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Amazon Cognito vs Okta Platform comparison

 

Comparison Buyer's Guide

Executive SummaryUpdated on Dec 15, 2025

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Amazon Cognito
Ranking in Access Management
9th
Average Rating
7.6
Reviews Sentiment
6.4
Number of Reviews
16
Ranking in other categories
No ranking in other categories
Okta Platform
Ranking in Access Management
2nd
Average Rating
8.6
Reviews Sentiment
6.7
Number of Reviews
93
Ranking in other categories
Single Sign-On (SSO) (2nd), Authentication Systems (5th), Privileged Access Management (PAM) (5th), Identity and Access Management as a Service (IDaaS) (IAMaaS) (2nd), ZTNA as a Service (3rd), Customer Identity and Access Management (CIAM) (1st), AI IT Support (2nd)
 

Mindshare comparison

As of February 2026, in the Access Management category, the mindshare of Amazon Cognito is 4.3%, down from 5.6% compared to the previous year. The mindshare of Okta Platform is 10.2%, down from 10.8% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Access Management Market Share Distribution
ProductMarket Share (%)
Okta Platform10.2%
Amazon Cognito4.3%
Other85.5%
Access Management
 

Featured Reviews

Wojciech Doganowski - PeerSpot reviewer
Solutions Architect & PMO at AS TV Play Baltics/TV3 Group
International setup localization challenges drive custom development while outsourcing credential management enhances security
We are using it in an international setup where we have multiple services running in multiple countries. Cognito localizes only regarding language, but the service is localized in each country. Cognito has the possibility to render the login screen and all the customer flows related to managing the account. Still, it's useless in an international setup. They are unable to localize these screens, so we had to write our own screens and just use the Cognito API. I hope they will fix this soon because it's useful to rely on already prepared flows for all the account management. As it doesn't work with different languages, rewriting it is quite complicated. Additionally, maybe they could find another step in the price so there is not such a significant jump from the basic to extended functionality. Some flexibility would be helpful.
SumitMundik - PeerSpot reviewer
Lead Admin Systems at a financial services firm with 10,001+ employees
Authentication process improves security with quick and intuitive user interface
The best feature is the speed and execution of Okta Workforce Identity. The moment you click on single sign-on, you immediately get the notification on your mobile phone, then you do the authentication and within a second you get authenticated. The entire customer experience is very good. The user interface is pretty simple, straightforward, and really good. Multi-factor authentication in Okta Workforce Identity is very useful so people who do not have access or are trying to access using just a user ID and password will be completely blocked because of this two-factor authentication. You will get the code, and as your device is authorized in the system, only that device can be used for the authentication purpose. A third person trying to access or hack your data will not be able to do that anymore. Additionally, you don't have to remember your passwords going forward. Previously, every 60 days or 90 days, passwords kept changing. With the two-factor authentication or single sign-on option in Okta Workforce Identity, you don't have to remember it anymore or write down passwords in plain text. If something goes wrong, we have the IAM team which can unlock your account immediately if you have issues.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"The solution is proto connective and integrates well with other AWS services."
"The multi-factor authentication setup has room for improvement."
"The most valuable feature of the solution is its swift authentication."
"What I find most valuable about Amazon Cognito is the single sign-on feature that provides a token for accessing protected APIs."
"The federation is one of the most efficient features as the pricing is competitive."
"What I find most valuable about Amazon Cognito is the single sign-on feature that provides a token for accessing protected APIs."
"The most valuable features of Amazon Cognito are OTP validation and email validation."
"This is a scalable solution. If our app or general usage increases, this solution can support it."
"We can automate the process of adding users to Okta if they are activated in Active Directory, or if they are added to the database of applications or Active Directory in the last couple of days."
"Enabled MFA to access federated applications as well as increased user satisfaction through improved provisioning times and more reliable processes."
"They have good push authentications."
"The most valuable feature of this solution for most customers is access management."
"The most valuable features depend on a customer's needs. Our customers generally find multi-factor authentication very useful."
"We find the solution to be stable."
"Okta Workforce Identity is reliable, and its user experience and user interface are great."
"A solution that's easy to use, stable, and reliable."
 

Cons

"Amazon Cognito could be improved by making it easier for us to add more data to the token, allowing customization of JWT. It requires a complex program to customize the token currently, however, the UI could support this configuration better."
"Cognito triggers can improve by providing more direct use cases rather than giving a white paper. A white paper is not at all interesting, it has too many details. It would be a benefit to provide a smaller document that is summarized. The smaller version would bring microdata, macro data is not helpful."
"I would rate its scalability as five out of ten. Moving users between different pools or accounts creates new identities, which means IDs stored in our database must also be changed."
"In a future release, we would like to have different methods to validate the characteristic of a user. For example, we would like to use biometric data to analyze the behavior of users."
"Amazon Cognito could improve by simplifying the configuration."
"The setup and configuration can be complex, especially for advanced use cases."
"The secure authentication of Amazon Cognito has benefited our company. We were previously using legacy signup systems."
"Amazon Cognito could be improved by making it easier for us to add more data to the token, allowing customization of JWT."
"The integration with third-party tools needs to be improved."
"In some setup cases, there are issues with attributes not going in properly."
"Okta should have at least a local peering partner for countries that align with or comply with GDPR, so there are no compliance or audit questions."
"The solution’s policies are difficult to understand due to the policy methods. They use authentication. The solution’s workflow is also difficult and not very active. They need to have proper documentation on it. In the next release, I would like to see the workflows being more digestible."
"The high cost of the product is an area of concern where improvements are required."
"On the admin side, we can create our own passwords instead of generating one, which is usually difficult to explain to a user."
"There is a need for Okta to provide an end-to-end solution without needing a separate product like Zscaler for multifactor authentication."
"I would like to see the provisioning simplified."
 

Pricing and Cost Advice

"The price of Amazon Cognito is expensive. We are on an annual subscription."
"On a scale from one to ten, where one is cheap and ten is expensive, I rate the solution's pricing a five out of ten."
"The pricing is bad so I rate it a two out of ten."
"The price of Amazon Cognito is low. The pricing model is based on the users."
"We pay $600 monthly per user for licences and there are no other additional costs."
"The price of the solution depends on the number of users using it."
"The product is relatively inexpensive compared to other tools."
"The pricing of this solution is good compared to other solutions on the market."
"The cost per user for this solution is really high and could be reduced."
"Pricing might be high, but it comes down when the number of people using the product goes up."
"It is costly for large companies."
"The product is expensive compared to other vendors."
"We pay 23 pence (approximately $0.30 USD) per user, annually, for 150,000 users."
"I believe it competes well. The pricing is pretty competitive. I know that Microsoft also provides something similar with its MFA and identity services."
"It could be a bit too pricey for small companies. Okta Workforce Identity can add a lot of benefits, but smaller companies may not have a lot of applications that need to be managed by Okta Workforce Identity. In larger organizations, there are more departments, applications, and users to manage. Okta Workforce Identity adds a bit more value to those bigger organizations. In addition to standard licensing fees, there are also additional costs for things"
"License is around US$20,000 annually."
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Top Industries

By visitors reading reviews
Computer Software Company
9%
Comms Service Provider
9%
Manufacturing Company
8%
Healthcare Company
6%
Manufacturing Company
11%
Financial Services Firm
9%
Computer Software Company
9%
Government
6%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business8
Midsize Enterprise4
Large Enterprise4
By reviewers
Company SizeCount
Small Business40
Midsize Enterprise21
Large Enterprise44
 

Questions from the Community

What do you like most about Amazon Cognito?
The most valuable feature of the solution is its swift authentication.
What is your experience regarding pricing and costs for Amazon Cognito?
The basic functionality is reasonably priced, but the extended functionalities, especially the extended security, are quite expensive. There is a significant jump from the basic to the extended fun...
What needs improvement with Amazon Cognito?
Branding could be improved. When you use the Amazon Cognito domain and have a panel to login the user, I would add more customization options, such as icons or customization to the modal window whi...
What do you like most about Okta Workforce Identity?
Okta has introduced the Universal Directory. It has custom attribute capability and user permissions to read/write on their profiles or hide them. Profile sources and identity profile sourcing are ...
What is your experience regarding pricing and costs for Okta Workforce Identity?
Pricing for Okta is reasonably not that much, however, I don't have access to the commercial aspect.
What needs improvement with Okta Workforce Identity?
Currently, in Okta Workforce Identity we get the two-digit authentication code. Instead of getting the two-digit authentication code, if we had an option to do fingerprint verification, that would ...
 

Also Known As

No data available
Okta Customer Identity, Workforce Identity
 

Overview

 

Sample Customers

Expedia, Intuit, Royal Dutch Shell, Brooks Brothers
FedEx, Zoom, Takeda, Lululemon Athletica, GrunHub, jetBlue, McKensson, Bain & Company, Engie, Peloton, Sonos, T-Mobile, Hewlett Packard, MGM Resorts, Ally Financial, Priceline, Albertsons, Itercom, Classy, FICO, Kensho, Live Nation, Drata, Rotary, and others.
Find out what your peers are saying about Amazon Cognito vs. Okta Platform and other solutions. Updated: December 2025.
881,733 professionals have used our research since 2012.