What is our primary use case?
My main use case for AWS Firewall Manager is centrally managing and enforcing security policies across multiple AWS accounts. It helps me to ensure consistent WAF rules, security group policies, and Shield Advanced protections. Instead of configuring each account manually, AWS Firewall Manager lets us apply global policies from one place, improving compliance, reducing configuration errors, and speeding up security operations.
For example, I used AWS Firewall Manager to enforce a mandatory WAF rule across all of our application accounts. Whenever a new account was created in our AWS Organization, AWS Firewall Manager automatically applied the same baseline WAF policy, including SQL injection and XSS protection, without any manual setup. This ensured every workload met our security standards from day one.
AWS Firewall Manager also gives us clear visibility into non-compliant resources. If any account deviates from the required security group or WAF rules, it immediately flags it, so we can fix the issues quickly and maintain consistent security across the environment.
What is most valuable?
The best features for me are the centralized policy management, automatic policy enforcement on new accounts, and built-in compliance reporting. It also integrates well with AWS WAF, Shield Advanced, and security groups, making it easy to maintain consistent security across all the environments.
Automatic policy enforcement has had the biggest impact on my day-to-day work. It removes manual configuration, ensures every new account is secured by default, and saves a lot of time by reducing repetitive setup tasks. It also prevents misconfigurations, so I spend less time troubleshooting.
The built-in compliance dashboard is more useful than many people realize. It quickly highlights which accounts or resources are out of policy, so you can fix the issues before they become big risks. It is a simple feature, but it gives a lot more visibility across large environments.
AWS Firewall Manager has had a positive impact on my organization. The biggest improvement is consistency. Every account follows the same security standards automatically. It also reduced the time we spend on manual reviews and fixed a lot of configuration drift issues. Overall, it improved our security posture and made audits much easier.
Roughly, I have saved about 30 to 40 percent of the time I used to spend manually reviewing security policies across the accounts. Earlier, the audits required days of checking configurations, but with AWS Firewall Manager compliance reports, I cut down to just a few hours. Even though these are estimates, the reduction in manual work has been very noticeable.
What needs improvement?
One area for improvement is the reporting and customization option. The compliance reports are helpful, but having more granular insights or export options would make it even easier to use during audits. Also, support for more third-party integration could improve flexibility.
Another improvement I need to see is a smoother setup experience. Some of the initial configuration steps, especially around the organization and permissions, can feel complex. A more guided setup or clear UI explanation would make it easier for teams to adopt quickly.
One more improvement would be better alerting options. Right now, we mostly rely on AWS Security Hub or CloudWatch for detailed alerts. Having more built-in, real-time notification directly from AWS Firewall Manager would make it easier to monitor policy violations without extra setup.
For how long have I used the solution?
I have been using AWS Firewall Manager for the last three years.
What do I think about the stability of the solution?
AWS Firewall Manager has been very stable in my experience. Policies are consistently applied across accounts. I have not faced any downtime or major issues with enforcement. It is reliable for day-to-day security management.
What do I think about the scalability of the solution?
AWS Firewall Manager scales very well. It can manage security policies across dozens of accounts in our AWS Organization without performance issues. It automatically applies policies to new accounts and handles growth seamlessly.
How are customer service and support?
We have interacted with AWS support a few times regarding AWS Firewall Manager. Their responses have been timely and helpful, providing clear guidance on configuration and best practices. Overall, the support experience has been positive and reliable.
How would you rate customer service and support?
Which solution did I use previously and why did I switch?
We previously managed WAF rules and security groups manually across each account. We switched to AWS Firewall Manager because it allows centralized policy management, automatic enforcement on new accounts, and better visibility into compliance, something manual processes could not provide at scale.
How was the initial setup?
My experience with pricing, setup cost, and licensing for AWS Firewall Manager has been straightforward. There is no separate licensing cost for AWS Firewall Manager itself. It is included with AWS services like WAF and Shield Advanced. Setup is mostly configuration-based, so the main cost of its resources is the policies it protects, not the service itself. Overall, it is predictable and easy to manage.
What was our ROI?
We have seen a clear return in investment. Roughly, we have saved around 30 to 40 percent of the time previously spent manually managing security policies across accounts. That translates into fewer hours needed from the security team and faster audits, which indirectly reduces the cost. Even without exact numbers, the efficiency and consistency gains have been sufficient.
What's my experience with pricing, setup cost, and licensing?
My experience with pricing, setup cost, and licensing for AWS Firewall Manager has been straightforward. There is no separate licensing cost for AWS Firewall Manager itself. It is included with AWS services like WAF and Shield Advanced. Setup is mostly configuration-based, so the main cost of its resources is the policies it protects, not the service itself. Overall, it is predictable and easy to manage.
Which other solutions did I evaluate?
We evaluated other options including manual account-level management and some third-party firewall management tools. We chose AWS Firewall Manager because it integrates natively with AWS services, automates policy enforcement across accounts, and provides centralized compliance reporting, which matched our requirements best.
What other advice do I have?
AWS Firewall Manager is deployed in our organization, and it runs entirely in our public cloud environment within AWS. We use it across all accounts in our AWS Organization.
AWS Firewall Manager directly runs on AWS, so AWS is the cloud provider we use it for.
We did not purchase it through AWS Marketplace. AWS Firewall Manager is a native AWS service, so we enabled and configured it directly within our AWS account.
I would advise planning your security policies carefully before enabling AWS Firewall Manager. Take advantage of its centralized management and automatic enforcement, but ensure your AWS Organization structure and permissions are correct. This makes adoption smoother and prevents misconfigurations.
Overall, AWS Firewall Manager has significantly improved our security consistency and reduced manual work. While there is room for improvements in reporting and alerting, it is a very effective tool for managing security at scale in AWS. I would rate this product as an 8 out of 10.
Which deployment model are you using for this solution?
Public Cloud
If public cloud, private cloud, or hybrid cloud, which cloud provider do you use?
Amazon Web Services (AWS)