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SAP CRM vs Sitecore Digital Marketing System comparison

 

Comparison Buyer's Guide

Executive SummaryUpdated on May 21, 2025

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

SAP CRM
Ranking in Marketing Management
5th
Average Rating
7.8
Reviews Sentiment
6.8
Number of Reviews
44
Ranking in other categories
CRM (6th), Local Government CRM (2nd)
Sitecore Digital Marketing ...
Ranking in Marketing Management
10th
Average Rating
8.0
Reviews Sentiment
7.9
Number of Reviews
2
Ranking in other categories
No ranking in other categories
 

Mindshare comparison

As of May 2026, in the Marketing Management category, the mindshare of SAP CRM is 11.6%, down from 20.4% compared to the previous year. The mindshare of Sitecore Digital Marketing System is 1.8%, up from 0.8% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Marketing Management Mindshare Distribution
ProductMindshare (%)
SAP CRM11.6%
Sitecore Digital Marketing System1.8%
Other86.6%
Marketing Management
 

Featured Reviews

FA
CRM administrator at a manufacturing company with 10,001+ employees
Customization and automation drive effective user training and insights sharing
Recently, the price of SAP CRM has increased, which is one concern. Another issue is that sometimes we experience slow performance. Reports in SAP CRM itself can become very slow. Other than that, it is a very good CRM system. I am happy with SAP CRM because whenever we have requirements for changes or customization as per our needs, we get them, and the downtime is minimal. We are getting very good support from the incident team and the in-house support team who are responsible for customization. Some customer centers have moved to Salesforce, but I don't have any experience with Salesforce to make a comparison.
VK
Product Delivery Manager at a consultancy with 10,001+ employees
Advanced features and personalization improve content management experience
I primarily use Sitecore Digital Marketing System for content creation and management. This includes handling text, videos, and images displayed on websites, providing an interface where everything is presented seamlessly to the user on the front end Sitecore Digital Marketing System is a…

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"SAP is highly stable compared to competitors like Salesforce and Microsoft Dynamics 365, as we haven't seen significant downtime in the last couple of years and it runs smoothly with disaster recovery made easy by the NetApp and SAP partnership, so the product works flawlessly."
"Once the lead is matured, you can convert it into an opportunity and you can track it by the opportunity based on the product segment."
"Overall productivity improved by more than 50%."
"SAP CRM integrates well with SAP ERP which is useful."
"Its scalability is good."
"The most important factor for recommending SAP CRM is its integration with the core SAP platform. Globally, most enterprises are using SAP as an ERP platform to manage their key business functions. SAP CRM has out-of-the-box integration with the core SAP platform. You can integrate your pre-sales and post-sales into the single platform on the SAP CRM very easily, and you can extend that CRM to your customers who can actually see what is happening to their orders—such as whether it is dispatched or not dispatched or at what stage it is—simply by logging onto the CRM platform."
"The flexibility to design the portal and customize it according to the needs of the clients is valuable."
"The solution assists us in identifying what to send, what to offer, and what customers are buying."
"Sitecore Digital Marketing System is a standout tool because it offers cloud capabilities and numerous built-in features, including AI components."
"The platform’s most valuable feature is the ability to create web pages with ease."
"Sitecore Digital Marketing System offers very good customer support; it is a pricey solution, and they back it up with excellent service."
 

Cons

"The interface could be improved."
"When features do get added, we would like the product to notify us in a timely way."
"CRM is costlier than its competitors."
"The navigation must be improved."
"It can be a bit more user friendly, to be honest. Sometimes there are too many apps options. It should offer better UX (user experience) to make it easier to navigate and easier to use."
"SAP CRM could improve by making the solution more current, it is out of date. There are no more updates for SAP CRM."
"SAP CRM could improve in the area of user-friendliness. It would help if you had an engineer to do the administration. The migration is complex when moving from the old version to the latest version."
"Previously, the SAP CRM used to use simple servers, but now SAP uses HANA. The problem with the HANA databases is their interoperability with other solutions."
"Sitecore Digital Marketing System is a pricey solution with licensing costs, the details of which I am not familiar."
"In a few scenarios, Sitecore DMS works slowly."
 

Pricing and Cost Advice

"We have to pay a yearly licensing fee for SAP CRM, which is expensive."
"The product is costly."
"Every user needs to have a license."
"They should reduce the price to target small businesses."
"The solution is expensive."
"Its price is reasonable. As compared to other CRMs, this CRM is competitively priced. They have multiple flavors with different sets of functionality. Pricing is based on the flavor that suits your requirement. If you have more users, the cost will come down."
"SAP CRM offers a free trial for anyone wanting to test the product before purchasing it."
"We pay for the license yearly."
Information not available
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Top Industries

By visitors reading reviews
Manufacturing Company
13%
Financial Services Firm
10%
University
8%
Computer Software Company
6%
No data available
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business14
Midsize Enterprise5
Large Enterprise27
No data available
 

Questions from the Community

What do you like most about SAP CRM?
Getting the right information at the right time across different programs is important. These programs lack interaction between them. IPA is a good option to bring them together.
What is your experience regarding pricing and costs for SAP CRM?
SAP CRM is not suitable for small companies because of the cost. It is suitable for medium and large enterprise companies.
What needs improvement with SAP CRM?
Recently, the price of SAP CRM has increased, which is one concern. Another issue is that sometimes we experience slow performance. Reports in SAP CRM itself can become very slow. Other than that, ...
What needs improvement with Sitecore Digital Marketing System?
Sitecore Digital Marketing System can be improved by incorporating more AI capabilities. AI should assist in generating appropriate content automatically and enhancing searches, such as locating sp...
What is your primary use case for Sitecore Digital Marketing System?
I primarily use Sitecore Digital Marketing System ( /products/sitecore-digital-marketing-system-reviews ) for content creation and management. This includes handling text, videos, and images displa...
What advice do you have for others considering Sitecore Digital Marketing System?
I advise remaining anonymous on reviews as I opted to keep my company name and identity private due to my presence in social media and connections with partners. I rate Sitecore Digital Marketing S...
 

Overview

 

Sample Customers

Brau Union Osterreich AG, Nu Skin Enterprises Inc., AOK Bundesverband, RAK Ceramics, NHS 24, Wholesale Sports Outdoor Outfitters, FC Bayern Munchen AG, Tumi, The Kellogg Company, MVV Energie AG, Anglian Water Services, German Football Association (DFB), Nebraska Book Company Inc.
easyJet, Panasonic, Oxfam, Jabra, Graf von Faber-Castell, Boy Scouts of America, eQ Asset Management, Zurich Group International, YouSee
Find out what your peers are saying about SAP CRM vs. Sitecore Digital Marketing System and other solutions. Updated: April 2026.
893,164 professionals have used our research since 2012.