"The pricing of the product is excellent. It's very affordable."
"The DLP is a very versatile product, a lot of problems get addressed, there are good patches, it is continuously updated, pretty straightforward to set up, largely stable, can scale as needed, and the pricing is good and quite competitive."
"The solution is stable."
"Offers some good protection features."
"The tool focuses on endpoints rather than networks. Endpoints cover everything. It wouldn't be possible to steal confidential information from endpoints."
"Microsoft Purview Data Loss Prevention makes it way easier to prevent unauthorized sharing of sensitive information within the organization."
"The most valuable features are identifying sensitive data and issuing alerts."
"We have reduced sensitive data leakage incidents by 50 to 60 percent, which has lowered compliance and breach-related risks significantly."
"Insider risk management and data retention are beneficial."
"Earlier, our customers had no control at all over compliance, and confidential documents that were going out were not at all looked into, and Microsoft Purview Data Loss Prevention has been a huge benefit to our clients in this regard."
"We have not seen any sensitive files leave via email, which represents a significant improvement."
"We can use Microsoft Purview Data Loss Prevention to manage devices and site policies."
"It's secure and can be integrated with an existing Forcepoint DLP setup."
 

Cons

"Cloudflare DDoS has poor technical support."
"Cloudflare Zero Trust Platform needs to improve its documentation. It took time to do the implementation."
"Feedback could be enhanced. While I work efficiently with Clover as a partner in Mexico City, sometimes the information and requests are easier to manage with more concrete solutions."
"The software has automated alerts, but the automated alerts are not available in the mobile app."
"The response time for support must be reduced."
"The initial onboarding was causing us some confusion."
"I would like them to include a VPN feature to provide a secure connection to the data center."
"They don't have a person to provide support for customers using the solution under their free plan."
"The pricing is high for licensing and support and the GUI interface is good but could use updating."
"In my experience, it's not really user-friendly for me, in terms of how I navigate with the ePolicy Orchestrator. They need to upgrade their management console."
"The solution needs an easier integration in heterogeneous and dynamic environments."
"The solution needs to be a one-stop protection shop. And yet, the DLP isn't strong. Anyone can break it quite easily."
"The product uses a lot of resources and because of this it is not always a good solution for every situation."
"We need to do a lot of configuration."
"For our new engineers, it is difficult to understand the McAfee DLP interface, or configure it in the deployment scenario."
"The user interface is messy and could be simplified."
"Microsoft Purview Data Loss Prevention's licensing is expensive."
"Improving Microsoft Purview Data Loss Prevention would involve recognizing that the whole AI path we are all on is going to help, given the massive amount of data we handle; even if there are true positives, implementing a degree of severity ranking is essential."
"The stability and reliability of Microsoft Purview Data Loss Prevention is great. Besides the weird timeframe where it takes a couple hours for a rule to sync and 24 hours to appear for someone, I don't really have an issue."
"There is no AIP for Linux systems. That's a setback. Another thing it's lacking is libraries to work with Python. It has libraries for C# and C++, for example, but not for Python and, these days, Python is very useful."
"The solution should provide better integration with other systems."
"I see that there's a lot of content in Microsoft Purview Data Loss Prevention, and when I click on it and look around, I wonder what certain features do, but there's not enough documentation and explanation."
"The platform can be challenging to navigate and has the potential for improvement."
"The major challenge we had was overreach. When our initial design inception blocked more data than we expected, we had a lot of help desk related issues that we did not see in testing."
 

Pricing and Cost Advice

"The solution is not that expensive."
"My company has to make yearly payments towards the licensing costs attached to the solution. There are no hidden charges apart from the licensing costs of the solution."
"The price tag is no longer $200,000, but rather $300,000 to $400,000. It's twice."
"The pricing is somewhere in the middle. I would rate the pricing a seven out of ten."
"The solution's pricing lacks transparency."
"The pricing of the solution is cheap. The licensing cost is also very low. I rate the cost and pricing a three out of ten."
"Cloudflare Zero Trust Platform's pricing is good."
"The prices are slightly expensive."
"The pricing seems expensive both for the license and the support."
"The price is high for this type of product."
"The price of the solution could improve, it is expensive. We typically sell one and three-year licenses."
"It's not a cheap option."
"The price of McAfee Total Protection for Data Loss Prevention is expensive. It is not the most expensive solution but it is typically 15 to 20 percent higher than other solutions. There is no additional cost to using McAfee Total Protection for Data Loss Prevention."
"McAfee Total Protection for Data Loss Prevention is expensive."
"McAfee Total Protection for Data Loss Prevention is an expensive solution."
"If the client purchases the entire suite of McAfee Endpoint, the license is included."
"We are using the E3 license for Microsoft 365 with the E5 compliance license add-on."
"You get the solution in a bundle if you get the E5 suite."
"Though I am not a specialist, the tool is quite expensive."
"The pricing is reasonable."
"It is a part of our Microsoft licensing. We pay for a yearly renewal. Its price is reasonable for the size of the organization we are. It is fairly competitive, and you get what you pay for. We have an E5 license, and a part of understanding the E5 license is to see what all you get with it. If you really look at it from that standpoint, you get a lot of value. You have Defender and all its security features in there as well. Their licensing is fairly flexible. They have different programs. We've seen ones where you could pay for up to three to five years in advance. There is also a monthly pay-as-you-go type of deal, but we're doing a yearly renewal and fixing the budget."
"The solution’s pricing is reasonable."
"If one is very cheap and ten is very expensive, I rate the price as one out of ten."
"It's a little bit pricey compared to competitors, but it's not too high."
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Top Industries

By visitors reading reviews
Construction Company
19%
Comms Service Provider
10%
Financial Services Firm
9%
Manufacturing Company
8%
Construction Company
12%
Financial Services Firm
9%
Comms Service Provider
8%
Manufacturing Company
8%
Financial Services Firm
15%
Computer Software Company
8%
Manufacturing Company
7%
Outsourcing Company
6%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business10
Midsize Enterprise1
Large Enterprise12
By reviewers
Company SizeCount
Small Business18
Midsize Enterprise3
Large Enterprise9
By reviewers
Company SizeCount
Small Business17
Midsize Enterprise7
Large Enterprise15
 

Questions from the Community

What needs improvement with Cloudflare Zero Trust Platform?
In my opinion, Cloudflare One can be improved mainly through compatibility, as the integration should be much simpler...
What is your primary use case for Cloudflare Zero Trust Platform?
Cloudflare One's primary use case for my organization is to protect servers and to provide remote access with the VPN...
What is your experience regarding pricing and costs for McAfee Total Protection for Data Loss Prevention?
I rate the pricing for McAfee as competitive compared to other companies; they are in the same range, not a cheap pro...
What needs improvement with McAfee Total Protection for Data Loss Prevention?
Sometimes there are some issues in the product itself; whenever they release a new version, vulnerabilities come into...
What is your primary use case for McAfee Total Protection for Data Loss Prevention?
We are working with McAfee Total Protection for Data Loss Prevention and Trellix products in our environment, but not...
What is your experience regarding pricing and costs for Microsoft Purview Data Loss Prevention?
The pricing for Microsoft Purview Data Loss Prevention was manageable for us because we already had Microsoft 365 and...
What needs improvement with Microsoft Purview Data Loss Prevention?
Microsoft Purview Data Loss Prevention can be improved as the endpoint DLP policy tuning can be complex in large envi...
What is your primary use case for Microsoft Purview Data Loss Prevention?
Microsoft Purview Data Loss Prevention is used for monitoring and preventing sensitive data exfiltration across Excha...
 

Also Known As

Cloudflare Area 1 Email Security, Cloudflare Bot Management, Cloudflare Gateway, Cloudflare Zero Trust Platform, Cloudflare DDoS, Cloudflare SASE & SSE Platform
McAfee Total Protection for Data, McAfee Total Protection for DLP, Total Protection for Data, Intel Security Total Protection for Data
Microsoft Endpoint Data Loss Prevention, MS Endpoint DLP, Microsoft Endpoint DLP
 

Overview

 

Sample Customers

23andMe
Kleberg Bank
Information Not Available
Find out what your peers are saying about McAfee Total Protection for Data Loss Prevention vs. Microsoft Purview Data Loss Prevention and other solutions. Updated: June 2026.
900,747 professionals have used our research since 2012.