I rate the product at ten out of ten because the performance of the storage is just unbelievable.
Director at a healthcare company with 1,001-5,000 employees
The solution's performance and reliability are its key features for us
Pros and Cons
- "The performance of the storage is just unbelievable."
- "I would like to see support for NVMe, end-to-end."
What is most valuable?
What needs improvement?
I would like to see support for NVMe, end-to-end.
For how long have I used the solution?
Less than one year.
What do I think about the stability of the solution?
It's extremely stable.
Buyer's Guide
Pure Storage FlashArray
May 2025

Learn what your peers think about Pure Storage FlashArray. Get advice and tips from experienced pros sharing their opinions. Updated: May 2025.
851,823 professionals have used our research since 2012.
What do I think about the scalability of the solution?
It scales absolutely, to the highest level you can think of.
How are customer service and support?
Pure did help us by coming onsite and deploying it.
Which solution did I use previously and why did I switch?
We were previously using EMC. The difference is unbelievable. We are buying more.
How was the initial setup?
The initial setup was very easy and straightforward.
What's my experience with pricing, setup cost, and licensing?
Price per terabyte is substantially higher than their competition. We would like to see it drop.
What other advice do I have?
I would absolutely suggest this solution to a colleague or a friend because of the performance and reliability of the product.
Disclosure: PeerSpot contacted the reviewer to collect the review and to validate authenticity. The reviewer was referred by the vendor, but the review is not subject to editing or approval by the vendor.

Strategy Manager at a tech services company with 51-200 employees
It automates tasks, so the ease of use is extreme. It simplifies the storage.
Pros and Cons
- "It allows engineers to focus on other things rather than doing the more manual tasks. It automates tasks, so the ease of use is extreme. It simplifies the storage."
- "Pure Storage will have issues with positioning in the near future since its a relatively new company. For now, customers need a PoC to trust using the solution, as it can't stand on its brand name alone. They need to improve Pure Storage's marketing."
What is our primary use case?
Our customers are using Pure Storage to replacing old storage infrastructure.
How has it helped my organization?
We have began to sell Pure Storage to our clients recently. A lot of these customers have become return customers because they have understood the model and its ease of use. This applies no matter the company's size, large or small.
What is most valuable?
- The automation: It allows engineers to focus on other things rather than doing the more manual tasks. It automates tasks, so the ease of use is extreme. It simplifies the storage.
- Their business model: Where you pay for your support, then you can have that support for X number of years. This way you are not worrying about your support going up three to four years down the line and having to change your infrastructure at that time because it becomes obsolete. This is a positive feature that clients are seeing.
What needs improvement?
Pure Storage will have issues with positioning in the near future since its a relatively new company. For now, customers need a PoC to trust using the solution, as it can't stand on its brand name alone. They need to improve Pure Storage's marketing.
What do I think about the stability of the solution?
Stability is good. The feedback that we have received from clients has been great. It is a robust storage infrastructure
How was the initial setup?
The initial setup is straightforward.
What's my experience with pricing, setup cost, and licensing?
Pure Storage is all-flash, so this sometimes tends to make it a bit more expensive in the beginning. Once a customer gets a demo and starts using Pure Storage, sees it working with its ease of use, stability, and performance, this encourages them into purchasing the product.
Which other solutions did I evaluate?
We have received good feedback from customers, in general, using Pure Storage compared to other competitors in this space.
We had an employee who used to work for one of the competitors, Dell EMC. After a year of selling Pure Storage with us, Dell EMC offered him a good job to come back. However, after selling Pure Storage, he was unable to go back to selling Dell EMC knowing what Pure Storage is capable of doing.
What other advice do I have?
Pure Storage has the right business model and will be around for a long time. I wouldn't be selling Pure Storage if I didn't know it would be a success for the customer in the end.
They use an AI to understand what the capacity of the storage will be, how it will be used, and for maintenance detection. E.g., if the maintenance notices something will be going faulty, it uses its AI capabilities to understand what will happen and when it will happen, so you replace it before it happens. Another point a lot of companies is that it doesn't ever go down, because it will know before this happens. Therefore, you can be more proactive.
Disclosure: PeerSpot contacted the reviewer to collect the review and to validate authenticity. The reviewer was referred by the vendor, but the review is not subject to editing or approval by the vendor. The reviewer's company has a business relationship with this vendor other than being a customer: Partner.
Buyer's Guide
Pure Storage FlashArray
May 2025

Learn what your peers think about Pure Storage FlashArray. Get advice and tips from experienced pros sharing their opinions. Updated: May 2025.
851,823 professionals have used our research since 2012.
Infrastructure Manager at MBS Textbook Exchange
Maintains consistently lower latency, even when IOPS crank up.
Pros and Cons
- "The best feature is consistently lower latency, even when IOPS crank up to over 75K. The product maintains submillisecond response time, which is incredible."
- "I would like to see a Nagios monitoring plugin which watches the health and performance of the system. The only one available just checks volume capacity."
What is our primary use case?
We use Pure Storage FlashArray as the storage for our virtual servers and our reporting databases.
How has it helped my organization?
FlashArray has allowed us to go all flash. There is no more worrying about how many IOPS our different storage tiers have and trying to buy more disks just to get higher performance. We simply don't worry about performance.
What is most valuable?
The best feature is consistently lower latency, even when IOPS crank up to over 75K. The product maintains submillisecond response time, which is incredible.
What needs improvement?
I would like to see a Nagios monitoring plugin which watches the health and performance of the system. The only one available just checks volume capacity.
For how long have I used the solution?
One to three years.
Disclosure: I am a real user, and this review is based on my own experience and opinions.
Project Manager at a government with 11-50 employees
Reliable, easy to install and scalable
Pros and Cons
- "The all-flash disc is the most valuable feature of this solution."
- "The price should be lower."
What is most valuable?
The all-flash disc is the most valuable feature of this solution.
What needs improvement?
The price should be lower.
For how long have I used the solution?
I have been working with Pure Storage FlashArray for one year.
What do I think about the stability of the solution?
Pure Storage FlashArray is a stable solution.
What do I think about the scalability of the solution?
It is a scalable product, but not for our needs.
This solution is used by 100 people in our organization.
How are customer service and support?
I have not contacted technical support.
My main point of contact has been the reseller.
How was the initial setup?
The initial setup is straightforward. It is easy to install.
The installation takes one or two days.
We have a team of three to maintain this solution.
What about the implementation team?
The reseller was able to assist us.
What's my experience with pricing, setup cost, and licensing?
The pricing is rather costly when compared to similar solutions.
There are no fees for licensing. The hardware is paid for only once.
What other advice do I have?
I would rate Pure Storage FlashArray an eight out of ten.
Which deployment model are you using for this solution?
On-premises
Disclosure: I am a real user, and this review is based on my own experience and opinions.
Datacenter & Cloud Architect - South America Zone at a manufacturing company with 10,001+ employees
Easy to set up and easy to use, with helpful vendor support
Pros and Cons
- "At this point, I don't know anything that they could provide in a better way."
- "It would be nice to have a better view of the allocated capacity on their Platform as a Service solution because we have to do some manual calculations to understand how much we are going to pay every month to use the storage that is allocated."
What is most valuable?
From the first test that we have conducted, we are very satisfied with this solution.
The interface is easy to use.
At this point, I don't know anything that they could provide in a better way.
What needs improvement?
We are not sure what needs improvement at this time, as we have not started using it in the production environment.
It would be nice to have a better view of the allocated capacity on their Platform as a Service solution because we have to do some manual calculations to understand how much we are going to pay every month to use the storage that is allocated.
For how long have I used the solution?
We are in the process of implementing this solution, but we haven't started using it in the production environment.
How are customer service and technical support?
The vendor was helpful during our implementation.
How was the initial setup?
The initial setup was easy, with help from the vendor.
What about the implementation team?
We have had help from the vendors, they have been very close to us, helping us all the way.
Which other solutions did I evaluate?
We decided to go with the Pure Storage solution because of the business model that they presented to us.
What other advice do I have?
We have hired Pure Storage and a distributor to help out at the beginning but mostly we deal with Pure Storage directly.
I would rate Pure Storage FlashArray a nine out of ten.
Disclosure: I am a real user, and this review is based on my own experience and opinions.
President at Computer Network Architects, Inc.
Among the easiest solutions to install, it's self-contained and updates in place
Pros and Cons
- "It upgrades in place which means we'll be using it well into the future."
- "I recognize it's a difficult challenge, but I would like to see them make the pricing more reasonable."
What is most valuable?
It upgrades in place which means we'll be using it well into the future.
What needs improvement?
I recognize it's a difficult challenge, but I would like to see them make the pricing more reasonable. Of course, it is, after all, solid-state. It's not the same as "cheap and deep."
For how long have I used the solution?
One to three years.
What do I think about the stability of the solution?
It's a very stable product, all self-contained and very well-supported as well.
What do I think about the scalability of the solution?
It's definitely scalable. It can grow with a company's needs.
How was the initial setup?
It's one of the easiest out there, in terms of installation.
What was our ROI?
It's a great return on investment, based on the mission. When you're interested in high-performance there isn't much else that competes with it.
Which other solutions did I evaluate?
We looked at everything. In dealing with this, we got mission-specific. It's like different kinds of planes or sailboats: What's the mission? For this high-performance mission, that's what Pure is about.
What other advice do I have?
I would recommend it to colleagues. When performance is important, that's what Pure is all about.
I rate the solution at ten out of ten. Solid-state storage makes a lot of sense, they're 100 percent solid-state when you need that kind of performance. The pricing is very attractive and it delivers performance for the money.
Disclosure: I am a real user, and this review is based on my own experience and opinions.
Network Specialist at a tech vendor with 1,001-5,000 employees
It simplifies the connection between our infrastructure and storage
Pros and Cons
- "The most valuable feature is how it simplifies the management of the SAN."
What is our primary use case?
We use the space and optimize the makeup of the storage products.
How has it helped my organization?
It simplifies the connection between our infrastructure and storage.
What is most valuable?
The most valuable feature is how it simplifies the management of the SAN.
What do I think about the stability of the solution?
The product has made our infrastructure more stable and simplified.
What do I think about the scalability of the solution?
I have not had any issues with scalability.
Which solution did I use previously and why did I switch?
In the past, we had Lenovo. With the Pure Storage, it improved and simplified our connections.
How was the initial setup?
The initial setup was very simple. We put it on the rack, switched it on, and it worked.
What about the implementation team?
We use a reseller for the integration. We had a good experience with them.
What was our ROI?
We have seen a $15,000 ROI.
The total cost of ownership is not that much lower for flash than SSD.
What's my experience with pricing, setup cost, and licensing?
I would prefer that they lower their pricing.
Which other solutions did I evaluate?
We only considered Pure Storage.
My company stays focused with one solution (product) for approximately three years. Then, every three years, we make discussion whether to keep the solution or not.
What other advice do I have?
I would recommend Pure Storage, as it is well-established. It also simplifies and optimizes the right space.
The predictive performance analytics are good.
Disclosure: I am a real user, and this review is based on my own experience and opinions.
ICT Operations Manager at a comms service provider with 51-200 employees
It has good performance. It is easy to install, understand, and manage with a good ratio of deduplication and compression.
Pros and Cons
- "We are very happy with the data deduplication and compression ratio that we have on the platform."
- "The console is simple to use. It has good performance. It is easy to install, understand, and manage, with a good ratio of deduplication and compression. It is doing its job."
- "They could improve the price."
What is our primary use case?
We're providing some ESXi solutions to our customers with high performance.
How has it helped my organization?
We working now with VM Analytics to provide our customers some strategies about their VMs directly.
What is most valuable?
Asynchronous and synchronous replication between two data centers. Our platform is housed in two centers, and we're using Pure Storage for their replication.
We are very happy with the data deduplication and compression ratio that we have on the platform.
The console is simple to use. It has good performance. It is easy to install, understand, and manage, with a good ratio of deduplication and compression. It is doing its job.
What needs improvement?
They could improve the price.
What do I think about the stability of the solution?
It is very stable.
What do I think about the scalability of the solution?
We did some add-ons months ago without any downtime.
How are customer service and technical support?
Technical support is good. They are proactive about the upgrades and reactive when we have any issues.
Which solution did I use previously and why did I switch?
Before working with Pure Storage, we were working with an SP and multi-tier solution. Most of our customers were looking for performance. So, we made the choice to have an all-flash platform with replication. At the time, Pure Storage was the only one to be able to provide some all-flash storage with replication, and replication was mandatory for our customers.
How was the initial setup?
It is quite easy to set up.
What was our ROI?
We have seen a reduction in TCO.
Disclosure: I am a real user, and this review is based on my own experience and opinions.

Buyer's Guide
Download our free Pure Storage FlashArray Report and get advice and tips from experienced pros
sharing their opinions.
Updated: May 2025
Product Categories
All-Flash StoragePopular Comparisons
Dell PowerStore
Pure FlashArray X NVMe
NetApp AFF
Dell Unity XT
IBM FlashSystem
Pure Storage FlashBlade
HPE Nimble Storage
HPE Alletra Storage
VAST Data
HPE Primera
HPE 3PAR StoreServ
Huawei OceanStor Dorado
Dell PowerMax
Hitachi Virtual Storage Platform
Lenovo ThinkSystem DM Series
Buyer's Guide
Download our free Pure Storage FlashArray Report and get advice and tips from experienced pros
sharing their opinions.
Quick Links
Learn More: Questions:
- Pure Storage or NetApp for VDI?
- How do NetApp All Flash FAS and Pure Storage compare? Let the community know what you think.
- Nimble Storage vs Pure Storage, which do you recommend?
- Which is the best storage system for machine learning? Does Pure Storage hold up after two years of usage?
- How would you compare Dell PowerProtect DD vs NetApp FAS series?
- Has anyone tried Dell EMC PowerStore? What do you think of it and how was migration?
- Dell EMC XtremIO Flash Storage OR Hitachi Virtual Storage F Series
- Pure Storage or NetApp for VDI?
- When evaluating Enterprise Flash Array Storage, what aspect do you think is the most important to look for?
- IBM vs. EMC vs. Hitachi Compression