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Tableau Enterprise vs Tungsten Insight comparison

 

Comparison Buyer's Guide

Executive SummaryUpdated on Feb 15, 2026

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Tableau Enterprise
Ranking in BI (Business Intelligence) Tools
2nd
Average Rating
8.4
Reviews Sentiment
6.1
Number of Reviews
309
Ranking in other categories
Reporting (2nd), Data Visualization (1st), Embedded BI (1st)
Tungsten Insight
Ranking in BI (Business Intelligence) Tools
40th
Average Rating
7.6
Reviews Sentiment
7.2
Number of Reviews
3
Ranking in other categories
Process Mining (15th)
 

Mindshare comparison

As of March 2026, in the BI (Business Intelligence) Tools category, the mindshare of Tableau Enterprise is 6.7%, down from 18.3% compared to the previous year. The mindshare of Tungsten Insight is 0.7%, up from 0.1% compared to the previous year. It is calculated based on PeerSpot user engagement data.
BI (Business Intelligence) Tools Mindshare Distribution
ProductMindshare (%)
Tableau Enterprise6.7%
Tungsten Insight0.7%
Other92.6%
BI (Business Intelligence) Tools
 

Featured Reviews

Uzair Faruqi - PeerSpot reviewer
Head Of Data Science at Mjunction Services
Ease of developing dashboards and receiving strong technical support have enabled efficient data visualization
Introducing custom features, such as NLP-based reports, is not very good in Tableau. My MD has been asking us for a way to write in natural language to request reports that the system should generate, but that isn't very effective with Tableau. As a developer, I can develop an on-demand report in Python quite easily, but exposing a REST API on the Tableau platform is not a very easy task. AI enablement is an area for improvement for Tableau, and that is something they might have to work upon. I have heard that ThoughtSpot is quite better in this regard, but the cost of ThoughtSpot is much higher. ThoughtSpot has lots of natural language-based report generation features that Tableau lacks.
reviewer2005506 - PeerSpot reviewer
Major Account Manager at a computer software company with 51-200 employees
Great reporting and customizations with good reliability
A lot of the improvement is not so much the product as it is how it's deployed; it's about mapping against what you need to improve your processes, whether it's the Kofax kind of shows in the IDP. You've got process orchestration, extraction and robotic process automation, process orchestration, and then mobile. Tracking what you need out of those, either all five together or one of those separated out, is usually what's more critical. They do add capabilities to the tool. However, from our perspective as a consulting organization, the real key is whether you are getting the data you need to improve your process or if your reporting is not providing you with the desired information you need to improve your processes. If there's any negative, it's just the different names, the branding names that the product's gone through. It's confusing.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"The best use case for us is the solution's integration with Salesforce because we are also partners of Salesforce."
"The platform's most important feature is predictive analysis."
"It's a powerful business intelligence tool and is recognised as the cream of the crop for its visual-based data discovery that helps achieve our goals by responding faster to changes and needs in the market."
"It’s good for quick visualization and being able to quickly consume unstructured data to play around with."
"We frequently utilize visualizations using maps and different objects, all with rich coloring options. And tooltips are absolutely essential for us. Tooltips, like the pop-up descriptions when you hover over some object or graph. Those tooltips in Tableau are great features."
"It is very easy to create dashboards, charts, and graphs."
"It's very easy to visualize data with this product. The visualization maps of and frames that we have been able to cross-reference has been excellent."
"This solution has transformed us from an Excel reporting environment to one of visual exploration."
"The initial setup is straightforward."
"You can easily customize reporting to pull the fields that interest you."
"It provides the ability to design applications directly."
 

Cons

"It felt a bit slow."
"There should be more GIS features, such as location analysis, which is quite limited. There are very few location-based functionalities."
"The pricing is a bit expensive."
"With Tableau, there is a gap in its ability to handle very large-scale data."
"It will be good if the server, could be more stable, and I would like to have the technical service to be more reliable."
"Some features where the product can improve are: It can be cost prohibitive."
"Poor Performance in hierarchical data– this is an usability problems when filtering as it doesn’t recognise the hierarchy."
"From a downside perspective, some of the more advanced modeling techniques are actually fairly difficult to do. In addition, I just fundamentally disagree with the way you have to implement them because you can get incorrect answers in some cases."
"The initial setup is complex and would be difficult to carry out without any training."
"If there's any negative, it's just the different names, the branding names that the product's gone through. It's confusing."
"It would be ideal if there were some standard forms that could be customized."
 

Pricing and Cost Advice

"The price of this solution could definitely be lower. It's quite expensive."
"Tableau is a little cheaper as compared to Power BI and other technologies that we have used in the past. However, if the business users in our organization want to make presentations, Tableau has been asking us to purchase a Tableau Creator license, and $35 per month is expensive for business users. Power BI is giving a free desktop version for business users to connect to any data source and build their own dashboards. That's why we have proposed to use Power BI for most of the business users in our organization."
"Tableau has core-based and user-based licensing, and it is tied to scalability. The core-based licensing is about you buying a certain number of cores, and there is no restriction on the number of users who can use Tableau. The restriction is only on the number of cores. In user-based subscription licensing, there is a restriction on the number of users. Big companies and government organizations with a lot of users typically go for core-based licensing. User-based subscription licensing is a more common model. It has user roles such as creator, explorer, and viewer. A creator is someone who does the groundwork or development work. An explorer is someone who is into middle management but is not technically savvy, such as a category head. A viewer is like a typical decision-maker in senior management. For each role, Tableau is priced differently. The viewer role has the minimum price, and the creator role has the highest price. This pricing is available on their website. Everybody can see it."
"The price of Tableau could improve. The license is too expensive."
"Tableau is an expensive solution."
"At $70 per month, I think the price is a bit scary. I have a small consulting firm in Ghana, working in about 15 different African countries, and when it comes to our part of the world, $70 a month is a lot of money for software."
"Pricing could be better. I believe they should offer better pricing for deployment in small to mid-sized companies."
"It is a bit overpriced."
Information not available
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Comparison Review

it_user6330 - PeerSpot reviewer
Product Manager at a retailer with 10,001+ employees
May 2, 2013
MicroStrategy vs. Tableau
After a recent presentation, several attendees asked me about the applications of Visual Insights and Tableau. Many companies are investing in both tools and are trying to figure out the right tool for specific applications Tableau has found its sweet-spot as an agile discovery tool that analysts…
 

Top Industries

By visitors reading reviews
Financial Services Firm
13%
Computer Software Company
9%
Manufacturing Company
9%
University
6%
No data available
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business117
Midsize Enterprise67
Large Enterprise184
No data available
 

Questions from the Community

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Both tools have their positives and negatives. First, I should mention that I am relatively new to Tableau. I have been working on and off Tableau for about a year, but getting to work on it consta...
Which would you choose - Tableau or SAP Analytics Cloud?
Tableau is easy to set up and maintain. In about a day it is possible for the entire platform to be deployed for use. This relatively short amount of time can make all the difference for companies ...
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Also Known As

Tableau Desktop, Tableau Server, Tableau Online
Kofax Insight
 

Overview

 

Sample Customers

Accenture, Adobe, Amazon.com, Bank of America, Charles Schwab Corp, Citigroup, Coca-Cola Company, Cornell University, Dell, Deloitte, Duke University, eBay, Exxon Mobil, Fannie Mae, Ferrari, French Red Cross, Goldman Sachs, Google, Government of Canada, HP, Intel, Johns Hopkins Hospital, Macy's, Merck, The New York Times, PayPal, Pfizer, US Army, US Air Force, Skype, and Walmart.
Infosys,HMI, krungsri, Cegeka
Find out what your peers are saying about Tableau Enterprise vs. Tungsten Insight and other solutions. Updated: March 2026.
884,873 professionals have used our research since 2012.