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AWS Directory Service vs Google Cloud Identity comparison

 

Comparison Buyer's Guide

Executive SummaryUpdated on Dec 2, 2024

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

AWS Directory Service
Ranking in Identity and Access Management as a Service (IDaaS) (IAMaaS)
18th
Average Rating
8.6
Reviews Sentiment
7.1
Number of Reviews
16
Ranking in other categories
No ranking in other categories
Google Cloud Identity
Ranking in Identity and Access Management as a Service (IDaaS) (IAMaaS)
9th
Average Rating
7.6
Reviews Sentiment
6.6
Number of Reviews
26
Ranking in other categories
Enterprise Mobility Management (EMM) (11th), Cloud Resource Access Management (5th)
 

Mindshare comparison

As of June 2026, in the Identity and Access Management as a Service (IDaaS) (IAMaaS) category, the mindshare of AWS Directory Service is 1.1%, down from 1.5% compared to the previous year. The mindshare of Google Cloud Identity is 8.0%, down from 11.5% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Identity and Access Management as a Service (IDaaS) (IAMaaS) Mindshare Distribution
ProductMindshare (%)
Google Cloud Identity8.0%
AWS Directory Service1.1%
Other90.9%
Identity and Access Management as a Service (IDaaS) (IAMaaS)
 

Featured Reviews

Akram Zaki - PeerSpot reviewer
IT Specialist at FlairsTech
Hybrid directory service has streamlined global server access and supported reliable daily operations
Some features in AWS Directory Service are not automated and are not scriptable, so they require manual work. In today's world where everything is pretty much automated and scriptable using AI, this is a downside. The price is another concern. AWS is really expensive. They provide an awesome service in general, but it's still expensive, very expensive. AD Connector is an application which connects my own Active Directory to AWS Directory Service or AWS infrastructure. There is a bit of latency which is bound by the AD Connector availability. If the AD Connector is having issues, there is a bit of latency, but in general, it's way better than Microsoft Azure. Still, it could be better. The migration was a bit challenging and required intensive planning and migration time. That is always a hassle. No matter which cloud environment you're moving into, the migration is sensitive because you're generally moving from on-premise to a cloud environment, so there is downtime and there are unexpected issues and errors. It needs very careful planning before doing the migration itself. AWS Directory Service is lacking a few things which could be better. Single sign-on federation is missing. SCIM provisioning is not available. In my company, we use other services for SSO federation, SCIM provisioning, and authentication because of these gaps. I would like AWS Directory Service to enroll a multi-factor authentication method. I would like to have an SSO federation where users, if we're hosting applications in AWS, would not need to log in to each application. Single sign-on would log in the user to their account and from there they can open all their applications without requiring a login each time. One of the other cons in AWS is that directories cannot span multiple regions because it's a region-bound architecture. This requires several directories for multi-region deployment. This is the case on my end because my company has several branches all over the world, so it requires several deployments.
Joel Prodigalidad - PeerSpot reviewer
Central and Enduser Computing Manager at Infopro Business Solutions, Inc.
User-friendly solution simplifies modern application integration and streamlines data investigation
We do not use these capabilities of Google Cloud Identity because of the limitations for Active Directory integration. Google Cloud Identity could have impacted our organization positively, but if it weren't for the Active Directory integration requirement, we could have been using the Google Identity solution. Google Cloud Identity can be improved by having better integration with Active Directory, but since Active Directory is also a Microsoft solution, we don't think it will happen; that's the only disadvantage of Google. The Active Directory integration that Entra has is a better implementation compared to Google, which we found lacking.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"What we appreciate most about AWS Directory Service is the high availability."
"AWS handles everything on the backend requiring minimal legwork from our team. We only require a dedicated database administrator while depending on Amazon for RDS."
"The pricing is very good because it is low and there is no management cost."
"AWS is cost-friendly, support-friendly, and its system is 99.99% reliable."
"The most valuable feature of this solution is the security of my customers and my customers' customers."
"The most valuable feature is that because it's all in the cloud, you don't need to manage the infrastructure."
"I like the manageability, as Activate Connect makes it easier to assign information and to manage the resources in the network."
"I would rate AWS Directory Service nine out of ten."
"The most valuable feature of Google Cloud Identity is group access, as you are able to assign policies to groups instead of users individually."
"Everything is relatively good and overall, the product itself is good."
"Cloud Identity is a cloud-based Software as a Service model, so you don't need to worry about managing the infrastructure."
"The most beneficial feature for enhancing security is context-aware access."
"The solution is moderate to difficult to use. I found the approach was practical. Following the steps made it very easy to use."
"The most valuable feature of Google Cloud Identity is its stability."
"It is a stable solution. Stability-wise, I rate the solution a ten out of ten."
"The solution has a good amount of features, integrates well with Azure products, is easy to set up, has good stability, and can scale."
 

Cons

"Currently, there is no option to integrate our on-premises Cisco AWS Directory Service, requiring some manual configuration. If AWS Active Directory Service provided additional domain controller functionalities, like other on-premises Active Directory, it would be very helpful."
"Some of the security protocols are difficult to understand."
"AWS Directory Service needs to improve processing."
"I would like to see better integration with other business solutions."
"We had a problem with the schema uploading and setting up the directory when we are migrating our users from on-premises to cloud infrastructure."
"The solution lacks certain features."
"I'd like to see some additional features, similar to what Azure has."
"The group policy can be improved."
"Google Cloud Identify could make the technology used easier to understand as a layman making it more user-friendly."
"Google Cloud Identity should improve its compatibility with other products without any impact, such as Jamf Cloud."
"One area where Cloud Identity has room for improvement is monitoring and alerts. If you want to set up some alerts, you don't have much control over the configuration."
"I would like to see more integration in future releases."
"Google Cloud Identity the UI could improve."
"The pricing for this solution is a little bit higher than AWS and others, which is something that should be improved."
"Mobile device management could be improved. Through Google Cloud Identity, we can manage Android applications and have control over iOS devices, but container functionality is missing."
"The solution needs to better integrate with Mac's OS."
 

Pricing and Cost Advice

"We pay an annual subscription fee."
"The pricing depends because with AWS there are two types of directory objects: 30,000 and 500,000. It varies. AWS provides the pricing calculators so we can get an estimate from there as per the company requirement of how many users and objects that we need to create. So we can go to that portal, put in the data, and get the quotation. There are no extra licensing fees. It's all included."
"AWS' pricing is fair, and costs can be cut if you look carefully at when you're using it."
"The pricing is reasonable."
"The pricing is a bit expensive."
"We probably spend about $50,000 a year on licensing."
"On a scale from one to ten, where one is cheap and ten is expensive, I rate the solution's pricing a three out of ten."
"I rate the product price a seven on a scale of one to ten, where one is a low price, and ten is a high price."
"The product is billed on a monthly basis depending on the number of users."
"Licensing fees are on a yearly basis."
"The fees are paid monthly and there are no additional costs other than the licensing fees."
"The licensing cost depends on the partners and the relationship between the company and the partners."
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Top Industries

By visitors reading reviews
Manufacturing Company
12%
Computer Software Company
10%
Performing Arts
9%
Government
9%
Financial Services Firm
12%
Computer Software Company
12%
Manufacturing Company
11%
Comms Service Provider
8%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business6
Midsize Enterprise3
Large Enterprise5
By reviewers
Company SizeCount
Small Business11
Midsize Enterprise5
Large Enterprise8
 

Questions from the Community

What is your experience regarding pricing and costs for AWS Directory Service?
The pricing is very good because it is low and there is no management cost. You do not need to hire any system administrator to manage your Active Directory.
What needs improvement with AWS Directory Service?
Some features in AWS Directory Service are not automated and are not scriptable, so they require manual work. In today's world where everything is pretty much automated and scriptable using AI, thi...
What advice do you have for others considering AWS Directory Service?
I would like AWS Directory Service to enroll a multi-factor authentication method. I would like to have an SSO federation where users, if we're hosting applications in AWS, would not need to log in...
How does Google Cloud Identity compare with Microsoft Intune?
Microsoft Intune offers not only an easy-to-deploy data protection and productivity management solution, but also access to both Microsoft’s user community as well as around-the-clock customer s...
What is your experience regarding pricing and costs for Google Cloud Identity?
It's crucial to monitor costs carefully, as there can be unexpected charges. I have been charged even when there was supposed to be free credit.
What needs improvement with Google Cloud Identity?
If you are asking about room for improvement with Google Cloud Identity, whatever is there already, cost is the only problem. If you are comparing with GCP, OCI, the cost will be a little bit highe...
 

Also Known As

AWS Managed Microsoft AD
Cloud Identity, Cloud Identity Premium
 

Overview

 

Sample Customers

Expedia, Intuit, Royal Dutch Shell, Brooks Brothers
ExtraHop Networks, HealthChannels
Find out what your peers are saying about AWS Directory Service vs. Google Cloud Identity and other solutions. Updated: June 2026.
900,644 professionals have used our research since 2012.