AWS IAM Identity Center vs Google Cloud Identity comparison

Why PeerSpot?

Amazon Web Services (AWS) and Google are both solutions in the Identity and Access Management as a Service (IDaaS) (IAMaaS) category. Amazon Web Services (AWS) is ranked #8 with an average rating of 8.5, while Google is ranked #7 with an average rating of 7.8. Amazon Web Services (AWS) holds a 1.4% mindshare in IAMS, compared to Google’s 10.6% mindshare. Additionally, 100% of Amazon Web Services (AWS) users are willing to recommend the solution, compared to 92% of Google users who would recommend it.

AWS IAM Identity Center

Read 12 AWS IAM Identity Center reviews

2,759 Views
1,545 Comparison Views

100% willing to recommend

Google Cloud Identity

Read 26 Google Cloud Identity reviews

10,489 Views
9,335 Comparison Views

92% willing to recommend

AWS IAM Identity Center

Google Cloud Identity

Comparison Buyer's Guide

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Executive SummaryUpdated on Dec 2, 2024

Google Cloud Identity and AWS IAM Identity Center compete in the identity management market. Google Cloud Identity excels in pricing and customer service, whereas AWS IAM Identity Center provides more comprehensive features that justify its higher cost.

Features: Google Cloud Identity focuses on streamlined access management, user provisioning, and security features like multi-factor authentication and single sign-on. It offers group access controls, integration with Google Workspace, and intuitive interface for easy management. AWS IAM Identity Center provides detailed access management, robust security controls, and tight integration with various AWS services. Features include role-based permissions, permission set templates, and centralized management with multi-factor authentication.

Room for Improvement: Google Cloud Identity could enhance its security features to match competitors like Microsoft's offerings and improve integration with non-Google services. Its organizational unit system is beneficial but might be improved for greater flexibility. The GUI, while intuitive, may need enhancements for more complex configurations. AWS IAM Identity Center requires a simpler deployment process and a more accessible user interface. Documentation could be more streamlined for rapid navigation. The service complexity might be reduced to cater to smaller businesses seeking straightforward solutions.

Ease of Deployment and Customer Service: Google Cloud Identity is known for straightforward deployment and seamless integration with Google's product suite accompanied by responsive customer support. AWS IAM Identity Center, despite challenging deployment, benefits from comprehensive documentation and robust customer support, which can assist with complex setups and ongoing management.

Pricing and ROI: Google Cloud Identity offers a more affordable initial cost, making it especially attractive for organizations already using Google's services. Its lower setup costs facilitate a quicker ROI. AWS IAM Identity Center requires a greater initial investment, resulting in a longer ROI timeline, but its extensive features and integration with AWS may justify the cost for businesses demanding extensive control and versatility.

To learn more, read our detailed AWS IAM Identity Center vs. Google Cloud Identity Report (Updated: August 2026).

Buyer's Guide

AWS IAM Identity Center vs. Google Cloud Identity

August 2026

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Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

AWS IAM Identity Center

Ranking in Identity and Access Management as a Service (IDaaS) (IAMaaS)

8th

Average Rating

8.6

Reviews Sentiment

6.9

Number of Reviews

Ranking in other categories

Single Sign-On (SSO) (9th)

Google Cloud Identity

Ranking in Identity and Access Management as a Service (IDaaS) (IAMaaS)

7th

Average Rating

7.6

Reviews Sentiment

6.6

Number of Reviews

Ranking in other categories

Enterprise Mobility Management (EMM) (12th), Cloud Resource Access Management (6th)

Mindshare comparison

As of September 2026, in the Identity and Access Management as a Service (IDaaS) (IAMaaS) category, the mindshare of AWS IAM Identity Center is 1.4%, down from 1.4% compared to the previous year. The mindshare of Google Cloud Identity is 10.6%, up from 10.3% compared to the previous year. It is calculated based on PeerSpot user engagement data.

Identity and Access Management as a Service (IDaaS) (IAMaaS) Mindshare Distribution
Product	Mindshare (%)
Google Cloud Identity	10.6%
AWS IAM Identity Center	1.4%
Other	88.0%

Identity and Access Management as a Service (IDaaS) (IAMaaS)

Featured Reviews

Kteams Michael

Web developer at King of CMS Consulting

Centralized access control has improved team collaboration but still needs a simpler onboarding

One of the best features AWS IAM Identity Center offers is the permission set, which is one of the best. Then there are the temporary credentials via SSO, the multi-account governance, and the centralized identity management. Those are good features that I believe assist developers, and another feature I can say is one of the best is the improved security with temporary credentials. The feature I find myself relying on the most day-to-day would be the centralized identity management and multi-account governance. It allows me to check what other developers are doing and since I am the admin, I can also revoke the access they have to the AWS accounts.

Read full review

Sony Kurian

Director at GNX Solutions

Cloud automation has improved development efficiency and supports secure MFA and SSO

The best features in Google Cloud Identity are their cloud, their VMs, and their cloud VMs, which are too good compared to OCI. Using Google Cloud Identity is beneficial in terms of finance as we are always doing automation and AI, and it is definitely the best. I use multi-factor authentication with Google Cloud Identity. Regarding how Google Cloud Identity helps to improve security, I can say that security is something everyone is using. I do not feel any different. After this, everything will be JWT token and all things we are using. I do not feel any difference in there. I have used the SSO feature, single sign-on, with Google Cloud Identity. In a few words, how Google Cloud Identity affected user management within my organization is that it is not done for my organization but for one of my clients only. I already have the ADs there, but still, it is the best. I think the reporting tools of Google Cloud Identity are good. I cannot comment on these kinds of things for this particular product.

Read full review

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"IAM provides significant benefits when properly deployed."

"The organizational value of AWS IAM Identity Center is definitely significant, as it helps ensure that the least required permissions are given to users, thus preventing unnecessary access and reducing the risk of accidental deletions or changes."

"The features of AWS IAM Identity Center that I appreciate are single sign-on and multi-factor authentication, and we can manage all authentication aspects while integrating it with third-party applications."

"The solution enhances security through features like multifactor authentication."

"It has increased the workflow percentage by over 20 to 30%, making it very effective for us to actually achieve the work we're trying to do in a short amount of time."

"I highly recommend AWS IAM Identity Center to new users, especially for storage and deployment services like EC2, which are cost-efficient and scalable."

"The most valuable feature is the security configuration ease, which is great for me, especially as a beginner."

"The most valuable feature of AWS Identity Center is its ability to centrally create permission templates, known as permission sets, which define AWS IAM roles."

More AWS IAM Identity Center pros

"I think the first thing that is great is that it gives you a lot of features, like login, and then vaulted passwords and secure LDAP, and it becomes easier for the end customer to leverage all those features without going to a higher SKU of G Suite."

"The best features of Google Cloud Identity are that it's free and works with modern applications, meaning if it's OAuth or using the OAuth protocol, it's very easy to integrate with those applications."

"The most valuable feature is the performance."

"The tool provides a free service that you can integrate for laptop authentication. You also don’t need a separate Active Directory."

"The solution has a good amount of features, integrates well with Azure products, is easy to set up, has good stability, and can scale."

"Google is always on its own, and Google Cloud Identity is pretty good on every point."

"It is a stable solution. Stability-wise, I rate the solution a ten out of ten."

"The most valuable feature of Google Cloud Identity is its simplicity in deployment."

More Google Cloud Identity pros

Cons

"The AWS Identity Center's user interface could be improved to provide a clearer understanding of how the system operates."

"The initial setup isn't very easy, around four on a scale of one to ten. It permits setting up policies that might not be entirely secure if improperly configured, which can lead to issues later."

"IAM is challenging to manage in complex environments. Enhancements could include automation tools or a centralized dashboard for managing roles and policies across multiple accounts, simplifying the process."

"I think AWS IAM Identity Center can be improved by making it beginner-friendly. It was very hard for me to navigate initially because the UI was very complicated."

"Sometimes it experiences lag, but there's always room for improvement, which is why I deducted one point."

"Integrating AWS IAM Identity Center with other applications sometimes presents challenges."

"The configuration with other tools can be hard."

"I would like to see more flexibility in the features as sometimes it doesn't meet my expectations."

More AWS IAM Identity Center cons

"In the next release, I would like to see integration with different systems, mainly wireless SIEMS and other analytical systems that we want to introduce."

"The solution's storage capacity could be increased."

"The one place it could be improved is the password vaulting. The password vaulting does not prevent the admins from reading users' passwords, and that's a debate."

"Overall, I would give a zero out of 10 for Google's support. There is no easy way to navigate issues without paid consultation, making it quite frustrating."

"I would like to see more integration in future releases."

"If you want to set up some alerts, you don't have much control over the configuration. You have to use their default alerts. And they only provide alerts for certain activities, so you cannot customize those. Monitoring isn't very helpful either."

"Pricing is something that can be improved."

"There is room for improvement in the configuration of their security policies. It seems quite basic."

More Google Cloud Identity cons

Pricing and Cost Advice

"The product is cheap since it is available on the cloud."

"The pricing is a bit expensive."

"On a scale from one to ten, where one is cheap and ten is expensive, I rate the solution's pricing a three out of ten."

"Licensing fees are on a yearly basis."

"I rate the product price a seven on a scale of one to ten, where one is a low price, and ten is a high price."

"We probably spend about $50,000 a year on licensing."

"When I worked on Cloud Identity, they offered a free or enterprise version. You can synchronize and create up to 100 user identities in the free version. After that, you have to purchase a business or enterprise license. In that model, you'll be charged based on the number of users."

"The licensing cost depends on the partners and the relationship between the company and the partners."

"The product is billed on a monthly basis depending on the number of users."

More Google Cloud Identity pricing and cost advice

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Top Industries

By visitors reading reviews

Financial Services Firm

13%

Construction Company

10%

Comms Service Provider

Outsourcing Company

Financial Services Firm

13%

Computer Software Company

11%

Manufacturing Company

10%

Comms Service Provider

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

By reviewers
Company Size	Count
Small Business	3
Midsize Enterprise	4
Large Enterprise	4

By reviewers
Company Size	Count
Small Business	11
Midsize Enterprise	5
Large Enterprise	8

Questions from the Community

What is your experience regarding pricing and costs for AWS IAM Identity Center?

AWS provides the lowest pricing among other service providers like Azure, Google, Oracle. It is cost-effective, and they use a pay-as-you-go model.

See all answers

What needs improvement with AWS IAM Identity Center?

I think AWS IAM Identity Center can be improved by making it beginner-friendly. It was very hard for me to navigate initially because the UI was very complicated. I had to do a lot of research and ...

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What is your primary use case for AWS IAM Identity Center?

My main use case for AWS IAM Identity Center is hosting and redirecting web services that I want to use as localhost, but then I have to reroute it. What I did was create a permission set and use i...

See all answers

How does Google Cloud Identity compare with Microsoft Intune?

Microsoft Intune offers not only an easy-to-deploy data protection and productivity management solution, but also access to both Microsoft’s user community as well as around-the-clock customer s...

See all answers

What is your experience regarding pricing and costs for Google Cloud Identity?

It's crucial to monitor costs carefully, as there can be unexpected charges. I have been charged even when there was supposed to be free credit.

See all answers

What needs improvement with Google Cloud Identity?

If you are asking about room for improvement with Google Cloud Identity, whatever is there already, cost is the only problem. If you are comparing with GCP, OCI, the cost will be a little bit highe...

See all answers

Comparisons

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Compared 12% of the time

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Compared 9% of the time

Okta Platform vs AWS IAM Identity Center

Compared 6% of the time

Auth0 Platform vs AWS IAM Identity Center

Compared 5% of the time

Opal vs AWS IAM Identity Center

Compared 4% of the time

More AWS IAM Identity Center Competitors

Microsoft Entra ID vs Google Cloud Identity

Compared 76% of the time

Okta Platform vs Google Cloud Identity

Compared 4% of the time

JumpCloud vs Google Cloud Identity

Compared 2% of the time

Microsoft Intune vs Google Cloud Identity

Compared 2% of the time

SailPoint Identity Security Cloud vs Google Cloud Identity

Compared 2% of the time

More Google Cloud Identity Competitors

Product Reports

Buyer's Guide

AWS IAM Identity Center

September 2026

Download AWS IAM Identity Center product report

Buyer's Guide

Google Cloud Identity

September 2026

Download Google Cloud Identity product report

Also Known As

AWS Single Sign On, AWS SSO

Cloud Identity, Cloud Identity Premium

Overview

AWS IAM Identity Center provides centralized identity management, permission sets for role creation, and structured access, offering single sign-on and multi-factor authentication while integrating with AWS and third-party apps.

IAM Identity Center offers granular control and flexibility through JSON and attribute-based policies. It facilitates single sign-on, multi-factor authentication, and integrates seamlessly with AWS and third-party applications. By utilizing existing templates, it streamlines permissions allocation. Some users note a lack of clarity in the interface and challenges in integrating with third-party tools, particularly with naming conventions in permission sets. There are requests for enhanced policy visualization, debugging tools, and better documentation on temporary access credentials.

What are the key features of AWS IAM Identity Center?

Centralized Identity Management: Streamlines user management across AWS accounts with a unified approach.
Permission Sets: Automates role creation for structured access control.
Granular Control: Supports JSON-based and attribute-based policies for detailed access permissions.
Single Sign-On: Simplifies access by consolidating credentials across multiple applications.
Integration Capabilities: Links effectively with AWS and third-party apps for enhanced security.

What benefits should be considered in reviews?

Improved Security: Enhances security with multi-factor authentication and micro-level control.
Operational Efficiency: Saves time with automated permissions and temporary credentials.
Adaptability: Integrates with existing authentication systems, accommodating varied enterprise needs.
User Management: Facilitates handling large user bases with ease and precision.

AWS IAM Identity Center is deployed widely for identity management, centralized access, and role-based control. Enterprises manage IAM over multiple AWS accounts and integrate it with systems like Azure AD. It allows setting permissions for DevOps and security teams, ensuring tailored access and limited privilege credentials for testing and deployment.

Amazon Web Services (AWS)

Google Cloud Identity provides a robust platform for managing user and group access across cloud resources, enhancing security with multi-factor authentication and unifying identities with seamless single sign-on.

Offering a comprehensive range of features, Google Cloud Identity presents a web-based user management portal, group access control, and context-aware access, which significantly improves security and simplifies application-level policies. Seamless integration with Google Workspace and straightforward setup processes enhance usability, while organizational unit management supports efficient policy handling. This makes cloud-based user management both straightforward and impactful. Areas for enhancement include password management and integration with third-party applications and systems like Mac and Active Directory. The interface could also be more user-friendly, while pricing adjustments could improve competitiveness. Monitoring capabilities require better customization, and mobile device management needs refinement for wider compatibility. Strengthening customer support access and robustness would encourage smoother user experiences.

What are the key features of Google Cloud Identity?

Group Access Control: Enables management of access to resources by defining groups.
Single Sign-On: Streamlines access across applications through single sign-on.
Unified Identity Access: Provides a single view for identity management.
Endpoint Management: Manages devices accessing cloud resources efficiently.
Multi-Factor Authentication: Enhances security with additional authentication steps.

What benefits should users look for when evaluating Google Cloud Identity?

Enhanced Security: Robust security is provided through multi-factor authentication and context-aware access.
Streamlined Access Management: Simplified user and access management cuts down administrative tasks.
Integration Capabilities: Ease of integration with tools like Google Workspace enhances functionality.
Simplified Policy Management: Intuitive organizational unit management makes handling policies efficient.

Numerous industries implement Google Cloud Identity for its single sign-on and access management capabilities, which enable fine-tuned cloud resource control, multi-device authentication, and effective user administration. By integrating with systems for user authentication and identity synchronization from Active Directory, companies utilize it for enhanced collaboration and mobile device management. A unified account experience augments security with multi-factor authentication, applicable across platforms without necessitating Google Workspace.

Google

Sample Customers

Expedia, Intuit, Royal Dutch Shell, Brooks Brothers

ExtraHop Networks, HealthChannels

Buyer's Guide

AWS IAM Identity Center vs. Google Cloud Identity

August 2026

Free Report: AWS IAM Identity Center vs. Google Cloud Identity

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