Scale is a primary concern. If the product vision continues to serve small and mid-cap companies, they need to continue incorporating features into the out-of-the-box solution because small-caps typically lack budget for in-house IT organizations to customize and maintain systems. If they want to expand beyond mid-cap and enter the large-cap market, they need to consider balance and provide more customizability. This includes extending process flows through more APIs and building a more modular architecture with granular backend exposed via API. The process layer should allow clients to customize while invoking back-office APIs. The general perception positions Microsoft Dynamics GP in the middle of the market. Systems such as NetSuite and ServiceNow occupy the lower category, providing narrow use cases. Microsoft Dynamics GP offers more breadth and out-of-the-box capabilities at a slightly higher price point. At the top end, SAP, Oracle, and Salesforce offer extensive customizability at a premium price, suitable for large organizations with multiple transactions and customers. Microsoft Dynamics GP currently occupies a favorable position in the middle segment with limited competition.
