In general Microsoft, BI is used to build dashboards, and the analyzing of data as well as some econometrics.
MBA, MS Business Analytics at a consultancy with 1,001-5,000 employees
Good visualization, simple to use, and easy to install
Pros and Cons
- "The most valuable feature of Microsoft BI is its visualization and its ease of use."
- "I would like to see more visualization options."
What is our primary use case?
How has it helped my organization?
Primarily, it's all about visualization and dashboards. My organization is large, and I don't believe Power BI as a tool has changed or revamped the entire organization; rather, it assists us in creating dashboards. It made things easier.
What is most valuable?
The most valuable feature of Microsoft BI is its visualization and its ease of use.
What needs improvement?
I would like to see more visualization options. I have noticed that it's more driven by corporate data when you look at it. Because I work for the IMF, my data is slightly different, and the corporate solution does not always work.
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For how long have I used the solution?
I have been working with Microsoft BI for one year.
We are using the most recent version.
It can be deployed both on-premises and on the cloud.
What do I think about the stability of the solution?
Microsoft BI has been good. I don't believe I have any issues with the stability aspect of it yet.
What do I think about the scalability of the solution?
Scalability is good; for the time being, it serves the purpose of what we are trying to achieve. However, we haven't attempted to scale it very much.
There should be more than a hundred users in our organization. I'm only referring to the people who develop and implement changes, whereas people who use the dashboards and view them on the entire URL on that page represent the entire organization. There are about 100 or 200 people who actually work and develop things.
For the time being, we are only using it for dashboards because we have other tools for analytics and other things.
How are customer service and support?
I have not contacted technical support.
Which solution did I use previously and why did I switch?
We work in such a way that we can use any tool and accomplish whatever we want. That's the way it works. I wouldn't be able to say that every team uses Power BI for the same purpose, but we have Power BI available to us and can use it however we see fit. I know that it is primarily used for dashboards at this point.
How was the initial setup?
I installed my own personal version of it, and it appeared to be pretty straightforward.
We have a large IT team to update and maintain this solution.
What about the implementation team?
In most cases, the setups are completed by our vendors. We only receive the finished product.
What other advice do I have?
I would rate Microsoft BI a seven out of ten.
Which deployment model are you using for this solution?
Hybrid Cloud
Disclosure: My company does not have a business relationship with this vendor other than being a customer.
President & Owner at a tech services company with 11-50 employees
Good visibility, graphic visuals, and easy to install
Pros and Cons
- "It gives us, the ability to do a lot of analysis quickly, similar to ad hoc analysis."
- "One of the more difficult things to do is to export some of the data from Power BI to Excel."
What is our primary use case?
We are Microsoft resellers.
We use it for clients to extract and analyze data from ERP systems. Then, we basically put it in on-premise Power BI, and once we have the reports and visuals that we want, we publish it to different members of whoever has access to see the reports. Basically, we publish it to their Power BI in the Cloud.
How has it helped my organization?
For one client, it gives all sales reps across all geographic regions access to sales data, so they know who's purchasing what product in what part of the country, and that sort of thing. It shows them overtime when sales are high and low, as well as what types of customers are buying. We occasionally connect it to external data. We link it to some demographic data, such as population figures in different provinces in Canada, to see how sales are doing.
It is beneficial. It's one of the applications we use for a client's sales reps all over the country to get all kinds of sales data. It also benefits them. They can ask, "Why isn't this customer purchasing this specific product?" So they know which customers are genuine or who are purchasing and may try to push a different line with them. It provides a wealth of useful information to the salespeople.
What is most valuable?
It gives us, the ability to do a lot of analysis quickly, similar to ad hoc analysis. People want to know, for example, which customers are purchasing which products over what time period. It's very simple to make visuals for them. We create a matrix that resembles a spreadsheet and then link it to various graphic visuals, pie charts, and other types of charts. They also get a visual sense of what's going on. Those features are fantastic.
What needs improvement?
One of the more difficult things to do is to export some of the data from Power BI to Excel. It is getting better. It's better than it was six, eight, or nine months ago, but it's still not quite there. They could probably improve that a little bit.
The only disadvantage of how we're using it is that it can be difficult to get the data into Excel at times. A lot of users are very familiar with Excel, so having a seamless interface into Excel would be a big plus for a lot of people, in my opinion. Otherwise, it's an excellent product.
For how long have I used the solution?
I have been selling Microsoft BI for two years.
I am using the most recent version.
It can be deployed both on the cloud and on-premises.
What do I think about the stability of the solution?
For us, the stability has been great. We have no issues with the stability of Microsoft BI.
What do I think about the scalability of the solution?
I believe it is a scalable product. I'm aware that they have other products on the market, but I haven't tried them. To analyze data, it appears to be scalable to fairly large businesses. Scalability is quite good.
It is not a single organization. It's amongst a few clients of mine. I would estimate the number of users to be about 20, 25, or something along those lines. Their roles vary a lot. Several users are salespeople and people in purchasing. There are also people in management who use it and people in the accounting area as well. There are also one or two more technical users who use it to export data to Excel PivotTables. These are the people who make use of it.
For one client, it's very extensively used. Others, I wouldn't say that it is used as extensively. They could use it a lot more.
How are customer service and support?
I have not had any interaction with technical support.
Which solution did I use previously and why did I switch?
Before using Power BI, we used a lot of Excel, Power Pivot, and other similar tools. We transitioned a lot of our data models from Excel and Power Pivot to Power BI, including the PivotTables. It was a Microsoft solution. It was Excel, from Excel and Power Pivot to Power BI.
How was the initial setup?
The initial setup went quite well. It was a fairly straightforward process. There were no major hiccups.
It took approximately four to five hours to configure.
I have one client who has an administrator who updates the system. He updates the product and his data on a regular basis. I believe the data must be updated once a month. Other clients' updates are handled by me.
What about the implementation team?
We did not need assistance, we completed it in-house.
What was our ROI?
Yes, I believe so. I haven't actually measured it, but based on one particular client, I believe their company is expanding at a rapid pace. I believe a large portion of it is or a good deal of it is based on the information they receive. I believe there will be a return.
What's my experience with pricing, setup cost, and licensing?
It's straightforward licensing. I would guess we pay $300 to $400 per month for everyone or something along those lines.
What other advice do I have?
Depending on where they're coming from, one thing is that if you want to get deeply involved in it, you have to learn the programming language, which I believe is DAX. It is not difficult to become involved in and learn. Microsoft, in my opinion, has done a good job of making it simple. That's one area I believe people should look into if they want to learn more than just the fundamentals of the DAX programming language. Which we have done in part. Again, we are not experts, but we have looked into it.
I would rate Microsoft BI a nine out of ten. It does almost everything we require.
Which deployment model are you using for this solution?
Public Cloud
If public cloud, private cloud, or hybrid cloud, which cloud provider do you use?
Microsoft Azure
Disclosure: My company has a business relationship with this vendor other than being a customer.
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Microsoft Power BI
January 2026
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Managing Director at a tech services company with 1-10 employees
Reasonably priced, with excellent virtualization
Pros and Cons
- "The virtualization of Microsoft BI is very good."
- "The DAX in Microsoft BI is quite difficult."
What is our primary use case?
I am surveying and researching this solution, in order to provide it to my customer.
Microsoft BI is used to create a dashboard or reports in the customer's environment.
I implement Power BI on desktops for my customers to use for sales and financial analysis. The customer must purchase Power BI Pro from their company, and then they can use it.
What is most valuable?
The virtualization of Microsoft BI is very good.
What needs improvement?
The DAX in Microsoft BI is quite difficult.
The DAX is where the soft data is accessed. The DAX command is used for coding.
I would like to see the DAX simplified, and the number of pages in Microsoft BI should not be limited to one. You should be able to scroll endlessly left, right, up, and down. Typically, Power BI has a page. On this page, the limit could be eight or ten objects that fill the entire page, and you must proceed to the next page. If possible, I'd like Power BI to do the scroll up, scroll down, with unlimited scrolling on one page.
For how long have I used the solution?
I have been working with Microsoft BI for a few months.
What's my experience with pricing, setup cost, and licensing?
The price is good. They have a free Power BI Desktop version, but it has limitations.
They also offer Power BI Pro at a reasonable price. Power BI Pro is appropriate for large enterprises with at least 500 users. The price may be very expensive per month.
The pro version is not suitable for the majority of my customers, who have five or ten users.
What other advice do I have?
If you are a single person using this solution, I would recommend using the desktop version. Power Pro can be used for multiple users ranging from 20 to 50, eliminating the need to invest in Power BI Premium.
Maybe, in the long run, I can be a Microsoft partner, but first I need a large number of customers.
I would rate Microsoft BI an eight out of ten.
Which deployment model are you using for this solution?
On-premises
Disclosure: My company does not have a business relationship with this vendor other than being a customer.
Chief Manager at a insurance company with 10,001+ employees
Easy to set up with good alert features, but needs to be more flexible
Pros and Cons
- "It's a straightforward setup."
- "here are some limitations with the data models needed to build the report."
What is our primary use case?
Currently, I'm working with an insurance company. Whenever they book any kind of policy, we have a certain rule where we have one predictive loss cost against that particular policy. For example, if you buy one pen, we can predict how much, if the pen got broken, how much premium you're going to pay for this particular pen. Based on that, we identify the risk area and we control the entire policy and the policy sourcing. This is the one interesting use case where we are basically controlling our entire government force.
How has it helped my organization?
Microsoft provides internal training and they have open forums. Normally, if we have any query on any part of the product, they'll be very responsive to our needs.
What is most valuable?
The alert features are great.
The initial setup is pretty simple. It's a straightforward setup in our industry in particular.
The solution can scale.
We've found the solution to be stable.
I learned data management and also visualizations on this product, and they are very interactive. Those two things are very strong points for Power BI.
What needs improvement?
There needs to be more flexibility in terms of handling the data. Data computation is not very good in PowerBI. It's a little bit of a heavier tool.
There are some limitations with the data models needed to build the report. I can't use multiple data models. You can handle lots of data, with higher volume in other tools.
We need some kind of flexibility with the objects, the graphs. We need more control over the data manipulations and data designing parts. That is a big thing from my side.
Some sort of SMS feature that could send alerts would be great for teams that work in the field. It would help, for example, if you forget to access the report. If it was over SMS it would be a game-changer.
For how long have I used the solution?
I've used the solution over the course of the last year.
What do I think about the stability of the solution?
The solution is stable. There are no bugs or glitches. It doesn't crash or freeze. It's reliable.
What do I think about the scalability of the solution?
The product can scale. It's not a problem.
We currently have 300 company employees using the solution.
We're getting pushed to use the solution even more. In the next few months, we're likely to increase usage.
How are customer service and support?
Technical support, in terms of security, is good. Microsoft Power BI is very good at responding and the follow-ups are very strong. I'm happy with Microsoft.
Which solution did I use previously and why did I switch?
I also use SAS Visual Analytics. It's a little bit cheaper, however, it's not that much different in terms of price.
How was the initial setup?
It's a straightforward setup. The deployment took hardly one day. It was quite a short period.
The implementation part varies, however, in our organizations, the deployment is very easy as we have a central team who looks at all the deployment parts. Normally we follow the standard guidelines and then we push further. My internal team is controlling this kind of information. It's much easier for me that way.
It's easy for my industry. I don't know about the other companies, how the deployment part will go. I can only say that, in the insurance sector and in my organization, it's very easy.
While it depends on the team and the size of the deployment, in our case, we only needed one person to handle the initial setup. He was an operations person.
What about the implementation team?
I have an internal team who deployed the entire thing. We did not use any integrators or consultants.
What was our ROI?
We've seen a good ROI. It's a reporting tool that we can use on different platforms like mobile. We can integrate the report with the website. It provides good accessibility. You can access it from anywhere, anytime, and it's scalable.
What's my experience with pricing, setup cost, and licensing?
We're charged a monthly subscription fee of 500 rupees per person.
Which other solutions did I evaluate?
I explored Tableau, however, I found Power BI more stable.
What other advice do I have?
I'm not sure which version of the solution we're using. It's above version six.
We are using on-prem. All the development is happening in the development environment and we are pushing to production. It is completed on Azure infrastructure. While production is on the cloud, development is happening on the on-premises server.
Microsoft is a very desirable product and they already have provided extensive support.
I'd rate the solution at a seven out of ten. If the data models were more robust, I would rate it higher.
Which deployment model are you using for this solution?
On-premises
Disclosure: My company does not have a business relationship with this vendor other than being a customer.
Advisor to the Zambia Revenues Authority at a financial services firm with 10,001+ employees
Reliable, easy installation, and simple to use
Pros and Cons
- "Microsoft B's beneficial features are that it is a Microsoft product and it is well known by the staff here in the company. It suited the available skills."
What is our primary use case?
We are using Microsoft BI to do analytics for tax and customs administration at the centralized level, in order to fight fiscal fraud and detect tax evasion
How has it helped my organization?
Microsoft BI has helped the creation of a powerful analytical tool able to detect inconsistencies in different customs and tax declarations/returns and thus allow the Tax Administration to have a full taxpayer view from the fiscal point of view. It finally leads to increasing the collected revenues by cross-checking data coming from different governmental sources.
What is most valuable?
Microsoft BI was choosen among different proposed solution due to the fact that there was a local knowledge by the staff. Its integration with other Microsoft products used by the administration was also taken into account as being easy. The "already seen" effect was ensuring the staff trust; precious when making a big organisational change : we have observed that staff was more confident to stick to something they have already seen in the past rather that a totally revolutionary approach. The self-service tool is much appreciated.
What needs improvement?
Not yet assessed. A final assessement will be realized once the system has achieved 1 year of operational results.
For how long have I used the solution?
I have been using Microsoft BI for approximately six months
What do I think about the stability of the solution?
The solution is stable. we did not yet had any issue.
What do I think about the scalability of the solution?
We have not scaled the solution much. However, we will extend next year the number of users we currently have to 300. At the moment we're only working with a restricted number of users. We will also extend the number of sources of data.
How are customer service and support?
I have not needed to contact technical support.
How was the initial setup?
The initial IT setup was easy, It took two months for the full deployment to complete. It was fairly quick. From the business point of view, of course, the deployment as envisaged with the different data sources and capabilities will take around 18 months.
What about the implementation team?
We used an integrator for the implementation and they were great. They did a good job. We have approximately three people for the maintenance and support of the solution at the IT level and 20 people using it from Business point of view, with potential increase up to 150.
What was our ROI?
We expect a dramatic increase of collected revenues once the full solution is in place. The ROI should be at break even in less than two - three years of full exploiting the solution.
What's my experience with pricing, setup cost, and licensing?
We have an enterprise agreement with Microsoft concerning the license which decreased the cost of the licenses for Microsoft BI. I have found it to be cheaper than other solutions. It is always difficult to compare the Total Cost of Ownership, mainly because most of the big companies do have a very blur licensing system. The most open one seems to be Tableau.
Which other solutions did I evaluate?
We have evaluated and completed a market analysis of Oracle and Tableau before choosing Microsoft BI. Oracle because already being used for the internal databases; Tableau because its facility of development and deployment.
What other advice do I have?
My advice to those wanting to implement this solution is to have the use cases well prepared in advance. Additionally, it is important to know exactly what type of analytics, dashboards, and reports they want, we spend a lot of time with this. I rate Microsoft BI a nine out of ten
Which deployment model are you using for this solution?
On-premises
Disclosure: My company does not have a business relationship with this vendor other than being a customer.
General Manager at a tech services company with 51-200 employees
Great for companies using a lot of Microsoft products, stable, and fairly simple to set up
Pros and Cons
- "It's pretty easy to set up the product."
- "We haven't used it that long and I haven't come across anything that's stood out as needing to be fixed."
What is most valuable?
The stability is good.
It's pretty easy to set up the product.
For the most part, users can scale the solution.
Technical support is okay.
It's a great option if a business is already heavily involved with other Microsoft tools.
What needs improvement?
I can't speak to any missing features. We haven't used it that long and I haven't come across anything that's stood out as needing to be fixed.
For how long have I used the solution?
I've just started with the solution. I've used it for under a year so far.
What do I think about the stability of the solution?
The solution is stable and the performance is pretty good, From what I have experienced. There are no bugs or glitches. It doesn't crash or freeze. It's reliable.
That said, we haven't used it for a full year yet, and it's hard to gauge its stability for the long term. Right now, based on the information I have, I'd rate it at 70% stable.
What do I think about the scalability of the solution?
While, for the most part, it is scalable, it still has its own limitations.
We have three customers that currently use the product.
How are customer service and support?
We've dealt with technical support in the past. They are okay. I'd describe them as average. We haven't necessarily had a bad experience.
How was the initial setup?
I wasn't directly involved in the implementation process. From the feedback from the engineers working on it, in terms of if it is an easy installation, t's not that difficult. The difficulty level depends on the experience of whoever is installing. It depends on the experience of the guy behind the installation or the software guy. My understanding is that there is no difficulty region to region.
We have about five people who can handle deployment and maintenance duties on our team. We have a mix of managers and admins.
What about the implementation team?
We are able to handle the implementation process for our clients.
What's my experience with pricing, setup cost, and licensing?
The client does need to pay for a license in order to use the product, however, I can't speak to the exact lengths of license agreements on offer or how much they cost.
Beyond the standard licensing fees, the only other extra cost would be support.
Which other solutions did I evaluate?
There are other options, however, it depends on the client's services. If clients have already made up their minds and they know what they want to go for, we simply help implement. We can give them more options of solutions to choose from. However, many prefer Microsoft as most of their other applications are already Microsoft. It makes sense to stay within the brand.
What other advice do I have?
I'm an integrator and reseller.
I'm not the one in charge of the installation or the technicality of the product. I'm more on the business side.
I always let clients have options and guide them to go for the one that best fits what they want to achieve. Other solutions have areas of strengths and weaknesses. You need to look at everything and examine everything before making a decision.
Currently, I'd rate the solution at a seven out of ten. We haven't yet used it a year, and we're still learning about it and seeing what works well for clients. Over the next few months, we'll likely have a fuller picture of the product.
Which deployment model are you using for this solution?
Public Cloud
If public cloud, private cloud, or hybrid cloud, which cloud provider do you use?
Amazon Web Services (AWS)
Disclosure: My company does not have a business relationship with this vendor other than being a customer.
Graduate Engineer at a transportation company with 5,001-10,000 employees
Stable and easy to use
Pros and Cons
- "One of the most valuable features of Power BI is the ease of use. It is comfortable and there is not a steep learning curve for this solution. If you have some idea of the data and basic visualization ideas, you can use this solution comfortably."
- "Power BI's drillthrough feature could be improved. I didn't like drillthrough and those options much, but I did like it in MicroStrategy."
What is our primary use case?
We use Power BI for a variety of applications, including retail analytics, sales, and process digitization. Except for time series data, we use it for everything.
We have both deployment options open, so we have the requirements for both on-prem as well as on the cloud.
What is most valuable?
One of the most valuable features of Power BI is the ease of use. It is comfortable and there is not a steep learning curve for this solution. If you have some idea of the data and basic visualization ideas, you can use this solution comfortably.
What needs improvement?
Power BI's drillthrough feature could be improved. I didn't like drillthrough and those options much, but I did like it in MicroStrategy.
As for additional features, I think Power BI could have better interactive features for the end user and scalable drillthrough options.
For how long have I used the solution?
I have one year of experience with Microsoft BI.
What do I think about the stability of the solution?
Power BI is stable. I have not used it extensively, but from what I understand from my colleagues, it's stable.
What do I think about the scalability of the solution?
Power BI is scalable. In my organization, there are probably 400 or 500 companies using this solution. We are probably going to increase our usage.
How was the initial setup?
I have no idea whether the installation process was straightforward or not, on the admin side. As for the technical team required for deployment and maintenance, I would say you need maybe one or two admins. The development is based on use cases, but on average, I would say you need some 10 to 15 BI developers.
What's my experience with pricing, setup cost, and licensing?
We pay for licensing for Power BI.
Which other solutions did I evaluate?
We are also using MicroStrategy. I did not like the drillthrough feature in Power BI, but I liked it in MicroStrategy. The way visualization works, I found that the interactiveness of MicroStrategy was better than Power BI. Similarly to Power BI, you can comfortably use MicroStrategy if you have some idea of the data and basic visualization ideas.
What other advice do I have?
I rate Power BI an eight out of ten.
I would recommend Power BI to those considering using it, but would also recommend that they explore it themselves and understand their requirements. Their requirements will be different, so it's all use case based.
Disclosure: My company does not have a business relationship with this vendor other than being a customer.
Data Analytics Specialist at a manufacturing company with 10,001+ employees
Useful for non-engineers and provides helpful insights
Pros and Cons
- "The most valuable feature is that it's easy to use. It's very useful for non-engineers and it is the ultimate solution for providing information and insights. Power BI is the best visualization tool I have ever worked with."
- "This solution's performance when handling big data could be improved. Right now, if you're handling big data, the application becomes slow and the performance is very low."
What is our primary use case?
My primary use case of Power BI is to generate dashboards and reports based on past data. Especially for people who aren't engineers, like purely business people, Power BI is helpful because it allows them to analyze and assess their complete business solutions end to end. Power BI provides insights that can help company growth, in terms of revenue and ROI. This solution is cloud-based.
What is most valuable?
The most valuable feature is that it's easy to use. It's very useful for non-engineers and it is the ultimate solution for providing information and insights. Power BI is the best visualization tool I have ever worked with.
What needs improvement?
This solution's performance when handling big data could be improved. Right now, if you're handling big data, the application becomes slow and the performance is very low.
Other than that, their licensing costs could be lowered. Microsoft handles everything. For example, if I want to publish a report order from Powerpay, Microsoft doesn't allow me to do this. It's a complete business, but the licensing is very costly. I don't think Microsoft will change their pricing system, though.
For how long have I used the solution?
I have been using Power BI for the past five years.
What do I think about the stability of the solution?
Power BI can handle a maximum of one to four gigabytes of data, but the performance becomes very slow if you handle big data. Since this solution is cloud-based, it's always updated to the latest version.
What do I think about the scalability of the solution?
The development is very easy because it depends on each computer. Power BI is a desktop solution that you install on your computer. Once I complete my development, I publish through the internet, which the external users are using. The number of users doesn't matter.
How are customer service and support?
There is a Power BI community, which I'm very happy about. They're there for anything and they're very helpful. In the past, Microsoft has helped us with infrastructure problems.
Which solution did I use previously and why did I switch?
In the past, I worked with other Python data visualization tools like Dash and Panel. Compared to those tools, Power BI is very easy.
How was the initial setup?
The installation is very straightforward. I did it myself and it took barely ten minutes.
What about the implementation team?
I implemented this solution myself.
What's my experience with pricing, setup cost, and licensing?
You don't need a license for the development, but if you want to publish to external users, you need a license. The licensing is very costly, but I think that since the advantages and benefits of Power BI are so high, people are willing to pay. I can't blame them.
Which other solutions did I evaluate?
Another visualization tool I've heard of is Splunk, which helps to handle and visualize huge amounts of data. In the future, if Power BI is unable to handle this sort of streaming data, I may consider switching to Splunk. When I extract huge amounts of data with Denodo, Power BI becomes very slow—for example, it takes more time for the display to load. Right now, Power BI can handle a maximum of around one to four gigabytes, whereas Splunk can handle very large amounts of data.
What other advice do I have?
I rate Power BI an eight out of ten. I recommend this solution because it's the best visualization tool I have ever worked with, but the licensing is costly.
Which deployment model are you using for this solution?
Public Cloud
If public cloud, private cloud, or hybrid cloud, which cloud provider do you use?
Microsoft Azure
Disclosure: My company does not have a business relationship with this vendor other than being a customer.
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