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SAP CRM vs Sitecore Digital Marketing System comparison

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Comparison Buyer's Guide

Executive SummaryUpdated on Jun 3, 2026

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

SAP CRM
Ranking in Marketing Management
4th
Average Rating
7.8
Reviews Sentiment
6.8
Number of Reviews
43
Ranking in other categories
CRM (10th), Local Government CRM (2nd)
Sitecore Digital Marketing ...
Ranking in Marketing Management
10th
Average Rating
8.0
Reviews Sentiment
7.9
Number of Reviews
2
Ranking in other categories
No ranking in other categories
 

Mindshare comparison

As of November 2026, in the Marketing Management category, the mindshare of SAP CRM is 13.8%, down from 16.3% compared to the previous year. The mindshare of Sitecore Digital Marketing System is 2.0%, up from 1.6% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Marketing Management Mindshare Distribution
ProductMindshare (%)
SAP CRM13.8%
Sitecore Digital Marketing System2.0%
Other84.2%
Marketing Management
 

Featured Reviews

FA
CRM administrator at a manufacturing company with 10,001+ employees
Customization and automation drive effective user training and insights sharing
Recently, the price of SAP CRM has increased, which is one concern. Another issue is that sometimes we experience slow performance. Reports in SAP CRM itself can become very slow. Other than that, it is a very good CRM system. I am happy with SAP CRM because whenever we have requirements for changes or customization as per our needs, we get them, and the downtime is minimal. We are getting very good support from the incident team and the in-house support team who are responsible for customization. Some customer centers have moved to Salesforce, but I don't have any experience with Salesforce to make a comparison.
VK
Product Delivery Manager at Infosys
Advanced features and personalization improve content management experience
I primarily use Sitecore Digital Marketing System for content creation and management. This includes handling text, videos, and images displayed on websites, providing an interface where everything is presented seamlessly to the user on the front end Sitecore Digital Marketing System is a…

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"The product integrates with third-party tools easily."
"The solution assists us in identifying what to send, what to offer, and what customers are buying."
"SAP CRM is very fast, providing accurate information and good results."
"We are using the HANA Z database for CRM, which enhances the products we are currently using by making the system more efficient. Everything is connected to CRM, so we can use the data for analytics, sales forecasting, and data modeling."
"From the bank perspective, it's user-friendly and simple to develop something specific for a certain customer. It allows customization for individual customers rather than applying a one-size-fits-all approach."
"SAP is very easy to use."
"The features that are used most are the lead model and the opportunity model. We can create many different pipelines with many phases. These features improved our process in the States very well."
"SAP CRM is a scalable solution."
"Sitecore Digital Marketing System offers very good customer support; it is a pricey solution, and they back it up with excellent service."
"Sitecore Digital Marketing System is a standout tool because it offers cloud capabilities and numerous built-in features, including AI components."
"The platform’s most valuable feature is the ability to create web pages with ease."
 

Cons

"They have recently updated their user interface but they should continue to improve upon it in the future. Additionally, overall performance or speed of response times could be better."
"Previously, the SAP CRM used to use simple servers, but now SAP uses HANA. The problem with the HANA databases is their interoperability with other solutions. SAP CRM could improve by working better with other solutions."
"SAP CRM could improve in the area of user-friendliness. It would help if you had an engineer to do the administration. The migration is complex when moving from the old version to the latest version."
"In the future, machine learning and artificial intelligence functionality need to be included."
"The navigation must be improved."
"There is no scope for integration because SAP does not allow any personal integration."
"There could be some specific configurable options on the UI level to improve visibility."
"The product is very expensive."
"In a few scenarios, Sitecore DMS works slowly."
"Sitecore Digital Marketing System is a pricey solution with licensing costs, the details of which I am not familiar."
 

Pricing and Cost Advice

"SAP CRM offers a free trial for anyone wanting to test the product before purchasing it."
"SAP CRM is an expensive product."
"The company has seen an increase in revenue."
"Every user needs to have a license."
"SAP CRM is an expensive solution and is the most challenging aspect of the solution."
"The product is costly."
"SAP CRM costs approximately a couple of thousand a month."
"The licensing model for SAP CRM is customer-based."
Information not available
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Top Industries

By visitors reading reviews
Financial Services Firm
12%
Manufacturing Company
11%
Comms Service Provider
10%
Construction Company
7%
No data available
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business14
Midsize Enterprise6
Large Enterprise27
No data available
 

Questions from the Community

What is your experience regarding pricing and costs for SAP CRM?
SAP CRM is not suitable for small companies because of the cost. It is suitable for medium and large enterprise companies.
What needs improvement with SAP CRM?
Recently, the price of SAP CRM has increased, which is one concern. Another issue is that sometimes we experience slow performance. Reports in SAP CRM itself can become very slow. Other than that, ...
What is your primary use case for SAP CRM?
Currently, we are using SAP CRM for monitoring sales activities, forecasting, and marketing activities.
What needs improvement with Sitecore Digital Marketing System?
Sitecore Digital Marketing System can be improved by incorporating more AI capabilities. AI should assist in generating appropriate content automatically and enhancing searches, such as locating sp...
What is your primary use case for Sitecore Digital Marketing System?
I primarily use Sitecore Digital Marketing System ( /products/sitecore-digital-marketing-system-reviews ) for content creation and management. This includes handling text, videos, and images displa...
What advice do you have for others considering Sitecore Digital Marketing System?
I advise remaining anonymous on reviews as I opted to keep my company name and identity private due to my presence in social media and connections with partners. I rate Sitecore Digital Marketing S...
 

Overview

 

Sample Customers

Brau Union Osterreich AG, Nu Skin Enterprises Inc., AOK Bundesverband, RAK Ceramics, NHS 24, Wholesale Sports Outdoor Outfitters, FC Bayern Munchen AG, Tumi, The Kellogg Company, MVV Energie AG, Anglian Water Services, German Football Association (DFB), Nebraska Book Company Inc.
easyJet, Panasonic, Oxfam, Jabra, Graf von Faber-Castell, Boy Scouts of America, eQ Asset Management, Zurich Group International, YouSee
Find out what your peers are saying about SAP CRM vs. Sitecore Digital Marketing System and other solutions. Updated: September 2026.
920,769 professionals have used our research since 2012.