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Auth0 Platform vs Salesforce Identity comparison

 

Comparison Buyer's Guide

Executive SummaryUpdated on Mar 22, 2026

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Auth0 Platform
Ranking in Customer Identity and Access Management (CIAM)
2nd
Average Rating
8.6
Reviews Sentiment
7.0
Number of Reviews
29
Ranking in other categories
Single Sign-On (SSO) (5th), Access Management (5th), AI IT Support (6th)
Salesforce Identity
Ranking in Customer Identity and Access Management (CIAM)
9th
Average Rating
8.0
Reviews Sentiment
5.0
Number of Reviews
6
Ranking in other categories
Mobile Identity (2nd)
 

Mindshare comparison

As of March 2026, in the Customer Identity and Access Management (CIAM) category, the mindshare of Auth0 Platform is 14.1%, down from 19.5% compared to the previous year. The mindshare of Salesforce Identity is 2.5%, down from 3.7% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Customer Identity and Access Management (CIAM) Mindshare Distribution
ProductMindshare (%)
Auth0 Platform14.1%
Salesforce Identity2.5%
Other83.4%
Customer Identity and Access Management (CIAM)
 

Featured Reviews

Sebastian Micu - PeerSpot reviewer
Auth0 | Ciam Consultant at Intragen
Platform has strengthened user security, improved sign-on journeys, and supported future growth
Regarding areas for improvement, Auth0 Platform is a premium product, and its pricing reflects its enterprise-grade capabilities. While the cost can sometimes make smaller businesses hesitate, the return on investment usually outweighs the initial price tag when the platform is architected and implemented correctly. The comprehensive feature set, top-tier security, and reduced development time justify the investment for organizations prioritizing scalability. On the technical side, I would like to see Auth0 introduce more no-code branding options for Universal Login. Currently, achieving a highly specific, bespoke login experience often requires utilizing Liquid page templates or the newly released Advanced Customizations for Universal Login. While these are incredibly powerful tools, they do require some technical expertise to execute flawlessly. Having more robust, out-of-the-box customization options would be a great enhancement in the future.
NavinJacob - PeerSpot reviewer
Chief Digital Officer at Cipher7
Structured operations and analytics have transformed how my teams manage customers and sales
I see room for improvement regarding financial operations and FinOps. If they are not being controlled correctly, Salesforce billings can get huge. They charge for everything: license costs, storage costs, and transaction costs, and it can really end up blowing budgets if it is not controlled. Those controls should be something that is easy to manage. With Salesforce, it is pretty difficult to manage unless you are a very advanced user. Normal regular users may not be able to keep the costs in control. This ends up resulting in bill shocks where you suddenly receive a bill which you may not be expecting.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"Auth0 supports over 30 social logins with support for the major ones such as Facebook, Twitter and Google, and also allows custom social connections through their extensions framework, which provides a great amount of flexibility to solution architects."
"The most valuable feature is interface application integration, but we haven't fully used it yet. We'll need it in the future for a few potential clients."
"The measurable improvements I have seen in scalability, security, and velocity since implementing Auth0 are mostly that I don't have to worry about adding new features because a lot of features are available out of the box when it comes to identity-related features."
"Auth0 has the best support ever."
"I feel it has been a very prudent investment, as I get everything I want and more from it for what I invest, and currently I feel that Auth0 Platform is very affordable."
"The most important feature for me was the ease of use, as it needed to be easy to integrate into my platform."
"The most valuable feature of the product is scalability."
"There have been many improvements in our cloud technology since we are using Auth0 Platform, and it reduces our development time while providing many features to integrate and utilize so that everything is available in one place and we can develop our application faster, which minimizes our time and maximizes utilization."
"The most valuable features are the pipeline management, being able to track the pipeline anytime, and the ability to get in touch with our high management team or board members."
"The best features of Salesforce Platform that I appreciate are that it is very configurable and easy for both developers as well as customers to use."
"The single sign-on feature of Salesforce Identity enhances our organization's security posture overall."
"The solution is very easy to understand."
"Salesforce Identity is a very user-friendly solution."
"The user experience was great because it had all the features that the client needed. It was fully customized for the client, and it was very simple. It was the best solution at that time."
 

Cons

"This is a costly solution and the price of it should be reduced."
"Better documentation for Salesforce integration is suggested."
"I think they can do a better job in explaining what you're supposed to do next in order to correctly follow an idiomatic approach to using the solution beyond simply passing a JWT token to a server and having the server check the signature to validate the token."
"The initial setup was somewhat complex. Although documentation is available, it does not specify the exact format for multiple logout URLs or multi-tenant URLs, so sometimes I had to try different methods until it worked."
"I find it surprising that there is no access to a standard user profile."
"Pricing would be one thing that keeps pushing businesses away."
"The product support for multi-tenancy could be improved."
"Auth0 support engineer could have been more descriptive on the infra needs for the on-premise installation."
"Salesforce Identity needs more expertise in the application."
"Salesforce could make it more user-friendly and easier to implement. Currently, there's a lot of coding and technical work required. I would appreciate a more plug-and-play approach where you could set it up without needing a dedicated technical person."
"The product is slow."
"The interface should be simplified and the dashboard has a lot of options but could be improved."
"The most wanted feature on such platforms nowadays is artificial intelligence, especially for marketing activities. This is also my area of expertise, so it would be very interesting to see AI in these platforms."
 

Pricing and Cost Advice

"It is a relatively inexpensive product in the industry."
"The tool is cheaper compared to competing solutions. Those alternatives tended to be more expensive. Consequently, Okta purchased it because it was considerably cheaper. The solution even offered some free services while still providing excellent functionality."
"There are different price levels: B2B, B2C, and enterprise. The basic plan is about $1,500 per month."
"Pricing of Auth0 is a pain point. Their pricing model is very confusing, at least for an enterprise. I don't like their pricing model. I think it's too aggressive. It's not very cheap for a service that only does authentication."
"I am pretty happy with the pricing model of Auth0. It is very clear for me. Considering our scale, the features that we are using, and additional features that we bought, we still find it great. If you split the costs for the whole year and calculate the number of people you needed to hire, it always comes out to be much lesser than what we would have spent on building our own solution."
"I'd recommend Salesforce for larger products where you really need a robust CRM. It's expensive, so for smaller websites or products, it might not be the most cost-effective solution."
"On a scale of one to ten, where one is a very low price and ten is a very high price, I rate Salesforce Identity's pricing a six out of ten."
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Top Industries

By visitors reading reviews
Comms Service Provider
10%
Manufacturing Company
9%
Financial Services Firm
8%
Computer Software Company
8%
Financial Services Firm
19%
Manufacturing Company
11%
Hospitality Company
7%
Performing Arts
6%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business14
Midsize Enterprise5
Large Enterprise11
No data available
 

Questions from the Community

What do you like most about Auth0?
It is very scalable because it provides a new environment for companies based on their number of users and other factors. The tool can take a lot of users.
What is your experience regarding pricing and costs for Auth0?
Auth0 Platform is quite affordable compared to IBM Security Access Verify, which is on the higher end. ForgeRock and Okta are in the same bucket for pricing.
What needs improvement with Auth0?
Auth0 Platform is not as flexible compared to ForgeRock or IBM Security Access Manager. Auth0 Platform will only play on the outer boundary of the application. Once the application team requests to...
What do you like most about Salesforce Identity?
The single sign-on feature of Salesforce Identity enhances our organization's security posture overall.
What needs improvement with Salesforce Identity?
I see room for improvement regarding financial operations and FinOps. If they are not being controlled correctly, Salesforce billings can get huge. They charge for everything: license costs, storag...
What is your primary use case for Salesforce Identity?
My overall experience in this current field I am working spans different areas. One area is for service management, contact centers, BPOs, and customer relationship management. Others are for sales...
 

Overview

 

Sample Customers

1. Airbnb 2. Accenture 3. Adidas 4. Atlassian 5. Audi 6. Baidu 7. BlackRock 8. Cisco 9. CocaCola 10. Dell 11. eBay 12. FedEx 13. Fiat Chrysler 14. Ford 15. Google 16. Groupon 17. Hewlett Packard Enterprise 18. IBM 19. Intel 20. LinkedIn 21. Mastercard 22. Mercedes Benz23. Microsoft 24. Nike 25. Oracle 26. PayPal 27. Pinterest 28. Qualcomm 29. SAP 30. Spotify 31. Tesla 32. Toyota
SAP, Microsoft, Workday, Servicenow, ADP, Google Apps, box, Oracle
Find out what your peers are saying about Auth0 Platform vs. Salesforce Identity and other solutions. Updated: March 2026.
884,873 professionals have used our research since 2012.