The sales and executive support have been outstanding compared to the rest of the market. I replaced another couple of vendors that I had in place for storage, who over-promised and under-delivered on their technical expectations, and who certainly over-promised on their ability to do conversions from one array to another. My upgrade paths have been simple on the Pure.
CTO at a wellness & fitness company with 201-500 employees
Simplifies my upgrade paths, and the support I have received has been outstanding
Pros and Cons
- "The sales and executive support have been outstanding compared to the rest of the market... My upgrade paths have been simple on the Pure... It's a lot simpler to implement and a lot simpler to manage."
- "In some cases, we get into very in-depth conversations around movement of specific data and, what's more, chunk sizes. The documentation lacked any description or information on that."
What is most valuable?
What needs improvement?
The documentation has gone along with the idea of "it's simple to use." In some cases, we get into very in-depth conversations around the movement of specific data and, what's more, chunk sizes. The documentation lacked any description or information on that.
It wasn't until we got to a point where we had changed out everything front-ending the platform, and got past that conversation and we rose up past helpdesk and fact sheets and documentation, and before we actually got to somebody who knew about it, there was community knowledge within Pure that knew that problem existed. Having that front and center, where we could have searched and looked for that information, would have answered our questions and caused me to rate it as a ten.
For how long have I used the solution?
One to three years.
What do I think about the stability of the solution?
I've never had an outage.
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September 2025

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What do I think about the scalability of the solution?
It's very scalable. I probably run about 10 million patient visits a year through the system. I've never had a problem. It's back-ending my entire medical record platform. It's a very stable platform.
Which solution did I use previously and why did I switch?
Prior to Pure, the original implementations that we had for other vendors had been in place for about 15 years. This actually replaces another all-flash array product that had been in place for the three years previous.
What was our ROI?
From an investment standpoint, the support staff I require for it is greatly reduced, so I don't have the in-depth requirements that I had on other products. The challenges of getting into the product and manage it and moving away from older platforms for systems management disappeared, so that reduced my cost and expense for support. It's a lot simpler to implement and a lot simpler to manage, so I'm able to divert those resources onto other projects, so it's a pretty decent return on investment.
What's my experience with pricing, setup cost, and licensing?
I definitely like the licensing model. It's a lot better than being "piecemealed" as a customer. I've been extremely happy. Cost-wise, it's been very effective. We're a nonprofit-based organization, so pricing is at the forefront of every conversation we have, and it's been a good marriage between the technical capability of the product, the software that we get, the service and support that we get. From a price standpoint, it's been very effective.
Which other solutions did I evaluate?
I looked at a half a dozen other products and Pure won over across the board.
What other advice do I have?
I would absolutely recommend this product to a colleague. And I have done that already.
Disclosure: My company does not have a business relationship with this vendor other than being a customer.

Network Specialist at a tech vendor with 1,001-5,000 employees
It simplifies the connection between our infrastructure and storage
Pros and Cons
- "The most valuable feature is how it simplifies the management of the SAN."
What is our primary use case?
We use the space and optimize the makeup of the storage products.
How has it helped my organization?
It simplifies the connection between our infrastructure and storage.
What is most valuable?
The most valuable feature is how it simplifies the management of the SAN.
What do I think about the stability of the solution?
The product has made our infrastructure more stable and simplified.
What do I think about the scalability of the solution?
I have not had any issues with scalability.
Which solution did I use previously and why did I switch?
In the past, we had Lenovo. With the Pure Storage, it improved and simplified our connections.
How was the initial setup?
The initial setup was very simple. We put it on the rack, switched it on, and it worked.
What about the implementation team?
We use a reseller for the integration. We had a good experience with them.
What was our ROI?
We have seen a $15,000 ROI.
The total cost of ownership is not that much lower for flash than SSD.
What's my experience with pricing, setup cost, and licensing?
I would prefer that they lower their pricing.
Which other solutions did I evaluate?
We only considered Pure Storage.
My company stays focused with one solution (product) for approximately three years. Then, every three years, we make discussion whether to keep the solution or not.
What other advice do I have?
I would recommend Pure Storage, as it is well-established. It also simplifies and optimizes the right space.
The predictive performance analytics are good.
Disclosure: My company does not have a business relationship with this vendor other than being a customer.
Buyer's Guide
Pure Storage FlashArray
September 2025

Learn what your peers think about Pure Storage FlashArray. Get advice and tips from experienced pros sharing their opinions. Updated: September 2025.
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Pre-Sales Engineer at Cisco Systems, Inc.
Deduplication works faster for our customers using this product
Pros and Cons
- "The most valuable feature is its data reduction."
- "It simplifies building out the storage."
- "It needs to improve its price."
What is our primary use case?
The primary use case is for the data and storage that we utilize in our managed services.
We also use it in the company. We localized it.
How has it helped my organization?
Deduplication works faster for our customers using this product.
It simplifies building out the storage.
What is most valuable?
The most valuable feature is its data reduction.
It is very easy to use.
What needs improvement?
It needs to improve its price.
What do I think about the stability of the solution?
The product is stable. It works really well.
How is customer service and technical support?
I have not used the technical support.
What about the implementation team?
In most cases, we do the implementation because we are the integrator.
What was our ROI?
We are finding the TCO of flash to be lower than SSD implementations.
What's my experience with pricing, setup cost, and licensing?
The price is too high.
Because the price is a bit higher than other products, the data reduction equalizes the price with amount of the data reduction.
What other advice do I have?
Go for it. The product is great.
Disclosure: My company has a business relationship with this vendor other than being a customer. Partner.
Senior Data Center Solutions Architect at ChaanBeard.com
Our clients see a reduction in total cost of ownership by around 40%
Pros and Cons
- "The security operating system is its most valuable feature because it's very simple, easy to use, and operate. You don't have to do very serious training to operate this equipment. It's user-friendly and pretty straightforward."
- "It's not so scalable. It's got moderate scaling capabilities right now. The clustering technology needs a bit of work, they need to improve that."
What is our primary use case?
We are a reseller of Pure Storage FlashArray. Our customers use it for virtualization, artificial intelligence, and machine learning.
How has it helped my organization?
It has helped to simplify storage because it has a very easy graphical user interface.
Our clients see a reduction in total cost of ownership by around 40%. We have also found that the total cost of ownership of flash is lower than SSD implementations. I track a whole bunch of business markers on the cost of components. I do a lot of cost analysis for customers and I get pricing from all the component manufacturers; Ingram Micro, Toshiba, Seagate and then I compare the pricing. I do that almost every week. I constantly see that it's cheaper than SSD implementations.
What is most valuable?
The security operating system is its most valuable feature because it's very simple, easy to use, and operate. You don't have to do very serious training to operate this equipment. It's user-friendly and pretty straightforward.
The performance analytics are moderate. It's not the best performance platform out there but it's the easiest to operate.
What needs improvement?
They need to find another way of doing data protection, RAID is not working very well. It takes performance away from the SSD.
I would like to have multi-cloud integration.
Latency needs a bit of work. It's pretty good but it needs to get below 300 microseconds. Then the data reduction would be excellent. On average I see twelve to one data reduction.
What do I think about the stability of the solution?
It's very stable.
What do I think about the scalability of the solution?
It's not so scalable. It's got moderate scaling capabilities right now. The clustering technology needs a bit of work, they need to improve that.
How are customer service and technical support?
I've used their technical support and would say that it's excellent. I would give them a ten out of ten.
Which solution did I use previously and why did I switch?
My clients know it's time to switch solutions because I run a proof of concepts where I test the manufacturer's equipment. If I find something that is a big difference then I let them know about it. Cost, performance, tools, and ease of use are all factors that we take into consideration when choosing to switch. We also chose this solution because of the Evergreen upgrade and the ease of use.
What about the implementation team?
I also install Pure Storage for my clients. The initial setup is very straightforward and very simple. It takes me an hour to set one up.
What was our ROI?
My client's return on investment with Pure Storage is in about 7.3 months.
Which other solutions did I evaluate?
We also looked at Nimble, which is now owned by HPE, and E8, Dell EMC, and NetApp platform.
What other advice do I have?
I would rate this solution an eight out of ten. Not a ten because nobody's a ten. We haven't achieved perfection yet.
I would advise someone considering this or a similar solution to push Pure Storage for multi-cloud integration.
Disclosure: My company has a business relationship with this vendor other than being a customer. Reseller.
System Engineer at a consultancy with 1,001-5,000 employees
With this solution, we have perfect run through times and latency
Pros and Cons
- "The deduplication and compression meet all of our system requirements."
- "The credentials on the iSCSI interface are only available to type in with the Chrome browser, and not with the Firefox browser."
What is our primary use case?
The primary use case is block storage for retro machines running on VMware ESXi and Red Hat with Kernel-based Virtual Machines (KVMs).
How has it helped my organization?
We have perfect run through times and latency. We have a cluster system using two machines on Active-Active with a synchronized mirror.
What is most valuable?
The deduplication and compression meet all of our system requirements.
What needs improvement?
The credentials on the iSCSI interface are only available to type in with the Chrome browser, and not with the Firefox browser. Hopefully, in the next release, this will be fixed.
For how long have I used the solution?
Trial/evaluations only.
What do I think about the stability of the solution?
We are not using it at the moment in production. Therefore, I can't talk about the stability of the system. The PoC and tests indicate that the stability is okay.
What do I think about the scalability of the solution?
At the moment, we have one data pack. We think that we may buy another data pack this year to scale the system up.
How are customer service and technical support?
I have used the technical support through the phone and online tool. I used them to upgrade the software, which work okay (as it was designed).
The technical support team provided the help that we needed.
Which solution did I use previously and why did I switch?
We have been using another solution, IBM XYZ. We plan to migrate away from the IBM system to Pure Storage. We are planning to switch because of cost and performance. Also, the Pure Storage FlashArray is an upgrade in technology. All-flash storage arrays will be the future.
How was the initial setup?
The setup is straightforward, not complex.
It has a very simple installation. Installation took about three hours, not one or two hours, but three hours. We had an issue with our network during the first installation, but now it is up and running.
What about the implementation team?
We used a consultant from Pure Storage.
Which other solutions did I evaluate?
We did not evaluate other solutions since our partners were using Pure Storage, so we decided to move forward with Pure Storage.
What other advice do I have?
We are not using predictive performance analytics at the moment.
Disclosure: My company does not have a business relationship with this vendor other than being a customer.
System Administrator at a financial services firm with 1,001-5,000 employees
Gives us pure speed and low latency with a small data center footprint
Pros and Cons
- "We like the speed. It's very low latency. In virtualization, you can mask lots of problems, and even in code you can mask lots of problems, with low latency. It's just pure speed and low latency."
- "We also like the compactness, the small footprint. It takes up very little space in a data center and uses little power."
- "We would like to see more cloud support, which we know is coming, although it's not out yet. It's going to be released in the next versions. That would be the biggest win, if additional cloud support is built into the array."
What is our primary use case?
We use it for VMware virtualization.
How has it helped my organization?
We have VDIs, virtual desktops, which users log into every day. On the old storage, they would sometimes have three, four, or five-minute delays; it just because useless for five minutes. They couldn't do anything when they were logged in, because of the slowness. Now, with Pure Storage, we have totally eliminated that problem. This was the primary reason we purchased it and it has performed very well. We're very pleased.
It has helped simplify our storage. It's small, it's fast, and it's very simple to manage.
In one of our arrays we had a 35-to-1 data reduction, which is very outstanding. Not many places have that kind of benefit.
What is most valuable?
We like the speed. It's very low latency. In virtualization, you can mask lots of problems, and even in code you can mask lots of problems, with low latency. It's just pure speed and low latency.
We also like the compactness, the small footprint. It takes up very little space in a data center and uses little power.
Finally, we love the predictive performance analytics. It's an excellent tool. It's something we were asking for in the past. When they rolled it out, it made a difference.
What needs improvement?
We would like to see more cloud support, which we know is coming, although it's not out yet. It's going to be released in the next versions. That would be the biggest win, if additional cloud support is built into the array.
What do I think about the stability of the solution?
Both the stability and scalability are excellent. It's a very stable environment.
What do I think about the scalability of the solution?
You can scale easily. You can extend it online, change controllers online. Scalability gets five out five stars.
How are customer service and technical support?
Technical support is very good. We are very pleased with support. We think that it's probably one of the best vendors we work with, as far as support goes; compared to NetApp, for example. Pure storage support people are very responsive and knowledgeable.
Which solution did I use previously and why did I switch?
The old systems we had were just not doing the job, so we knew we had to change.
How was the initial setup?
It was very easy to set it up. No complexity at all.
What about the implementation team?
We deployed it ourselves.
What was our ROI?
We haven't analyzed it in terms of numbers, but we have definitely seen a very good ROI. There has been a reduction in our total cost of ownership.
Which other solutions did I evaluate?
We looked at Pure Storage vs Dell EMC, but we thought Pure Storage has newer, better technology developed from the ground up, whereas Dell EMC is a patchwork solution. In addition, the price was more favorable.
What other advice do I have?
Give it a try. Get a system in on a trial basis, make a deal, and try it to see if it's something you can use.
I rate Pure Storage at ten out of ten. We're very satisfied with Pure Storage. They are a very good company, doing very good things.
Disclosure: PeerSpot contacted the reviewer to collect the review and to validate authenticity. The reviewer was referred by the vendor, but the review is not subject to editing or approval by the vendor.
Executive Director of Computing and Information Systems at a university with 5,001-10,000 employees
Data deduplication features make it easier to manage storage and forecast growth
Pros and Cons
- "Data deduplication features make it easier to manage storage and forecast growth."
- "It simplifies storage."
- "The way Pure Storage does the controller storage warranty or replacement has been an issue for some people who just replace the controllers every couple of years, and that's where some of the confusion with pricing and support has come in. They should be clear on the way the controller replacements happen, as it is important to know whether or not you can get a good return on them, because it can be a little confusing."
What is our primary use case?
The primary use case is virtual machines.
How has it helped my organization?
We can now quickly roll out multiple instances of virtual machines or FlashArray storage, more than we could before.
What is most valuable?
Speed: Things function pretty quickly for our SAN management team. We have seen a good reduction in the amount of total storage space that we're using because of the deduplication.
It runs fast and is easy to use, and our SAN manager likes it.
What needs improvement?
The way Pure Storage does the controller storage warranty or replacement has been an issue for some people who just replace the controllers every couple of years, and that's where some of the confusion with pricing and support has come in. They should be clear on the way the controller replacements happen, as it is important to know whether or not you can get a good return on them, because it can be a little confusing.
I rated the solution as a nine out of ten because I knew about a disk failure. Other than that, it would probably be a ten. Disk failures are out of anybody's control.
For how long have I used the solution?
Less than one year.
What do I think about the stability of the solution?
The stability is good.
What do I think about the scalability of the solution?
It seems highly scalable.
How are customer service and technical support?
From what I have heard, the technical support has been good.
Which solution did I use previously and why did I switch?
We went with Dell EMC first. When we had a ton of trouble with it, we dumped it for Pure Storage.
What was our ROI?
We are fairly new to using it, so we'll have to wait to see what our data usage is over the next year or so.
What's my experience with pricing, setup cost, and licensing?
The cost was initially high, but once more people were using it, the costs came down. This was because the University was reselling it to other departments.
What other advice do I have?
It simplifies storage. Data deduplication features make it easier to manage storage and forecast growth.
Disclosure: PeerSpot contacted the reviewer to collect the review and to validate authenticity. The reviewer was referred by the vendor, but the review is not subject to editing or approval by the vendor.
Senior Director of Systems Engineering at Bill.com
The most valuable feature is it never goes down
Pros and Cons
- "The most valuable feature is it never goes down. We can expand and create volumes."
- "I would like to migrate to the cloud in the future and know how that would actually work with this product."
What is our primary use case?
We run our production Oracle workload on it.
How has it helped my organization?
We have been able to scale it to ten terabytes. Whereas, before we were stuck.
What is most valuable?
The most valuable feature is it never goes down. We can expand and create volumes.
What needs improvement?
I would like to migrate to the cloud in the future and know how that would actually work with this product.
For how long have I used the solution?
One to three years.
What do I think about the stability of the solution?
Stability has been really solid.
How are customer service and technical support?
The technical support has been fantastic.
Which solution did I use previously and why did I switch?
We were previously using Dell EMC.
What about the implementation team?
We used an integrator for the deployment.
What was our ROI?
We have seen ROI. Because of the SSD, it is cheaper because I am not purchasing so many disks.
What other advice do I have?
It makes things ten times easier.
Disclosure: My company does not have a business relationship with this vendor other than being a customer.

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