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Tableau Enterprise vs Tungsten Insight comparison

 

Comparison Buyer's Guide

Executive SummaryUpdated on Aug 4, 2025

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Tableau Enterprise
Ranking in BI (Business Intelligence) Tools
2nd
Average Rating
8.4
Reviews Sentiment
6.3
Number of Reviews
307
Ranking in other categories
Reporting (2nd), Data Visualization (1st), Embedded BI (1st)
Tungsten Insight
Ranking in BI (Business Intelligence) Tools
51st
Average Rating
7.6
Reviews Sentiment
7.2
Number of Reviews
3
Ranking in other categories
Process Mining (17th)
 

Mindshare comparison

As of August 2025, in the BI (Business Intelligence) Tools category, the mindshare of Tableau Enterprise is 15.4%, down from 19.4% compared to the previous year. The mindshare of Tungsten Insight is 0.1%, up from 0.1% compared to the previous year. It is calculated based on PeerSpot user engagement data.
BI (Business Intelligence) Tools
 

Featured Reviews

Uzair Faruqi - PeerSpot reviewer
Ease of developing dashboards and receiving strong technical support have enabled efficient data visualization
Introducing custom features, such as NLP-based reports, is not very good in Tableau. My MD has been asking us for a way to write in natural language to request reports that the system should generate, but that isn't very effective with Tableau. As a developer, I can develop an on-demand report in Python quite easily, but exposing a REST API on the Tableau platform is not a very easy task. AI enablement is an area for improvement for Tableau, and that is something they might have to work upon. I have heard that ThoughtSpot is quite better in this regard, but the cost of ThoughtSpot is much higher. ThoughtSpot has lots of natural language-based report generation features that Tableau lacks.
reviewer2005506 - PeerSpot reviewer
Great reporting and customizations with good reliability
A lot of the improvement is not so much the product as it is how it's deployed; it's about mapping against what you need to improve your processes, whether it's the Kofax kind of shows in the IDP. You've got process orchestration, extraction and robotic process automation, process orchestration, and then mobile. Tracking what you need out of those, either all five together or one of those separated out, is usually what's more critical. They do add capabilities to the tool. However, from our perspective as a consulting organization, the real key is whether you are getting the data you need to improve your process or if your reporting is not providing you with the desired information you need to improve your processes. If there's any negative, it's just the different names, the branding names that the product's gone through. It's confusing.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"I like the visualization component."
"This solution has transformed us from an Excel reporting environment to one of visual exploration."
"Partner support is very good."
"Tableau is easy to use and it has great predictive features."
"It's the ease of use. It is also a self-service tool so it decreases the burden on having centralized IT-type teams or developers."
"It is very good for data visualization. It has very powerful visualizations and is easy to use."
"It provides business users with a tool, so they are not dependent on IT."
"The solution offers very good reporting."
"The initial setup is straightforward."
"You can easily customize reporting to pull the fields that interest you."
"It provides the ability to design applications directly."
 

Cons

"It would be nice to include more features on each dashboard."
"Lacks customization in some areas."
"There are not enough language options. It needs to be offered in more than just English."
"The only issue with the solution is with its prices at a regional level."
"The product's features for cloud integration need improvement."
"I would like to be able to set the parameters in a more specific manner."
"The price could be better."
"Tableau is an end-to-end analytics platform, and it is doing a pretty good job in terms of connecting to the data and analyzing it. It can, however, do better in terms of data management and the ETL features, which are not on the advanced analytics or machine learning side. Tableau Prep is where users would want to see more advancements. They can improve Tableau Prep, which is an analytic platform tool for data cleansing. People who work with data spend most of their time curating the data. Cleaning up the data and getting it ready for analysis is what takes the most time. If Tableau can invest more time in improving the Tableau Prep platform, it would be great. Previously, Tableau didn't have the functionality for writing to a database. So, you couldn't really alter the database tables and write to your database, but they fixed that in one of the very recent releases. However, it isn't really advanced and should be improved."
"The initial setup is complex and would be difficult to carry out without any training."
"If there's any negative, it's just the different names, the branding names that the product's gone through. It's confusing."
"It would be ideal if there were some standard forms that could be customized."
 

Pricing and Cost Advice

"This solution is a bit expensive. The pricing options have become more difficult over the years. I think they are bordering on pricing themselves out of the market. They need different pricing options for various-sized businesses. Where my organization is a large organization, we are happy to pay a higher price because we can leverage the products very extensively. For smaller enterprises, different pricing options would be good."
"I believe it has a lifelong license, and once you purchase it, you don't have to renew it, but I'm not sure."
"Its price is reasonable. Everything is included in the license."
"It is fairly expensive. I have no idea what they paid. We were on an enterprise license, so whatever it is they licensed at the enterprise level is what we paid."
"The price could be higher for the quality of software, so they revised the pricing in this version, and I agree with the price for top version. The top version costs about $70 per month, and the price is cheap for the quality."
"Best advice on pricing is to anticipate the desire for more licenses once the results of this product are acknowledged in other parts of your company."
"It is a bit overpriced."
"The value for money is definitely there."
Information not available
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Comparison Review

it_user6330 - PeerSpot reviewer
May 2, 2013
MicroStrategy vs. Tableau
After a recent presentation, several attendees asked me about the applications of Visual Insights and Tableau. Many companies are investing in both tools and are trying to figure out the right tool for specific applications Tableau has found its sweet-spot as an agile discovery tool that analysts…
 

Top Industries

By visitors reading reviews
Financial Services Firm
16%
Manufacturing Company
10%
Computer Software Company
10%
University
7%
No data available
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
No data available
 

Questions from the Community

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It depends on the Data architecture and the complexity of your requirement. Some great tools in the market are Qlik Sense, Power BI, OBIEE, Tableau, etc. I have recently started using Cognos Enter...
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Both tools have their positives and negatives. First, I should mention that I am relatively new to Tableau. I have been working on and off Tableau for about a year, but getting to work on it consta...
Which would you choose - Tableau or SAP Analytics Cloud?
Tableau is easy to set up and maintain. In about a day it is possible for the entire platform to be deployed for use. This relatively short amount of time can make all the difference for companies ...
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Comparisons

 

Also Known As

Tableau Desktop, Tableau Server, Tableau Online
Kofax Insight
 

Overview

 

Sample Customers

Accenture, Adobe, Amazon.com, Bank of America, Charles Schwab Corp, Citigroup, Coca-Cola Company, Cornell University, Dell, Deloitte, Duke University, eBay, Exxon Mobil, Fannie Mae, Ferrari, French Red Cross, Goldman Sachs, Google, Government of Canada, HP, Intel, Johns Hopkins Hospital, Macy's, Merck, The New York Times, PayPal, Pfizer, US Army, US Air Force, Skype, and Walmart.
Infosys,HMI, krungsri, Cegeka
Find out what your peers are saying about Tableau Enterprise vs. Tungsten Insight and other solutions. Updated: July 2025.
865,295 professionals have used our research since 2012.