The most valuable features of Make are the additional options when compared to other similar solutions. For example, with Google my business, you can only do certain things with Zapier, whereas with Make, you can do a little bit more.
Make can be a bit difficult to use for new users, but for someone with technical knowledge and some coding skills, it becomes manageable, especially with Make's great UI features that really help.
The pricing of Make at this point is through operations consumption, and it becomes really expensive in certain scenarios when iterations are involved.
Make could improve the ease of use, it can be more complicated than other solutions. There are a lot of elements that are more technical than in other solutions.