Associate at a financial services firm with 10,001+ employees
Affordable but a little complicated to get used to
Pros and Cons
- "Connectivity, installation, and configuration are pretty fast and seamless compared to Cognos."
- "For someone who is new, I think that Power BI can be a little complicated."
What is most valuable?
How was the initial setup?
The initial setup is very quick. Connectivity, installation, and configuration are pretty fast and seamless compared to Cognos. Power BI eradicated dependency on a framework model.
What's my experience with pricing, setup cost, and licensing?
Power BI is cheaper than Tableau and Cognos. Power BI Desktop comes free and the Pro license is $10 per month whereas Tableau desktop would cost you $70 per month. Cognos is mostly suited for large and medium size companies
What other advice do I have?
For someone who is new, I think that Power BI can be a little complicated. Overall, on a scale from one to ten, I would give Power BI a rating of seven.
Disclosure: My company does not have a business relationship with this vendor other than being a customer.

Lead Technical Instructor at Code.Hub
A more intuitive solution than the competitors and provides a better understanding of the whole process without needing much code
Pros and Cons
- "In contrast to what we were using before I think that Power BI has given us more extensive results."
- "I would like to see integration with Excel."
What is our primary use case?
I'm using the desktop version and collaborating within our company.
As a training company we wish to analyze the instructions as they relate to our customers. Also, we take certain examples for our classrooms, our training.
What is most valuable?
I consider the solution to be quite good. In contrast to what we were using before I think that Power BI has given us more extensive results. It's more intuitive and it is better for understanding the whole process without much code. We're only using the user interface, not writing code.
We find it to be easier and it provides a better understanding of the results, both for us and our customers.
What needs improvement?
I cannot think of anything needing improvement at present and am quite satisfied with what we have, This said, I would like to see integration with Excel. This is because many of our customers like to have their results appear not only on a dashboard, but also in Excel, as they use it extensively. They would approve of the integration.
Also, there should be greater functionality from Power BI for the performance of certain complex tasks. Many things are being done with the interface and if we'll want automation to play a role then we will need more flexible programming, such as we have with Data Expressions. The interface must be utilized for carrying out more complex tasks. We wish to automate this using software and programming language.
For how long have I used the solution?
I have been using Microsoft BI for one or two years.
How are customer service and technical support?
I feel the technical support to be fine. We have all the support that we need.
How was the initial setup?
Having a proper understanding of how the data is modeled poses the greatest challenge. However, someone who has this should find the installation to be quite straightforward. The initial step involves having an understanding of the data model.
I think the setup is quite easy and straightforward. The solution can simply be downloaded and used. The most difficult thing involves the distillation of SQL Server, not what relates to Power BI.
What about the implementation team?
From our side we have around 20 people who are responsible for the deployment and maintenance, although I include in this figure not only the technical but all of the administrative staff. We have the trainers and also the people who are working with the technical support to deliver the training.
What's my experience with pricing, setup cost, and licensing?
The cost of the solution is more flexible for us because the desktop is free and we pay as we use it in the cloud.
The customers have licenses of their own. We use their installations to help them with their work. Usually, these people represent new entries into the company and we give them the initial experience to start working with the software.
What other advice do I have?
As I could tell, I feel the solution to be easy. It is very good that all the users, as they use MS SQL, have a product from the same company. It is an overall experience for them to use Power BI.
We are an end-user and a partner to the vendor. We do training and provide consultations to our customers.
We work with companies, around eight in total, and we deal with their employees. Overall, we are talking about approximately 300 people. We give training to the employees of these companies and also provide consultations.
I strongly recommend the solution because I think it's a very modern tool and quite easy for all the data analysts and programmers.
I believe that all of the people who we have mentioned so far are quite satisfied with the solution.
I rate Microsoft BI as a nine out of ten.
Which deployment model are you using for this solution?
On-premises
Disclosure: My company has a business relationship with this vendor other than being a customer. Partner
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Microsoft Power BI
June 2025

Learn what your peers think about Microsoft Power BI. Get advice and tips from experienced pros sharing their opinions. Updated: June 2025.
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Data Science Intern at Clockworkx Gmbh
A business analytics solution that handles a large amount of data, but the types of plots you can use are limited
Pros and Cons
- "I liked that Microsoft Power BI handles a large amount of data. I can handle hundreds of rows from Postgres in a few minutes. I also like how it detects the relationship between the tables without explicitly saying that. It just detects the relationship automatically. That made it easier to work with the data."
- "It's not really complicated, but I didn't find the things I was looking for. The ones I used to work with within Dash are more open, and there are more choices. But with Power BI, there are only limited types of plots that I can use. For example, when I wanted to put the plots in Power BI, there was no extendable space. You have a limited page where you can place a maximum of three plots in that, and you can't do more than that on a single page. You have to create a new page, a different page for that. That made it a bit annoying, and the filtering part is limited, with basic functions. If you want to make custom filtering or custom functions, you can't do that."
What is our primary use case?
We have some monitoring data from turbines, and we want to plot the data to monitor the health state of turbines in different time stamps. I tried to download some data from the Postgres database and then do some plotting with that. I also tried to link different plots with each other to filter them and things like that.
What is most valuable?
I liked that Microsoft Power BI handles a large amount of data. I can handle hundreds of rows from Postgres in a few minutes. I also like how it detects the relationship between the tables without explicitly saying that. It just detects the relationship automatically. That made it easier to work with the data.
What needs improvement?
It's not really complicated, but I didn't find the things I was looking for. The ones I used to work with within Dash are more open, and there are more choices. But with Power BI, there are only limited types of plots that I can use.
For example, when I wanted to put the plots in Power BI, there was no extendable space. You have a limited page where you can place a maximum of three plots in that, and you can't do more than that on a single page. You have to create a new page, a different page for that. That made it a bit annoying, and the filtering part is limited, with basic functions. If you want to make custom filtering or custom functions, you can't do that.
Suppose you want to code a plot, Python available. You can code the plot you want, and you don't have to use a predefined one. But when you want to plot it and you want to import like five or ten packages in Python, there are limitations. It doesn't support all the libraries that Python has. Microsoft BI only supports a few, like three or four libraries at most. When I want to use my old code in Power BI, it doesn't handle it, and that was also annoying.
In the next release, it'll help if they added a coding area where you are more open to make custom things. Especially for a developer, it needs to be improved. For a Power BI person, it's fine, I think, because it doesn't require much technical knowledge, but a developer will need it. Maybe they should create a space for that.
For how long have I used the solution?
I have been using Microsoft BI for the last three months.
What do I think about the stability of the solution?
It's stable, but it's so slow. Sometimes it takes some time to respond, especially when you put two or three plots with big data. It becomes very slow.
How are customer service and technical support?
I didn't contact technical support as I used the support on the internet. I'm satisfied with the documentation, but I didn't find what I was looking for.
Which solution did I use previously and why did I switch?
I was using Dash Open Source, but when I discovered that it would take a lot of time, I wanted to define a platform for that. So, Power BI was the solution. Now I want to try Tableau, but I haven't had a chance to do that yet.
What's my experience with pricing, setup cost, and licensing?
I used a two months free trial to see if it had what I needed. I can pay later for a full license, but I don't think I will do that.
What other advice do I have?
On a scale from one to ten, I would give Microsoft BI a six.
Which deployment model are you using for this solution?
On-premises
Disclosure: My company does not have a business relationship with this vendor other than being a customer.
IT Project Manager at a manufacturing company with 10,001+ employees
Not user-friendly and the support could be better, but the real-time reporting is good
Pros and Cons
- "The most valuable feature of this solution is real-time report tracking."
- "It's not user-friendly; more tutorials, training, and better documentation would be helpful."
What is our primary use case?
We use this solution for dashboards and reporting.
We work in manufacturing and we track any incidents that we have regarding safety.
What is most valuable?
The most valuable feature of this solution is real-time report tracking. For example, we have a report for a human body and the human body is populated with injury data. In real-time, we can see where most of the injuries have occurred.
What needs improvement?
It is a difficult tool to use and it's hard to figure it out.
It's not user-friendly; more tutorials, training, and better documentation would be helpful.
For how long have I used the solution?
I have been using Microsoft BI for three months.
We are running the latest version.
What do I think about the stability of the solution?
I don't have any issues with the stability of Microsoft BI. It's a stable solution.
What do I think about the scalability of the solution?
It's mainly used by developers. We have 10 to 20 developers who are using this solution in our organization.
How are customer service and technical support?
Technical support could be improved. If you are able to get someone it's great, but if you don't then you are left hanging.
Which solution did I use previously and why did I switch?
Previously, they were using BusinessObjects.
With the EA agreement, we get access to everything from Microsoft. It just made sense to switch.
How was the initial setup?
The initial setup was completed through our internal Microsoft team.
What's my experience with pricing, setup cost, and licensing?
Licensing costs are on an annual basis. There are no fees in addition to the licensing.
What other advice do I have?
For anyone who is interested in using this solution, they should hire a dedicated Microsoft team to implement it, and get a lot of training.
I don't know it well but I would rate it a five out of ten.
Which deployment model are you using for this solution?
Hybrid Cloud
If public cloud, private cloud, or hybrid cloud, which cloud provider do you use?
Microsoft Azure
Disclosure: My company does not have a business relationship with this vendor other than being a customer.
CFO at Travel Food Services ltd
Very scalable and stable with a fluid interface
Pros and Cons
- "The interface is very fluid."
- "The challenge of this product is in truncating the table data."
What is our primary use case?
We're a retail hospitality chain spread throughout India, operating over 330 outlets across the country in various formats, ranging from a coffee chain to fast food restaurants through our in-house bespoke brands. All these brands run out of travel hubs like airports, railway stations, and highways stops. We needed a solution to manage both the multiple SKU levels and in terms of individual dynamics, the profitability of each store. We constantly track the various types of back-end raw materials, specifically on our prediction modeling where we use Power BI. We also use Power BI analytics to drive those results with regard to the day-to-day dashboarding, reporting in terms of collection, on sales trends per hour, manpower and the like. We are customers of Microsoft and I'm the CIO.
What is most valuable?
I like that the interface is very fluid in the sense that you can upload via Excel or you can attach via connectors, any software you like.
What needs improvement?
The challenge of this product is in truncating the table data. It would be great if Microsoft would include a naming convention which has the advantage of enabling a VLOOKUP on top of it, so two tables can be merged more seamlessly. Currently, the time it takes to merge two tables in Power BI makes the entire analysis quite complex because it requires common numbering in one table and then creating another common indicator in another table in order to merge the two. It wastes precious time.
Secondly, while they talk about visual analytics, sometimes the challenge is when you're looking for more in terms of geovisual analytics, such as city maps which requires a functionality whereby you can upload transactions. For example, if I want to visually present my data on an airport map, showing which stores are generating what revenue dependent on the traffic heat map, I am unable to do that because I cannot upload drawings. Ideally, I'd like to show each store as a bar map with waves explaining the sales in each location. It allows me to pinpoint which locations are more profitable.
I'd like to see a degree of variability so I have the flexibility of putting those variable components in my predictive modeling, and I can get a feel for the trends. It requires a common input database. You can do it in Excel, but you can't do it in Power BI, which I find surprising.
For how long have I used the solution?
We've been using this solution for nine months.
What do I think about the stability of the solution?
The product is fairly stable, it doesn't get too many upgrades or updates from that perspective so it's fairly straightforward in terms of implementation and our entire ecosystem was on Microsoft which helped us. The only area that can be problematic is when you're trying to create relationships between two databases and you're trying to link it with your Power BI solution, sometimes that mapping takes considerable time.
What do I think about the scalability of the solution?
The solution is scalable. We are a cluster of eight legal entities and we've been able to expand to all of them. We started with 20 outlets and today we have 350 outlets. We are more granular and today Power BI allows us to drill down to the last voucher. We have around 14 users from the finance and operations teams.
How are customer service and technical support?
We haven't needed to call Microsoft, because we worked with one of their gold partners in India. So we are on an AMC model with them in terms of manpower. If there are any problems or upgrades we need, we reach out to the partner.
How was the initial setup?
The initial setup was straightforward for the simple reason that our entire ecosystem was on Microsoft and we use Azure Web Services in terms of hosting. We split the entire project into two parts to simplify things. The first part was more about the granular analysis of sales and various other elements, which took considerable time due to the many external stakeholders involved. Phase two was relatively simple, because it was department specific and we created a split team, which led to the creation of a better platform.
What's my experience with pricing, setup cost, and licensing?
Licensing is on an annual basis. We have a complete Microsoft Ecosystem license. I think there is room for improvement with the licensing, specifically during the pandemic when it would have been reasonable to offer a discount. Many other companies, SAP and Oracle, for example, gave waivers to the MSME sector. Microsoft traditionally is used by smaller or medium-sized companies so I was expecting some sort of discount on the pricing, but unfortunately that didn't happen. We managed to avoid an escalation in cost, but frankly speaking, a discount would have been much appreciated.
What other advice do I have?
It's important to understand your entire ecosystem in terms of your tables; the kinds of tables your back-end database has and the elements of analysis that you are looking at. If you are looking at predictive modeling, you need to have at least two to three years of data, because that allows you to define the trajectory of the predictive modeling. Otherwise, it doesn't serve any purpose. Secondly, be very specific with your implementation partner, as to how you'd like a particular visualization tool to look, otherwise you may not get what you want. Finally, it's important to invest in people and create a center of excellence made up of people who know Power BI well, or who will get trained and certified on it. You'll need an in-house team which can do the small tweaks and changes as you require, otherwise you'll get stuck each time you need to do something.
I rate this solution an eight out of 10.
Which deployment model are you using for this solution?
Public Cloud
If public cloud, private cloud, or hybrid cloud, which cloud provider do you use?
Microsoft Azure
Disclosure: My company does not have a business relationship with this vendor other than being a customer.
Senior Analyst at a tech services company with 10,001+ employees
Good visualizations, dashboards, and scalability, but needs better user interface, rule-based security, and support
Pros and Cons
- "Its visualizations and dashboards are most valuable. Power BI is great in terms of visualizations and dashboards. The reports that we previously had were not very nice in terms of visualization. It also provides the ability to play with the data."
- "We have a lot of servers and applications from which we want reports, and it allows us to create reports from an SQL source or some other source."
- "They can improve it in terms of rule-based security. Currently, it has very limited rules."
- "They can improve the user interface a little bit to make it more user-friendly. When creating a dashboard, it is not very user-friendly. You have to click on a certain style and use your keyboard keys to move it. You cannot drag and drop it."
- "Their technical support can be better. They normally take too long to escalate and resolve a case."
What is our primary use case?
We use it for reporting. We are using its latest version.
What is most valuable?
Its visualizations and dashboards are most valuable. Power BI is great in terms of visualizations and dashboards. The reports that we previously had were not very nice in terms of visualization. It also provides the ability to play with the data.
We have a lot of servers and applications from which we want reports, and it allows us to create reports from an SQL source or some other source.
What needs improvement?
They can improve it in terms of rule-based security. Currently, it has very limited rules.
They can improve the user interface a little bit to make it more user-friendly. When creating a dashboard, it is not very user-friendly. You have to click on a certain style and use your keyboard keys to move it. You cannot drag and drop it.
Their technical support can be better. They normally take too long to escalate and resolve a case.
For how long have I used the solution?
I have been working with Power BI for five or six months.
What do I think about the stability of the solution?
I am at the initial stage of using it. We have just deployed a report in our organization, and it is working fine so far. It seems to be stable. I am not sure if we faced any issues with it.
What do I think about the scalability of the solution?
It is good in terms of scalability.
How are customer service and technical support?
I have had only one interaction with them, and it was a bad one. They took around a month to resolve a simple issue. We also had to escalate the case. The resolution was very simple, and ideally, they should have found it on the first day. They normally take too long when it comes to the escalation of cases.
How was the initial setup?
As a first-time user, I found it to be of medium complexity. You have to connect it with the SQL database or your data source. You might not find it very straightforward.
What other advice do I have?
It can also be deployed on-premises. If you have it on-premises, make sure that you meet all the prerequisites and have all permissions. You should sort these things out before deploying Power BI. I faced some issues because I missed one of the prerequisites, and it took me one month to get it resolved. That's why I recommend completing all prerequisites.
I would rate Microsoft Power BI a seven out of ten.
Which deployment model are you using for this solution?
Public Cloud
If public cloud, private cloud, or hybrid cloud, which cloud provider do you use?
Microsoft Azure
Disclosure: My company does not have a business relationship with this vendor other than being a customer.
Solution Architect
Provides great container data flow and status related paginated reports
Pros and Cons
- "Provides good data flow related to the container and control flow."
- "There are some connector-related issues in their MSBA solution."
What is our primary use case?
One of our primary use cases is to build an MSBA-based business intelligence solution for collection agents, so that they can receive daily information relating to bills in the form of ledgers. I've built several packages to import the data from where it has been dumped. I then created the data mask for data analysis to showcase all the outputs and conclusions. As a result, there is a clear breakdown of total collections, the different parameters, customer-based information, and other essential information. We are partners of Microsoft BI and I'm a solutions architect.
How has it helped my organization?
The solution has helped increase the client's total sales revenue for their collection agent. It's basically MSBA, plus an AIML kind of solution and it helps the client to increase the overall efficiency of their collection agents, increasing total revenue for the company.
What is most valuable?
The most valuable feature is the data flow related to the container and the control flow. Microsoft has recently introduced paginated reports in the status part. These are web-based and also mobile-based, depending upon the layout of the report. It can be easily printed in Word format as well as in layout format, regardless of size.
What needs improvement?
There are some connector-related issues in their MSBA solution and there are certain features that Microsoft should include in the MSBA solution. One is the connective level problem that we currently face from the different data sources. It provides about 80% connectivity to all the data sources, but there is the remaining 20%. They could provide some kind of additional functionality which would make it a great solution.
For how long have I used the solution?
I've been using this solution for about 18 months.
What do I think about the stability of the solution?
The solution is pretty stable in its current form, and we are working on the same platform to optimize and incorporate everything.
What do I think about the scalability of the solution?
This solution is fully configurable and totally scalable. We are currently expanding the solution to include the area collections managers, the territory collection managers, and the regional collection managers. There are currently close to 3,000 users who are field collection agents. There is a maintenance cost but it's pretty low because it's an on-premise solution, so there is no cost attached to the server-based maintenance. Our support team is responsible for maintenance.
The solution is currently used throughout the company although there are geographical restrictions. They plan to extend usage to a pan-country level. It will take some time to implement but we are at the end stages of deployment on the pan-country level. Once completed, we expect there will be around 15,000 users.
How are customer service and technical support?
We provide technical support as required by our clients. Urgent issues can be resolved within two or three hours.
Which solution did I use previously and why did I switch?
Microsoft BI is similar to Talent and Pentaho BI but Microsoft is more competitive and flexible over the other BI solutions. We can cover up or build our end-to-end solution from scratch and that includes reporting and we don't need to go to any kind of a visualization tool for that.
How was the initial setup?
The initial setup was complex because the data vault was not totally structured and we needed to create some kind of a data lake, dump the data, then analyze it and create the data mask. We require certain validations and checks before importing or exporting the data as well as the application of the cubes to SSRS before reporting services. Deployment time can be dependent on the server and we have designed the system to optimize the process. We have a deployment team which can include two to three developers. Deployment takes about 10 minutes. The client decides on the deployment plan because they have applications that hang on the production server and don't want deployment to hamper other applications.
What was our ROI?
Microsoft BI is provided as a BI solution to incorporate or implement all data in a single platform. It enables you to build a data mart for your company and analyze it on a single platform. Even data analysis techniques can be carried out on this platform, and output of data can be visualized from the SSRS reporting tool. In this solution, the ROI is quite high because collection has increased up to 25% in one month compared to the same month last year.
What's my experience with pricing, setup cost, and licensing?
We have used a client-based service in the pricing. As yet, there are no additional costs.
What other advice do I have?
For anyone interested in building a BI solution from scratch, it's important to be aware that the data is not taken at a single platform. I believe that Microsoft BI is the best platform for this because it gives the flexibility to store the data into an SQL Server from different sources, and the ability to first dump your data into those servers. The analysis and reporting is in the same platform. Power BI has a much greater range than SSRS. Microsoft BI is a tool that gives it to you on a single platform, and you can build an end-to-end BI solution. This is not possible in Power BI.
This solution gives me the total flexibility to use my skill set, in the technical forms and in the analysis form, in one go. I can do several things on a single platform regarding the data science, as well as the data analysis, pulling information, analyzing data, transforming data, creating data lakes, data warehouse, and data masks, all in a single platform.
I rate this solution a nine out of 10.
Which deployment model are you using for this solution?
On-premises
Disclosure: My company has a business relationship with this vendor other than being a customer. Partner
Digital Strategy Manager at a energy/utilities company with 10,001+ employees
Easy to learn, scales well, and offers good security
Pros and Cons
- "Technical support is quite responsive."
- "If I compare it to Tableau, I'd say the visualizations can be better. We should have multiple options. By that I mean, while there are multiple options for the visualization, the look and feel of the dashboard when you compare to Tableau is on the lower side. Tableau has a much better visualization."
What is our primary use case?
There are multiple use cases. I can't count them even on my fingers. There are around 20 to 30 solutions we have been deploying. We use it across finance, procurement, HR, engineering, and whatnot. Each of the domains we have touched. Data visualization is the main need of any organization. With Microsoft being in our ecosystem, Power BI works perfectly well for us.
What is most valuable?
The solution overall works quite well, especially if you have a Microsoft-heavy ecosystem.
The ease of creating the dashboard is quite good.
The analytics are very strong when we couple it with Azure. It offers very good Big Data Analytics that work perfectly well.
Scalability is not at all a problem.
You can perform the role-based access perfectly. It gives you everything you need with a single sign-on authentication due to the fact that we are in the Microsoft environment.
You don't have to worry about security. That is very robust.
What matters most is the turnaround time to create a solution, which is quite fast. This is due to the fact that it's quite intuitive in nature. Even those new to the solution can create solutions very quickly. There isn't a high learning curve.
The initial setup was not difficult.
The pricing has been pretty good.
Technical support is quite responsive.
Overall, the solution is quite intuitive.
What needs improvement?
If I compare it to Tableau, I'd say the visualizations can be better. We should have multiple options. By that I mean, while there are multiple options for the visualization, the look and feel of the dashboard when you compare to Tableau is on the lower side. Tableau has a much better visualization.
For how long have I used the solution?
We've been using the solution for three and a half years at this point. We've definitely used it over the last 12 months.
What do I think about the stability of the solution?
The product is quite stable. It works well in the Microsoft environment. It doesn't crash or freeze. there are no bugs or glitches. It's reliable.
What do I think about the scalability of the solution?
The solution scales very well. If a company needs to expand its offering, it can do so easily. It's one of the selling points of the solution.
We have about 60 to 70 people on the solution currently.
We already are deployed it at a global level. It's just not India-based. We use it across our organization, and it is getting used a lot.
How are customer service and technical support?
We've dealt directly with technical support. They have been responsive. We have called them multiple times and the response was good. We are quite satisfied with the level of service.
How was the initial setup?
The initial setup was okay. We didn't have any problems. I wouldn't call it complex. I'd describe it more as straightforward. It took us around three or four months to set up and deploy the solution.
What's my experience with pricing, setup cost, and licensing?
We have a yearly contract. We signed up for three years and that rolls over annually.
We have a bundle, an enterprise-level package. Its pricing is good for us.
Which other solutions did I evaluate?
We did evaluate Tableau for a moment, however, due to the existing license of Microsoft, the default choice was Power BI.
What other advice do I have?
We are using the latest version of the solution. I can't recall the exact version number.
It's one of the leaders in the top data visualization and analytics toolsets. I'd advise other companies to go for it. It's stable, scalable, and a powerful product and it comes very handy when you want to create visualizations very fast. It's a go-to product if you want to go for data visualization and reporting.
Overall, I would rate the solution at a nine out of ten.
Which deployment model are you using for this solution?
Private Cloud
Disclosure: My company does not have a business relationship with this vendor other than being a customer.

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