Auth0 Platform vs Salesforce Identity comparison

Okta and Salesforce are both solutions in the Customer Identity and Access Management (CIAM) category. Okta is ranked #2 with an average rating of 8.5, while Salesforce is ranked #9 with an average rating of 8.0. Okta holds a 15.2% mindshare in CIaA, compared to Salesforce’s 2.8% mindshare. Additionally, 89% of Okta users are willing to recommend the solution, compared to 100% of Salesforce users who would recommend it.

Auth0 Platform

Read 19 Auth0 Platform reviews

4,966 Views
1,986 Comparison Views

89% willing to recommend

Salesforce Identity

Read 6 Salesforce Identity reviews

721 Views
411 Comparison Views

100% willing to recommend

Auth0 Platform

Salesforce Identity

Comparison Buyer's Guide

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Executive SummaryUpdated on Dec 15, 2025

Salesforce Identity and Auth0 compete in the identity management space. Auth0 Platform seems to have an advantage due to its advanced features, making it a desirable option despite its higher pricing.

Features: Salesforce Identity offers seamless integration with other Salesforce products, customizable environments, and centralized user management. Auth0 provides flexibility, extensive support for identity protocols, and robust security features. Salesforce Identity is user-friendly with strong service strategies, while Auth0 is noted for developer-friendly, scalable solutions, and extensive social media integration.

Room for Improvement: Salesforce Identity could enhance its documentation and onboarding process to be more comprehensive. It may also benefit from expanding its reach outside the Salesforce ecosystem and improving integration with third-party applications. Auth0 could improve by reducing complexity in customization and offering more detailed pricing transparency. Additionally, it might work on minimizing deployment challenges for non-developer users and expanding guidelines for compliance requirements.

Ease of Deployment and Customer Service: Salesforce Identity simplifies deployment through its integration within the Salesforce ecosystem and offers strong customer service. Auth0 supports a straightforward setup process with responsive customer support due to its broad integration capabilities.

Pricing and ROI: Salesforce Identity provides competitive pricing and good ROI for Salesforce users. Auth0 is expensive but offers substantial ROI with its advanced features and comprehensive identity solutions. The initial setup cost for Auth0 might be high, but its rich features justify the expense for many organizations seeking extensive identity management capabilities.

To learn more, read our detailed Auth0 Platform vs. Salesforce Identity Report (Updated: December 2025).

Buyer's Guide

Auth0 Platform vs. Salesforce Identity

December 2025

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Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

Auth0 Platform

Ranking in Customer Identity and Access Management (CIAM)

2nd

Average Rating

8.4

Reviews Sentiment

7.1

Number of Reviews

Ranking in other categories

Single Sign-On (SSO) (5th), Access Management (5th), AI IT Support (8th)

Salesforce Identity

Ranking in Customer Identity and Access Management (CIAM)

9th

Average Rating

8.0

Reviews Sentiment

5.0

Number of Reviews

Ranking in other categories

Mobile Identity (2nd)

Mindshare comparison

As of January 2026, in the Customer Identity and Access Management (CIAM) category, the mindshare of Auth0 Platform is 15.2%, down from 20.1% compared to the previous year. The mindshare of Salesforce Identity is 2.8%, down from 4.3% compared to the previous year. It is calculated based on PeerSpot user engagement data.

Customer Identity and Access Management (CIAM) Market Share Distribution
Product	Market Share (%)
Auth0 Platform	15.2%
Salesforce Identity	2.8%
Other	82.0%

Customer Identity and Access Management (CIAM)

Featured Reviews

Vishal Chopade

Senior Software Engineer at Charter Communications

Secure API access for enterprises has improved and provides dynamic authentication for users

The best features Auth0 offers are its scalability and it is a better way of authenticating a user compared to just a tokenized version of authentication where the token is static and does not offer dynamic authentication compared to how Auth0 offers it. While working in a dynamic environment where there are many enterprises involved in the service, you need a tool that can authenticate them on the go, which is why I like it. Auth0 has positively impacted my organization. Previously we used the tokenized version of authentication. The work was simple, but when you push this code to deployment and enterprises are involved, it makes much more sense to authenticate them through Auth0 so that you can just get a login for yourself when you are authenticated, which helps to dynamically scale depending on the product and its viability. The specific outcomes since I started using Auth0 include time-saving, more security, and scalability, which are the three things I would emphasize.

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NavinJacob

Chief Digital Officer at Cipher7

Structured operations and analytics have transformed how my teams manage customers and sales

I see room for improvement regarding financial operations and FinOps. If they are not being controlled correctly, Salesforce billings can get huge. They charge for everything: license costs, storage costs, and transaction costs, and it can really end up blowing budgets if it is not controlled. Those controls should be something that is easy to manage. With Salesforce, it is pretty difficult to manage unless you are a very advanced user. Normal regular users may not be able to keep the costs in control. This ends up resulting in bill shocks where you suddenly receive a bill which you may not be expecting.

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Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"If we had to develop our own and manage it, it would take years of development and maintenance. In those terms, it’s definitely beneficial."

"The most important thing for me is compliance. Everything that they have developed in Auth0 is already certified by many regulators such as ISO. So, we do not need to take care of that. We have the shared responsibility model to share assets with other products we are using in the cloud."

"The most valuable feature is that it is simple to integrate, irrespective of your codebase."

"It is easily connected and easy to put our app in single sign-on."

"It has improved our organization by providing login authentication for a mobile app."

"The specific outcomes since I started using Auth0 include time-saving, more security, and scalability, which are the three things I would emphasize."

"It is very scalable because it provides a new environment for companies based on their number of users and other factors. The tool can take a lot of users."

"Auth0 has the best support ever."

More Auth0 Platform pros

"The solution is very easy to understand."

"The most valuable features are the pipeline management, being able to track the pipeline anytime, and the ability to get in touch with our high management team or board members."

"The best features of Salesforce Platform that I appreciate are that it is very configurable and easy for both developers as well as customers to use."

"The single sign-on feature of Salesforce Identity enhances our organization's security posture overall."

"The user experience was great because it had all the features that the client needed. It was fully customized for the client, and it was very simple. It was the best solution at that time."

"Salesforce Identity is a very user-friendly solution."

Cons

"I find it surprising that there is no access to a standard user profile."

"There is a possibility to improve the machine-to-machine authentication flow. This part of Auth0 is not really well documented, and we could really gain some additional knowledge on that."

"When they introduced the Organizations feature they did support different login screens per organization. However, they introduced a dependency between this feature and another called the New Universal Login Experience. The New Experience is a more lightweight login screen, but it is much less customizable. For example, today, we are able to fully customize our login screen and even control the background image according to the time of day. We have code to do that. But we are not able to write code anymore in the New Experience."

"This is a costly solution and the price of it should be reduced."

"The product could use a more flexible administration structure"

"Better documentation for Salesforce integration is suggested."

"If you’re not a developer, you need to spend time exploring more."

"The product support for multi-tenancy could be improved."

More Auth0 Platform cons

"The most wanted feature on such platforms nowadays is artificial intelligence, especially for marketing activities. This is also my area of expertise, so it would be very interesting to see AI in these platforms."

"Salesforce Identity needs more expertise in the application."

"The interface should be simplified and the dashboard has a lot of options but could be improved."

"The product is slow."

"Salesforce could make it more user-friendly and easier to implement. Currently, there's a lot of coding and technical work required. I would appreciate a more plug-and-play approach where you could set it up without needing a dedicated technical person."

Pricing and Cost Advice

"The tool is cheaper compared to competing solutions. Those alternatives tended to be more expensive. Consequently, Okta purchased it because it was considerably cheaper. The solution even offered some free services while still providing excellent functionality."

"Pricing of Auth0 is a pain point. Their pricing model is very confusing, at least for an enterprise. I don't like their pricing model. I think it's too aggressive. It's not very cheap for a service that only does authentication."

"It is a relatively inexpensive product in the industry."

"I am pretty happy with the pricing model of Auth0. It is very clear for me. Considering our scale, the features that we are using, and additional features that we bought, we still find it great. If you split the costs for the whole year and calculate the number of people you needed to hire, it always comes out to be much lesser than what we would have spent on building our own solution."

"There are different price levels: B2B, B2C, and enterprise. The basic plan is about $1,500 per month."

"I'd recommend Salesforce for larger products where you really need a robust CRM. It's expensive, so for smaller websites or products, it might not be the most cost-effective solution."

"On a scale of one to ten, where one is a very low price and ten is a very high price, I rate Salesforce Identity's pricing a six out of ten."

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Top Industries

By visitors reading reviews

Manufacturing Company

Comms Service Provider

Computer Software Company

Financial Services Firm

20%

Manufacturing Company

11%

Retailer

Hospitality Company

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

By reviewers
Company Size	Count
Small Business	8
Midsize Enterprise	4
Large Enterprise	8

No data available

Questions from the Community

What do you like most about Auth0?

It is very scalable because it provides a new environment for companies based on their number of users and other factors. The tool can take a lot of users.

See all answers

What is your experience regarding pricing and costs for Auth0?

The cost of the solution itself was cost-effective enough that I didn't even need to compare it with EntraID.

See all answers

What needs improvement with Auth0?

I do not think there are any improvements needed for Auth0, other than maybe making it more visible to beginners. Auth0 could be made more accessible to beginners.

See all answers

What do you like most about Salesforce Identity?

The single sign-on feature of Salesforce Identity enhances our organization's security posture overall.

See all answers

What needs improvement with Salesforce Identity?

See all answers

What is your primary use case for Salesforce Identity?

My overall experience in this current field I am working spans different areas. One area is for service management, contact centers, BPOs, and customer relationship management. Others are for sales...

See all answers

Comparisons

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Compared 6% of the time

Microsoft Entra External ID vs Auth0 Platform

Compared 5% of the time

ForgeRock vs Auth0 Platform

Compared 4% of the time

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Compared 25% of the time

Microsoft Entra ID vs Salesforce Identity

Compared 21% of the time

SailPoint Identity Security Cloud vs Salesforce Identity

Compared 12% of the time

SAP Customer Identity and Access Management vs Salesforce Identity

Compared 11% of the time

MicroStrategy Usher vs Salesforce Identity

Compared 7% of the time

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Overview

Auth0 Platform utilizes JWT-based authentication and supports over 30 social logins, enabling integration with various codebases. Known for robust security, compliance, and scalability, it's tailored for enterprises needing customizable, efficient authentication solutions.

Auth0 Platform is a comprehensive identity management system used for customer, business-to-business, and API authentication across cloud infrastructures like AWS, Azure, and GCP. It simplifies user logins and identity management with features like Single Sign-On, identity federation, and multi-tenancy. Enterprises rely on it for its dynamic authentication capabilities and efficient management of user roles. However, areas for enhancement include authorization features, flexible pricing for small developers, and enhanced documentation for machine-to-machine authentication. Improving multi-tenancy support and customizable login experiences could elevate its appeal.

What are the key features of Auth0 Platform?

JWT-Based Authentication: Simplifies infrastructure with secure token-based access.
Social Logins: Supports over 30 social platforms for seamless user experiences.
Customizability: Tailors authentication flows to meet enterprise specifications.
Multi-Factor Authentication: Adds layers of security to authentication processes.
API Integration: Facilitates robust connections between applications and services.
User-Friendly Documentation: Provides clear guidance for developers implementing Auth0 features.

What benefits and ROI should users look for when evaluating Auth0?

Scalability: Handles growth while maintaining performance.
Security Compliance: Meets multiple regulatory requirements with ease.
Integration Flexibility: Adapts to diverse environments and codebases.
Enhanced User Management: Offers tools for efficient user role handling.
Dynamic Authentication Processes: Accommodates varying enterprise authentication needs.

In industries deploying Auth0 Platform, such as cloud-based service providers and enterprises using API-driven architectures, its implementation focuses on secure and seamless user logins. Many leverage its readiness for scaling authentication processes and its extensibility, including support for Single Sign-On and identity federation, to create streamlined user experiences across businesses. Expanding multi-factor authentication beyond traditional methods and refining social login integrations are common approaches to address specific industry needs.

Okta

Salesforce Identity provides a single, trusted identity for employees, partners, and customers, so that you can manage apps, users, and data sharing with simplicity and transparency.

Salesforce

Sample Customers

1. Airbnb 2. Accenture 3. Adidas 4. Atlassian 5. Audi 6. Baidu 7. BlackRock 8. Cisco 9. CocaCola 10. Dell 11. eBay 12. FedEx 13. Fiat Chrysler 14. Ford 15. Google 16. Groupon 17. Hewlett Packard Enterprise 18. IBM 19. Intel 20. LinkedIn 21. Mastercard 22. Mercedes Benz23. Microsoft 24. Nike 25. Oracle 26. PayPal 27. Pinterest 28. Qualcomm 29. SAP 30. Spotify 31. Tesla 32. Toyota

SAP, Microsoft, Workday, Servicenow, ADP, Google Apps, box, Oracle

Buyer's Guide

Auth0 Platform vs. Salesforce Identity

December 2025

Free Report: Auth0 Platform vs. Salesforce Identity

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