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BetterCloud vs Omada Identity comparison

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Comparison Buyer's Guide

Executive Summary

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

BetterCloud
Ranking in User Provisioning Software
14th
Average Rating
7.0
Reviews Sentiment
7.1
Number of Reviews
2
Ranking in other categories
Data Loss Prevention (DLP) (36th), SaaS Management Platforms (8th)
Omada Identity
Ranking in User Provisioning Software
5th
Average Rating
8.0
Reviews Sentiment
6.6
Number of Reviews
68
Ranking in other categories
Identity Management (IM) (5th), Identity and Access Management as a Service (IDaaS) (IAMaaS) (5th), Customer Identity and Access Management (CIAM) (5th), Identity Governance Administration (IGA) (3rd)
 

Mindshare comparison

As of September 2026, in the User Provisioning Software category, the mindshare of BetterCloud is 1.5%, up from 0.6% compared to the previous year. The mindshare of Omada Identity is 5.2%, down from 6.0% compared to the previous year. It is calculated based on PeerSpot user engagement data.
User Provisioning Software Mindshare Distribution
ProductMindshare (%)
Omada Identity5.2%
BetterCloud1.5%
Other93.3%
User Provisioning Software
 

Featured Reviews

PaulHeard - PeerSpot reviewer
CIO at a consultancy with 201-500 employees
Experienced easy deployment and stable performance but user support needs improvement
The most valuable features are that BetterCloud had a much more sophisticated workflow management toolset than Google itself. It was easy to build onboarding and offboarding workflows, which could handle the desired complexity versus out-of-the-box Google. BetterCloud allowed us to reallocate storage so all files created by a departing member would get reallocated to the manager, thus retaining access. BetterCloud saved help desk time by automating processes, providing a reasonable return on investment. BetterCloud now offers SaaS platform tracking capabilities, a key, previously missing feature.
AmitRathod - PeerSpot reviewer
Senior Analyst at Toll Holdings Limited
Identity governance has automated lifecycle workflows and strengthens access risk control
Omada Identity has a very good and easy automated onboarding and offboarding process which provisions correct system access from day one when employees or contractors join, and it automatically revokes their access and prevents orphan accounts when they leave. It provides role-based transfers which seamlessly upgrade user permissions when individuals change departments or roles, ensuring they only have the privileges necessary for their new positions. For risk mitigation and intelligent analytics, it leverages machine learning to uncover vulnerabilities, recommends appropriate access roles, and flags anomalous user behavior before it becomes a security threat. Omada Identity also extends strict governance controls and life cycle tracking to AI agents, service accounts, and API keys, securing the expanding IT infrastructure. It allows businesses to map their paper-based approval process into automated drag-and-drop digital workflows without relying on complex custom coding and provides a centralized self-service portal for employees to request temporary or permanent access to specific applications with proper approval from one or two level approvers, which includes built-in routing to the correct approvers. The value received from Omada Identity at the start was significant, particularly due to its codeless configuration, allowing us to map our approval process into automated drag-and-drop digital workflows without excessive complexity. For access requests, we established a centralized self-service portal to manage temporary or permanent access requests with appropriate approvals. Omada Identity uses machine learning to uncover vulnerabilities, recommending access roles and flagging anomalous behavior before it becomes a threat, providing confidence through initial POCs leading to a complete deployment.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"You simply cannot use Google Apps without it, so it's a no brainer."
"BetterCloud saved help desk time by automating processes, providing a reasonable return on investment."
"We don't have to go in and do a lot of the work that we did before. It may have saved us somewhere in the range of 10 to 30 percent of the time we spent on provisioning access."
"What I like most is that we can always find a solution, and we can also find the cause when something goes wrong. I like that the most because everything is in one way or another traceable. That is what I like most. I like its reliability."
"Omada Identity positively impacts my organization, particularly regarding security and efficiency, as it provides multiple layers of protection for data privacy and prevention of data leakage."
"Two valuable features of Omada Identity are the ability to discover accounts and link them to identities, and the automatic disabling of inactive accounts or identities."
"Our customers have realized several benefits from using this product, becoming more efficient in driving Identity and Access Management processes by automating many that were previously performed manually, saving manpower resources, reducing help desk tickets and telephone calls through features like automatic password reset, and gaining big benefits from automation, reporting, and easier onboarding of new staff."
"When we find a customer that has the set of requirements that Omada is a really good fit for, we can get them up and running pretty quickly, without their having to spend a ton of money, and without their having to spend a ton of their internal IT resource time."
"Overall, I am satisfied with Omada Identity since it has helped us automate access management, improve governance, and reduce manual effort, particularly with role-based access and access review capabilities that are crucial for maintaining security and compliance."
"The Governance and self-service that can be set up so you can use them yourself to work in the system are the most valuable features. End users can be enabled to help themselves."
 

Cons

"The account support team was weak in engagement and communication, contributing to the decision to move to more comprehensive solutions."
"Would love for it to be able to replace our SSO as well as provide connectivity and the same level of automation to our other SaaS products."
"If I had to name one thing, it would be the user interface (UI)."
"Functionality and usability could be improved."
"When the re-certification process is launched that makes Omada very slow. There are performance issues in the current version."
"When you do a recalculation of an identity, it's hard to understand what was incorrect before you started the recalculation, and which values are actually updated... all you see are all the new fields that are provisioned, instead of seeing only the fields that are changed."
"The solution should be made more agile for customers to own or configure."
"The user interface could be improved. The interface between Omada and the user is mainly text-based."
"In our organization, all the data is event-driven, which means that if an attribute is changed in the source system, it can be updated within a few seconds in all end-user systems. There is room for improvement in Omada regarding that. Omada is still batch-based for some processes, so sometimes it can take an hour or even four hours before the execution is run and the update is sent."
"The customer support for Omada Identity is good, though not great. Sometimes it has not been very fast, and at times they rely on external partners, causing delays, but they are improving and so are we with our internal knowledge."
 

Pricing and Cost Advice

Information not available
"The pricing for Omada Identity is fair."
"Omada continues to be very competitive on pricing, especially on the Omada cloud product."
"The initial total cost of ownership to implement Omada Identity is not small. The TCO for the implementation is as high as any other solution. However, the cost of maintaining the solution is at par or lower than competitors, including adding more features or maintaining the system after the initial deployment or installation to make sure that they are available for users to use or extending the functionalities of those activities. Those maintenance costs are lower than other vendors, but the initial cost of getting the system installed is still high."
"They are positioned at a good price point. They are lower than some of their competitors."
"It is fairly priced for an on-premise environment, but for the cloud environment, I am not that happy with the pricing."
"Omada isn't cheap or expensive. The licensing model is flexible. I've only had limited interactions with the Omada sales team, but they were positive. They don't sell the customers more licenses than they need. It's important to accurately forecast future usage. For example, we have many licenses that we don't use because we don't have the identities yet. We pay extra, which isn't good."
"Omada is expensive."
"It is licensed per managed user per year."
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Top Industries

By visitors reading reviews
Construction Company
12%
Healthcare Company
10%
University
10%
Educational Organization
8%
Financial Services Firm
14%
Manufacturing Company
12%
Outsourcing Company
7%
Computer Software Company
6%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
No data available
By reviewers
Company SizeCount
Small Business16
Midsize Enterprise6
Large Enterprise54
 

Questions from the Community

What is your experience regarding pricing and costs for BetterCloud?
The real downside was it was a relatively expensive product, and ultimately we removed it as a cost-saving measure.
What needs improvement with BetterCloud?
BetterCloud's support for SaaS management was lacking initially, requiring development of a custom tool to handle some workflow automation. It was also relatively expensive. The account support tea...
What is your primary use case for BetterCloud?
We were using BetterCloud for onboarding and offboarding, particularly managing Google account setup and removal, because we wanted to retain information after people left, and not just have the ac...
What is your experience regarding pricing and costs for Omada Identity Cloud?
The pricing, setup cost, and licensing for Omada Identity are reasonable for the features provided.
What needs improvement with Omada Identity Cloud?
Omada Identity could be improved with a similar interface, easier integration with third-party applications, and more advanced reporting and automation capabilities. Better integration with cloud a...
What is your primary use case for Omada Identity Cloud?
Omada Identity is used primarily for user access management, helping us manage user permissions in a centralized way. When a new employee joins, Omada Identity automates the user account and access...
 

Also Known As

No data available
Omada Identity Suite, Omada Identity Cloud
 

Overview

 

Sample Customers

HelloFresh, Oscar Health, Square
Bayer, ECCO Shoes, Vattenfall, NuStar Energy, Unicredit, Schiphol Group, BMW Group, Deutsche Leasing
Find out what your peers are saying about BetterCloud vs. Omada Identity and other solutions. Updated: September 2026.
913,683 professionals have used our research since 2012.