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Microsoft Entra ID vs Microsoft Purview Information Protection comparison

 

Comparison Buyer's Guide

Executive Summary

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

ROI

Sentiment score
7.5
Microsoft Entra ID improves efficiency and security, reduces costs, and enhances performance with integrated security and automated identity management.
Sentiment score
7.2
Microsoft Purview enhances compliance, security, and efficiency by automating document protection, centralizing assets, and reducing tool redundancy.
We leverage existing licensing, like Windows Server or SQL, and hybrid benefits, and our sales and marketing teams benefit from co-selling and partnership advantages.
We get a return from not needing to pay other vendors to do what we already had from Microsoft, which was better than the competition.
The return on investment comes from not needing as many IT staff to manage and verify user identity and ensuring seamless device connection without needing to administer device compliance manually.
Purview can do a quick scan, and it doesn't use human resources, so it gets time to do things that we need humans to focus on.
The cost of data loss and your data going to a competitor is potentially massive.
It does meet the security objective of protecting the data.
 

Customer Service

Sentiment score
6.7
Microsoft Entra ID support is generally positive but quality varies; premium options offer faster and more expert assistance.
Sentiment score
4.7
Microsoft Purview Information Protection's customer service receives mixed reviews, with criticisms on responsiveness and praise for recent improvements.
The actual support when you get to that level is a ten out of ten.
There are immediate answers to any issues that arise with great knowledge and a deep understanding of the product and business needs.
They usually try to deflect, buy time, and often do not address the problem immediately.
Sometimes, I get a fast and knowledgeable response, while other times, I've experienced delays and received no resolution.
It's hard to be an ambassador for a product when you know it will be hard to get support.
After our issues are reported, it takes a long time to find a resolution.
 

Scalability Issues

Sentiment score
7.9
Microsoft Entra ID offers seamless scalability and integration, effectively supporting diverse and large-scale enterprise operations globally.
Sentiment score
7.4
Microsoft Purview Information Protection offers reliable scalability, efficiently handling large data volumes, though improvements in data processing speed are needed.
We experienced no scalability issues with Microsoft Entra ID.
Its scalability is impressive, aided by Microsoft's efforts to expand its data centers.
When dealing with tens of thousands of objects, it requires proper management and best practices to retrieve only necessary data.
It can be scaled across different departments organization-wide very quickly and easily.
It can handle large collections of data without issues.
Scalability can be improved by reducing these intervals.
 

Stability Issues

Sentiment score
7.9
Microsoft Entra ID is praised for its stability and reliability, despite minor MFA issues and occasional sluggish response times.
Sentiment score
7.4
Microsoft Purview Information Protection is stable, reliable, with minimal issues, though processing large documents can be slow occasionally.
It's a critical solution that we can't do without.
The stability of the solution is very high at 99.999%.
We rarely had significant problems or crashes.
Once implemented, I haven't had issues with its consistency.
The solution is stable overall.
 

Room For Improvement

Microsoft Entra ID requires better documentation, integration, user interfaces, pricing clarity, support, stability, and enhanced features for improved functionality.
Microsoft Purview Information Protection requires better third-party visibility, reporting, AI integration, PDF support, and accurate policy enforcement.
A recent incident we dealt with took four months to resolve with a seven-day deadline, which was quite frustrating.
Synchronization issues occasionally occur, making it challenging to analyze logs and pinpoint the exact problem.
There is a need for better transformation support from on-premises Active Directory policies to the cloud, as Entra ID doesn't cover this sufficiently yet.
Effectiveness in Microsoft Purview Information Protection means enforcing the policy and making sure it works consistently across non-Microsoft products as well.
Having a roadmap or updates about new releases would be helpful for demonstrating to clients.
Clarifying product features and use cases would help avoid such confusion.
 

Setup Cost

Microsoft Entra ID offers flexible user-based pricing and licensing tiers, with discounts for educational and nonprofit organizations.
Microsoft Purview Information Protection is competitively priced, appealing for its comprehensive suite and flexible licensing options despite complexity.
We are getting our money's worth.
Microsoft sets pricing based on customer demand, adjusting to find the optimal balance between sales volume and profit per unit, similar to how Costco manages product prices.
Most features of Entra ID are part of Microsoft's ecosystem and included in Microsoft 365 bundles, which means there are no additional costs associated with pricing and licensing.
I talked to people who had compared it to other products on the market, and they're spending five figures to get started.
Our focus is on helping customers maximize their software investment.
The pricing is not very high and is considered fine.
 

Valuable Features

Microsoft Entra ID enhances security and efficiency with features like single sign-on, multi-factor authentication, and seamless third-party integration.
Microsoft Purview offers comprehensive data protection with automatic classification, sensitivity labels, and seamless integration across platforms for robust compliance.
We can secure the applications that we are building and make sure that if the application were to be compromised, there is no full access to a customer's environment causing issues and other security concerns.
It's integrated with Microsoft technologies like Authenticator, SSO, and MFA, streamlining operations and creating a seamless environment.
The granular control, such as preventing logins from specific locations, enhances security significantly.
Microsoft Copilot is an advantage because it's enterprise-grade AI.
It's paramount to have a single solution for information protection.
Regardless of the education, the employee might share the information anyway, so the AI shouldn't be the first point of failure. It should be a human making good decisions.
 

Categories and Ranking

Microsoft Entra ID
Ranking in Microsoft Security Suite
2nd
Average Rating
8.6
Reviews Sentiment
7.1
Number of Reviews
234
Ranking in other categories
Single Sign-On (SSO) (1st), Authentication Systems (1st), Identity Management (IM) (2nd), Identity and Access Management as a Service (IDaaS) (IAMaaS) (1st), Access Management (1st)
Microsoft Purview Informati...
Ranking in Microsoft Security Suite
13th
Average Rating
8.0
Reviews Sentiment
6.8
Number of Reviews
13
Ranking in other categories
Data Governance (5th), Data Privacy Management Software (2nd)
 

Mindshare comparison

As of June 2025, in the Microsoft Security Suite category, the mindshare of Microsoft Entra ID is 9.4%, up from 6.8% compared to the previous year. The mindshare of Microsoft Purview Information Protection is 1.1%, down from 1.4% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Microsoft Security Suite
 

Featured Reviews

Bahram Piri - PeerSpot reviewer
Security focus and seamless implementation increase platform productivity
Microsoft Entra ID can be improved in many ways, and there's a big wish list.If we're focusing on security, something that I definitely expect is improvement in the UI and UX for frontline workers. This is important, especially for non-tech savvy individuals. It is something Microsoft Entra ID could do to improve for a wider audience. It's important to focus on the frontline workers since they are non-tech savvy individuals. They are not like those back-office engineering C-level employees who are constantly dealing with computers, and we need to build a specific user experience and user interface for them to handle this stuff. That's something I expect Microsoft to focus on more for Microsoft Entra ID.
Heidi Hasting - PeerSpot reviewer
Provides an essential audit trail that helps prevent accidental exposure of sensitive data, but the changing product names are confusing
One of the key features of Microsoft Purview Information Protection is the auto-classification functionalities, although I have found them to be less effective in complex scenarios. The policy toggle, demanding justification for downgrading labels, provides an essential audit trail that helps prevent accidental exposure of sensitive data. The security tools integrate well. I like that you can scan several data or informational assets, such as your SharePoint list, Teams, etc., and bring them into Purview as a central repository. Partnering with other products, like Sentinel, for logging capability and inventory provides a service across the board. It's essential that Purview automatically prevents highly sensitive corporate secrets and data from being ingested into generative AI models, but the reality is that AI is a tool. It's problematic if consumers rely on a tool to protect them because they must be educated first. Regardless of the education, the employee might share the information anyway, so the AI shouldn't be the first point of failure. It should be a human making good decisions.
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Top Industries

By visitors reading reviews
Educational Organization
25%
Computer Software Company
11%
Financial Services Firm
9%
Manufacturing Company
6%
Financial Services Firm
19%
Computer Software Company
12%
Retailer
7%
Government
7%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
 

Questions from the Community

How does Duo Security compare with Microsoft Authenticator?
We switched to Duo Security for identity verification. We’d been using a competitor but got the chance to evaluate Duo for 30 days, and we could not be happier. Duo Security is easy to configure a...
What do you like most about Azure Active Directory?
It is very simple. The Active Directory functions are very easy for us. Its integration with anything is very easy. We can easily do third-party multifactor authentication.
What is your experience regarding pricing and costs for Azure Active Directory?
Our experience with the pricing, setup costs, and licensing of Microsoft Entra ID involves leveraging Microsoft 365 E5 licensing, so it's included. Being included in Microsoft licensing makes it mu...
What do you like most about Microsoft Purview Information Protection?
It ensures that sensitive data is automatically safeguarded, even for email attachments, regardless of the user or device.
What is your experience regarding pricing and costs for Microsoft Purview Information Protection?
The pricing is not very high and is considered fine. Microsoft offers different licensing options. AIP Plan 2 is used for critical users. The AIP is included in the business standard license for cl...
What needs improvement with Microsoft Purview Information Protection?
I am concerned about its accuracy levels. Sometimes it throws a lot of false positives. Microsoft Purview Information Protection needs to increase effectiveness and ensure compatibility. Effectiven...
 

Also Known As

Azure AD, Azure Active Directory, Azure Active Directory, Microsoft Authenticator
Microsoft Information Protection
 

Interactive Demo

Demo not available
 

Overview

 

Sample Customers

Microsoft Entre ID is trusted by companies of all sizes and industries including Walmart, Zscaler, Uniper, Amtrak, monday.com, and more.
Information Not Available
Find out what your peers are saying about Microsoft Entra ID vs. Microsoft Purview Information Protection and other solutions. Updated: April 2025.
855,156 professionals have used our research since 2012.