We can create advanced-level reports with the tool. We can get data from different Zoho applications and also from other third-party applications. We can create schedules for syncing data from third parties to Zoho Analytics. We can also use table queries for getting data from more than one table.
Senior Zoho Developoer at Techloyce
Helps to create advanced reports and has good Query Table feature
Pros and Cons
- "We can create advanced-level reports with the tool. We can get data from different Zoho applications and also from other third-party applications. We can create schedules for syncing data from third parties to Zoho Analytics. We can also use table queries for getting data from more than one table."
- "I like the solution's Query Table feature which helps me write SQL queries. We can get data from different tables and then use it to create reports."
What is our primary use case?
How has it helped my organization?
We use Zoho CRM and Zoho Analytics helps us to check reports on a daily monthly or yearly basis.
What is most valuable?
I like the solution's Query Table feature which helps me write SQL queries. We can get data from different tables and then use it to create reports.
What needs improvement?
I would like to add data directly to Zoho Analytics.
Buyer's Guide
Zoho Analytics
May 2026
Learn what your peers think about Zoho Analytics. Get advice and tips from experienced pros sharing their opinions. Updated: May 2026.
900,747 professionals have used our research since 2012.
For how long have I used the solution?
I have been working with the product for one year.
What do I think about the stability of the solution?
The tool is stable.
What do I think about the scalability of the solution?
I would rate the solution's scalability a seven out of ten.
How was the initial setup?
We have deployed the product on the cloud.
What was our ROI?
Zoho Analytics is a good investment.
What's my experience with pricing, setup cost, and licensing?
The tool's pricing is similar to other Zoho applications and is affordable.
What other advice do I have?
I would rate the solution an eight out of ten.
Disclosure: My company does not have a business relationship with this vendor other than being a customer.
Sales Manager at Value-Score Business Solutions
Easy to use analytics tool that provides powerful insights into CRM data points and team activity
Pros and Cons
- "It provides insights into leads, information about the team and about various sales activities. The graphical representations in the form of charts is excellent."
- "The artificial intelligence capabilities that Zoho Analytics provides gives customers excellent insights into their business."
- "A higher degree of artificial intelligence could be included in this solution. The data and overall insights could be improved."
What is most valuable?
The artificial intelligence capabilities that Zoho Analytics provides gives customers excellent insights into their business. It provides insights into leads, information about the team and about various sales activities.
The graphical representations in the form of charts is excellent. The portal offers flexibility where a customer can summarize reports based on their requirements.
What needs improvement?
A higher degree of artificial intelligence could be included in this solution. The data and overall insights could be improved.
For how long have I used the solution?
We have been using this solution for four years.
What do I think about the scalability of the solution?
This solution is good for small, medium or large companies. It is suitable for users of all levels and can provide insights for all departments.
How are customer service and support?
The customer support team for this solution are knowledgable. I would rate them an eight out of ten.
How would you rate customer service and support?
Positive
How was the initial setup?
We use our own technical team for deployment and the setup is straight forward. We can access the solution through Excel using laptops iPads, desktops and phones.
The time it takes to deploy Zoho depends on the use case. It ranges from two days to six months.
What's my experience with pricing, setup cost, and licensing?
This solution is reasonable as far as pricing is concerned.
What other advice do I have?
Zoho Analytics is a robust solution that is easy to use. The kind of features they provided in the winter release last year was excellent. It's user friendly and dynamic dynamic.
I would rate this solution a nine out of ten.
Which deployment model are you using for this solution?
Public Cloud
If public cloud, private cloud, or hybrid cloud, which cloud provider do you use?
Other
Disclosure: My company does not have a business relationship with this vendor other than being a customer.
Buyer's Guide
Zoho Analytics
May 2026
Learn what your peers think about Zoho Analytics. Get advice and tips from experienced pros sharing their opinions. Updated: May 2026.
900,747 professionals have used our research since 2012.
Founder and CEO at Information Age Consulting
Provides seamless sharing and embedding of dashboards, and comes with great support, pricing, and flexibility
Pros and Cons
- "I like the way I can share dashboards and embed dashboards. I normally use embedding. So, I create a dashboard, and I embed it into specific websites. Sharing of the dashboard is seamless, and it is easier than any other visualization platform, even Tableau."
- "What I like the most is the flexibility of creating dashboards."
- "They should provide white labeling with a cheaper option. I know they have a white labeling feature in which I can white label Zoho Analytics with my company theme, logo, and URL, but it seems a little expensive. If they can make it cheaper, it would be great. The same is applicable to Tableau."
- "They should provide white labeling with a cheaper option."
What is our primary use case?
I mainly use it to visualize data related to the education sector. Our company is giving service to a university. They have around five users, but they are using it as consumers. They don't analyze. I analyze, and I publish a dashboard, and they consume the dashboard.
It is available only on the cloud. Zoho provides the service as Software-as-a-Service, and there is no desktop application.
How has it helped my organization?
Something very useful in Zoho is the integration between Zoho Analytics and other applications produced by Zoho. They have multiple applications that I can use, such as Zoho Creator and Zoho DataPrep. Zoho DataPrep is for data preparation and cleansing, and there is a very tight integration between Zoho DataPrep and Zoho Analytics, and Zoho Creator and Zoho Analytics. This integration helped me a lot in many projects in which I needed to use three products from Zoho; Zoho Creator, Zoho DataPrep, and Zoho Analytics.
What is most valuable?
What I like the most is the flexibility of creating dashboards. I don't need to have a desktop application. I can do it on the web as a Software-as-a-Service. It is fully web-based.
I also like the way it integrates with APIs and external sources, just like Tableau. I also like multiple or a variety of visualizations that they have. They are constantly providing more visualizations.
I like the way I can share dashboards and embed dashboards. I normally use embedding. So, I create a dashboard, and I embed it into specific websites. Sharing of the dashboard is seamless, and it is easier than any other visualization platform, even Tableau.
I like their technical support. They are very responsive.
What needs improvement?
They should provide white labeling with a cheaper option. I know they have a white labeling feature in which I can white label Zoho Analytics with my company theme, logo, and URL, but it seems a little expensive. If they can make it cheaper, it would be great. The same is applicable to Tableau.
Some APIs are not available for connecting to external data. Tableau provides a bigger variety of external data sources that I can connect to than Zoho. I want Zoho to allow for more connectivity to external data, like Tableau, so that we can connect to more data sources.
For how long have I used the solution?
I have been using this solution for four years.
How are customer service and support?
Their support is excellent, and they are very responsive.
How was the initial setup?
It is seamless because I don't need to deploy anything. It is a Software-as-a-Service, so Zoho provides me with an account, and I use it as a Software-as-a-Service. I don't need to deploy anything.
What's my experience with pricing, setup cost, and licensing?
It is very reasonable, and it gives me a good return on investment. Compared to other tools, it is the best choice in terms of pricing.
What other advice do I have?
I would rate it a nine out of 10.
Which deployment model are you using for this solution?
Public Cloud
Disclosure: My company does not have a business relationship with this vendor other than being a customer.
Computer Operator at Jtech
Data analysis tool that offers the ability to build graphs using SQL
Pros and Cons
- "The front end of this solution including the graph generation using SQL has been most useful."
- "The customer service and support for this solution could be improved by faster response times."
What is our primary use case?
We use this solution for report generation.
What is most valuable?
The front end of this solution including the graph generation using SQL has been most useful.
What needs improvement?
The customer service and support for this solution could be improved by faster response times.
For how long have I used the solution?
We have been using this solution for two and a half years.
What do I think about the stability of the solution?
This is a stable solution.
What do I think about the scalability of the solution?
This is a scalable solution.
How are customer service and support?
I have received technical support from Zoho Analytics and they are very easy to access and respond quickly.
How would you rate customer service and support?
Positive
How was the initial setup?
The initial setup is straightforward.
What other advice do I have?
I would rate this solution an eight out of ten.
Which deployment model are you using for this solution?
Public Cloud
Disclosure: My company does not have a business relationship with this vendor other than being a customer.
Solutions Consultant at a tech services company with 11-50 employees
Powerful and customizable reporting
Pros and Cons
- "Zoho Analytics is the best software for giving reports to customers and we can create any report that is required."
- "Personally, I am completely satisfied with Zoho Analytics and it is definitely a product I recommend."
- "This solution does not support manufacturing facilities."
What is our primary use case?
We are a solution provider and Zoho Analytics is one of the products that we implement for our customers. It is used to improve the customer experience from CRM up to inventory.
What is most valuable?
The most valuable feature is reporting. Zoho Analytics is the best software for giving reports to customers and we can create any report that is required. It is very easy to do.
You can supply data to this solution in many other forms, such as an Excel spreadsheet.
What needs improvement?
This solution does not support manufacturing facilities.
Across Zoho products, it is not possible to consider multiple types of discounts. For example, if you give a discount on one level, and then want to give a separate discount at the invoice level, it is not possible.
For how long have I used the solution?
We have been using Zoho Analytics for between three and four years.
What do I think about the stability of the solution?
We have had no issues with respect to stability.
What do I think about the scalability of the solution?
One of our customers is a very large television network. For them, we handle all of the requested customizations in Zoho.
How are customer service and technical support?
They have gives us support when we have needed it.
How was the initial setup?
The initial setup is very simple, and not complex.
The length of time for deployment depends on the complexity of the reports. If there are only a few reports then it can be done in perhaps an hour's time. It's very simple but some kinds of reports are complex and take longer. For example, property dealers have their own cost sheet and it has more than 620 fields of data with different combinations of calculations. Definitely, reports of this type take between two and three days to create.
What about the implementation team?
We have a very good technical team that handles deployment and maintenance.
What's my experience with pricing, setup cost, and licensing?
I don't feel that price is an issue for this product. Sometimes we lose a client because of the pricing but that is part of any business.
What other advice do I have?
Personally, I am completely satisfied with Zoho Analytics and it is definitely a product I recommend.
My advice for anybody who is considering this solution is to think about how much time you will be saving in developing reports. The question is why you would want to develop a new report when the facility is already available in Zoho Analytics. It is a waste of time and your customer's money to recreate reports that already exist.
I would rate this solution an eight out of ten.
Which deployment model are you using for this solution?
Private Cloud
If public cloud, private cloud, or hybrid cloud, which cloud provider do you use?
Other
Disclosure: My company has a business relationship with this vendor other than being a customer. partner
Co-Founder at Intelytica
Has good support, a good UI, and connecting to databases is very easy
Pros and Cons
- "We really like that it's user friendly and has a lot of combinations and charts. They're good compared to other tools. We used a free Elastic product, comparatively, this solution is good because of their support, UI, and connecting to databases is very easy."
- "In terms of improvement, they have a limited number of graphs available in their store. They should come up with more graph style forms. They should have more charts and at the same time, you can't create panels like with Microsoft BA."
What is most valuable?
We really like that it's user friendly and has a lot of combinations and charts. They're good compared to other tools. We used a free Elastic product, comparatively, this solution is good because of their support, UI, and connecting to databases is very easy.
What needs improvement?
In terms of improvement, they have a limited number of graphs available in their store. They should come up with more graph style forms. They should have more charts and at the same time, you can't create panels like with Microsoft BA.
For how long have I used the solution?
I have been using Zoho Analytics for nine to ten months.
What do I think about the stability of the solution?
It's stable. It works.
What do I think about the scalability of the solution?
We checked the scalability and it is scalable.
There are around four to five users who use this solution. The users are primarily developers. We develop dashboards and analytics and then give them to our clients. Three to four people deploy it and implement it for our clients.
How are customer service and technical support?
Zoho technical support is good.
How was the initial setup?
The initial setup was very easy and user-friendly. The deployment took two to three hours, it's very easy.
What's my experience with pricing, setup cost, and licensing?
I also used a BA tool but the issues with those dashboards were that the license prices were very high for the Indian market.
Zoho prices are reasonable. We have different plans with them; monthly, quarterly, yearly.
What other advice do I have?
I would rate Zoho Analytics an eight out of ten.
They have imited graphs. In the next release, I would like for them to have features like Microsoft BA, in which we can create clickable buttons to help us navigate. Zoho does not have this. If they could develop those buttons in the next release, it would be helpful.
Which deployment model are you using for this solution?
On-premises
Disclosure: My company has a business relationship with this vendor other than being a customer. reseller
Executive Director at deepdive
Good dashboards and it automatically generates a variety of intelligent reports
Pros and Cons
- "Ask Zia is a great feature that I use to quickly decide what improvements I need to make in order to present the data that I want to show."
- "The variety of reports, tables, and dashboards that are automatically generated and ready to use are applicable to many different demands, saving a lot of time and allowing the business analyst to focus on content and insights."
- "There should be more types of graphics available for use in the reports."
What is our primary use case?
I am working for an agribusiness holding with two sawmill facilities and over one million hectares of forest. We are also responsible for sustainable forestry management of the area.
The business was started in Brazil in 2016. The estimated processing capacity of each facility is 45,000 m3/year of timber and 10,000 m3 of the finished product. The holding office is in São Paulo, while the facilities are in Acre. The investors are mainly from Europe, while the main customers are from the USA and China. The forecast is that four more facilities will start to operate in the next four years.
I work at home in São Paulo and Deepdive is a small company owned by my husband and myself.
How has it helped my organization?
Zoho provides accurate and up to date commercial dashboards and reports that are presented to shareholders and potential investors.
It produces follow-up reports with flags and insights to improve operational performance, which is followed by the COO and managers. These reports are also presented to the board.
Once our reports are updated, we plan to increase the number of reports being presented in order to give more accurate forecasts. These are modeled based on the data that is being collected.
What is most valuable?
It is easy to import and set up the database.
The database is handled in a very intelligent way. The variety of reports, tables, and dashboards that are automatically generated and ready to use are applicable to many different demands. It saves a lot of time and allows the business analyst to focus on content and insights.
Ask Zia is a great feature that I use to quickly decide what improvements I need to make in order to present the data that I want to show. Zia has become a very friendly coworker.
What needs improvement?
There should be a hierarchical structure among the filters so that when applying the main ones, they will cover all of the objects in the dashboard. The filter should also be applied to the labels as opposed to only the data.
There should be more types of graphics available for use in the reports.
You should be able to combine graphics, especially for presenting modeling and statistical evaluations. For the same reason, more scientific and statistical formulas should be available.
It should be used to customize and configure graphics.
There need to be more models of widgets. At a minimum, it should be possible to have two data columns in the same widget.
For how long have I used the solution?
I have been using Zoho Reports for three weeks.
Which solution did I use previously and why did I switch?
Previously, I built reports using Excel, plus VBA or SQL.
Which other solutions did I evaluate?
I just finished the free evaluation period that was provided by Zoho. I am planning to try Google Data Studio once Deepdive has a G Suite account.
What other advice do I have?
Zoho is very easy to interact with and you may not have the desire to try other solutions, but I recommend that you do.
Which deployment model are you using for this solution?
Private Cloud
If public cloud, private cloud, or hybrid cloud, which cloud provider do you use?
Google
Disclosure: My company does not have a business relationship with this vendor other than being a customer.
Business Development Director at Skore
Makes it easier and quicker for us to create insightful visualisations
Pros and Cons
- "The integration interface is very easy to use and allows you to directly connect to a variety of APIs."
- "Zoho Reports makes it easier and quicker for us to create insightful visualisations, and the interactive visualisations can be shared very easily with colleagues and customers, which has made things easier and allowed us to deliver more value to our customers."
- "It would be great to have more user input fields which can be used on dashboards."
What is our primary use case?
We use Zoho Reports for process, organisational analysis, and improvement. This means bringing in different data related to an organisational process and structure, including roles, responsibilities, systems, data, etc. We use the visualisations to identify trends and outliers in the data which helps us to find improvement opportunities.
How has it helped my organization?
Zoho Reports makes it easier and quicker for us to create insightful visualisations. It is much easier than downloading the data, then wrestling with Excel. The interactive visualisations can be shared very easily with colleagues and customers. It has made things easier and allowed us to deliver more value to our customers.
What is most valuable?
The report builder is very simple to use, and is one of the most intuitive that I have used. It is not as comprehensive as some, especially the more expensive tools, but that is the beauty of it; the simplicity. The integration interface is very easy to use and allows you to directly connect to a variety of APIs.
What needs improvement?
It would be great to have more user input fields which can be used on dashboards. For example, variables or sliders that can be used to change assumptions which have been made in the analysis.
Some more graphical options would also be great.
For how long have I used the solution?
One to three years.
What do I think about the stability of the solution?
We have seen a couple of bugs, but they were resolved very quickly. We found information on the bugs in the support portal.
What do I think about the scalability of the solution?
Our usage is fairly limited in terms of the amount of data that we use.
How are customer service and technical support?
There is a good support portal. Questions are answered quickly. Their team is happy to jump on a WebEx to help you out, if necessary,
Which solution did I use previously and why did I switch?
I have used TIBCO Spotfire and Qlik Sense in the past. Both are great tools, but cost was the main factor, and Zoho Reports did everything that we needed.
How was the initial setup?
The initial setup is very simple. Although, if you need to do more than the most basic reports, then a knowledge of SQL is useful.
What about the implementation team?
We implemented using an internal team.
What was our ROI?
An exact ROI is hard to calculate. However, we have definitely made sales that would have been much harder, or unlikely, as a result of the speed with which we were able to prepare comprehensive analysis.
What's my experience with pricing, setup cost, and licensing?
I would recommend looking at your usage and whether the Zoho One license model would work for your organisation. It is very cost effective if you use other Zoho tools.
Which other solutions did I evaluate?
Only previous used tools and MS Excel.
What other advice do I have?
Setting it up is pretty easy.
Disclosure: My company does not have a business relationship with this vendor other than being a customer.
IT Manager at a tech services company with 51-200 employees
Generates graphs on the web but it should have more options for graphics.
Pros and Cons
- "Its a fast tool to assist companies who do not want to spend on software developments."
- "It should have more options for graphics, if it stayed with the quality of graphs of excel, would be great."
What is most valuable?
The fact that it generates graphs on the web is a valuable feature.
How has it helped my organization?
We created quality indices that were presented in a TV production.
What needs improvement?
It should have more options for graphics, if it stayed with the quality of graphs of excel, would be great.
For how long have I used the solution?
I have been using Zoho Reports for 6 months.
What was my experience with deployment of the solution?
No.
What do I think about the stability of the solution?
No.
What do I think about the scalability of the solution?
No.
How are customer service and technical support?
Customer Service:
Good.
Technical Support:Good.
Which solution did I use previously and why did I switch?
We previously used Google Docs and Microsoft Excel 365.
How was the initial setup?
Straightforward.
What other advice do I have?
Its a fast tool to assist companies who do not want to spend on software developments.

Disclosure: My company does not have a business relationship with this vendor other than being a customer.
Reservations Control Analyst at a hospitality company with 501-1,000 employees
Zoho Reports let us collect important information without traveling or sending big e-mails.
Pros and Cons
- "We are a hotel chain, there are seven hotels all over the country and Zoho Reports lets us collect important information without traveling or sending big e-mails."
- "I would let the users delete and copy as many cells as they want. It is absolutely uncomfortable for me to do it one by one."
Valuable Features:
Dashboards and pivot tables.
Improvements to My Organization:
We are a hotel chain. There are seven hotels all over the country and Zoho Reports let us collect important information without traveling or sending big e-mails.
Room for Improvement:
Delete and copy cells. I would let the users delete and copy as many cells as they want. It is absolutely uncomfortable for me to do it one by one.
Use of Solution:
Five months.
Initial Setup:
It was not complex, I think the videos help a lot.
Disclosure: My company does not have a business relationship with this vendor other than being a customer.
Buyer's Guide
Download our free Zoho Analytics Report and get advice and tips from experienced pros
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Updated: May 2026
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