Act-On Software vs Oracle CRM comparison

Act-On Software and Oracle are both solutions in the Marketing Automation category. Act-On Software is ranked #15, while Oracle is ranked #5 with an average rating of 8.0. Act-On Software holds a 2.1% mindshare in MA, compared to Oracle’s 2.1% mindshare. Additionally, 100% of Act-On Software users are willing to recommend the solution, compared to 90% of Oracle users who would recommend it.

Act-On Software

Read 7 Act-On Software reviews

560 Views
493 Comparison Views

100% willing to recommend

Oracle CRM

Read 42 Oracle CRM reviews

2,530 Views
531 Comparison Views

90% willing to recommend

Act-On Software

Oracle CRM

Comparison Buyer's Guide

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Executive SummaryUpdated on Jan 6, 2025

Oracle CRM and Act-On Software compete in the customer relationship management and marketing automation categories. Oracle CRM has an edge with its robust data integration and extensive CRM tools, while Act-On Software is favored for its intuitive marketing automation features.

Features: Oracle CRM offers advanced analytics, customizable dashboards, and extensive sales automation tools. Act-On Software delivers seamless marketing automation, email marketing, and lead scoring.

Ease of Deployment and Customer Service: Oracle CRM requires a complex deployment, often needing professional help, with more thorough but slower customer support. Act-On Software provides a simpler deployment process with more accessible support.

Pricing and ROI: Oracle CRM has higher setup costs but offers significant ROI due to its wide feature set, ideal for large enterprises. Act-On Software is more affordable, offering quicker ROI, especially for marketing-focused businesses.

To learn more, read our detailed Act-On Software vs. Oracle CRM Report (Updated: March 2026).

Buyer's Guide

Act-On Software vs. Oracle CRM

March 2026

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Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

Act-On Software

Ranking in Marketing Automation

15th

Average Rating

9.0

Reviews Sentiment

8.7

Number of Reviews

Ranking in other categories

No ranking in other categories

Oracle CRM

Ranking in Marketing Automation

5th

Average Rating

7.8

Reviews Sentiment

6.4

Number of Reviews

Ranking in other categories

CRM (7th)

Mindshare comparison

As of March 2026, in the Marketing Automation category, the mindshare of Act-On Software is 2.1%, up from 0.8% compared to the previous year. The mindshare of Oracle CRM is 2.1%, up from 1.9% compared to the previous year. It is calculated based on PeerSpot user engagement data.

Marketing Automation Mindshare Distribution
Product	Mindshare (%)
Oracle CRM	2.1%
Act-On Software	2.1%
Other	95.8%

Marketing Automation

Featured Reviews

it_user82449

Business Systems Manager at a consultancy with 501-1,000 employees

The adaptive nurturing, segmentation, multiple lead scoring rules, and simple CRM integration stood out the most.

The CRM integration with Act-On is better with Salesforce and had more value for sales representatives than it did with Microsoft Dynamics CRM; that was MS CRM's downfall. Act-On Anywhere is a nice feature for general users, but the tracking in CRM is lost, and Marketing team subject lines do not carry over on the email templates.

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reviewer2758776

IT Consultant at a tech services company with 51-200 employees

Has improved process coverage and integration while offering strong analytics and user experience

The analytics and reporting functionalities of Oracle CRM are good. I would rate them eight to nine out of ten, but it slightly falls behind Salesforce, which is much more advanced in terms of meeting the process and analytics part. The integration of Oracle CRM with other Oracle applications is seamless; that's not a problem at all. The biggest advantage of Oracle CRM for me is the process coverage, ease of use, the UI, and obviously a good amount of analytics; these are the few strengths and seamless integration with any platform. The multichannel service support has an impact on my customer service operations.

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Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"Act-On is simple to use and it makes campaign development a breeze."

"Our organization was operating blindfolded before implementing Act-On."

"Before I joined, my company used a larger, more expensive but more popular software, and after switching to this, my team can still do everything it needs to for cheaper."

"Act-On has an outstanding customer support team and they escalate issues to their technical teams before the frustration level."

"It is now much easier for us to send and segment emails, analyze our results and make smarter decisions."

"The most valuable features of the solution are that it is user-friendly and the fact that the database handling is much better, like any other Oracle solution."

"The most valuable features of the solution I like are its stability and customization."

"The solution serves end-to-end customer relationship management which includes sales cloud, e-commerce cloud, and marketing cloud."

"We implement for the customers and they were benefited by having a better 360-degree customer view, a reduced operation cost, an improved market spending and tracking its effectiveness, quick go-to-market, improved sales, SLA-based servicing etc."

"The most valuable feature of Oracle CRM is the organization it provides."

"Oracle CRM helped us better understand the customer journey."

"The most valuable feature is the ability to automatically enrich deals by connecting to APIs. This allows me to gather additional information about companies, number of employees, and data from the previous year. Having this information helps me understand the size of the company better and tailor my proposals accordingly."

"During the demos, Oracle CRM's natural language search feature stood out to me. It departs from the traditional menu-based options, making searches more intuitive. Another significant feature is their Common Data Platform. Including an accounting package as part of the full platform was also appealing."

More Oracle CRM pros

Cons

"One area of improvement would be ability to use dynamic content fields. It is available, but not to the fullest extent where it would help me."

"The CRM integration with Act-On is better with Salesforce and had more value for sales representatives than it did with Microsoft Dynamics CRM; that was MS CRM's downfall."

"A specialized team is required for managing Oracle, which is extra overhead for the customer."

"An improvement would be to lower the price of the license."

"The product is not intuitive."

"The interface could be more user friendly. It is currently not intuitive, and it can be better."

"I would like to remove all manual work and get the benefits of the function that Oracle provides without any manual interference or paperwork."

"I would like to see the UI improved ."

"Oracle CRM's technical support is not that great sometimes. It could be improved with better quality for response time and empathy with the client's operations."

"The user interface and performance could be better."

More Oracle CRM cons

Pricing and Cost Advice

Information not available

"There is a license required to use this solution. The price is reasonable for a CRM."

"We have annual licenses to use this solution that are quite expensive. For example, we have approximately four types of licenses and we have one annual contract for the number of licenses we use for Oracle CRM and the loyalty system."

"There are licenses needed to use this solution and they are managed by our product team."

"The costing for this solution is very high. It targets top tier companies. This solution can be split up into multiple modules to cater to the low tier customers."

"The product’s pricing is very high."

"It is not cheap. It is more suitable for big companies."

"The pricing for licensing is pretty expensive. If you need one particular feature it becomes expensive to have to continue paying for it."

"The licensing is on a yearly basis."

More Oracle CRM pricing and cost advice

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Top Industries

By visitors reading reviews

No data available

University

12%

Financial Services Firm

11%

Educational Organization

Manufacturing Company

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

By reviewers
Company Size	Count
Small Business	5
Midsize Enterprise	1
Large Enterprise	1

By reviewers
Company Size	Count
Small Business	17
Midsize Enterprise	2
Large Enterprise	23

Questions from the Community

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What do you like most about Oracle CRM?

The most valuable feature is the ability to automatically enrich deals by connecting to APIs. This allows me to gather additional information about companies, number of employees, and data from the...

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What is your experience regarding pricing and costs for Oracle CRM?

The price of Oracle CRM in Vietnam is high, which is a concern. Clients must buy the license once, and if there are updates in the year, they need to buy the new version.

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What needs improvement with Oracle CRM?

I wouldn't say that the deployment was the time-consuming aspect that is the room for improvement; our organizational processes were so complex that they needed to be mapped properly to the solutio...

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Comparisons

Oracle Eloqua vs Act-On Software

Compared 17% of the time

Marketo vs Act-On Software

Compared 17% of the time

HubSpot Marketing Hub vs Act-On Software

Compared 14% of the time

Salesforce Marketing Cloud vs Act-On Software

Compared 12% of the time

LeadSquared vs Act-On Software

Compared 6% of the time

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Salesforce Sales Cloud vs Oracle CRM

Compared 11% of the time

Siebel CRM vs Oracle CRM

Compared 11% of the time

SAP CRM vs Oracle CRM

Compared 9% of the time

Microsoft Dynamics CRM vs Oracle CRM

Compared 9% of the time

Teneo vs Oracle CRM

Compared 6% of the time

More Oracle CRM Competitors

Product Reports

Buyer's Guide

Marketing Automation

February 2026

Download Act-On Software product report

Buyer's Guide

Oracle CRM

March 2026

Download Oracle CRM product report

Also Known As

No data available

Market2Lead

Overview

Act-On Software is a marketing automation company delivering innovation that empowers marketers to do the best work of their careers. Act-On is the only integrated workspace that powers the customer experience from end-to-end, from brand awareness and demand generation, to retention and loyalty. With Act-On, marketers can drive better business outcomes and see higher customer lifetime value. Act-On is squarely focused on the success of its customers and offers consultant level quality with everyday customer support. Act-On Software has been recognized for its superior product and rapid business growth by Deloitte, Forbes, and Inc. Magazine. For more information, visit www.act-on.com.

Act-On Software

On demand CRM with contextual intelligence, adaptive business planning, and analytics. Supports cloud integration with Outlook and mobile devices, as well as sales and marketing applications. Multi-tenancy or single-tenancy options available.

Oracle

Sample Customers

NYU, Tableau, Xerox, ASPCA, Lego Education, Hoopla, Avery Dennison and SolarWorld.

Turk Telekom, yoo Ltd , Mobilitec, Sanipex Group, ec4u expert consulting AG, Hover Automotive India Pvt. Ltd., Lawn Tennis Association, Geodis, Freedom Technology

Buyer's Guide

Act-On Software vs. Oracle CRM

March 2026

Free Report: Act-On Software vs. Oracle CRM

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