Act-On Software is a marketing automation platform designed to streamline digital marketing efforts, enabling businesses to enhance their customer engagement and achieve measurable results seamlessly.
| Product | Mindshare (%) |
|---|---|
| Act-On Software | 1.8% |
| Salesforce Marketing Cloud | 12.3% |
| Marketo | 10.4% |
| Other | 75.5% |
Act-On Software provides a comprehensive suite of tools tailored for digital marketers to optimize their campaigns. It is user-friendly and integrates seamlessly with popular CRM platforms to enhance marketing effectiveness. It caters to companies seeking to improve lead generation, customer segmentation, and email marketing personalization. Users can efficiently track customer interactions and analyze data for well-informed decisions, resulting in increased campaign effectiveness.
What are the standout features of Act-On Software?Act-On Software's flexible implementation options make it suitable for industries like finance and healthcare where maintaining engagement and compliance is crucial. It allows firms to establish personalized marketing strategies that adhere to industry regulations while effectively meeting their marketing goals.
| Author info | Rating | Review Summary |
|---|---|---|
| Business Systems Manager at a consultancy with 501-1,000 employees | 5.0 | For four years, Act-On has significantly improved our marketing/sales alignment with great features and outstanding support. Setup was easy and cost-effective. While CRM integration shines more with Salesforce than Dynamics, we are highly satisfied. |
| VP, Director of Digital Innovation at a marketing services firm with 51-200 employees | 5.0 | No summary available |
| Marketing at a insurance company with 51-200 employees | 5.0 | I find Act-On very easy to use for campaign development, allowing my small team to appear much larger. I can quickly create trackable assets without code, and their customer service is excellent. |
| Marketing at a tech vendor with 1,001-5,000 employees | 4.0 | I found Act-On excellent for tracking website visitors, integrating with Salesforce, and improving sales visibility. Setup was straightforward, and customer service is top-notch. My only wish is a mobile app. |
| CMO with 51-200 employees | No summary available | |
| Marketing with 51-200 employees | 4.0 | For two years, I've found this solution's analytics and automation greatly improved my email campaigns and decisions. Setup was easy, it’s stable, scalable, and customer service is superb. I only wish dynamic content were more extensive. |
| MarCom Specialist with 51-200 employees | 4.0 | I switched to this affordable solution from a popular, expensive one. It meets all my team's needs, has excellent support, and no stability issues. I've used it throughout my marketing career. |
