No more typing reviews! Try our Samantha, our new voice AI agent.

SAS Marketing Automation vs SugarCRM Platform comparison

 

Comparison Buyer's Guide

Executive SummaryUpdated on Jan 6, 2025

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

SAS Marketing Automation
Ranking in Marketing Automation
21st
Average Rating
7.6
Reviews Sentiment
6.6
Number of Reviews
2
Ranking in other categories
No ranking in other categories
SugarCRM Platform
Ranking in Marketing Automation
12th
Average Rating
7.0
Reviews Sentiment
6.4
Number of Reviews
12
Ranking in other categories
CRM Customer Engagement Centers (9th), CRM (25th), Sales Force Automation (4th)
 

Mindshare comparison

As of May 2026, in the Marketing Automation category, the mindshare of SAS Marketing Automation is 1.3%, down from 1.7% compared to the previous year. The mindshare of SugarCRM Platform is 1.8%, up from 0.4% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Marketing Automation Mindshare Distribution
ProductMindshare (%)
SugarCRM Platform1.8%
SAS Marketing Automation1.3%
Other96.9%
Marketing Automation
 

Featured Reviews

reviewer1549071 - PeerSpot reviewer
Senior Solution Architecht at a comms service provider with 10,001+ employees
Highly customizable but should have more out-of-the-box features
The product is highly customizable, but the marketing and business teams want a lot of things to be built out of the box. A lot of features that could be out of the box aren't there. The main concern is to keep the system in such a way that it provides you with some out-of-the-box features and some customizable features as well. An example would be stratification or stratified sampling of customers. It's something that is not part of the product. It's something I have built using this product. If something like this is available out of the box as part of the product, you don't have to particularly manage that. For the outbound campaigns, there should be dynamic offer or treatment assignments.
reviewer1345677 - PeerSpot reviewer
Senior Manager / IT Planning & Architecture Services at a comms service provider with 10,001+ employees
Easily customizable, automation enhances the marketing campaigns but support is the main hiccup for us
It has been effective in managing customer relationships. It has sales email campaigns, plus integration with Active Directory. And there are centralized reports for the CEO and the general managers. We work with automation for these marketing and email campaigns. It sends out emails to prospective customers related to sales offers automatically. And it copies the sales team so that they can follow up. They are tracking the sales leads. So, the automation within SugarCRM enhances the marketing campaigns. For now, my work is done because I am the IT strategy and planning manager. I just try to deliver the solution according to the requirements of the business. From my side, it's implemented already, the requirement related to the sales funnel. But if they have any other requirement from the business side, they will submit it to me, and then I will look for a suitable solution.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"You can enable it for business users or marketing users to use it in a self-service way. So, the technical team is needed to build the features or processes, and then those processes can be used in a self-service way by your non-technical users."
"SAP Marketing Automation is user-friendly, the interface is nice and clear, you can see the different diagrams and define various filters and targets, export the customer information you collect to make the campaign, and customize your data and define different reports while SAS also provides a standard report."
"SAP Marketing Automation is user-friendly. The interface is nice and clear. You can see the different diagrams and define various filters and targets. You can also export the customer information you collect to make the campaign. It's easy to understand how this information is entered. There are also a lot of platforms that show the results of campaigns. You can customize your data and define different reports, but SAS also provides a standard report."
"The most valuable features of the SugarCRM platform include its flexibility in customizing fields, layouts, and dashboards."
"Saying that, it has a small server footprint and is easy to set up."
"It has sales email campaigns, plus integration with Active Directory."
"The most valuable feature is relation capability, which allows us to relay customers with invoice orders."
"By default, it comes with a really good model where you can start working with it without having a lot of developers in your team."
"It works well with Jira. You can customize it to fit your needs."
"Good, basic out-of-the-box solution, however, in my estimation not a long term play as the design flow and user interface make it a true chore to enter data."
"The most valuable aspect of this solution is its low cost, and it works well."
 

Cons

"You need to buy connectors to integrate Marketing Automation with various suppliers. For example, if I want to see the data through Power BI, I need a connector to see the data directly. Otherwise, you need to do everything manually. You have to download information from SAS and then save a text file, and then I can import it into Power BI. I would like Marketing Automation to have this native functionality without the need to pay more for connectors."
"You need to buy connectors to integrate Marketing Automation with various suppliers."
"The product is highly customizable, but the marketing and business teams want a lot of things to be built out of the box. A lot of features that could be out of the box aren't there. The main concern is to keep the system in such a way that it provides you with some out-of-the-box features and some customizable features as well."
"The interface could be more user-friendly."
"In the next release, I would like to see personalization of information about customers or specific businesses or opportunities."
"At the moment, there is a complicated flow in regards to the user's permissions and what they can see."
"It lacks customization, and this is the main reason that we are switching to a different solution."
"Pipelines, forecasts, and reporting in general, are not that good in the free version."
"Putting so many things into SugarCRM became a much-hated task, mainly because of the horrible UI."
"While it is already user-friendly, a slight enhancement in UI design, especially in terms of color combinations, could make the platform more visually appealing and comfortable to use."
"Functionality and features are well suited for small business companies only."
 

Pricing and Cost Advice

"I'm not aware of the full cost. The financials are not with me. In terms of additional costs, there are always OpEx and CapEx. That's one way to look at it. You also need separate hardware to deploy the product."
"Licensing fees are paid on a yearly basis."
report
Use our free recommendation engine to learn which Marketing Automation solutions are best for your needs.
893,244 professionals have used our research since 2012.
 

Top Industries

By visitors reading reviews
Financial Services Firm
24%
Construction Company
14%
Comms Service Provider
10%
Government
8%
Financial Services Firm
18%
Construction Company
14%
Engineering Company
10%
Manufacturing Company
7%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
No data available
By reviewers
Company SizeCount
Small Business9
Midsize Enterprise2
Large Enterprise3
 

Questions from the Community

Ask a question
Earn 20 points
What is your experience regarding pricing and costs for Sugar Enterprise?
All are almost the same pricing. Maybe the cheapest is Salesforce, I believe.
What needs improvement with Sugar Enterprise?
The only challenge was that we implemented it in our on-premise data center instead of using it in the cloud. That was a little bit of a challenge. But it was overcome with the help of SugarCRM com...
What advice do you have for others considering Sugar Enterprise?
To start with, SugarCRM is a very good platform. It's easy to implement and easily customizable. Might be later when you want to scale, then I would recommend Salesforce. Overall, I would rate it a...
 

Also Known As

SAS Campaign Management
No data available
 

Overview

 

Sample Customers

Staples
Redglaze Group, TengoInternet, Hilco, Bancvue, Vet Adivsor
Find out what your peers are saying about SAS Marketing Automation vs. SugarCRM Platform and other solutions. Updated: April 2026.
893,244 professionals have used our research since 2012.