We moved the data from Zoho Creator to Zoho Analytics and created reports.
Sr. Zoho Developer at Absoft IT Solutions Pvt Ltd
An easy to setup solution that needs to add more features
Pros and Cons
- "We moved the data from Zoho Creator to Zoho Analytics and created reports."
- "The tool needs to improve analysis and add more features."
What is our primary use case?
What needs improvement?
The tool needs to improve analysis and add more features.
For how long have I used the solution?
We used the solution to work on one project.
What do I think about the stability of the solution?
I would rate the product a seven out of ten.
Buyer's Guide
Zoho Analytics
April 2025

Learn what your peers think about Zoho Analytics. Get advice and tips from experienced pros sharing their opinions. Updated: April 2025.
851,604 professionals have used our research since 2012.
What do I think about the scalability of the solution?
My company has 18-20 users for the product.
How was the initial setup?
The tool's setup is easy and it is deployed on the cloud.
What other advice do I have?
I would rate the solution a seven out of ten.
Disclosure: My company has a business relationship with this vendor other than being a customer:

Business Analyst at Lambton
Provides efficient analytics and has a straightforward initial setup process
Pros and Cons
- "Zoho Analytics's most valuable feature is the ability to provide excellent analytics through a single platform."
- "The platform's pricing needs improvement."
What is our primary use case?
I used the product for dashboarding features and generating real-time reports while working with a travel company.
What is most valuable?
Zoho Analytics's most valuable feature is the ability to provide excellent analytics through a single platform.
What needs improvement?
The platform's pricing needs improvement.
For how long have I used the solution?
We have been using Zoho Analytics for four years.
What do I think about the stability of the solution?
The platform crashed a few times. Comparatively, Qlik Sense was more stable.
What do I think about the scalability of the solution?
Zoho Analytics could be more scalable, similar to Qlik Sense.
How was the initial setup?
The initial setup process is more straightforward than Qlik Sense.
What's my experience with pricing, setup cost, and licensing?
The product is expensive. However, it is more affordable than Qlik Sense.
What other advice do I have?
I rate Zoho Analytics an eight out of ten.
Disclosure: I am a real user, and this review is based on my own experience and opinions.
Buyer's Guide
Zoho Analytics
April 2025

Learn what your peers think about Zoho Analytics. Get advice and tips from experienced pros sharing their opinions. Updated: April 2025.
851,604 professionals have used our research since 2012.
Founder and CEO at Information Age Consulting
Provides seamless sharing and embedding of dashboards, and comes with great support, pricing, and flexibility
Pros and Cons
- "I like the way I can share dashboards and embed dashboards. I normally use embedding. So, I create a dashboard, and I embed it into specific websites. Sharing of the dashboard is seamless, and it is easier than any other visualization platform, even Tableau."
- "They should provide white labeling with a cheaper option. I know they have a white labeling feature in which I can white label Zoho Analytics with my company theme, logo, and URL, but it seems a little expensive. If they can make it cheaper, it would be great. The same is applicable to Tableau."
What is our primary use case?
I mainly use it to visualize data related to the education sector. Our company is giving service to a university. They have around five users, but they are using it as consumers. They don't analyze. I analyze, and I publish a dashboard, and they consume the dashboard.
It is available only on the cloud. Zoho provides the service as Software-as-a-Service, and there is no desktop application.
How has it helped my organization?
Something very useful in Zoho is the integration between Zoho Analytics and other applications produced by Zoho. They have multiple applications that I can use, such as Zoho Creator and Zoho DataPrep. Zoho DataPrep is for data preparation and cleansing, and there is a very tight integration between Zoho DataPrep and Zoho Analytics, and Zoho Creator and Zoho Analytics. This integration helped me a lot in many projects in which I needed to use three products from Zoho; Zoho Creator, Zoho DataPrep, and Zoho Analytics.
What is most valuable?
What I like the most is the flexibility of creating dashboards. I don't need to have a desktop application. I can do it on the web as a Software-as-a-Service. It is fully web-based.
I also like the way it integrates with APIs and external sources, just like Tableau. I also like multiple or a variety of visualizations that they have. They are constantly providing more visualizations.
I like the way I can share dashboards and embed dashboards. I normally use embedding. So, I create a dashboard, and I embed it into specific websites. Sharing of the dashboard is seamless, and it is easier than any other visualization platform, even Tableau.
I like their technical support. They are very responsive.
What needs improvement?
They should provide white labeling with a cheaper option. I know they have a white labeling feature in which I can white label Zoho Analytics with my company theme, logo, and URL, but it seems a little expensive. If they can make it cheaper, it would be great. The same is applicable to Tableau.
Some APIs are not available for connecting to external data. Tableau provides a bigger variety of external data sources that I can connect to than Zoho. I want Zoho to allow for more connectivity to external data, like Tableau, so that we can connect to more data sources.
For how long have I used the solution?
I have been using this solution for four years.
How are customer service and support?
Their support is excellent, and they are very responsive.
How was the initial setup?
It is seamless because I don't need to deploy anything. It is a Software-as-a-Service, so Zoho provides me with an account, and I use it as a Software-as-a-Service. I don't need to deploy anything.
What's my experience with pricing, setup cost, and licensing?
It is very reasonable, and it gives me a good return on investment. Compared to other tools, it is the best choice in terms of pricing.
What other advice do I have?
I would rate it a nine out of 10.
Which deployment model are you using for this solution?
Public Cloud
Disclosure: I am a real user, and this review is based on my own experience and opinions.
Senior Zoho Developoer at Techloyce
Helps to create advanced reports and has good Query Table feature
Pros and Cons
- "We can create advanced-level reports with the tool. We can get data from different Zoho applications and also from other third-party applications. We can create schedules for syncing data from third parties to Zoho Analytics. We can also use table queries for getting data from more than one table."
- "I like the solution's Query Table feature which helps me write SQL queries. We can get data from different tables and then use it to create reports."
What is our primary use case?
We can create advanced-level reports with the tool. We can get data from different Zoho applications and also from other third-party applications. We can create schedules for syncing data from third parties to Zoho Analytics. We can also use table queries for getting data from more than one table.
How has it helped my organization?
We use Zoho CRM and Zoho Analytics helps us to check reports on a daily monthly or yearly basis.
What is most valuable?
I like the solution's Query Table feature which helps me write SQL queries. We can get data from different tables and then use it to create reports.
What needs improvement?
I would like to add data directly to Zoho Analytics.
For how long have I used the solution?
I have been working with the product for one year.
What do I think about the stability of the solution?
The tool is stable.
What do I think about the scalability of the solution?
I would rate the solution's scalability a seven out of ten.
How was the initial setup?
We have deployed the product on the cloud.
What was our ROI?
Zoho Analytics is a good investment.
What's my experience with pricing, setup cost, and licensing?
The tool's pricing is similar to other Zoho applications and is affordable.
What other advice do I have?
I would rate the solution an eight out of ten.
Disclosure: I am a real user, and this review is based on my own experience and opinions.
Business Development Director at Skore
Makes it easier and quicker for us to create insightful visualisations
Pros and Cons
- "The integration interface is very easy to use and allows you to directly connect to a variety of APIs."
- "It would be great to have more user input fields which can be used on dashboards."
What is our primary use case?
We use Zoho Reports for process, organisational analysis, and improvement. This means bringing in different data related to an organisational process and structure, including roles, responsibilities, systems, data, etc. We use the visualisations to identify trends and outliers in the data which helps us to find improvement opportunities.
How has it helped my organization?
Zoho Reports makes it easier and quicker for us to create insightful visualisations. It is much easier than downloading the data, then wrestling with Excel. The interactive visualisations can be shared very easily with colleagues and customers. It has made things easier and allowed us to deliver more value to our customers.
What is most valuable?
The report builder is very simple to use, and is one of the most intuitive that I have used. It is not as comprehensive as some, especially the more expensive tools, but that is the beauty of it; the simplicity. The integration interface is very easy to use and allows you to directly connect to a variety of APIs.
What needs improvement?
It would be great to have more user input fields which can be used on dashboards. For example, variables or sliders that can be used to change assumptions which have been made in the analysis.
Some more graphical options would also be great.
For how long have I used the solution?
One to three years.
What do I think about the stability of the solution?
We have seen a couple of bugs, but they were resolved very quickly. We found information on the bugs in the support portal.
What do I think about the scalability of the solution?
Our usage is fairly limited in terms of the amount of data that we use.
How are customer service and technical support?
There is a good support portal. Questions are answered quickly. Their team is happy to jump on a WebEx to help you out, if necessary,
Which solution did I use previously and why did I switch?
I have used TIBCO Spotfire and Qlik Sense in the past. Both are great tools, but cost was the main factor, and Zoho Reports did everything that we needed.
How was the initial setup?
The initial setup is very simple. Although, if you need to do more than the most basic reports, then a knowledge of SQL is useful.
What about the implementation team?
We implemented using an internal team.
What was our ROI?
An exact ROI is hard to calculate. However, we have definitely made sales that would have been much harder, or unlikely, as a result of the speed with which we were able to prepare comprehensive analysis.
What's my experience with pricing, setup cost, and licensing?
I would recommend looking at your usage and whether the Zoho One license model would work for your organisation. It is very cost effective if you use other Zoho tools.
Which other solutions did I evaluate?
Only previous used tools and MS Excel.
What other advice do I have?
Setting it up is pretty easy.
Disclosure: I am a real user, and this review is based on my own experience and opinions.
Sales Manager at Value-Score Business Solutions
Easy to use analytics tool that provides powerful insights into CRM data points and team activity
Pros and Cons
- "It provides insights into leads, information about the team and about various sales activities. The graphical representations in the form of charts is excellent."
- "A higher degree of artificial intelligence could be included in this solution. The data and overall insights could be improved."
What is most valuable?
The artificial intelligence capabilities that Zoho Analytics provides gives customers excellent insights into their business. It provides insights into leads, information about the team and about various sales activities.
The graphical representations in the form of charts is excellent. The portal offers flexibility where a customer can summarize reports based on their requirements.
What needs improvement?
A higher degree of artificial intelligence could be included in this solution. The data and overall insights could be improved.
For how long have I used the solution?
We have been using this solution for four years.
What do I think about the scalability of the solution?
This solution is good for small, medium or large companies. It is suitable for users of all levels and can provide insights for all departments.
How are customer service and support?
The customer support team for this solution are knowledgable. I would rate them an eight out of ten.
How would you rate customer service and support?
Positive
How was the initial setup?
We use our own technical team for deployment and the setup is straight forward. We can access the solution through Excel using laptops iPads, desktops and phones.
The time it takes to deploy Zoho depends on the use case. It ranges from two days to six months.
What's my experience with pricing, setup cost, and licensing?
This solution is reasonable as far as pricing is concerned.
What other advice do I have?
Zoho Analytics is a robust solution that is easy to use. The kind of features they provided in the winter release last year was excellent. It's user friendly and dynamic dynamic.
I would rate this solution a nine out of ten.
Which deployment model are you using for this solution?
Public Cloud
If public cloud, private cloud, or hybrid cloud, which cloud provider do you use?
Other
Disclosure: I am a real user, and this review is based on my own experience and opinions.
Computer Operator at Jtech
Data analysis tool that offers the ability to build graphs using SQL
Pros and Cons
- "The front end of this solution including the graph generation using SQL has been most useful."
- "The customer service and support for this solution could be improved by faster response times."
What is our primary use case?
We use this solution for report generation.
What is most valuable?
The front end of this solution including the graph generation using SQL has been most useful.
What needs improvement?
The customer service and support for this solution could be improved by faster response times.
For how long have I used the solution?
We have been using this solution for two and a half years.
What do I think about the stability of the solution?
This is a stable solution.
What do I think about the scalability of the solution?
This is a scalable solution.
How are customer service and support?
I have received technical support from Zoho Analytics and they are very easy to access and respond quickly.
How would you rate customer service and support?
Positive
How was the initial setup?
The initial setup is straightforward.
What other advice do I have?
I would rate this solution an eight out of ten.
Which deployment model are you using for this solution?
Public Cloud
Disclosure: I am a real user, and this review is based on my own experience and opinions.
MSc student at a university with 51-200 employees
The ability to create summary views with multiple filters that could be manipulated was very helpful.
What is most valuable?
There were some small things that were a challenge to learn (e.g. accessing data sets to make charts with once they were uploaded), however overall the product was fairly easy to use.
Being able to work on data sets and charts with multiple people, as well organize data into separate folders were both helpful features for working with a team. The ability to create summary views with multiple filters that could be manipulated was also very helpful for making data easy to retrieve and communicate to others.
How has it helped my organization?
This product was used to create a Capacity Report, with most of the work being done by people with limited data experience (or whose experiences were from long ago). Unlike other data programs, Zoho was fairly intuitive and allowed us to get started on our work with minimal training. It also allowed us to keep large amounts of data organized and retrievable once we were ready to write the report.
What needs improvement?
I remember that cleaning up data was a challenge, and on several occasions we had to upload data sets again after making changes in another program. The pivot tables also took little bit of time to get used to, particularly when choosing which variable to put where and which functions to apply. One feature I wish Zoho has was a tool to determine statistical significance, which would have made analyzing data easier, although I think this is outside what the program is intended for.
For how long have I used the solution?
From May 2014 to August 2014.
How are customer service and technical support?
Customer Service:
I don't remember even needing to use customer service so I cannot comment here.
Technical Support:Zoho had a lot of great tutorials to get us started right away without going through lengthy written out "how to" guides online. The language used in these videos was not super specialized and could be understood by someone with minimum data experience.
Which solution did I use previously and why did I switch?
We did not work seriously with another solution prior to choosing Zoho.
How was the initial setup?
The initial setup needed to start working with a data set took some time, but challenges encountered never seemed insurmountable given the resources provided by Zoho. For example, learning how to manipulate data in different kinds of tables took some time but with after playing around some with the different options, it was easy to get the program to do what we needed it to do.
What about the implementation team?
I am not entirely sure but I am fairly sure we did not use a vendor.
What's my experience with pricing, setup cost, and licensing?
I am fairly sure we purchased the $50 per month standard option.
Which other solutions did I evaluate?
In addition to Zoho, we also considered using Google Fusion tables, SPSS, and Crystal Reports. (I know, these are all very different kinds of data programs, but we were still figuring out our needs!) Unfortunately, the charts on Fusion tables were not as user-friendly Zoho's and we could not upload enough cases for our needs. SPSS was out of our price range and required too much training and know-how. I honestly can't remember the exact reason we did not use Crystal Report.
What other advice do I have?
I imagine that someone who is much more data-literate than myself would find this product limiting. However for someone with little data experience this was a convenient solution with many user- friendly features and options for sharing data among team members and making data accessible and communicable.
Disclosure: I am a real user, and this review is based on my own experience and opinions.

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Updated: April 2025
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