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Airtable vs C3 AI comparison

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Comparison Buyer's Guide

Executive SummaryUpdated on Mar 15, 2026

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Airtable
Ranking in AI Data Analysis
11th
Ranking in AI Sales & Marketing
5th
Average Rating
8.8
Reviews Sentiment
6.7
Number of Reviews
19
Ranking in other categories
Project Management Software (10th), No-Code Development Platforms (2nd), Product Management Software (3rd)
C3 AI
Ranking in AI Data Analysis
18th
Ranking in AI Sales & Marketing
11th
Average Rating
7.2
Number of Reviews
4
Ranking in other categories
AI Customer Experience Personalization (15th), AI Content Creation (11th), AI Procurement & Supply Chain (4th)
 

Mindshare comparison

As of November 2026, in the AI Data Analysis category, the mindshare of Airtable is 0.4%. The mindshare of C3 AI is 0.5%, up from 0.4% compared to the previous year. It is calculated based on PeerSpot user engagement data.
AI Data Analysis Mindshare Distribution
ProductMindshare (%)
Airtable0.4%
C3 AI0.5%
Other99.1%
AI Data Analysis
 

Featured Reviews

Abdul Samad Irfan Shaik - PeerSpot reviewer
Senior Technical Lead at Numeric Technologies
Centralized sprint tracking has improved collaboration and now simplifies cross-team planning
Airtable offers multiple different features, particularly in the planning sector and calendar options, wherein workspaces can be created and shared with colleagues working together. Airtable provides numerous features such as managing groups, enabling notification preferences, and allowing communication with colleagues wherever they are working, such as if one person is in China and another is in India, with the option to notify changes and customize language preferences. The appearance can be changed and Airtable can be integrated with multiple other tools such as calendars in Microsoft Teams for notifications. You can start with templates or use AI to build custom apps, tailoring workflows. Workspaces are the primary focus because this is where all people have access shared between various different teams, allowing one particular person focusing on one area to make modifications or enhancements that are viewable. Airtable has had a positive impact, where previously reliance was placed on a calendar schedule for stand-up calls, spending lots of hours to understand who worked on which task. After Airtable came into the picture, so much time has been reduced, primarily focusing on productivity and engaging in development. Airtable provides managers with an overview of operations performed, how long tasks take, and the expected completion dates.
reviewer2795349 - PeerSpot reviewer
Group Head of Data Strategy & Enterprise Governance at a consumer goods company with 10,001+ employees
Struggled to justify enterprise adoption but have valued broader developer accessibility
If I could change or add anything to improve C3 AI, I would suggest making it not just an AI platform, but a data and AI combined platform, as bringing in data management elements, governance, and cloud features is critical. The real AI and modeling represent only 20 percent of what is needed; there is over 80 percent in the rest of the world that should be addressed. Given Tom Siebel's deep understanding of corporate work and his network, integrating C3 AI with other ERP solutions such as Oracle, SAP, or Microsoft is essential. If C3 AI can be an enterprise platform, embedding more data elements and ensuring seamless integration with other ERP solutions would significantly enhance its capabilities and attractiveness. If someone told me that they have SAP, and C3 AI can seamlessly integrate the data and perform action calls between SAP, allowing me to operate on C3 AI as I would on SAP, that would be a killer feature for me. I would suggest avoiding traditional licensing sales as it is too expensive; the starting price is too high. Considering a subscription model or a pay-per-use model is the best business structure for AI or data solution vendors. The pay-per-use model benefits usage, as the more you use, the more successful you become with the platform.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"Airtable has really benefited us in document storage."
"It was easy to get started."
"I am impressed with the product's user interface and integrations. It helps me to ship products very fast."
"The scripting extension enhances the things that you can do with Airtable."
"Airtable has had a positive impact, where previously reliance was placed on a calendar schedule for stand-up calls, spending lots of hours to understand who worked on which task, and after Airtable came into the picture, so much time has been reduced, primarily focusing on productivity and engaging in development."
"Airtable's best feature is that it is very easy to use and very convenient."
"It is easy to design workflows with, and we don't have to spend tons of money on somebody to write codes."
"I appreciated the ability to configure a graphical interface for a database, which was quite novel at the time."
"The biggest strength of C3 AI is how much it handles in one platform: data integration, model deployment, governance, monitoring, and application development."
"I have noticed improvements in efficiency, reduced downtime, and time saved for my team, as it is quite integrated through the source ML pipeline to report to general customer UI, functioning as one platform that takes care of everything, thus improving efficiency, optimization, and increasing project deliverables."
"In the first phase alone, there was approximately $90 million in savings, which reduced about 5% of inventory."
"One of the best features C3 AI offers is that you do not need to learn Python or any specific machine learning programming language; you can use C3 AI with JavaScript."
 

Cons

"The template library is huge. I have a few suggestions with respect to that. But to complete automation, I think a bit more documentation around that would be really helpful because there are a lot of features in that which common people explore them less"
"However, for a smaller organization, Airtable would not be recommended because it is commercial and a bit expensive for a smaller organization that cannot bear it."
"The tool has changed the syncing time between the tables which has affected our multiple systems. I would like the product to add more calls per second to the API. It also needs to improve data storage. The tool starts to have problems after having huge amounts of data."
"They should allow us to duplicate the data to share it with others."
"The product should improve the Spanish translation."
"Some of the issues associated with the tool were related to some misunderstanding regarding the instructions mentioned in the documentation part of the product."
"Reporting, specifically anything involving exports, could be improved."
"What I would to see improved in Airtable is a chat feature. I really want to see a scenario where collaborators working on a project could easily chat, asking questions and discussing changes immediately on the project."
"We even failed to open any doors for C3 AI; there are no smaller wins, learning opportunities, or process improvements, even if the main goals were not met."
"The reason I chose eight out of ten is that as a user of C3 AI, I found the operational aspect not easy to understand; it is a bit tricky, and you should have more core knowledge to navigate C3 AI."
"However, I sometimes hear from colleagues that hallucination is an issue."
"C3 AI can feel very enterprise-heavy. For smaller teams, it may feel excessive."
 

Pricing and Cost Advice

"Airtable's pricing depends on the plan that you're on."
"For basic usage, Airtable is an open-source tool but if you need premium features like script automation, then you need to pay for it. As my clients provide me access after buying the subscription I do not have much knowledge about pricing."
"The product is a little bit expensive."
"The product's price is good."
"The tool's pricing is based on the number of users. The product's pricing is okay for personal use. For large organizations, pricing can be a pain. As per the first-rate plan, you need to pay 10 USD per user. The next plan would cost you 20 USD per user. If you are looking for enterprise-type plans, then you need to contact the sales team."
"The product would be expensive for customers with only one application or database."
"The solution is not expensive."
"We are utilizing the free version of the software, which adequately meets most of our requirements. As we explore the higher-end versions, we have noticed that the primary distinctions lie in the number of records and usage limitations. However, the free version offers comprehensive functionality, and the disparity between the free and paid versions is minimal, with only a few minor differences."
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Top Industries

By visitors reading reviews
Comms Service Provider
16%
Outsourcing Company
14%
Media Company
13%
Construction Company
10%
Construction Company
25%
Comms Service Provider
11%
Manufacturing Company
11%
Energy/Utilities Company
8%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business11
Midsize Enterprise1
Large Enterprise6
By reviewers
Company SizeCount
Small Business3
Midsize Enterprise1
Large Enterprise3
 

Questions from the Community

What is your experience regarding pricing and costs for Airtable?
Pricing, setup cost, and licensing were pretty much easier because Airtable is straightforward. The pricing can be priced for five years and renewal of every two and a half years or every one year ...
What needs improvement with Airtable?
There is definitely a scope of improvement for Airtable, particularly in understanding the menu bar, which seems very small but has multiple functionalities beneath it. If things could be segregate...
What is your primary use case for Airtable?
Airtable is used to manage and keep track of sprints, and anything that needs to be prioritized or any specific Jira change requests that need to be considered, as well as any kind of sprint planni...
What is your experience regarding pricing and costs for C3 AI?
The pricing for C3 AI was quite high compared to other smaller AI platforms and open-source alternatives we had explored. Initially, we were cautious due to the significant investment involved.
What needs improvement with C3 AI?
C3 AI can feel very enterprise-heavy. For smaller teams, it may feel excessive. Some workflows also feel more complex than they need to be. Overall, it is a good product, but the platform can feel ...
What is your primary use case for C3 AI?
I have been using C3 AI for roughly eight to ten months as part of a small engineering team working on operational analytics. We primarily use it for predictive maintenance and some newer generativ...
 

Comparisons

 

Overview

 

Sample Customers

Cole Haan, Expedia, BuzzFeed, Medium, Shopify, Box, JetBlue
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Find out what your peers are saying about Airtable vs. C3 AI and other solutions. Updated: September 2026.
920,939 professionals have used our research since 2012.