Flash Reduce - The data reduction methods employed by the Pure Storage array is one of the best that I have seen.
Associate Infrastructure Manager at a tech services company with 10,001+ employees
Very good product but it needs more effective de-duplication techniques
What is most valuable?
How has it helped my organization?
The Flash Reduce feature makes use of data de-duplication techniques which in turn reduces the amount of storage required thus reducing the need to procure additional storage.
What needs improvement?
With the introduction of Albireo technology and 81x data de-duplication reduction, Pure Storage better start looking at more effective de-duplication techniques.
For how long have I used the solution?
I used the Pure Storage All Flash Array over an eight month period.
Buyer's Guide
Pure Storage FlashArray
May 2025

Learn what your peers think about Pure Storage FlashArray. Get advice and tips from experienced pros sharing their opinions. Updated: May 2025.
851,823 professionals have used our research since 2012.
What was my experience with deployment of the solution?
None whatsoever. The implementation partner was very efficient and knowledgeable.
What do I think about the stability of the solution?
An initial issue was encountered which had no business impact and was resolved after a firmware upgrade.
What do I think about the scalability of the solution?
None whatsoever. The product functions as designed.
How are customer service and support?
Customer Service:
The business partner performing the support/customer service is very knowledgeable and they even perform weekly visits to determine if all is well.
Technical Support:Technical support is very helpful and the relevant Subject Matter Experts (SMEs) are readily available globally.
Which solution did I use previously and why did I switch?
Yes, the cost of the previous product (fibre channel array) versus the cost of an all flash array differs drastically. We were pleasantly surprised that we received fibre channel pricing for an all flash array.
How was the initial setup?
The array setup was very simple. In fact it was one of the simplest implementations I have ever experienced. The installation interface is self-explanatory, even a novice could perform the install.
What about the implementation team?
A vendor team performed the installation with the assistance of an in-house team. The vendor team performed the installation very professionally and have a wealth of knowledge across various vendor platforms.
Which other solutions did I evaluate?
Yes, we also looked at EMC, VMAX, and Oracle FS1.
What other advice do I have?
This is a very good product at a very good price, with very good support.
Disclosure: I am a real user, and this review is based on my own experience and opinions.
Solutions Architect at a insurance company with 51-200 employees
Their replication across sites and response time are excellent
Pros and Cons
- "We've been using FlashArray's snapshot for backups. Their replication across sites and response time are also excellent."
- "When we were doing some tests, we found that there was an I/O freeze when they were switching the controller."
What is our primary use case?
FlashArray is our main repository for all our VMware.
What is most valuable?
We've been using FlashArray's snapshot for backups. Their replication across sites and response time are also excellent.
What needs improvement?
When we were doing some tests, we found that there was an I/O freeze when they were switching the controller.
For how long have I used the solution?
I've been using FlashArray for a year and a half.
What do I think about the stability of the solution?
For our needs, the stability was very good.
What do I think about the scalability of the solution?
The scalability was also very good.
How was the initial setup?
The installation was pretty straightforward.
What other advice do I have?
I would rate Pure Storage FlashArray eight out of 10.
Disclosure: I am a real user, and this review is based on my own experience and opinions.
Buyer's Guide
Pure Storage FlashArray
May 2025

Learn what your peers think about Pure Storage FlashArray. Get advice and tips from experienced pros sharing their opinions. Updated: May 2025.
851,823 professionals have used our research since 2012.
Owner at a tech services company with 11-50 employees
Stable, scalable, good speed, and fast support
Pros and Cons
- "I like its speed. It has all the features that I need."
- "Its price needs improvement. Its price is almost double than any other flash storage solution."
What is our primary use case?
We are basically using it for the department of space and online education purposes. We are using its latest version.
What is most valuable?
I like its speed. It has all the features that I need.
What needs improvement?
Its price needs improvement. Its price is almost double than any other flash storage solution.
For how long have I used the solution?
I have been using this solution for a year and a half.
What do I think about the stability of the solution?
It is stable.
What do I think about the scalability of the solution?
It is scalable. We have about 81 users.
How are customer service and technical support?
I have interacted with them. They respond very fast to our queries.
Which solution did I use previously and why did I switch?
I was using a Sun Microsystems product. Basically, the Sun Microsystems product is nothing but Hitachi Storage. They buy Hitachi Storage and label it as Sun Microsystems.
How was the initial setup?
We tried it on our own and almost reached the final stage, but then we had some doubts. After that, Pure people came and helped us. It took about three to four hours to complete the whole installation.
What about the implementation team?
We did it on our own. We had only two Admins for its deployment.
What's my experience with pricing, setup cost, and licensing?
Its price is almost double than any other flash storage solution.
What other advice do I have?
I would recommend this solution. I am satisfied with this solution, and we plan to keep using this solution.
I would rate Pure Storage FlashArray a nine out of ten.
Which deployment model are you using for this solution?
On-premises
Disclosure: I am a real user, and this review is based on my own experience and opinions.
System Engineer at a tech services company with 51-200 employees
Good performance, high speed, and it's easier for administrators to manage
Pros and Cons
- "The performance is very good."
- "Storage. There could be better storage."
What is our primary use case?
We use the on-premise deployment model of this solution for the bank. We use AWS as our cloud provider.
How has it helped my organization?
High speed has been an improvement for our organization.
We are using the private cloud version. I run it on vSphere, vCenter, and vRealize.
It benefits our IT organization in the way that it's easier for the administrators to manage.
What is most valuable?
The performance is the most valuable feature.
What needs improvement?
There could be better storage.
What do I think about the stability of the solution?
I like this storage because it is very easy.
What do I think about the scalability of the solution?
Scalability is good.
How are customer service and technical support?
I haven't needed to use support. My employees say their support very good.
How was the initial setup?
The initial setup was easy and straightforward.
What's my experience with pricing, setup cost, and licensing?
I don't know the exact cost but it's around $1,000.
What other advice do I have?
The team that worked with this program say it's a very good program, so I'd recommend it.
My coworkers say it's very good, so I would give this a nine out of ten. For me, no product ever gets a ten, because nothing is perfect.
Disclosure: I am a real user, and this review is based on my own experience and opinions.
Director of Network Services at Engage
Easy to use, and the maintenance upgrades to get free controllers work really well
Pros and Cons
- "It's easy to use, and the maintenance upgrades to get free controllers work really well."
What is most valuable?
It's easy to use, and the maintenance upgrades to get free controllers work really well.
For how long have I used the solution?
More than five years.
What do I think about the stability of the solution?
It's stable.
What do I think about the scalability of the solution?
It's scalable to our needs.
How was the initial setup?
The deployment is very easy. It's quick.
What's my experience with pricing, setup cost, and licensing?
All storage is expensive so any price improvement would help.
Which other solutions did I evaluate?
We always consider other storage options.
What other advice do I have?
I would definitely suggest this solution to a colleague because of the ease of use. Also, the controller upgrades, compared to Pure's competitors, are huge.
We have about 1,000 users using the product in our company.
Disclosure: PeerSpot contacted the reviewer to collect the review and to validate authenticity. The reviewer was referred by the vendor, but the review is not subject to editing or approval by the vendor. The reviewer's company has a business relationship with this vendor other than being a customer: Partner.
Intertecno Co-Founder at a tech services company with 1-10 employees
Reliable, with excellent replication
Pros and Cons
- "The most valuable feature is replication."
- "Areas for improvement would be the financial operations. In the next release, I would like to see a NAS protocol included."
What is most valuable?
The most valuable feature is replication.
What needs improvement?
Areas for improvement would be the financial operations. In the next release, I would like to see a NAS protocol included.
For how long have I used the solution?
I've been working with this solution for two years.
What do I think about the stability of the solution?
This is a very stable solution.
How are customer service and support?
Technical support is very good.
What's my experience with pricing, setup cost, and licensing?
There are some additional costs.
What other advice do I have?
I would rate this solution as ten out of ten.
Which deployment model are you using for this solution?
On-premises
Disclosure: I am a real user, and this review is based on my own experience and opinions.
It has simplified our storage
What is our primary use case?
We use it for storage of critical data, and for storage of replicated backups.
How has it helped my organization?
We use Zerto Virtual Replication software. We write all of those backups to Pure, then we use those in our disaster recovery scenarios.
It has simplified our storage. We use it for a pretty specific use case of replicating between sites. I have two data centers, a primary data center and a secondary data center, with a Pure Storage device in each location. We do backups of critical data in both locations, then replicate them back and forth between the sites.
What is most valuable?
The value for the storage, in the way it stores the data, but also the robustness of the product, it's very stable. And then the support that we get when we have an issue.
For how long have I used the solution?
One to three years.
What do I think about the stability of the solution?
The stability is very high with almost no problems.
How are customer service and technical support?
Excellent. Best of any of the vendors we work with.
How was the initial setup?
Everything with Pure Storage is so straightforward. It was an easy setup, and we were storing data almost immediately.
What about the implementation team?
We used a third party for deployment. When we bought it, we built-in some professional services who did great work.
Which other solutions did I evaluate?
We actually originally went with a competitor's product, and after about eight months, a lot of wrangling, had them buy it back from us. And then we bought similar Pure Storage product, and it's just been great.
Disclosure: I am a real user, and this review is based on my own experience and opinions.

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Updated: May 2025
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Have you seen any progress with the solution's de-duplication techniques since you wrote this review?