We are a Microsoft partner, and all our internal computing is on Microsoft 365, managed by Microsoft ID and Intune. Entra ID serves as our directory containing all our users and guest users, and it's managed by Intune.
Vice President, Sales & Cloud at Aztek
Simplifies user management for hybrid environments and streamlines integration with other solutions
Pros and Cons
- "Entra ID is our directory that registers all users, guest users, and even labs. It's integrated with Microsoft technologies like Authenticator, SSO, and MFA, streamlining operations and creating a seamless environment."
- "Entra ID's anti-phishing measures have improved our phishing response."
- "Entra ID has limited integration with non-Microsoft solutions like iOS or Ubuntu. If it worked across different software and all kinds of devices could be managed under it, that would be great."
- "I rate Microsoft support four out of 10. Tier 1 and Tier 2 support could be better. It's not timely or professional."
What is our primary use case?
How has it helped my organization?
It simplifies the management of identities in our hybrid environment, covering on-prem and Azure. It streamlines integration with other Microsoft technologies like Authenticator, SSO, and MFA. Entra ID is crucial to our zero-trust model based on Microsoft security.
Entra ID's anti-phishing measures have improved our phishing response. We had phishing tests a month ago, and some employees still fell for it but the number has dropped. I think we've prevented some security incidents using Entra ID with other apps.
What is most valuable?
Entra ID is our directory that registers all users, guest users, and even labs. It's integrated with Microsoft technologies like Authenticator, SSO, and MFA, streamlining operations and creating a seamless environment.
What needs improvement?
Entra ID has limited integration with non-Microsoft solutions like iOS or Ubuntu. If it worked across different software and all kinds of devices could be managed under it, that would be great.
Buyer's Guide
Microsoft Entra ID
September 2026
Learn what your peers think about Microsoft Entra ID. Get advice and tips from experienced pros sharing their opinions. Updated: September 2026.
913,924 professionals have used our research since 2012.
For how long have I used the solution?
We have been using Microsoft Entra ID for quite some time, as it replaced Active Directory when we moved from an on-prem solution.
What do I think about the stability of the solution?
The platform is stable. We haven't encountered any problems.
What do I think about the scalability of the solution?
It is deployed across all of our employees within the company and group of companies. If we had to deploy it further, it would be straightforward as we frequently deploy it for customers.
How are customer service and support?
I rate Microsoft support four out of 10. Tier 1 and Tier 2 support could be better. It's not timely or professional. They often provide solutions we've already tried.
Which solution did I use previously and why did I switch?
We previously used Active Directory, which Microsoft Entra ID replaced when we transitioned from on-prem.
What about the implementation team?
Our in-house team handled the implementation.
What's my experience with pricing, setup cost, and licensing?
Compared to other Microsoft products, the cost is not too expensive. There's a free tier available, though it doesn't include all features. Overall, it's well-priced.
Which other solutions did I evaluate?
We did not evaluate another solution before implementing Entra ID.
What other advice do I have?
I rate Entra ID nine out of 10.
Which deployment model are you using for this solution?
Hybrid Cloud
Disclosure: My company has a business relationship with this vendor other than being a customer. Partner
Senior Technology Architect at a financial services firm with 10,001+ employees
It integrates well with other solutions by the same vendor to deliver excellent security
Pros and Cons
- "The integration with all Microsoft services and external applications is crucial. Microsoft Entra ID has helped the company with user identities, user device management, and endpoint management. Integration capabilities are significant."
- "There should be a clearer separation between objects held in Entra and Azure, so we don't need to approach the Entra ID team to create rules, policies, and app registrations. It would help if we could make independent IDs on the Azure side to go through that team to create a role, change permissions, or create something for a specific task."
What is our primary use case?
Entra ID covers our entire user identity stack, including authentication. Interactive capabilities are particularly useful.
How has it helped my organization?
Microsoft Entra ID has helped the company with user identities, user device management, and endpoint management. We use it with other Microsoft products like Defender for Endpoint and Sentinel to improve our security.
Active Directory has conditional access, so you only log in from a company device. You also have multi-factor authentication and other systems generate tokens. It's well protected.
What is most valuable?
The integration with all Microsoft services and external applications is crucial. Microsoft Entra ID has helped the company with user identities, user device management, and endpoint management. Integration capabilities are significant.
What needs improvement?
There should be a clearer separation between objects held in Entra and Azure, so we don't need to approach the Entra ID team to create rules, policies, and app registrations. It would help if we could make independent IDs on the Azure side to go through that team to create a role, change permissions, or create something for a specific task.
For how long have I used the solution?
I've used Entra for the last couple of years but have worked with Microsoft solutions for 30 years. Entra ID is the successor to Azure Active Directory
What do I think about the stability of the solution?
Microsoft Entra ID is a stable platform. There was a big incident with Azure Active Directory a few years ago, but since then, Microsoft has worked to distribute the risk properly.
What do I think about the scalability of the solution?
There is no issue with scalability.
How are customer service and support?
I rate Microsoft support eight out of 10. They respond quickly, but the solutions aren't always satisfactory. Microsoft cannot test some things internally when you face a problem.
How would you rate customer service and support?
Positive
Which solution did I use previously and why did I switch?
Before Entra ID, I used the on-prem Active Directory for around 30 years. The foundation of Entra and Azure Active Directory comes from Active Directory.
How was the initial setup?
Initially, we could complete the setup by following the guides, but now the setup is more complicated.
What about the implementation team?
We try to handle implementation in-house, supported by an external company that acts as an outsourced part of the team.
What's my experience with pricing, setup cost, and licensing?
I am aware of the tier we use and know the pricing per user or account, but I am not in procurement.
What other advice do I have?
I rate Entra ID nine out of 10.
Which deployment model are you using for this solution?
Public Cloud
If public cloud, private cloud, or hybrid cloud, which cloud provider do you use?
Microsoft Azure
Disclosure: My company has a business relationship with this vendor other than being a customer. Partners
Buyer's Guide
Microsoft Entra ID
September 2026
Learn what your peers think about Microsoft Entra ID. Get advice and tips from experienced pros sharing their opinions. Updated: September 2026.
913,924 professionals have used our research since 2012.
Consolidated authentication boosts app security while addressing Multi-Factor Authentication challenges
Pros and Cons
- "After implementing Microsoft Entra ID, secure access to apps has become seamless."
- "Microsoft plans to move away from SMS authentication for Multi-Factor Authentication and only implement application-based authenticator, which will be challenging for retail outlets reliant on Microsoft Active Directory."
What is our primary use case?
We use Microsoft Entra ID for authentication purposes and are planning to implement additional modules like Mobile Device Management. Our current use is mainly for integrating third-party applications for distributed applications to centralize authentication.
What is most valuable?
The major feature we utilize is the ability to perform third-party validations. This functionality allows our distributed applications to be integrated with a single authentication system using Microsoft Entra ID. Previously, each application had standalone authentications, but with Microsoft Entra ID, we have consolidated them. After implementing Microsoft Entra ID, secure access to apps has become seamless.
What needs improvement?
There are a couple of main concerns. Microsoft plans to move away from SMS authentication for Multi-Factor Authentication and only implement application-based authenticator, which will be challenging for retail outlets reliant on Microsoft Active Directory. Additionally, the pricing for Microsoft services is rising. Furthermore, there is a tool to measure resource usage in Power BI, but it is not functioning properly, making it difficult to understand resource consumption.
For how long have I used the solution?
We have been using Microsoft Entra ID for three and a half years. Initially, it was Azure Active Directory before transitioning to Microsoft Entra ID, and we've mostly used it over the last three years.
What do I think about the stability of the solution?
The solution is stable without any latency issues. However, in the last two quarters, we experienced three Power BI outages.
What do I think about the scalability of the solution?
There are no current issues with scalability.
How are customer service and support?
Support could be better at times. There was an incident where I couldn’t get help with deleting an unused subscription and another where Power BI support took weeks without providing a solution. Overall, the support incidents mentioned involved delays and inefficiencies.
How would you rate customer service and support?
Neutral
Which solution did I use previously and why did I switch?
We have been with Microsoft from the start and have not explored other solutions.
How was the initial setup?
The initial setup for Microsoft Entra ID was straightforward.
What about the implementation team?
The setup was done in-house. I personally handled it without needing a full team.
What was our ROI?
We did not perform a detailed ROI analysis, but using Microsoft Entra ID has saved about fifteen percent of resources since one person used to manage login details, a task now simplified by the integration.
What's my experience with pricing, setup cost, and licensing?
Microsoft's pricing is increasing significantly. The Office suite has undergone multiple licensing changes, driving up costs, and this also applies to Microsoft Entra ID.
Which other solutions did I evaluate?
We have been with Microsoft since the beginning and did not evaluate alternative solutions.
What other advice do I have?
One additional feedback is that Microsoft plans to discontinue SMS functionality for Multi-Factor Authentication, which poses a challenge for retailers without mobile application authentication. This requires having an authenticator for Windows, so retail operations dependent on Microsoft Entra will not encounter authentication issues. Furthermore, the overall rating I would give this solution is seven due to issues with support. The MFA upcoming changes must be addressed before they cause further complications.
Which deployment model are you using for this solution?
Hybrid Cloud
If public cloud, private cloud, or hybrid cloud, which cloud provider do you use?
Disclosure: My company does not have a business relationship with this vendor other than being a customer.
Infrastructure Specialist at Renova AB
Comprehensive security suite simplifies access management and boosts productivity
Pros and Cons
- "Microsoft Entra ID's conditional access policies are very effective and significantly enhance company security."
- "The subscription costs are quite high, so that area needs consideration."
What is our primary use case?
Our use case focuses on ensuring company security through authentication, two-factor verification, groups, and access management. This includes SSO, SFTP, FTP, to manage access for both internal workers and external users who need to access our system.
What is most valuable?
The best features include the visually intuitive navigation through the platform, which has been evident since the beginning. It is more stable, and the features that Azure delivers make it easier to work in a hybrid environment since we are working with both environments.
Microsoft Entra ID's conditional access policies are very effective and significantly enhance company security. They are very specific, which is particularly beneficial.
The identity protection features have helped mitigate potential threats through our external systems, which are protected through Defender and firewall and private endpoints. We are primarily concerned with Azure DevOps, ensuring maximum protection as we run systems on the Azure Cloud. This protection is achieved through Defender and private endpoints, ensuring our operations run on-premise in a closed environment.
What needs improvement?
The subscription costs are quite high, so that area needs consideration. Apart from pricing, the support response time could be improved as ticket resolution sometimes takes longer than desired.
For how long have I used the solution?
There are approximately six people working with Microsoft Entra ID.
What was my experience with deployment of the solution?
The deployment experience was mediocre overall. As a self-learner who watches videos and reads extensively about necessary work topics, the process was relatively easy for me.
The deployment took between four to five months to complete.
What do I think about the stability of the solution?
The stability is very good, warranting a solid eight out of ten rating.
What do I think about the scalability of the solution?
The scalability deserves an eight out of ten rating.
How are customer service and support?
The technical support is very good, with most inquiries receiving satisfactory answers. However, the waiting time reduces the overall rating to around seven out of ten.
How would you rate customer service and support?
Positive
Which solution did I use previously and why did I switch?
While I haven't worked with different products, Microsoft Entra ID stands out because it provides an all-in-one solution. With adequate time and dedication, one can achieve significant results with this platform.
What about the implementation team?
The implementation was done through a partner purchase.
What was our ROI?
While specific monetary return on investment is unclear, the solution has improved our work efficiency. By eliminating the need for multiple VPN channels and enabling direct work from Azure servers, we have achieved approximately 30% efficiency savings.
What other advice do I have?
The SSO functionality is an excellent feature that simplifies work, especially for users with limited IT experience. Despite a busy period last year when Microsoft implemented single sign-on and authenticator for all users, the system has performed effectively.
Regarding seamless integration with third-party applications, Microsoft Entra ID offers a complete solution, particularly beneficial for medium to large companies. Having worked with Dynamics CRM and implementing systems with API, I can confirm that achieving integrated system functionality creates robust company infrastructure.
The solution requires less maintenance compared to our on-premise solutions. While we perform frequent patching and updating on-premise, cloud server updates are minimal, typically only when our external consultant requires changes.
I would recommend this product to other users because I work with clients and my own company exclusively using Azure. It is the only system I recommend due to my expertise and its comprehensive package that allows for expansion.
On a scale of 1-10, I rate Microsoft Entra ID a 9.
Which deployment model are you using for this solution?
Hybrid Cloud
If public cloud, private cloud, or hybrid cloud, which cloud provider do you use?
Microsoft Azure
Disclosure: My company does not have a business relationship with this vendor other than being a customer.
Cybersecurity Engineer at a manufacturing company with 501-1,000 employees
Enhance security with granular identity controls and conditional access policies
Pros and Cons
- "The best feature of Microsoft Entra ID is that it provides more granular control over user identities."
- "In terms of improvement, we face issues with latency and responsiveness. Changes take some time to reflect across all users, sometimes up to twenty-four hours, which can be challenging when we need to implement drastic changes."
What is our primary use case?
We are using Microsoft Entra ID for multiple purposes, such as managing all authentications and changing passwords online. Previously, we relied on an on-premise network, which required us to be on-site to change passwords. With Microsoft Entra ID, we can synchronize it from anywhere on the network. We have an Azure AD Premium license and utilize features like conditional access policies to control identities. We use it primarily for managing identities inside the organization.
What is most valuable?
The best feature of Microsoft Entra ID is that it provides more granular control over user identities. The conditional access policy feature is particularly valuable, and it's something we use frequently. Microsoft Entra ID helps us manage identities according to security standards, and it allows us to implement least privilege access effectively. The logging and monitoring capabilities give us insights into activities, offering a single pane of visibility to detect anomalies, ensuring enhanced security.
What needs improvement?
In terms of improvement, we face issues with latency and responsiveness. Changes take some time to reflect across all users, sometimes up to twenty-four hours, which can be challenging when we need to implement drastic changes. Additionally, Microsoft's documentation can be insufficient. Some technical configuration details are missing, requiring us to consult external sources like forums or communities. They need to improve their documentation to ensure all necessary technical information is covered.
For how long have I used the solution?
We have been using Microsoft Entra ID for six to seven years. Before that, we had an on-premises Active Directory environment, and then we transitioned to a hybrid setup with Azure connect. This has been our setup for around six to seven years.
What do I think about the stability of the solution?
Microsoft Entra ID is stable. It functions as it is designed, but improvements regarding the responsiveness of the solution are needed. Sometimes, rolling back changes takes longer than expected, affecting our operations.
What do I think about the scalability of the solution?
Microsoft Entra ID is scalable. It integrates well with third-party tools.
How are customer service and support?
I have experienced mixed results with technical support. Sometimes the support is excellent and technical issues are resolved quickly. However, there are times when complex tickets are assigned to non-technical personnel, which prolongs resolution times. After a delay, we might find out that an issue is out of scope for a particular agent, causing further delays.
How would you rate customer service and support?
Which solution did I use previously and why did I switch?
We previously used on-premises Active Directory and switched to Microsoft Entra ID to reduce infrastructure. We have a hybrid environment now but maintain some local infrastructure for testing purposes.
How was the initial setup?
The initial setup of Microsoft Entra ID is not straightforward; it sits between easy and tough. Implementing features requires vigilance and certainty before making changes due to its complexity. Microsoft's documentation misses some technical details, creating a need to refer to external resources for certain configurations.
What about the implementation team?
Our deployment was done in-house. We did not use an integrator, reseller, or managed service provider.
What was our ROI?
Microsoft Entra ID provides visibility for security, such as tracking identity movements. By not relying on an on-premises solution, our infrastructure management is simplified, which aids in disaster recovery planning. We also integrate security features like risky users policies that enhance our security architecture. This contributes to a good ROI.
What other advice do I have?
I rate Microsoft Entra ID at eight to 8.5 out of 10 overall. The solution is mature, with a big community and a strong reputation in the market. It's recommended due to its features and community support, though implementation challenges and documentation issues require attention. Community support and Microsoft's reputation are valuable, but the latency and documentation need improvement.
Which deployment model are you using for this solution?
Hybrid Cloud
If public cloud, private cloud, or hybrid cloud, which cloud provider do you use?
Disclosure: My company does not have a business relationship with this vendor other than being a customer.
Administrative(Hands on) at Click Bond, Inc.
We can now manage users from a single pane of glass, enhancing efficiency
Pros and Cons
- "We haven't implemented permission identity management, but we plan to use it. Entitlement management and dynamic grouping of Microsoft 365 groups are features I enjoy. From an administrative perspective, we can now manage users from a single pane of glass, which enhances efficiency. MFA will improve the user experience and increase organizational efficiency."
- "From an administrative perspective, we can now manage users from a single pane of glass, which enhances efficiency."
- "The implementation of other third-party MFA such as Okta or Duo could be improved, even though Duo is integratable. The response from actual support tickets is a bit laggy, and I would like them to be more responsive."
What is our primary use case?
We are using Microsoft Entra ID for single sign-on with our hybrid domain environment and for identity management with multi-factor authentication using Microsoft Authenticator. We plan to migrate our whole user base over to Microsoft Authenticator with MFA capabilities, possibly with certificate-based authentication.
How has it helped my organization?
We're still testing Entra and having implemented it on the application side. We'll soon start using application proxies to get into our line-of-sight businesses on-prem.
We follow a least privileged access model, and Entra ID has helped us to avoid overextending access from the administrative side. And we plan also to implement it with devices. Our administrators are more careful when auditing access and ensuring everyone has access.
What is most valuable?
We haven't implemented permission identity management, but we plan to use it. Entitlement management and dynamic grouping of Microsoft 365 groups are features I enjoy. From an administrative perspective, we can now manage users from a single pane of glass, which enhances efficiency. MFA will improve the user experience and increase organizational efficiency.
What needs improvement?
The implementation of other third-party MFA such as Okta or Duo could be improved, even though Duo is integratable. The response from actual support tickets is a bit laggy, and I would like them to be more responsive.
For how long have I used the solution?
We have been using Microsoft Entra ID for about two years.
What do I think about the stability of the solution?
Entra's stability is great and consistently meets our expectations.
What do I think about the scalability of the solution?
The scalability is excellent. We can scale Entra up and down as needed efficiently.
How are customer service and support?
Our consultants are excellent and provide consistent help, but there is room for improvement in the responsiveness of actual support tickets.
How would you rate customer service and support?
Positive
Which solution did I use previously and why did I switch?
We previously used on-prem Active Directory as our solution.
How was the initial setup?
The initial setup was straightforward.
What about the implementation team?
We did it all in house without any additional team.
What's my experience with pricing, setup cost, and licensing?
We go through a reseller, CDW, who walked us step-by-step through the process. The pricing, setup cost, and licensing have been fairly straightforward.
Which deployment model are you using for this solution?
Hybrid Cloud
Disclosure: My company does not have a business relationship with this vendor other than being a customer.
Senior Security Engineer at a financial services firm with 501-1,000 employees
Enables us to implement security easily and effectively
Pros and Cons
- "Conditional access and Privileged Identity Management (PIM) are the most valuable features from a security perspective."
- "Entra ID enables us to implement security easily and effectively."
- "Rule management and permissions need improvements. I have had discussions with product managers about these challenges and sent emails regarding them. Additionally, improvements are needed in the Identity Governance and Administration (IGA) side of things."
- "Rule management and permissions need improvements."
What is our primary use case?
Entra ID serves as our primary identity security tool.
How has it helped my organization?
Entra ID enables us to implement security easily and effectively. It has built-in integration with all the Microsoft tools, like SharePoint, Outlook, Teams, etc., the condition access we discussed earlier. It's our primary identity security tool. We can't live without Entra ID.
Using Entra ID has improved our security. Our security score is close to 80 percent, which is a critical metric because that includes everything under the hood. We have continuously improved in the last two or three years. We have implemented many improvements since the pandemic, so the number of incidents has decreased a bit, and automation has been throttled up.
What is most valuable?
Conditional access and Privileged Identity Management (PIM) are the most valuable features from a security perspective.
What needs improvement?
Rule management and permissions need improvements. I have had discussions with product managers about these challenges and sent emails regarding them. Additionally, improvements are needed in the Identity Governance and Administration (IGA) side of things.
For how long have I used the solution?
I have been working with Entra ID for around six years.
What do I think about the stability of the solution?
I rate Entra ID 10 out of 10 for stability. I have not encountered any issues.
What do I think about the scalability of the solution?
I rate Entra ID's scalability 10 out of 10. It's great.
How are customer service and support?
Customer service has been very good. I have raised sophisticated queries and received responses within a day.
How would you rate customer service and support?
Positive
Which solution did I use previously and why did I switch?
I have never used a different solution and have always worked with Entra ID.
How was the initial setup?
What about the implementation team?
I have not personally deployed Microsoft Entra ID. However, I have integrated the solution, and we have worked with integrators to set it up.
What was our ROI?
The biggest return on investment is the seamless integration with all Microsoft apps and services. If you choose something new and integrate it, it can take a lot of time.
What other advice do I have?
I rate Entra ID eight out of 10.
Which deployment model are you using for this solution?
Hybrid Cloud
If public cloud, private cloud, or hybrid cloud, which cloud provider do you use?
Other
Disclosure: My company does not have a business relationship with this vendor other than being a customer.
Cloud Solution architect at a tech services company with 51-200 employees
Integrated multiple enterprise-level apps with single sign-on and reduced operational costs using cloud transition
Pros and Cons
- "I would rate the solution as 9. It is a very good solution for unified management."
- "Sometimes, level-one support lacks the immediate information needed, causing delays in receiving appropriate support."
What is our primary use case?
We have a hybrid environment where we sync our users from on-premises to Microsoft Entra ID. The main purpose is to utilize Microsoft applications and services, like Microsoft 365 applications. We also use different integrations with Microsoft Entra ID for other cloud-based apps like Salesforce, enabling Single Sign-On integration.
What is most valuable?
One of the best features is that if users are synced with Microsoft Entra ID, you can integrate different enterprise-level apps like Salesforce, Oracle, and CyberArk. There are hundreds of apps you can integrate. Enabling Single Sign-On using Microsoft Entra users with these other cloud apps is a significant advantage. Single Sign-On is highly valuable.
What needs improvement?
Microsoft could enhance features regarding user retention for inactive accounts on Microsoft Entra ID. Another improvement needed is in the report customization for enterprise application configurations, making them more graphical and suitable for management presentation. Additionally, the freedom for Group Policies needs enhancement in Microsoft services like Intune.
For how long have I used the solution?
I have been using Microsoft Entra ID for 6 years, and it is now going to be 7 years.
What do I think about the stability of the solution?
Microsoft Entra ID is a stable solution. We have been using it for the last 7 years, and it continues to improve with feedback from customers. It is a very stable solution.
What do I think about the scalability of the solution?
It is a scalable solution. We previously had 300 users and now have 1,000 users. The number of licenses has increased, and Microsoft Entra ID has helped manage various Microsoft services under one platform.
How are customer service and support?
Microsoft's technical support can be rated as 7 for front-end support and 8 for tier-two or advanced level support. Sometimes, level-one support lacks the immediate information needed, causing delays in receiving appropriate support.
How would you rate customer service and support?
Neutral
Which solution did I use previously and why did I switch?
We were using Microsoft's on-premises Active Directory and a different Endpoint Protection. Now, we use Microsoft's Endpoint Protection due to licensing benefits. We also switched from another system to Microsoft Dynamics. These changes have helped reduce both capitalized and operational costs.
How was the initial setup?
The setup process was relatively straightforward due to Entra Connect, which syncs on-prem users to Microsoft Entra. However, managing Group Policies in Microsoft services is still somewhat complex.
What about the implementation team?
We engaged integrators, resellers, and Managed Service Providers for various projects. These service providers supported our deployment.
What was our ROI?
I cannot provide a specific figure, but moving our CRM and ERP to the cloud has reduced the need for on-premises management, saving on both capitalized and operational costs. This transition has allowed us to reallocate budget to more productive activities.
What's my experience with pricing, setup cost, and licensing?
Licensing with Microsoft 365 often comes bundled, which simplifies license management. This unification reduces the need for separate licenses for Office applications like Word, Excel, and PowerPoint.
Which other solutions did I evaluate?
Before choosing Microsoft Entra ID, we evaluated other security and identity solutions, including Microsoft's on-premises Active Directory and different Endpoint Protection systems.
What other advice do I have?
I would rate the solution as 9. It is a very good solution for unified management. I rate the overall solution a 9 out of 10.
Which deployment model are you using for this solution?
Hybrid Cloud
If public cloud, private cloud, or hybrid cloud, which cloud provider do you use?
Other
Disclosure: My company does not have a business relationship with this vendor other than being a customer.
Data Systems Integration Specialist at a government with 1,001-5,000 employees
Simplified central management, including administration and an overview of all logins and user profiles
Pros and Cons
- "The most valuable feature for us is the B2C functionality of Microsoft Entra ID, which is essential due to our need for external and internal users to log into our system."
- "Microsoft Entra ID has simplified central management, including administration and an overview of all logins and user profiles."
- "Microsoft's pricing and licensing are difficult to understand. We engage with Microsoft partners regularly, but Microsoft's frequent rebranding complicates the process for us in the industry."
What is our primary use case?
The primary use case for Microsoft Entra ID is authentication, allowing internal employees and guest users to log into our system.
How has it helped my organization?
Microsoft Entra ID has simplified central management, including administration and an overview of all logins and user profiles. It simplifies logins, not only for internal users but also for guests. We don't need to manage a lot of party sign-on. It has dramatically decreased phishing and other hacking attempts.
It has improved our approach to defending against nation-state attacks and token theft by allowing us to enable MFA and other out-of-the-box capabilities easily. We've also reduced complaints and changed user behavior. It takes them some time to get used to it, but we educate them on how to use the built-in security features.
What is most valuable?
The most valuable feature for us is the B2C functionality of Microsoft Entra ID, which is essential due to our need for external and internal users to log into our system.
What needs improvement?
Currently, Microsoft Entra ID meets our needs. I could not think of any areas for improvement or additional features for the next release.
For how long have I used the solution?
I have used Entra ID for three to four years.
What do I think about the stability of the solution?
The stability of Microsoft Entra ID is satisfactory.
What do I think about the scalability of the solution?
Microsoft Entra ID is scalable.
How are customer service and support?
I rate Microsoft support eight out of 10. Internally, we have a feedback system for our customer service. While it may not be perfect, there are noticeably fewer customer complaints.
How would you rate customer service and support?
Positive
Which solution did I use previously and why did I switch?
We did not use a different solution before Microsoft Entra ID. Since we are deeply embedded in the Microsoft ecosystem, it was the natural choice.
How was the initial setup?
The initial setup was not difficult.
What about the implementation team?
We did not use an integrator, reseller, or consultant for deployment.
What was our ROI?
I am confident that we have seen a return on investment, but I have not calculated it. Microsoft Entra ID reduces risks and the need to do things manually.
What's my experience with pricing, setup cost, and licensing?
Microsoft's pricing and licensing are difficult to understand. We engage with Microsoft partners regularly, but Microsoft's frequent rebranding complicates the process for us in the industry.
Which other solutions did I evaluate?
Microsoft Entra ID was a straightforward choice due to our integration within the Microsoft ecosystem.
What other advice do I have?
I would rate Microsoft Entra ID eight out of 10. We are generally satisfied, although understanding the solution fully can be challenging. Once we have the knowledge, implementation becomes easy, but initially, it can be time-consuming.
Which deployment model are you using for this solution?
Public Cloud
If public cloud, private cloud, or hybrid cloud, which cloud provider do you use?
Other
Disclosure: My company does not have a business relationship with this vendor other than being a customer.
System Architect at a tech services company with 1,001-5,000 employees
Helps us drill down into who can access our secure apps using resource groups
Pros and Cons
- "The most valuable feature is the ability to establish resource groups and set permissions through RBAC across these groups."
- "Scalability has been the biggest benefit."
- "The transition from on-prem Active Directory to the Azure Cloud was difficult because there aren't group policy objectives. This is handled differently in the Azure cloud environment."
What is our primary use case?
We've been using Entra ID in a hybrid scenario. We have an on-premise Active Directory that replicates to the cloud.
How has it helped my organization?
Scalability has been the biggest benefit. Moving more to a cloud footprint and leveraging Azure resources provides increased scalability and security. Entra helps us drill down into who can access our secure apps using resource groups, etc. We haven't had a security incident in the past two years, so we've been secure since going hybrid with Entra.
What is most valuable?
The most valuable feature is the ability to establish resource groups and set permissions through RBAC across these groups.
The device-bound passkeys have helped us implement phishing-resistant authentication. We moved everybody to the authenticator app through Microsoft Entra and integrated that with our Azure applications.
We're more secure than we've been in the past. Our security score was poor when we implemented Entra ID. It was about 30 percent. We increased it significantly using recommendations from Microsoft about the authenticator app and other identity measures.
What needs improvement?
The transition from on-prem Active Directory to the Azure Cloud was difficult because there aren't group policy objectives. This is handled differently in the Azure cloud environment.
For how long have I used the solution?
I've been using Entra ID for a little over two years.
What do I think about the stability of the solution?
We haven't had any issues since moving to the platform. It has been one hundred percent reliable without outages.
What do I think about the scalability of the solution?
The scalability is perfect, allowing us to easily move more functions to the cloud.
How are customer service and support?
I've never had to reach out to Microsoft support, which I consider a positive aspect. From what I've heard from colleagues, they'd rate Microsoft's technical support around an eight.
How would you rate customer service and support?
Positive
Which solution did I use previously and why did I switch?
We previously used strictly on-premise Active Directory.
How was the initial setup?
It was rough because we didn't have much experience in cloud space. It was pretty seamless after a couple of days of researching and powering through it.
What about the implementation team?
We used Insight for the implementation. Their cloud engineers were amazing and helped us through many challenges.
What was our ROI?
The biggest return on investment is peace of mind, knowing I won't receive phone calls in the night.
What's my experience with pricing, setup cost, and licensing?
The licensing model was straightforward initially. However, it has become more complex. It's not bad. The price has gone up a bit, but it's still affordable.
Which other solutions did I evaluate?
We evaluated Amazon Web Services but chose Entra due to seamless integration, primarily because we are a Microsoft shop.
What other advice do I have?
I'd rate Microsoft Entra ID as a 10 out of 10.
Which deployment model are you using for this solution?
Hybrid Cloud
If public cloud, private cloud, or hybrid cloud, which cloud provider do you use?
Microsoft Azure
Disclosure: My company does not have a business relationship with this vendor other than being a customer.
Buyer's Guide
Download our free Microsoft Entra ID Report and get advice and tips from experienced pros
sharing their opinions.
Updated: September 2026
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Buyer's Guide
Download our free Microsoft Entra ID Report and get advice and tips from experienced pros
sharing their opinions.
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