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Microsoft Entra ID vs Mobile Connect comparison

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Comparison Buyer's Guide

Executive Summary

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Microsoft Entra ID
Ranking in Single Sign-On (SSO)
2nd
Average Rating
8.6
Reviews Sentiment
7.0
Number of Reviews
278
Ranking in other categories
Authentication Systems (1st), Identity Management (IM) (3rd), Identity and Access Management as a Service (IDaaS) (IAMaaS) (1st), Access Management (1st), Microsoft Security Suite (2nd)
Mobile Connect
Ranking in Single Sign-On (SSO)
17th
Average Rating
9.0
Reviews Sentiment
2.2
Number of Reviews
4
Ranking in other categories
No ranking in other categories
 

Mindshare comparison

As of November 2026, in the Single Sign-On (SSO) category, the mindshare of Microsoft Entra ID is 8.4%, down from 16.6% compared to the previous year. The mindshare of Mobile Connect is 0.4%. It is calculated based on PeerSpot user engagement data.
Single Sign-On (SSO) Mindshare Distribution
ProductMindshare (%)
Microsoft Entra ID8.4%
Mobile Connect0.4%
Other91.2%
Single Sign-On (SSO)
 

Featured Reviews

Stafin Jacob - PeerSpot reviewer
Microsoft 365 Security & Compliance Practice Lead at Invoke
Identity has become our central gatekeeper and has provided secure single sign-on for all users
Microsoft Entra ID can improve by focusing more on new passwordless methods and becoming a primary adopter. One feature we would like to see is the ability to have security questions for password resets. I know the current capability is phasing out, so we do not have an alternative method yet. Customers who already use security questions require a smoother transition for that capability to be available. My experience with the deployment has had some challenges, particularly around the Microsoft MFA campaigns. The hardest part is moving users from a different MFA provider to the Microsoft MFA provider, as it ultimately depends on user activity. In large enterprises with numerous users across various geographies, this transition takes time. If there are ways to exert more control around that process, it would improve the situation.
reviewer2800035 - PeerSpot reviewer
Senior Project Manager at a consultancy with 1-10 employees
Mobile access to calls and records has freed agents’ time but call logs create slowly
Working and getting advice from the Mobile Connect team and the process around it was spot-on. Ruben Opdenakker particularly was very supportive of our ad hoc requests while we were in our POV stage. He was very prompt, and I recommend Mobile Connect to anyone who's looking to implement a similar use case in their organization.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"Azure Active Directory provides us with identity-based authentication, which secures access at the user level and also integrates with conditional access policies and multi-factor authentication helping to increase the identity security for that person. So, the hacking and leaking of passwords is a secondary problem because you will not authenticate a person with one factor. There is a second factor of authentication available to increase the security premise for your company."
"Entra's conditional access policies allow us to fine-tune how we allow people into the environments and secure them."
"It's pretty easy to implement."
"We have about 80 users in the Azure Active Directory right now, however, we know that if it was necessary to scale it for hundreds or thousands of users, it wouldn't be a problem."
"The two-factor authentication provides an additional layer of security for our organizational data, so Microsoft Authenticator plays a crucial role in making our confidential data more secure."
"We use it for authentication where we have cloud services, it syncs with Active Directory on-prem, and we have about 1,800 people using it."
"What I find most valuable about Microsoft Entra ID is centralizing identity; I don't need to worry too much about how to set up the groups, I just need to get access and assign it to the correct place, centralizing everything and making it more transparent for me while leveraging these groups and users in my applications represents the best difference."
"Entra ID has helped us implement role-based authentication rather than conditional keys."
"The most valuable feature of this solution is its ability to answer calls."
"Pricing is fair for the quality of the app and features"
"Mobile Connect has significantly improved our operational efficiency by eliminating the need for workers to switch between multiple applications."
"Working and getting advice from the Mobile Connect team and the process around it was spot-on."
 

Cons

"Documentation I think is always the worst part with what Azure's doing right now across the board."
"Azure Active Directory could benefit by adding the capability for identity life cycle for the on-premise solution. For example, an HR solution, which is built on-premise or, in general, better on-premise capable solutions."
"Microsoft needs to make improvements in this regard and extend its services to other operating systems as well, especially when considering their widespread usage."
"I would like to see a better delegation of access. For instance, we want to allow different groups within the company to manage different elements of Azure AD, but I need more granularity in delegating access."
"From time to time it takes a little bit of time to replicate, with some of the applications—something like five to 10 minutes. I know that the design is not supposed to enable real-time replication with some of the applications. But, as an administrator, I would like to run a specific change or modification in Azure Active Directory and see it replicated almost immediately."
"The technical support could improve by having a faster response time."
"Microsoft could improve by stabilizing its branding. I still call it Azure AD. Some of the customers I work with call it Azure AD. Branding makes you stand out in the market, but it is something that also confuses people."
"They should put the features of P1 and P2 into a single license."
"Salesforce voice call records are not created instantly in the system."
"The solution works well, but it is too expensive."
"My only comment is that I would like more comprehensive documentation regarding the implementation process."
"There is room for improvement in video support."
 

Pricing and Cost Advice

"The licensing model makes it difficult to understand the real cost of the solution, especially because it changes all the time."
"The licensing cost is a bit prohibitive."
"It is very expensive. Its price should be lower. Price is the most important factor for Turkish people."
"We are a non-profit organization, so we get good prices from Microsoft for their products. It is working well, but it could be cheaper. For the type of organization we are, it would be good if they could give a little bit more and be more generous like Google, which has completely free services. Microsoft has free versions or web services called Office 365 E1, which is free for use, but we want to have it with more qualified clients."
"It is costly."
"Azure Active Directory is expensive."
"If you're on Azure, it can be free or it's incorporated, at no extra cost, or it can become extremely complicated."
"The pricing is good; it's not cheap but very reasonable."
Information not available
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Top Industries

By visitors reading reviews
Outsourcing Company
13%
Financial Services Firm
10%
Manufacturing Company
8%
Government
6%
Construction Company
38%
Comms Service Provider
10%
Manufacturing Company
9%
Media Company
5%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business91
Midsize Enterprise42
Large Enterprise162
By reviewers
Company SizeCount
Small Business6
Midsize Enterprise1
Large Enterprise1
 

Questions from the Community

How does Duo Security compare with Microsoft Authenticator?
We switched to Duo Security for identity verification. We’d been using a competitor but got the chance to evaluate Duo for 30 days, and we could not be happier. Duo Security is easy to configure a...
What is your experience regarding pricing and costs for Azure Active Directory?
I primarily use Microsoft Entra ID's free tier, so I have not faced any issues with pricing; I hope this free tier remains available for some time.
What needs improvement with Azure Active Directory?
To improve Microsoft Entra ID, I believe it should be openable with third-party applications to use Microsoft Authenticator, which is currently tied to Entra. There should definitely be a way to re...
What is your experience regarding pricing and costs for Mobile Connect?
I find the pricing fair for the quality of the app and its features.
What needs improvement with Mobile Connect?
There is room for improvement in video support.
What is your primary use case for Mobile Connect?
I use the solution for allowing remote users to maintain centralized customer service contact.
 

Also Known As

Azure AD, Azure Active Directory, Azure Active Directory, Microsoft Authenticator
Mobile Connect for Amazon Connect
 

Interactive Demo

Demo not available
 

Overview

 

Sample Customers

Microsoft Entre ID is trusted by companies of all sizes and industries including Walmart, Zscaler, Uniper, Amtrak, monday.com, and more.
Information Not Available
Find out what your peers are saying about Microsoft Entra ID vs. Mobile Connect and other solutions. Updated: November 2026.
920,574 professionals have used our research since 2012.