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Auth0 Platform vs Salesforce Identity comparison

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Comparison Buyer's Guide

Executive SummaryUpdated on Jun 3, 2026

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Auth0 Platform
Ranking in Customer Identity and Access Management (CIAM)
2nd
Average Rating
8.6
Reviews Sentiment
6.9
Number of Reviews
39
Ranking in other categories
Single Sign-On (SSO) (3rd), Access Management (3rd), AI IT Support (3rd)
Salesforce Identity
Ranking in Customer Identity and Access Management (CIAM)
10th
Average Rating
8.0
Reviews Sentiment
5.0
Number of Reviews
6
Ranking in other categories
Mobile Identity (3rd)
 

Mindshare comparison

As of September 2026, in the Customer Identity and Access Management (CIAM) category, the mindshare of Auth0 Platform is 11.9%, down from 18.7% compared to the previous year. The mindshare of Salesforce Identity is 2.5%, down from 2.7% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Customer Identity and Access Management (CIAM) Mindshare Distribution
ProductMindshare (%)
Auth0 Platform11.9%
Salesforce Identity2.5%
Other85.6%
Customer Identity and Access Management (CIAM)
 

Featured Reviews

reviewer2805510 - PeerSpot reviewer
Partner Account Manager at a wholesaler/distributor with 51-200 employees
Identity workflows have transformed how we secure logins and manage user access daily
There are different elements to the best features Auth0 Platform offers, and I have touched on them, particularly the ability to help applications authenticate and authorize their users and manage their identities. A big point is identity federation, allowing connections across multiple identity providers, enabling users to log in using existing accounts due to databases and enterprise identity systems. A strong security feature is provided, particularly with their MFA, multi-factor authentication, which includes bot detection and brute-force protection, along with breached password detection, which is really good as an added extra. Auth0 Platform has positively impacted our organization, particularly in terms of usability. While we are not selling it directly, I find the platform easy to use for authenticating different users. Our own services team handles the implementation, so I cannot comment on the ease of that process. However, whenever we have had contracts and bids to roll out services, it has been really easy. We have seen improved security due to the implementation of Auth0 Platform. User management, such as creating and deleting users, is all about enhancing the user experience, which is massive. We assist with password resets and account linking. The time to implement is shorter, and we maintain a consistent user experience with a secure login flow, benefiting from a faster implementation due to the universal login, providing a hosted login page customizable by developers.
NavinJacob - PeerSpot reviewer
Chief Digital Officer at Cipher7
Structured operations and analytics have transformed how my teams manage customers and sales
I see room for improvement regarding financial operations and FinOps. If they are not being controlled correctly, Salesforce billings can get huge. They charge for everything: license costs, storage costs, and transaction costs, and it can really end up blowing budgets if it is not controlled. Those controls should be something that is easy to manage. With Salesforce, it is pretty difficult to manage unless you are a very advanced user. Normal regular users may not be able to keep the costs in control. This ends up resulting in bill shocks where you suddenly receive a bill which you may not be expecting.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"There have been many improvements in our cloud technology since we are using Auth0 Platform, and it reduces our development time while providing many features to integrate and utilize so that everything is available in one place and we can develop our application faster, which minimizes our time and maximizes utilization."
"Auth0 Platform is especially helpful if you are dealing with a customer-facing application."
"I simply use the JWT from the client on the server side to process requests and push updated profile data to a database/queue as needed and end the process without having to persist data in the web server (sessions)."
"We did a case study on Auth0, and we had a 300% return on investment in terms of money."
"Auth0 supports over 30 social logins with support for the major ones such as Facebook, Twitter and Google, and also allows custom social connections through their extensions framework, which provides a great amount of flexibility to solution architects."
"One of the main reasons we switched to Auth0 is that supporting an on-prem version required a certain amount of expertise and management and we didn't need to be spending money on that if we were using a software as a service provider."
"The valuable features are that it is extremely secure and that it's developer-friendly."
"This is much better because everything is wrapped and normalized through one service."
"The most valuable features are the pipeline management, being able to track the pipeline anytime, and the ability to get in touch with our high management team or board members."
"The single sign-on feature of Salesforce Identity enhances our organization's security posture overall."
"The solution is very easy to understand."
"The user experience was great because it had all the features that the client needed, it was fully customized for the client, and it was very simple, making it the best solution at that time."
"The best features of Salesforce Platform that I appreciate are that it is very configurable and easy for both developers as well as customers to use."
"Salesforce Identity is a very user-friendly solution."
 

Cons

"Regarding improvements for Auth0 Platform, during the last time I used it, I observed that during log analysis or when using the search or filter options, I missed some features."
"Pricing is a significant issue we faced."
"Scalability is quite vast, but it does lead to higher pricing as usage increases."
"One of the sought features in our company that we would like Auth0 Platform to improve is the adoption of new features and how quickly they are integrated."
"The product could use a more flexible administration structure in the next release."
"The initial setup was somewhat complex. Although documentation is available, it does not specify the exact format for multiple logout URLs or multi-tenant URLs, so sometimes I had to try different methods until it worked."
"Our experience with customer service has been a mixed bag."
"The product support for multi-tenancy could be improved."
"Salesforce could make it more user-friendly and easier to implement. Currently, there's a lot of coding and technical work required. I would appreciate a more plug-and-play approach where you could set it up without needing a dedicated technical person."
"The most wanted feature on such platforms nowadays is artificial intelligence, especially for marketing activities. This is also my area of expertise, so it would be very interesting to see AI in these platforms."
"Salesforce Identity needs more expertise in the application."
"The interface should be simplified and the dashboard has a lot of options but could be improved."
"The product is slow."
 

Pricing and Cost Advice

"It is a relatively inexpensive product in the industry."
"Pricing of Auth0 is a pain point. Their pricing model is very confusing, at least for an enterprise. I don't like their pricing model. I think it's too aggressive. It's not very cheap for a service that only does authentication."
"The tool is cheaper compared to competing solutions. Those alternatives tended to be more expensive. Consequently, Okta purchased it because it was considerably cheaper. The solution even offered some free services while still providing excellent functionality."
"There are different price levels: B2B, B2C, and enterprise. The basic plan is about $1,500 per month."
"I am pretty happy with the pricing model of Auth0. It is very clear for me. Considering our scale, the features that we are using, and additional features that we bought, we still find it great. If you split the costs for the whole year and calculate the number of people you needed to hire, it always comes out to be much lesser than what we would have spent on building our own solution."
"I'd recommend Salesforce for larger products where you really need a robust CRM. It's expensive, so for smaller websites or products, it might not be the most cost-effective solution."
"On a scale of one to ten, where one is a very low price and ten is a very high price, I rate Salesforce Identity's pricing a six out of ten."
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Top Industries

By visitors reading reviews
Manufacturing Company
11%
Financial Services Firm
10%
Comms Service Provider
9%
Retailer
7%
Financial Services Firm
20%
Manufacturing Company
9%
Comms Service Provider
7%
Construction Company
7%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business20
Midsize Enterprise6
Large Enterprise14
No data available
 

Questions from the Community

What is your experience regarding pricing and costs for Auth0?
The experience with the pricing aspect of Auth0 Platform is that when it comes to pricing, I would make reference to AWS, it is pay as you go. The number of things I use is what I pay for. On that ...
What needs improvement with Auth0?
For API integration, sometimes it gets challenging, especially with custom applications, because you do not know exactly how the attributes need to be synced or what data exactly needs to be on the...
What is your primary use case for Auth0?
For the past two years, I have been working with Auth0 Platform for CIAM requirements, which is customer identity and access management. Basically, for my requirement, we needed to have SSO impleme...
What needs improvement with Salesforce Identity?
I see room for improvement regarding financial operations and FinOps. If they are not being controlled correctly, Salesforce billings can get huge. They charge for everything: license costs, storag...
What is your primary use case for Salesforce Identity?
My overall experience in this current field I am working spans different areas. One area is for service management, contact centers, BPOs, and customer relationship management. Others are for sales...
What advice do you have for others considering Salesforce Identity?
I have extensive experience with Salesforce Identity, although I have been in the middle of something about Salesforce Identity and cannot speak more about it currently due to customer confidential...
 

Overview

 

Sample Customers

1. Airbnb 2. Accenture 3. Adidas 4. Atlassian 5. Audi 6. Baidu 7. BlackRock 8. Cisco 9. CocaCola 10. Dell 11. eBay 12. FedEx 13. Fiat Chrysler 14. Ford 15. Google 16. Groupon 17. Hewlett Packard Enterprise 18. IBM 19. Intel 20. LinkedIn 21. Mastercard 22. Mercedes Benz23. Microsoft 24. Nike 25. Oracle 26. PayPal 27. Pinterest 28. Qualcomm 29. SAP 30. Spotify 31. Tesla 32. Toyota
SAP, Microsoft, Workday, Servicenow, ADP, Google Apps, box, Oracle
Find out what your peers are saying about Auth0 Platform vs. Salesforce Identity and other solutions. Updated: September 2026.
913,806 professionals have used our research since 2012.