It's a high performance storage array. We want some deals regarding replication and stretch cluster.
Customer Support Manager at a tech services company with 51-200 employees
It's very fast, easy to use, and the cloud-based management is good
Pros and Cons
- "The simplicity of it. The performance is good, but the simplicity is the best thing. Storage management is quite complex, but Pure Storage is easy to manage."
- "I would like some performance analytics which go deeper than today. It should be specific to some hosts and applications. This would be good."
What is our primary use case?
How has it helped my organization?
In our case, we are not using it for us. So, it helps us to go to customers and provide the full stack solution. So, we provide storage from Pure Storage.
What is most valuable?
It's very fast, easy to use, and the cloud-based management is good.
The simplicity of it. The performance is good, but the simplicity is the best thing. Storage management is quite complex, but Pure Storage is easy to manage.
What needs improvement?
I would like some performance analytics which go deeper than today. It should be specific to some hosts and applications. This would be good.
It is quite difficult to read documentation and get documentation. To get some things on the web, it is really easy. However, I would to have some in-depth information about how the product is working.
From an API point of view, it's quite a complex product.
Buyer's Guide
Pure Storage FlashArray
September 2025

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What do I think about the stability of the solution?
We have it in our labs, so it's not in a production environment.
What do I think about the scalability of the solution?
Scalability is okay. We can scale it quite high if we want. This is what we have seen on some projects, which is good,
How was the initial setup?
To set it up is quite easy. When you know how it works, it's really easy. You can set it yourself without any problems. Plug it in, the software updates, and that's it.
What about the implementation team?
We had a guy from Pure Storage helping us and sharing skill sets. This way, they could know our stuff and we could know their stuff.
What other advice do I have?
Test it, get familiar with it, then decide whether to purchase it.
I don't have any experience with predictive performance analytics yet.
Disclosure: My company has a business relationship with this vendor other than being a customer. Partner.

IT Director at a tech services company with 51-200 employees
We can use more capacity because of the compression and deduplication
Pros and Cons
- "Most of the problems that we had in the past with the performance in IOPS have disappeared. It has been a great improvement for our customers' services."
- "Going forward, don't complicate things for the customers."
What is our primary use case?
We use it for performance, the capacity of deduplication, and compression of the data.
How has it helped my organization?
We are a small cloud service provider. When we put Pure Storage working on the services of our customers, most of the problems that we had in the past with the performance in IOPS have disappeared. It has been a great improvement for our customers' services.
What is most valuable?
The storage is very simple.
We can use more capacity because of the compression and deduplication.
The predictive performance analytics are good, easy to use, and simple to see. They are simple to understand, not complicated.
What needs improvement?
Going forward, don't complicate things for the customers.
For how long have I used the solution?
One to three years.
What do I think about the stability of the solution?
The solution is very stable.
Only one disk has a problem. The performance with that problem doesn't create problems for our customers. We are able to maintain the performance of the program.
What do I think about the scalability of the solution?
We have already made upgrades now for two months. We think that the scalability is very good. If you want to go to another array or add more capacity, they will change it, if you have the support. So, we put more capacity on it. There is a simple way to do it which has a protection of investment.
How are customer service and technical support?
We have only used the remote technical support in the case of the disk. They are very good. They acknowledged the problem quickly, identified it, and are always asking and seeing things, which in some cases, are more difficult for us to see.
Which solution did I use previously and why did I switch?
Because of our clients, we needed a more structured solution with performance which was stable. So, we tested new storage, and Pure Storage was the one that revealed to be more flexible and simpler.
How was the initial setup?
The initial setup was very simple and straightforward.
What about the implementation team?
For the integration, we used a reseller. It was so easy to put in place and put it to work. They did a good job, but I think we could also do it.
What was our ROI?
For us, as the customer, it reduced the price of the management. The total cost of ownership has been reduced. In the beginning, the investment was greater. Now, it is about a 20% reduction.
Using older techniques, we see that we can offer clients more capacity. The real capacity that we get to customers is six or seven times greater than the capacity that we have in place.
What's my experience with pricing, setup cost, and licensing?
In the beginning, we saw that the price is not very good. When we made some compilations about the deduplication and the compression and what the equipment does, including the differentiation of upper management of the storage, the price was not so bad. However, in the beginning, the price was very difficult to justify.
What other advice do I have?
It is a very good solution. It responds to all the workload problems that we have. It could be with some different workloads that the solution might not respond the way that it responds to us. Test it. People will be astonished with it performance and simplicity.
We have two arrays in two data centers. Normally, in the arrays, the latency is about 4.3 milliseconds per second, which is very good in all workloads. In terms of reduction, our customers are seeing about a seven to eight plus reduction in the capacity that they have.
The TCO for flash and SSD implementation are comparable.
Disclosure: My company does not have a business relationship with this vendor other than being a customer.
Buyer's Guide
Pure Storage FlashArray
September 2025

Learn what your peers think about Pure Storage FlashArray. Get advice and tips from experienced pros sharing their opinions. Updated: September 2025.
868,787 professionals have used our research since 2012.
Technical and Pre-sales Consultant at a computer software company with 201-500 employees
It reduces space and accelerates our applications.
Pros and Cons
- "It reduces space and the polar consumption. It also accelerates the application."
- "The connectivity needs improvement. You do not have the possibility to have a file and block connectivity at the same time on the same machine. It has limited ability to do so."
What is our primary use case?
We are using Pure Storage as an all-flash product. It is a niche product, and only used for high performance data.
With Dell EMC, they have all-flash arrays, but they also have other types of storage. Our client use the solution for DevOps and their high speed databases.
How has it helped my organization?
It reduces space and the the polar consumption. It also accelerates the applications.
What is most valuable?
The VME feature is interesting. Additionally, I like the way they went to market with their All Green Program.
What needs improvement?
The connectivity needs improvement. You do not have the possibility to have a file and block connectivity at the same time on the same machine. It has limited ability to do so.
What do I think about the scalability of the solution?
The scalability is good.
Which solution did I use previously and why did I switch?
I have 19 years experience with Dell EMC products, and almost two years of experience with Pure Storage. The main difference between Dell EMC All Flash and Pure Storage FlashArray is that the Dell EMC product is building on a traditional architecture. You have more functionalities and more connecting possibilities with Dell EMC at this moment. Of course, Pure Storage FlashArray is on a quick road to closing the gap.
How was the initial setup?
It is easy to install. It took us only a half an hour to deploy. If you have a complex environment with a lot of servers, it may take a bit more. I would say the average setup time is one to two hours.
What was our ROI?
It is key for a customer to consider the ROI of the product. One has to consider the price, and the architecture of the product.
What's my experience with pricing, setup cost, and licensing?
The pricing of Pure Storage is all-inclusive. It is very fair, and very easy. In comparison, Dell EMC has licensing that needs to be added if you wan to work in a complex environment or in specific functionalities.
Which other solutions did I evaluate?
When comparing Pure Storage and Dell EMC, I think that Dell EMC has to improve its real performance. Also, Pure Storage is a lot easier to install than the Dell EMC product.
Disclosure: My company has a business relationship with this vendor other than being a customer. Reseller.
Head of Infrastructure Architecture at a manufacturing company with 5,001-10,000 employees
They are proactive with support and open cases for us before we notify them of an issue
Pros and Cons
- "The job of support for the storage engineers dramatically changed. We know more quickly the automation of the provisioning. We can now focus on things that bring more value to the company than just managing storage."
- "We would like to integrate it more with our backup solutions."
What is our primary use case?
The primary use case is storage for payment platforms.
How has it helped my organization?
We don't have anymore performance issues, which is good.
The job of support for the storage engineers dramatically changed. We know more quickly the automation of the provisioning. We can now focus on things that bring more value to the company than just managing storage.
What is most valuable?
Performance and support quality.
What needs improvement?
We would like to integrate it more with our backup solutions.
For how long have I used the solution?
Three to five years.
What do I think about the stability of the solution?
We have seen through time that it is perfectly stable. It has aged well. We were an early adopter in our company.
What do I think about the scalability of the solution?
The scalability is very modular. When you need more storage or power, you change one brick, and you don't have to go through a long process.
How are customer service and technical support?
Pure Storage has proven to be proactive with support. Even when we have small problems, they open a support case before we even notify them that there has been an actual issue.
We receive good quality of support from the first line of support, so we don't need to escalate or wait through a long process.
Which solution did I use previously and why did I switch?
We clearly have seen the difference between having storage on Dell EMC or NetApp versus what we have now on Pure Storage. The investment was a clear win for us.
How was the initial setup?
The initial setup was very simple. It's basically a few cables with two plugs. Plug it in, and it is that easy.
What about the implementation team?
We did the installation in-house.
What was our ROI?
We have seen reduction in total cost of ownership.
What's my experience with pricing, setup cost, and licensing?
We would like them to improve the pricing, so we could put them to use some more product, like backup or long-term storage. In the future, if the price goes down, then we could buy different types of products.
What other advice do I have?
If you have doubts, do a proof of concept. Pure Storage is very happy to provide you with storage ahead of time that you can test for a couple of months. This way, you can test the performance and bugs, which makes it easier to sell to your company.
Everything is embedded that is something managed from end-to-end by Pure Storage. This is something really easy for us. We don't have to work with integration and the different subcomponent of the storage that we would have to use if it was SSD.
We are at about 3.0 to 4.0 in terms of data reduction.
Disclosure: My company does not have a business relationship with this vendor other than being a customer.
Cloud Solution Architect at Dimension Data
Performance, dedupe, and that it works well with database workloads are its most valuable features
Pros and Cons
- "Performance, dedupe, and that it works well with database workloads are its most valuable features."
- "They are doing some stuff with containers and an object search. These could be improved, because containers is one of the main topics that we are talking with our customers about."
What is our primary use case?
We have workloads that demand high IOPS, so a lot of speed, fast access, time, and overall high performance.
How has it helped my organization?
Its ease of use is a very big thing for our customers. It's easy to set up and easy to maintain. The support is automated, which is very good.
What is most valuable?
- Performance
- Deduplication
- They work well with Oracle and other database workloads.
What needs improvement?
They are doing some stuff with containers and an object search. These could be improved, because containers is one of the main topics that we are talking with our customers about.
What do I think about the stability of the solution?
It is very stable.
What do I think about the scalability of the solution?
It is easy to scale.
How was the initial setup?
The initial setup was relatively straightforward from what I heard.
What's my experience with pricing, setup cost, and licensing?
The pricing is an issue. However, being all-flash, it will always be sort of expensive.
Which other solutions did I evaluate?
NetApp is the biggest competitor, then SolidFire, and not so much Dell EMC anymore.
What other advice do I have?
When our customers are deciding on a storage solution, we talk about their needs and what they need as an outcome for their business. We usually show them how easy Pure Storage works and how fast it. These are strong points for most customers.
Try to get a demo, then test it.
Disclosure: My company has a business relationship with this vendor other than being a customer. Partner.
CIO at NGS srl
It's simple, powerful, and ready to use
Pros and Cons
- "It's simple, powerful, and ready to use."
- "Lone segmentation is simpler and more agile. It's improved the velocity in overall provisioning from project to operation."
- "Some services could be inserted directly into the SAN, so Pure Storage could complete with the HyperFlex."
What is our primary use case?
There are two real use cases.
- General purpose infrastructure for VMs.
- Business technical applications, such as Oracle DB or MS SQL DB.
How has it helped my organization?
One customer didn't have the budget to renew all the VM and VDI infrastructure. It was not so huge (approximately 100 VMs). The VMware partner provided the Horizon View solution, suggested to upgrade it to Windows 10 (for example), but the customer didn't want to recreate the infrastructure.
Without touching anything, and integrating from the traditional storage, was a two-tier Dell EMC squared infrastructure toward a flash array. We were able to guarantee the overall performance and consistency for Windows 7 machines without upgrading anything, which was a huge improvement without an additional cost. Then, we added a lot of additional VMs.
What is most valuable?
It's simple, powerful, and ready to use.
What needs improvement?
Replace SSDs in the lower-end unit.
Some services could be inserted directly into the SAN, so Pure Storage could complete with the HyperFlex.
What do I think about the stability of the solution?
I has good stability. We have had no issues with upgrading.
What do I think about the scalability of the solution?
We haven't done an upscale of the solution, maybe more in future projects.
How are customer service and technical support?
It has very good support.
How was the initial setup?
The initial setup is very straightforward. It is clear, simple, and easy. While it's a human interface, there a lot of operations that are automatically done by the unit itself.
What was our ROI?
Lone segmentation is simpler and more agile. It's improved the velocity in overall provisioning from project to operation.
What's my experience with pricing, setup cost, and licensing?
It's cost-effective when we replace it and has rich improvements with low effort from the customer side.
Which other solutions did I evaluate?
Our customers will usually also evaluate HPE 3PAR. It is a good competitor because they put emphasis on their infrastructure.
In the end, the customers pick Pure Storage because of me. I don't sell 3PAR because I don't believe in the solution.
What other advice do I have?
It is simple, powerful, and a beautiful solution. It is a nice piece of software, but it also has some nice hardware inside.
The predictive performance analytics are quite good. We have touched a lot of cases where the performance was quite similar, even under big loads, but the compression and duplication numbers can be misleading. Because PDFs are more compressed, the dedupe and compression numbers are being lowered.
Disclosure: My company has a business relationship with this vendor other than being a customer. Partner.
It is really fast and the support has been good
Pros and Cons
- "One of the lesser sung advantages was when we started running our interface engine on Pure Storage. The ability to process messages and pass them through in our organization skyrocketed purely because of a disk that I owned which we were getting out of Pure Storage."
What is most valuable?
It's really fast.
What do I think about the stability of the solution?
So long as it's powered, it is stable. We had someone drop the power to our Pure Storage array once, then everything went down. However, that wasn't Pure Storage's fault. It was just what happened.
How are customer service and technical support?
The support has been good.
Which solution did I use previously and why did I switch?
We moved off of VMAX storage. It wasn't keeping up with the workloads that we had. Pure has done this for us.
What was our ROI?
From my previous employment, where we used it, everyone thinks about Pure Storage running their EMR or HIMS. One of the lesser sung advantages was when we started running our interface engine on Pure Storage. The ability to process messages and pass them through in our organization skyrocketed purely because of a disk that I owned which we were getting out of Pure Storage. People should think about that with their help record. They don't think about that with something like their messaging platform or their interface engine.
What's my experience with pricing, setup cost, and licensing?
It's expensive, but you get what you pay for.
What other advice do I have?
I recommend the solution to my colleagues.
Disclosure: PeerSpot contacted the reviewer to collect the review and to validate authenticity. The reviewer was referred by the vendor, but the review is not subject to editing or approval by the vendor.
Director of Network Services at Engage
Easy to use, and the maintenance upgrades to get free controllers work really well
Pros and Cons
- "It's easy to use, and the maintenance upgrades to get free controllers work really well."
What is most valuable?
It's easy to use, and the maintenance upgrades to get free controllers work really well.
For how long have I used the solution?
More than five years.
What do I think about the stability of the solution?
It's stable.
What do I think about the scalability of the solution?
It's scalable to our needs.
How was the initial setup?
The deployment is very easy. It's quick.
What's my experience with pricing, setup cost, and licensing?
All storage is expensive so any price improvement would help.
Which other solutions did I evaluate?
We always consider other storage options.
What other advice do I have?
I would definitely suggest this solution to a colleague because of the ease of use. Also, the controller upgrades, compared to Pure's competitors, are huge.
We have about 1,000 users using the product in our company.
Disclosure: PeerSpot contacted the reviewer to collect the review and to validate authenticity. The reviewer was referred by the vendor, but the review is not subject to editing or approval by the vendor. The reviewer's company has a business relationship with this vendor other than being a customer: Partner.

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