What is our primary use case?
First and foremost use cases for Wix include creating our own business website for my main business as well as the verticals I work in. I also create websites for other companies and businesses as an agency.
I am an e-commerce business and I have developed multiple types of websites. For example, with my e-commerce website, using the App Market, I have added the option of customization and gifting at checkout, which is not natively present in Wix.
What is most valuable?
Wix has been in business for approximately 10 or 12 years. The best features are the customization capabilities available with its no-code features. I have tried multiple other no-code tools and platforms. With Wix, I can customize it extensively and have the option to use multiple apps and plugins for adding numerous functionalities such as login, e-commerce, blogs, videos, podcasts, and bookings. I have the option to add each functionality using the Wix app directly, which is not as prevalent in other website builders.
Wix has two ways of creating a website. One is the AI website builder tool, where you input information and select choices. The second one is the drag-and-drop editor. The AI version has limited customizations and capabilities. However, with the drag-and-drop editor, I have the option to add my own elements. They have a variety of elements such as repeaters, layout tools, sections, collage, galleries, images, media, and other features. I have the option to customize it for all breakpoints according to how I want it to appear on desktop, tablet, and mobile phone.
I have utilized the integrated SEO tools in Wix. The tools are sufficient for managing schema markups and customizing them. I can add meta tags, meta descriptions, and receive a list of SEO-related issues or areas of improvement from a checklist. There is also an option to directly connect with Google Search Console.
I utilize the Wix App Market features extensively. The bookings, e-commerce, login, and other functionalities are provided by Wix apps. Some are developed by Wix itself and others by third parties. The App Market has a variety of apps in each different niche or category.
What needs improvement?
Integration with more Indian third-party apps and providers would be a feature I would appreciate in future releases of Wix. Operating out of India, we use many third-party tools such as payment gateways, shipping companies, and return tools. Currently, Wix does not have direct integration with these services.
The Wix editor can sometimes be glitched or buggy and requires a significant amount of memory on my computer. If I have a lower-end device, even though the editor runs on a browser, it may lag or have glitches at times.
For how long have I used the solution?
I have been using Wix for approximately seven years.
What do I think about the stability of the solution?
Mobile optimization has been effective. I have the option to design the website for a mobile breakpoint. I can change the look and feel because some elements that look good on a desktop website may not look appropriate on a mobile website. I have the option to hide those elements and create something new for mobile, including changing font sizes and style. These options are beneficial. The only issue is that certain large font sizes don't appear very well on large-screen devices such as the iPhone 15 Pro Max, even after optimization.
How are customer service and support?
Tech support at Wix is excellent. Most issues get resolved through chat communication. The billing support could be improved, but technical support is outstanding.
How would you rate customer service and support?
Which solution did I use previously and why did I switch?
I have tried using WordPress, but it has not worked out for me. Wix is easier to learn and understand. Additionally, Wix's pricing point is favorable. Finally, Wix has more features compared to other CMS tools I have tried.
How was the initial setup?
The initial setup with Wix is straightforward and quick.
What was our ROI?
The return on investment with Wix is excellent because hosting a website costs around 4,000 to 5,000 Indian Rupees, equivalent to $50 a year. I have access to all tools and functionalities, and I can generate as much sales as I want through Wix. It is very worthwhile.
What other advice do I have?
Organizations considering Wix should first identify the actual use case of their website, whether it is lead generation, e-commerce, service booking, or selling a course. They should check the Wix App Market to ensure all required features and functionality are available, and review Wix help documentation to avoid missing any necessary features.
For new builders, it is advisable to start with a template or explore the Wix marketplace to access free templates and resources that are very helpful.
On a scale of 1-10, I rate Wix a 9 out of 10.