No more typing reviews! Try our Samantha, our new voice AI agent.

Auth0 Platform vs Salesforce Identity comparison

 

Comparison Buyer's Guide

Executive SummaryUpdated on Jun 3, 2026

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Auth0 Platform
Ranking in Customer Identity and Access Management (CIAM)
2nd
Average Rating
8.6
Reviews Sentiment
6.9
Number of Reviews
39
Ranking in other categories
Single Sign-On (SSO) (4th), Access Management (3rd), AI IT Support (2nd)
Salesforce Identity
Ranking in Customer Identity and Access Management (CIAM)
10th
Average Rating
8.0
Reviews Sentiment
5.0
Number of Reviews
6
Ranking in other categories
Mobile Identity (3rd)
 

Mindshare comparison

As of August 2026, in the Customer Identity and Access Management (CIAM) category, the mindshare of Auth0 Platform is 12.1%, down from 19.4% compared to the previous year. The mindshare of Salesforce Identity is 2.4%, down from 2.8% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Customer Identity and Access Management (CIAM) Mindshare Distribution
ProductMindshare (%)
Auth0 Platform12.1%
Salesforce Identity2.4%
Other85.5%
Customer Identity and Access Management (CIAM)
 

Featured Reviews

reviewer2805510 - PeerSpot reviewer
Partner Account Manager at a wholesaler/distributor with 51-200 employees
Identity workflows have transformed how we secure logins and manage user access daily
There are different elements to the best features Auth0 Platform offers, and I have touched on them, particularly the ability to help applications authenticate and authorize their users and manage their identities. A big point is identity federation, allowing connections across multiple identity providers, enabling users to log in using existing accounts due to databases and enterprise identity systems. A strong security feature is provided, particularly with their MFA, multi-factor authentication, which includes bot detection and brute-force protection, along with breached password detection, which is really good as an added extra. Auth0 Platform has positively impacted our organization, particularly in terms of usability. While we are not selling it directly, I find the platform easy to use for authenticating different users. Our own services team handles the implementation, so I cannot comment on the ease of that process. However, whenever we have had contracts and bids to roll out services, it has been really easy. We have seen improved security due to the implementation of Auth0 Platform. User management, such as creating and deleting users, is all about enhancing the user experience, which is massive. We assist with password resets and account linking. The time to implement is shorter, and we maintain a consistent user experience with a secure login flow, benefiting from a faster implementation due to the universal login, providing a hosted login page customizable by developers.
NavinJacob - PeerSpot reviewer
Chief Digital Officer at Cipher7
Structured operations and analytics have transformed how my teams manage customers and sales
I see room for improvement regarding financial operations and FinOps. If they are not being controlled correctly, Salesforce billings can get huge. They charge for everything: license costs, storage costs, and transaction costs, and it can really end up blowing budgets if it is not controlled. Those controls should be something that is easy to manage. With Salesforce, it is pretty difficult to manage unless you are a very advanced user. Normal regular users may not be able to keep the costs in control. This ends up resulting in bill shocks where you suddenly receive a bill which you may not be expecting.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"This is much better because everything is wrapped and normalized through one service."
"It's a very powerful platform. It has the ability to do the usual stuff, according to modern protocols, like OIDC and OAuth 2. But the real benefit of using the platform comes from its flexibility to enhance it with rules and, now, with what they call authentication pipelines. That is the most significant feature, as it allows you to customize everything regarding the authentication and authorization process."
"What attracted me to Auth0 Platform is how simple and easy it is to implement with my applications."
"It is scalable, it is safe, and it has all the features that an organization needs or might need in the future, making it future-proof."
"Auth0 Platform secures APIs, microservices, serverless applications, and containerized workloads in our cloud environment."
"If we had to develop our own and manage it, it would take years of development and maintenance. In those terms, it’s definitely beneficial."
"When comparing Auth0 Platform with Azure, you have to do a lot of things yourself if you want it to work and look and feel in a certain way, but with Auth0 Platform, that comes more out of the box."
"The valuable features are that it is extremely secure and that it's developer-friendly."
"The single sign-on feature of Salesforce Identity enhances our organization's security posture overall."
"The best features of Salesforce Platform that I appreciate are that it is very configurable and easy for both developers as well as customers to use."
"The most valuable features are the pipeline management, being able to track the pipeline anytime, and the ability to get in touch with our high management team or board members."
"The user experience was great because it had all the features that the client needed, it was fully customized for the client, and it was very simple, making it the best solution at that time."
"The solution is very easy to understand."
"Salesforce Identity is a very user-friendly solution."
 

Cons

"The reporting in Auth0 Platform could use improvement."
"Auth0 Platform works pretty well, but ways it can be improved include the universally cited complaint that the free tier is generous, but the jump to paid can be steep for a growing startup."
"In the past, there was an issue with the multi-tenant where there wasn't the ability to manage them."
"The Management API could be improved so it's easier to get user information."
"When they introduced the Organizations feature they did support different login screens per organization. However, they introduced a dependency between this feature and another called the New Universal Login Experience. The New Experience is a more lightweight login screen, but it is much less customizable. For example, today, we are able to fully customize our login screen and even control the background image according to the time of day. We have code to do that. But we are not able to write code anymore in the New Experience."
"As your user base grows, Auth0 Platform pricing can become a concern in an enterprise context."
"Sometimes the logs provided by Auth0 Platform do not help in understanding the root cause of the problem."
"This is a costly solution and the price of it should be reduced."
"Salesforce could make it more user-friendly and easier to implement. Currently, there's a lot of coding and technical work required. I would appreciate a more plug-and-play approach where you could set it up without needing a dedicated technical person."
"The most wanted feature on such platforms nowadays is artificial intelligence, especially for marketing activities. This is also my area of expertise, so it would be very interesting to see AI in these platforms."
"Salesforce Identity needs more expertise in the application."
"The interface should be simplified and the dashboard has a lot of options but could be improved."
"The product is slow."
 

Pricing and Cost Advice

"The tool is cheaper compared to competing solutions. Those alternatives tended to be more expensive. Consequently, Okta purchased it because it was considerably cheaper. The solution even offered some free services while still providing excellent functionality."
"I am pretty happy with the pricing model of Auth0. It is very clear for me. Considering our scale, the features that we are using, and additional features that we bought, we still find it great. If you split the costs for the whole year and calculate the number of people you needed to hire, it always comes out to be much lesser than what we would have spent on building our own solution."
"Pricing of Auth0 is a pain point. Their pricing model is very confusing, at least for an enterprise. I don't like their pricing model. I think it's too aggressive. It's not very cheap for a service that only does authentication."
"There are different price levels: B2B, B2C, and enterprise. The basic plan is about $1,500 per month."
"It is a relatively inexpensive product in the industry."
"I'd recommend Salesforce for larger products where you really need a robust CRM. It's expensive, so for smaller websites or products, it might not be the most cost-effective solution."
"On a scale of one to ten, where one is a very low price and ten is a very high price, I rate Salesforce Identity's pricing a six out of ten."
report
Use our free recommendation engine to learn which Customer Identity and Access Management (CIAM) solutions are best for your needs.
908,834 professionals have used our research since 2012.
 

Top Industries

By visitors reading reviews
Manufacturing Company
11%
Financial Services Firm
10%
Comms Service Provider
9%
Computer Software Company
7%
Financial Services Firm
21%
Comms Service Provider
8%
Manufacturing Company
8%
Construction Company
7%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business20
Midsize Enterprise6
Large Enterprise14
No data available
 

Questions from the Community

What is your experience regarding pricing and costs for Auth0?
The experience with the pricing aspect of Auth0 Platform is that when it comes to pricing, I would make reference to AWS, it is pay as you go. The number of things I use is what I pay for. On that ...
What needs improvement with Auth0?
For API integration, sometimes it gets challenging, especially with custom applications, because you do not know exactly how the attributes need to be synced or what data exactly needs to be on the...
What is your primary use case for Auth0?
For the past two years, I have been working with Auth0 Platform for CIAM requirements, which is customer identity and access management. Basically, for my requirement, we needed to have SSO impleme...
What needs improvement with Salesforce Identity?
I see room for improvement regarding financial operations and FinOps. If they are not being controlled correctly, Salesforce billings can get huge. They charge for everything: license costs, storag...
What is your primary use case for Salesforce Identity?
My overall experience in this current field I am working spans different areas. One area is for service management, contact centers, BPOs, and customer relationship management. Others are for sales...
What advice do you have for others considering Salesforce Identity?
I have extensive experience with Salesforce Identity, although I have been in the middle of something about Salesforce Identity and cannot speak more about it currently due to customer confidential...
 

Overview

 

Sample Customers

1. Airbnb 2. Accenture 3. Adidas 4. Atlassian 5. Audi 6. Baidu 7. BlackRock 8. Cisco 9. CocaCola 10. Dell 11. eBay 12. FedEx 13. Fiat Chrysler 14. Ford 15. Google 16. Groupon 17. Hewlett Packard Enterprise 18. IBM 19. Intel 20. LinkedIn 21. Mastercard 22. Mercedes Benz23. Microsoft 24. Nike 25. Oracle 26. PayPal 27. Pinterest 28. Qualcomm 29. SAP 30. Spotify 31. Tesla 32. Toyota
SAP, Microsoft, Workday, Servicenow, ADP, Google Apps, box, Oracle
Find out what your peers are saying about Auth0 Platform vs. Salesforce Identity and other solutions. Updated: June 2026.
908,834 professionals have used our research since 2012.