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Airtable vs C3 AI comparison

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Comparison Buyer's Guide

Executive SummaryUpdated on Mar 15, 2026

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Airtable
Ranking in AI Data Analysis
11th
Ranking in AI Sales & Marketing
5th
Average Rating
8.8
Reviews Sentiment
6.7
Number of Reviews
19
Ranking in other categories
Project Management Software (11th), No-Code Development Platforms (3rd), Product Management Software (2nd)
C3 AI
Ranking in AI Data Analysis
20th
Ranking in AI Sales & Marketing
13th
Average Rating
7.2
Number of Reviews
4
Ranking in other categories
AI Customer Experience Personalization (20th), AI Content Creation (11th), AI Procurement & Supply Chain (4th)
 

Mindshare comparison

As of September 2026, in the AI Data Analysis category, the mindshare of Airtable is 0.4%. The mindshare of C3 AI is 0.5%, up from 0.4% compared to the previous year. It is calculated based on PeerSpot user engagement data.
AI Data Analysis Mindshare Distribution
ProductMindshare (%)
Airtable0.4%
C3 AI0.5%
Other99.1%
AI Data Analysis
 

Featured Reviews

Favour Emosivbe - PeerSpot reviewer
Automation Specialist at ZapWorx
Has required stronger collaboration features while still supporting complex project workflows
The best features in Airtable include the flexibility and the fact that I could create relational databases. Before I started using Airtable, I was using Excel which didn't offer these capabilities. The ability to create relationships between tables and see through what's working in other departments is great for me. I can do scripting and work on large data sets on Airtable. It makes it easy for me, as working on those data sets on Excel tends to slow me down, but on Airtable, it's much faster. I can integrate Airtable with other platforms; aside from the native integration where I can send notifications to Slack teams and messages to Gmail, I can also connect with Make.com to share data. The interface on Airtable is exceptional. Working for my clients, when a client didn't want access given to all teams, we structured that on the interface and the different teams got different access to different tables. Airtable's rich field types help in organizing complex data for my team. The advanced field types work exceptionally with features such as linking records together. I can link records from other tables and see what's happening, use the lookup field, the roll-up field, and the count field to see what's occurring in other departments and generate insights. Unlike other CRMs, data cannot enter if it's not properly structured. If I want to input an email and it's not valid, it won't allow it because it expects the data to be structured appropriately.
reviewer2795349 - PeerSpot reviewer
Group Head of Data Strategy & Enterprise Governance at a consumer goods company with 10,001+ employees
Struggled to justify enterprise adoption but have valued broader developer accessibility
If I could change or add anything to improve C3 AI, I would suggest making it not just an AI platform, but a data and AI combined platform, as bringing in data management elements, governance, and cloud features is critical. The real AI and modeling represent only 20 percent of what is needed; there is over 80 percent in the rest of the world that should be addressed. Given Tom Siebel's deep understanding of corporate work and his network, integrating C3 AI with other ERP solutions such as Oracle, SAP, or Microsoft is essential. If C3 AI can be an enterprise platform, embedding more data elements and ensuring seamless integration with other ERP solutions would significantly enhance its capabilities and attractiveness. If someone told me that they have SAP, and C3 AI can seamlessly integrate the data and perform action calls between SAP, allowing me to operate on C3 AI as I would on SAP, that would be a killer feature for me. I would suggest avoiding traditional licensing sales as it is too expensive; the starting price is too high. Considering a subscription model or a pay-per-use model is the best business structure for AI or data solution vendors. The pay-per-use model benefits usage, as the more you use, the more successful you become with the platform.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"The product is very easy to use and flexible."
"The product helps us track activities, address complaints, and make improvements."
"Airtable's ability to bring people from different teams and geographies together into say a master calendar, with complete control over who sees what when and in what format, is highly beneficial for communications organizations."
"The solution makes it easy to structure data into simple data tables."
"I am impressed with the tool's continuous improvement. Every six months we get to see a completely different product. You can build a new product using no-code applications. We are able to scale up with the product."
"With Airtable, we saw clear improvements in efficiency, especially in time and coordination."
"Airtable does it all with Excel database functionality, spreadsheet capabilities, automation, and visually appealing interfaces, and data insights change in real-time, making it flexible and user-friendly."
"It is easy to design workflows with, and we don't have to spend tons of money on somebody to write codes."
"I have noticed improvements in efficiency, reduced downtime, and time saved for my team, as it is quite integrated through the source ML pipeline to report to general customer UI, functioning as one platform that takes care of everything, thus improving efficiency, optimization, and increasing project deliverables."
"In the first phase alone, there was approximately $90 million in savings, which reduced about 5% of inventory."
"One of the best features C3 AI offers is that you do not need to learn Python or any specific machine learning programming language; you can use C3 AI with JavaScript."
"The biggest strength of C3 AI is how much it handles in one platform: data integration, model deployment, governance, monitoring, and application development."
 

Cons

"Some databases and automation functions are a bit complex for new users, so a simpler setup experience would help."
"The template library is huge. I have a few suggestions with respect to that. But to complete automation, I think a bit more documentation around that would be really helpful because there are a lot of features in that which common people explore them less"
"The product's AI feature needs improvement."
"Sometimes when we go through the whole projects or the sites, it gets stuck or it loads slowly."
"Airtable needs improvement with the loading speed. It takes a lot of time to load."
"It'd be nice if the record limit of 50,000 record limit per base on pro accounts were substantially higher."
"Some of the issues associated with the tool were related to some misunderstanding regarding the instructions mentioned in the documentation part of the product."
"The product is slow when I try to add data to a table using API. There is also a limit on the databases."
"The reason I chose eight out of ten is that as a user of C3 AI, I found the operational aspect not easy to understand; it is a bit tricky, and you should have more core knowledge to navigate C3 AI."
"We even failed to open any doors for C3 AI; there are no smaller wins, learning opportunities, or process improvements, even if the main goals were not met."
"However, I sometimes hear from colleagues that hallucination is an issue."
"C3 AI can feel very enterprise-heavy. For smaller teams, it may feel excessive."
 

Pricing and Cost Advice

"The product's price is good."
"For basic usage, Airtable is an open-source tool but if you need premium features like script automation, then you need to pay for it. As my clients provide me access after buying the subscription I do not have much knowledge about pricing."
"The tool's pricing is based on the number of users. The product's pricing is okay for personal use. For large organizations, pricing can be a pain. As per the first-rate plan, you need to pay 10 USD per user. The next plan would cost you 20 USD per user. If you are looking for enterprise-type plans, then you need to contact the sales team."
"Airtable's pricing depends on the plan that you're on."
"The solution is not expensive."
"We are utilizing the free version of the software, which adequately meets most of our requirements. As we explore the higher-end versions, we have noticed that the primary distinctions lie in the number of records and usage limitations. However, the free version offers comprehensive functionality, and the disparity between the free and paid versions is minimal, with only a few minor differences."
"The product would be expensive for customers with only one application or database."
"The product's price is good."
Information not available
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Top Industries

By visitors reading reviews
Comms Service Provider
15%
Outsourcing Company
13%
Media Company
12%
Construction Company
11%
Construction Company
26%
Comms Service Provider
12%
Manufacturing Company
11%
Energy/Utilities Company
9%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business11
Midsize Enterprise1
Large Enterprise6
By reviewers
Company SizeCount
Small Business3
Midsize Enterprise1
Large Enterprise3
 

Questions from the Community

What is your experience regarding pricing and costs for Airtable?
I am not very much directly involved with pricing, but I think it is a cloud-based tool, and the free plan is enough for basic academic and student projects, so there was no initial setup cost for ...
What needs improvement with Airtable?
One area where Airtable could be improved is making advanced features easier to use. Some databases and automation functions are a bit complex for new users, so a simpler setup experience would hel...
What is your primary use case for Airtable?
I mainly use Airtable for organizing research data, tracking project tasks, and collaborating with team members. In a recent project, I used Airtable to track survey responses, organize participant...
What is your experience regarding pricing and costs for C3 AI?
The pricing for C3 AI was quite high compared to other smaller AI platforms and open-source alternatives we had explored. Initially, we were cautious due to the significant investment involved.
What needs improvement with C3 AI?
C3 AI can feel very enterprise-heavy. For smaller teams, it may feel excessive. Some workflows also feel more complex than they need to be. Overall, it is a good product, but the platform can feel ...
What is your primary use case for C3 AI?
I have been using C3 AI for roughly eight to ten months as part of a small engineering team working on operational analytics. We primarily use it for predictive maintenance and some newer generativ...
 

Comparisons

 

Overview

 

Sample Customers

Cole Haan, Expedia, BuzzFeed, Medium, Shopify, Box, JetBlue
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