Airtable's ability to bring people from different teams and geographies together into say a master calendar, with complete control over who sees what when and in what format, is highly beneficial for communications organizations.
Airtable offers impressive updates every six months, providing no-code application capabilities for scalability. Relational database linking and automation features enhance efficiency, while collaborative functions benefit teams globally. Script extensions and document storage add functionality, but syncing time changes and data storage challenges arise with large datasets. Limited documentation on automation and slow API loading speed need addressing. The cost structure is challenging, with additional costs for new users affecting adoption.
