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AWS Directory Service vs Google Cloud Identity comparison

 

Comparison Buyer's Guide

Executive SummaryUpdated on Dec 2, 2024

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

AWS Directory Service
Ranking in Identity and Access Management as a Service (IDaaS) (IAMaaS)
18th
Average Rating
8.6
Reviews Sentiment
7.1
Number of Reviews
16
Ranking in other categories
No ranking in other categories
Google Cloud Identity
Ranking in Identity and Access Management as a Service (IDaaS) (IAMaaS)
8th
Average Rating
7.6
Reviews Sentiment
6.7
Number of Reviews
25
Ranking in other categories
Enterprise Mobility Management (EMM) (10th), Cloud Resource Access Management (5th)
 

Mindshare comparison

As of January 2026, in the Identity and Access Management as a Service (IDaaS) (IAMaaS) category, the mindshare of AWS Directory Service is 1.2%, down from 1.9% compared to the previous year. The mindshare of Google Cloud Identity is 12.3%, up from 11.5% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Identity and Access Management as a Service (IDaaS) (IAMaaS) Market Share Distribution
ProductMarket Share (%)
Google Cloud Identity12.3%
AWS Directory Service1.2%
Other86.5%
Identity and Access Management as a Service (IDaaS) (IAMaaS)
 

Featured Reviews

Akram Zaki - PeerSpot reviewer
IT Specialist at FlairsTech
Hybrid directory service has streamlined global server access and supported reliable daily operations
Some features in AWS Directory Service are not automated and are not scriptable, so they require manual work. In today's world where everything is pretty much automated and scriptable using AI, this is a downside. The price is another concern. AWS is really expensive. They provide an awesome service in general, but it's still expensive, very expensive. AD Connector is an application which connects my own Active Directory to AWS Directory Service or AWS infrastructure. There is a bit of latency which is bound by the AD Connector availability. If the AD Connector is having issues, there is a bit of latency, but in general, it's way better than Microsoft Azure. Still, it could be better. The migration was a bit challenging and required intensive planning and migration time. That is always a hassle. No matter which cloud environment you're moving into, the migration is sensitive because you're generally moving from on-premise to a cloud environment, so there is downtime and there are unexpected issues and errors. It needs very careful planning before doing the migration itself. AWS Directory Service is lacking a few things which could be better. Single sign-on federation is missing. SCIM provisioning is not available. In my company, we use other services for SSO federation, SCIM provisioning, and authentication because of these gaps. I would like AWS Directory Service to enroll a multi-factor authentication method. I would like to have an SSO federation where users, if we're hosting applications in AWS, would not need to log in to each application. Single sign-on would log in the user to their account and from there they can open all their applications without requiring a login each time. One of the other cons in AWS is that directories cannot span multiple regions because it's a region-bound architecture. This requires several directories for multi-region deployment. This is the case on my end because my company has several branches all over the world, so it requires several deployments.
BL
Head - Work Transformation at Econz
User lifecycle management becomes streamlined with unified access and context-aware policies
If applications support SAML protocols, integration is always an easy task. However, there are difficulties with form-based applications or LDAP-based applications, particularly traditional applications. We need more flexibility not only with SAML but also with LDAP-based and form-based applications. Context-aware access currently only works with SAML-based applications. If other application integrations could support context-aware access, that would be helpful, as companies are in a transition mode with various traditional, form-based, and LDAP-based applications. Mobile device management could be improved. Through Google Cloud Identity, we can manage Android applications and have control over iOS devices, but container functionality is missing. This is particularly important for BYOD (Bring Your Own Device) scenarios, especially in India where the market is now split equally between iOS and Android users. Improvements in this area and integration capabilities would be beneficial.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"I would rate AWS Directory Service nine out of ten."
"The support is very good. I would rate the technical support as a nine out of ten."
"Two-step authentication is very useful and important."
"The AD Connector is very good and easy to implement."
"The most valuable feature of AWS Directory Service is cost-cutting features."
"AWS has eliminated the downtime we waste when our on-premises resources go down."
"The pricing is very good because it is low and there is no management cost."
"I like the manageability. Activate Connect makes it easier to assign information and to manage the resources in the network."
"The most valuable feature of Google Cloud Identity is its stability."
"Google is always on its own. Google Cloud Identity is pretty good on every point."
"Google Cloud Identity uses what they call organizational units (OUs) instead of the security groups you'd find in Microsoft's Entra."
"It is a stable solution. Stability-wise, I rate the solution a ten out of ten."
"The most valuable feature is the performance."
"The most beneficial feature for enhancing security is context-aware access."
"I think the first thing that is great is that it gives you a lot of features, like login, and then vaulted passwords and secure LDAP. It becomes easier for the end customer to leverage all those features without going to a higher SKU of G Suite."
"Although we have not looked at the whole product and explored it completely, we find that all the authentication features that we are using now are valuable."
 

Cons

"Accessing the data needs improvement."
"The AWS Directory Service should be easier to integrate."
"Currently, there is no option to integrate our on-premises Cisco AWS Directory Service, requiring some manual configuration."
"AWS Directory Service needs to improve processing."
"I would like to grant partial access to a table contained in a database without having to provide full access to the whole database."
"I would like to see better integration with other business solutions."
"AWS is really expensive. They provide an awesome service in general, but it's still expensive, very expensive."
"Can be improved by including on-premises access for services through Identity Access Management."
"They are going ahead and adding a few more things to the Google Cloud premium edition. Their stock management and remote computer management can be improved."
"Mobile device management could be improved. Through Google Cloud Identity, we can manage Android applications and have control over iOS devices, but container functionality is missing."
"In the next release, I would like to see integration with different systems, mainly wireless SIEMS and other analytical systems that we want to introduce."
"Google Cloud Identify could make the technology used easier to understand as a layman making it more user-friendly."
"The pricing for this solution is a little bit higher than AWS and others, which is something that should be improved."
"The management of external users needs to be introduced in the tool as it is an area of concern in the tool presently."
"Google Cloud Identity the UI could improve."
"There is room for improvement in the configuration of their security policies. It seems quite basic."
 

Pricing and Cost Advice

"The pricing depends because with AWS there are two types of directory objects: 30,000 and 500,000. It varies. AWS provides the pricing calculators so we can get an estimate from there as per the company requirement of how many users and objects that we need to create. So we can go to that portal, put in the data, and get the quotation. There are no extra licensing fees. It's all included."
"The pricing is reasonable."
"We pay an annual subscription fee."
"AWS' pricing is fair, and costs can be cut if you look carefully at when you're using it."
"The pricing is a bit expensive."
"The licensing cost depends on the partners and the relationship between the company and the partners."
"The solution is not expensive."
"Licensing fees are on a yearly basis."
"We probably spend about $50,000 a year on licensing."
"The fees are paid monthly and there are no additional costs other than the licensing fees."
"I rate the product price a seven on a scale of one to ten, where one is a low price, and ten is a high price."
"On a scale from one to ten, where one is cheap and ten is expensive, I rate the solution's pricing a three out of ten."
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Top Industries

By visitors reading reviews
Computer Software Company
13%
Performing Arts
11%
Government
10%
Manufacturing Company
8%
Computer Software Company
14%
Manufacturing Company
11%
Financial Services Firm
9%
Comms Service Provider
7%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business6
Midsize Enterprise3
Large Enterprise5
By reviewers
Company SizeCount
Small Business11
Midsize Enterprise4
Large Enterprise8
 

Questions from the Community

What is your experience regarding pricing and costs for AWS Directory Service?
The pricing is very good because it is low and there is no management cost. You do not need to hire any system administrator to manage your Active Directory.
What needs improvement with AWS Directory Service?
Accessing the data needs improvement. Additionally, integration and compatibility with other AWS ( /products/amazon-aws-reviews ) services, network open LDAP, support for on-premise and cloud envir...
What advice do you have for others considering AWS Directory Service?
I would rate AWS Directory Service nine out of ten. Users need to be aware of how the system works locally to adapt easily to the integration and setup.
How does Google Cloud Identity compare with Microsoft Intune?
Microsoft Intune offers not only an easy-to-deploy data protection and productivity management solution, but also access to both Microsoft’s user community as well as around-the-clock customer s...
What do you like most about Google Cloud Identity?
The most valuable feature of Google Cloud Identity is its stability.
What is your experience regarding pricing and costs for Google Cloud Identity?
It's crucial to monitor costs carefully, as there can be unexpected charges. I have been charged even when there was supposed to be free credit.
 

Also Known As

AWS Managed Microsoft AD
Cloud Identity, Cloud Identity Premium
 

Overview

 

Sample Customers

Expedia, Intuit, Royal Dutch Shell, Brooks Brothers
ExtraHop Networks, HealthChannels
Find out what your peers are saying about AWS Directory Service vs. Google Cloud Identity and other solutions. Updated: December 2025.
881,082 professionals have used our research since 2012.