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Amazon Cognito vs Okta Platform comparison

 

Comparison Buyer's Guide

Executive SummaryUpdated on Dec 15, 2025

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Amazon Cognito
Ranking in Access Management
8th
Average Rating
7.6
Reviews Sentiment
6.4
Number of Reviews
16
Ranking in other categories
No ranking in other categories
Okta Platform
Ranking in Access Management
2nd
Average Rating
8.6
Reviews Sentiment
6.8
Number of Reviews
89
Ranking in other categories
Single Sign-On (SSO) (2nd), Authentication Systems (5th), Privileged Access Management (PAM) (5th), Identity and Access Management as a Service (IDaaS) (IAMaaS) (3rd), ZTNA as a Service (5th), Customer Identity and Access Management (CIAM) (1st), AI IT Support (2nd)
 

Mindshare comparison

As of January 2026, in the Access Management category, the mindshare of Amazon Cognito is 4.8%, down from 5.8% compared to the previous year. The mindshare of Okta Platform is 9.3%, down from 10.7% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Access Management Market Share Distribution
ProductMarket Share (%)
Okta Platform9.3%
Amazon Cognito4.8%
Other85.9%
Access Management
 

Featured Reviews

Wojciech Doganowski - PeerSpot reviewer
Solutions Architect & PMO at AS TV Play Baltics/TV3 Group
International setup localization challenges drive custom development while outsourcing credential management enhances security
We are using it in an international setup where we have multiple services running in multiple countries. Cognito localizes only regarding language, but the service is localized in each country. Cognito has the possibility to render the login screen and all the customer flows related to managing the account. Still, it's useless in an international setup. They are unable to localize these screens, so we had to write our own screens and just use the Cognito API. I hope they will fix this soon because it's useful to rely on already prepared flows for all the account management. As it doesn't work with different languages, rewriting it is quite complicated. Additionally, maybe they could find another step in the price so there is not such a significant jump from the basic to extended functionality. Some flexibility would be helpful.
SumitMundik - PeerSpot reviewer
Lead Admin Systems at a financial services firm with 10,001+ employees
Authentication process improves security with quick and intuitive user interface
The best feature is the speed and execution of Okta Workforce Identity. The moment you click on single sign-on, you immediately get the notification on your mobile phone, then you do the authentication and within a second you get authenticated. The entire customer experience is very good. The user interface is pretty simple, straightforward, and really good. Multi-factor authentication in Okta Workforce Identity is very useful so people who do not have access or are trying to access using just a user ID and password will be completely blocked because of this two-factor authentication. You will get the code, and as your device is authorized in the system, only that device can be used for the authentication purpose. A third person trying to access or hack your data will not be able to do that anymore. Additionally, you don't have to remember your passwords going forward. Previously, every 60 days or 90 days, passwords kept changing. With the two-factor authentication or single sign-on option in Okta Workforce Identity, you don't have to remember it anymore or write down passwords in plain text. If something goes wrong, we have the IAM team which can unlock your account immediately if you have issues.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"What is quite valuable is that we can outsource storage of the credentials to AWS, and they manage it quite securely."
"The federation is one of the most efficient features as the pricing is competitive."
"The most valuable features of Amazon Cognito are the pre and post-token generation, and the different Cognito triggers. It has lots of functionality and flexibility."
"The most valuable features of Amazon Cognito are OTP validation and email validation."
"The solution is proto connective and integrates well with other AWS services."
"The most valuable feature of the solution is its swift authentication."
"They offer a permission tool to help us manage multi-factor authentication."
"The multi-factor authentication setup has room for improvement."
"One of the most beneficial features of the solution is the user provisioning and the de-provisioning feature."
"Okta has more when it comes to the policy level. It has distinctive features where you can do a mix and combination to have users access applications for various business cases."
"It's easy to use and straightforward."
"Adaptive authentication in Okta Customer Identity is a flexible feature that is very secure and user-friendly."
"The product requires very little maintenance."
"They have good push authentications."
"It is a very stable solution."
"It is dependent on the evolution of your user base. It depends on usage per user, so the more sign-ins there are, the more expensive it becomes, so it works best for smaller companies from a financial perspective."
 

Cons

"Amazon Cognito’s UI needs improvement while onboarding new users."
"Amazon Cognito could be improved by making it easier for us to add more data to the token, allowing customization of JWT."
"There is room for improvement in Amazon Cognito."
"The MFA related to the solution's side is nonexistent."
"In a future release, we would like to have different methods to validate the characteristic of a user. For example, we would like to use biometric data to analyze the behavior of users."
"I believe this product could improve by enriching user profiles."
"What I found generally lacking in AWS is privileged access management (PAM)."
"Amazon Cognito could be improved by making it easier for us to add more data to the token, allowing customization of JWT. It requires a complex program to customize the token currently, however, the UI could support this configuration better."
"The pricing could be improved."
"Okta Workforce Identity can improve by having more features in governance."
"The only issue with Okta Customer Identity is after the upgrade process; we have some issues with the integration between Okta Customer Identity and Jamf."
"The only aspect in which it can be improved is that the interface could be cleaner. I found this even when I was trying to do my certification exam because the certification is hands-on. You find yourself fumbling around a little bit to find simple things. This happens even when you start to get familiar with the product."
"Okta Platform can be improved by enhancing the mobile application because sometimes it has issues."
"You can't hide the device when you're checking logs."
"Users sometimes have difficulty getting verification codes."
"It only facilitates provisioning and not de-provisioning."
 

Pricing and Cost Advice

"The pricing is bad so I rate it a two out of ten."
"On a scale from one to ten, where one is cheap and ten is expensive, I rate the solution's pricing a five out of ten."
"The price of Amazon Cognito is low. The pricing model is based on the users."
"The price of the solution depends on the number of users using it."
"The price of Amazon Cognito is expensive. We are on an annual subscription."
"The product is relatively inexpensive compared to other tools."
"The pricing of this solution is good compared to other solutions on the market."
"We pay $600 monthly per user for licences and there are no other additional costs."
"Price-wise, Okta Workforce Identity is a cheap solution. The overall cost depends on the license since you can negotiate with Okta or any of Okta's partners only if you opt for many licenses."
"The solution's pricing model could be better for SMBs."
"The licensing model is fine for general service usage. However, the charges for API features and API tokens can be quite high."
"The solution’s pricing needs to be reasonable. You are dealing with a lot of components and the pricing is component-based."
"The cost per user for this solution is really high and could be reduced."
"It could be a bit too pricey for small companies. Okta Workforce Identity can add a lot of benefits, but smaller companies may not have a lot of applications that need to be managed by Okta Workforce Identity. In larger organizations, there are more departments, applications, and users to manage. Okta Workforce Identity adds a bit more value to those bigger organizations. In addition to standard licensing fees, there are also additional costs for things"
"It is costly for large companies."
"It has a yearly subscription. As compared to its competitors, it is quite expensive. It also has a complex licensing model."
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Top Industries

By visitors reading reviews
Computer Software Company
10%
Comms Service Provider
9%
Manufacturing Company
8%
Healthcare Company
6%
Manufacturing Company
12%
Financial Services Firm
9%
Computer Software Company
9%
Educational Organization
6%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business8
Midsize Enterprise4
Large Enterprise4
By reviewers
Company SizeCount
Small Business36
Midsize Enterprise21
Large Enterprise44
 

Questions from the Community

What do you like most about Amazon Cognito?
The most valuable feature of the solution is its swift authentication.
What is your experience regarding pricing and costs for Amazon Cognito?
The basic functionality is reasonably priced, but the extended functionalities, especially the extended security, are quite expensive. There is a significant jump from the basic to the extended fun...
What needs improvement with Amazon Cognito?
Branding could be improved. When you use the Amazon Cognito domain and have a panel to login the user, I would add more customization options, such as icons or customization to the modal window whi...
What do you like most about Okta Workforce Identity?
Okta has introduced the Universal Directory. It has custom attribute capability and user permissions to read/write on their profiles or hide them. Profile sources and identity profile sourcing are ...
What is your experience regarding pricing and costs for Okta Workforce Identity?
Pricing for Okta is reasonably not that much, however, I don't have access to the commercial aspect.
What needs improvement with Okta Workforce Identity?
Currently, in Okta Workforce Identity we get the two-digit authentication code. Instead of getting the two-digit authentication code, if we had an option to do fingerprint verification, that would ...
 

Also Known As

No data available
Okta Customer Identity, Workforce Identity
 

Overview

 

Sample Customers

Expedia, Intuit, Royal Dutch Shell, Brooks Brothers
FedEx, Zoom, Takeda, Lululemon Athletica, GrunHub, jetBlue, McKensson, Bain & Company, Engie, Peloton, Sonos, T-Mobile, Hewlett Packard, MGM Resorts, Ally Financial, Priceline, Albertsons, Itercom, Classy, FICO, Kensho, Live Nation, Drata, Rotary, and others.
Find out what your peers are saying about Amazon Cognito vs. Okta Platform and other solutions. Updated: December 2025.
881,082 professionals have used our research since 2012.