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Amazon Cognito Reviews

Vendor: Amazon Web Services (AWS)
3.7 out of 5
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What is Amazon Cognito?

Amazon Cognito is a simple user identity and data synchronization service that helps you securely manage and synchronize app data for your users across their mobile devices. You can create unique identities for your users through a number of public login providers (Amazon, Facebook, and Google) and also support unauthenticated guests. You can save app data locally on users’ devices allowing your applications to work even when the devices are offline. With Amazon Cognito, you can save any kind of data in the AWS Cloud, such as app preferences or game state, without writing any backend code or managing any infrastructure. This means you can focus on creating great app experiences instead of having to worry about building and managing a backend solution to handle identity management, network state, storage, and sync.

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Amazon Cognito is the #9 ranked solution in top Access Management solutions. PeerSpot users give Amazon Cognito an average rating of 7.4 out of 10. Amazon Cognito is most commonly compared to Microsoft Entra ID: Amazon Cognito vs Microsoft Entra ID. Amazon Cognito is popular among the large enterprise segment, accounting for 52% of users researching this solution on PeerSpot. The top industry researching this solution are professionals from a computer software company, accounting for 14% of all views.
Buyer's Guide
Amazon Cognito
August 2025
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Amazon Cognito mindshare

As of August 2025, the mindshare of Amazon Cognito in the Access Management category stands at 7.0%, up from 6.5% compared to the previous year, according to calculations based on PeerSpot user engagement data.
Access Management Market Share Distribution
ProductMarket Share (%)
Amazon Cognito7.0%
Microsoft Entra ID26.1%
Auth09.7%
Other57.2%
Access Management

PeerResearch reports based on Amazon Cognito reviews

TypeTitleDate
CategoryAccess ManagementAug 29, 2025Download
ProductReviews, tips, and advice from real usersAug 29, 2025Download
ComparisonAmazon Cognito vs Microsoft Entra IDAug 29, 2025Download
ComparisonAmazon Cognito vs Auth0Aug 29, 2025Download
ComparisonAmazon Cognito vs Ping Identity PlatformAug 29, 2025Download
Suggested products
TitleRatingMindshareRecommending
Microsoft Entra ID4.326.1%95%235 interviewsAdd to research
Cloudflare One4.43.0%100%21 interviewsAdd to research
 
 
Key learnings from peers

Valuable Features

Amazon Cognito offers valuable features like integration with AWS services, seamless application integration, user management, and authentication efficiency. Federation, pre and post-token generation, triggers, OTP and email validation, and user management modules are highlighted. It supports scaling, multi-factor authentication, and secure credential storage. The software's ability to sync with various IDPs and provide single sign-on for API access is beneficial, streamlining user access management and enhancing security.
  • "I rate Amazon Cognito nine out of ten."
  • "What is quite valuable is that we can outsource storage of the credentials to AWS, and they manage it quite securely."
  • "What I find most valuable about Amazon Cognito is the single sign-on feature that provides a token for accessing protected APIs."

Room for Improvement

Amazon Cognito's integration ease and mobile developer experience could be enhanced. Documentation is often unclear, making implementation challenging. It lacks advanced security features such as proper MFA and password history tracking. Configuration complexity and high costs are concerns, especially for smaller organizations. User interface and token customization require improvement. The platform requires better localization for international setups and enriched user tracking and management capabilities. Documentation and intuitive UI need attention for a smoother experience.
  • "I would rate its scalability as five out of ten. Moving users between different pools or accounts creates new identities, which means IDs stored in our database must also be changed."
  • "Cognito has the possibility to render the login screen and all the customer flows related to managing the account. Still, it's useless in an international setup. They are unable to localize these screens, so we had to write our own screens and just use the Cognito API."
  • "Amazon Cognito could be improved by making it easier for us to add more data to the token, allowing customization of JWT. It requires a complex program to customize the token currently, however, the UI could support this configuration better."

ROI

Users consistently noted high ROI from Amazon Cognito, citing its cost-effectiveness and ease of integration. They experienced significant reductions in development time due to pre-built authentication features. Enhanced security protocols also provided peace of mind, reducing potential liabilities. Scalability allowed businesses to grow without additional costs, further maximizing returns. User feedback emphasized Amazon Cognito’s ability to handle large user bases efficiently, enhancing overall satisfaction and perceived value.

Pricing

Enterprise users have varied experiences with Amazon Cognito pricing. Many find it relatively inexpensive and appreciate the pay-as-you-go model. Some rate it as affordable compared to other solutions, particularly for scalability and usage. However, others perceive it as expensive, especially smaller organizations or when opting for extended functionalities. Monthly licensing costs and user-based pricing are common, with annual subscriptions also mentioned. Overall, user ratings on a scale of ten ranged between two and seven.
  • "On a scale from one to ten, where one is cheap and ten is expensive, I rate the solution's pricing a five out of ten."
  • "The product is relatively inexpensive compared to other tools."
  • "The price of the solution depends on the number of users using it."

Popular Use Cases

Organizations primarily use Amazon Cognito for user authentication and authorization, integrating it with platforms like Okta and Azure. It facilitates single sign-on, managing user access, creating and assigning policies, and customizing onboarding processes. Cognito handles OTP and email verification, stores user details, and supports social sign-in. Its plug-and-play functionality makes it ideal for web and mobile applications, allowing companies to focus less on user management and security coding efforts.

Service and Support

Premium customers of AWS find support efficient. Technical support receives varied ratings, with some stating it is satisfactory, while others rate it lower. Amazon's customer service is generally effective, using multiple communication methods. Many users rely on extensive documentation but find it insufficient for certain issues. Queries to Amazon’s tech support are rare; experiences suggest issues with response promptness for specific technical problems. Billing inquiries have free support, while technical assistance often necessitates paid services.

Deployment

Many users find Amazon Cognito's initial setup straightforward or easy. The documentation aids in simplifying the process. Some highlight that integrating additional services adds complexity, while others mention a learning curve initially, but it becomes easier once understood. Configuration time can vary, with simpler setups taking 15 to 30 minutes and complex environments exceeding an hour. Users suggest standard templates might ease initial implementation challenges. Generally, setup experiences range from five to nine out of ten.

Scalability

Amazon Cognito exhibits mixed scalability perceptions. Some find it highly scalable, supporting thousands of users effectively with ratings often exceeding seven out of ten. Others face challenges with backend scalability and potential identity complications when scaling between different user pools, making them rate it as low as five. While it can accommodate significant user growth, this can lead to increased costs, showing both strengths and areas needing improvement in scalability.

Stability

Amazon Cognito displays varying levels of dependability. Many users consider it stable, with ratings often ranging from seven to ten out of ten. Some users highlight differences in performance between native and iOS apps, suggesting potential integration challenges. Other users report consistently strong performance, no data loss, or downtime, emphasizing reliability and security. Despite mixed experiences, most indicate satisfactory stability with excellent performance in protecting user data.
These insights are based on the in-depth reviews provided by peers to help you make a better buying decision.
Download our Amazon Cognito Buyer's Guide for additional reliable information.

Review data by company size

By reviewers
Company SizeCount
Small Business7
Midsize Enterprise4
Large Enterprise4
By reviewers
By visitors reading reviews
Company SizeCount
Small Business75
Midsize Enterprise37
Large Enterprise121
By visitors reading reviews

Top industries

By visitors reading reviews
Computer Software Company
14%
Comms Service Provider
10%
Manufacturing Company
6%
Healthcare Company
6%
Financial Services Firm
5%
University
5%
Educational Organization
5%
Government
4%
Retailer
4%
Non Profit
4%
Insurance Company
4%
Outsourcing Company
3%
Recreational Facilities/Services Company
3%
Construction Company
3%
Energy/Utilities Company
3%
Hospitality Company
2%
Legal Firm
2%
Media Company
2%
Consumer Goods Company
2%
Performing Arts
2%
Wholesaler/Distributor
1%
Mining And Metals Company
1%
Transportation Company
1%
Real Estate/Law Firm
1%
Agriculture
1%
Leisure / Travel Company
1%
Pharma/Biotech Company
1%
Marketing Services Firm
1%
Logistics Company
1%

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Amazon Cognito customers

Expedia, Intuit, Royal Dutch Shell, Brooks Brothers

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Product Categories

Product Categories
Access Management

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Amazon Cognito Reviews Summary
Author infoRatingReview Summary
Solutions Architect & PMO at AS TV Play Baltics/TV3 Group2.5I use Amazon Cognito for secure single sign-on, benefiting from AWS-managed credential storage without leakage issues. However, its international localization needs improvement, requiring custom screens. While its security provides value, extended functionality costs are hard to justify.
Full-stack Developer / AWS Architect at Mantiqh Technologies4.5I use Amazon Cognito for user authentication, particularly for login and signup, due to its ease of integration and user management. While customization of authorization needs improvement, its simpler authentication process offers a better user experience compared to previous solutions.
Cloud Software Engineer at a comms service provider with 51-200 employees4.0I use Amazon Cognito primarily for single sign-on to manage user access, especially in education and entertainment projects. The single sign-on feature is valuable, but enhancing token customization and improving the UI for easier configuration is needed.
Senior Technical Architect; Head of Platform at Blenheim Chalcot IT Services India4.0We use Amazon Cognito for user authentication, social sign-in, and SSO integration. Its IDP integration is valuable, but setup can be complex and costly. Although returns on investment are good, the pricing is high for smaller organizations.
Solutions Architect III at Raizen2.5We've been using Amazon Cognito for a large-scale project, discovering it integrates well with AWS for small projects but struggles with B2C multifactor authentication. The documentation is poor, making it hard to implement on a large scale.
Senior Engineering Manager at a comms service provider with 1,001-5,000 employees3.0We use Amazon Cognito for SSO integration with Azure, Okta, and Oczero. Its valuable features include pre and post-token generation and Cognito triggers, offering flexibility. While ROI is good, Cognito triggers could benefit from more concise documentation for direct use.
Sr. Full Stack and Cloud Engineer at WaterBear Gear Europe4.5I use Amazon Cognito for user authentication and access control in my projects, valuing its scalability and seamless user verification features. However, I see room for improvement, although no other solutions were previously considered or used.
Senior ict specialist at Information& eGov Authority3.5Amazon Cognito simplifies user management with built-in modules for creating, editing, and deleting users, saving time in development. While it integrates well with AWS services, improvements are needed in enriching user profiles and enhancing permission tracking for better reliability.