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BetterCloud vs Omada Identity comparison

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Comparison Buyer's Guide

Executive Summary

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

BetterCloud
Ranking in User Provisioning Software
14th
Average Rating
7.0
Reviews Sentiment
7.1
Number of Reviews
2
Ranking in other categories
Data Loss Prevention (DLP) (36th), SaaS Management Platforms (10th)
Omada Identity
Ranking in User Provisioning Software
5th
Average Rating
8.0
Reviews Sentiment
6.6
Number of Reviews
69
Ranking in other categories
Identity Management (IM) (5th), Identity and Access Management as a Service (IDaaS) (IAMaaS) (5th), Customer Identity and Access Management (CIAM) (7th), Identity Governance Administration (IGA) (3rd)
 

Mindshare comparison

As of November 2026, in the User Provisioning Software category, the mindshare of BetterCloud is 1.5%, up from 0.8% compared to the previous year. The mindshare of Omada Identity is 4.9%, down from 6.1% compared to the previous year. It is calculated based on PeerSpot user engagement data.
User Provisioning Software Mindshare Distribution
ProductMindshare (%)
Omada Identity4.9%
BetterCloud1.5%
Other93.6%
User Provisioning Software
 

Featured Reviews

PaulHeard - PeerSpot reviewer
CIO at a consultancy with 201-500 employees
Experienced easy deployment and stable performance but user support needs improvement
The most valuable features are that BetterCloud had a much more sophisticated workflow management toolset than Google itself. It was easy to build onboarding and offboarding workflows, which could handle the desired complexity versus out-of-the-box Google. BetterCloud allowed us to reallocate storage so all files created by a departing member would get reallocated to the manager, thus retaining access. BetterCloud saved help desk time by automating processes, providing a reasonable return on investment. BetterCloud now offers SaaS platform tracking capabilities, a key, previously missing feature.
AmitRathod - PeerSpot reviewer
Senior Analyst at Toll Holdings Limited
Identity governance has automated lifecycle workflows and strengthens access risk control
Omada Identity has a very good and easy automated onboarding and offboarding process which provisions correct system access from day one when employees or contractors join, and it automatically revokes their access and prevents orphan accounts when they leave. It provides role-based transfers which seamlessly upgrade user permissions when individuals change departments or roles, ensuring they only have the privileges necessary for their new positions. For risk mitigation and intelligent analytics, it leverages machine learning to uncover vulnerabilities, recommends appropriate access roles, and flags anomalous user behavior before it becomes a security threat. Omada Identity also extends strict governance controls and life cycle tracking to AI agents, service accounts, and API keys, securing the expanding IT infrastructure. It allows businesses to map their paper-based approval process into automated drag-and-drop digital workflows without relying on complex custom coding and provides a centralized self-service portal for employees to request temporary or permanent access to specific applications with proper approval from one or two level approvers, which includes built-in routing to the correct approvers. The value received from Omada Identity at the start was significant, particularly due to its codeless configuration, allowing us to map our approval process into automated drag-and-drop digital workflows without excessive complexity. For access requests, we established a centralized self-service portal to manage temporary or permanent access requests with appropriate approvals. Omada Identity uses machine learning to uncover vulnerabilities, recommending access roles and flagging anomalous behavior before it becomes a threat, providing confidence through initial POCs leading to a complete deployment.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"BetterCloud saved help desk time by automating processes, providing a reasonable return on investment."
"You simply cannot use Google Apps without it, so it's a no brainer."
"Omada Identity has positively impacted our organization very well."
"The most valuable aspects of Omada Identity for me are the automation capabilities."
"The Governance and self-service that can be set up so you can use them yourself to work in the system are the most valuable features. End users can be enabled to help themselves."
"The most appealing aspect of Omada Identity is its self-service upgrade system."
"The thing that I find most valuable is that Omada consists of building blocks, which means that you can configure almost anything you want without using custom code, making it pretty easy to do. It's possible to connect to multiple target systems and to create one role that consists of different permissions in the different target systems. So one role in Omada can make sure that you have an account in three different systems."
"Overall, I am satisfied with Omada Identity since it has helped us automate access management, improve governance, and reduce manual effort, particularly with role-based access and access review capabilities that are crucial for maintaining security and compliance."
"Omada's user interface is elegant and easy to work with. I like Omada's ability to automatically generate accounts for new hires and allow them access to all required systems by established policies. Around 80 percent of workers can start working immediately on their first day without requesting further access."
"Omada Identity has had a positive impact on my company; it is a very good partner for us, with whom I work together excellently."
 

Cons

"The account support team was weak in engagement and communication, contributing to the decision to move to more comprehensive solutions."
"Would love for it to be able to replace our SSO as well as provide connectivity and the same level of automation to our other SaaS products."
"Omada could communicate better with us about the product roadmap. We haven't gotten any updates about it. The user interface is often a bit difficult to understand. It isn't optimized for small screens, so it doesn't display all of the information clearly, so users need to scroll a lot."
"The reporting on the warehouse data and the import process both have room for improvement."
"If you find an error and you need it fixed, you have to upgrade. It's not like they say, "Okay, we'll fix this problem for you." You have to upgrade. The last time we upgraded, because there was an error in a previous version, we had to pay 150,000 Danish Krone (about $24,000 at the time of this review) to upgrade our systems... That means that we have to pay to get errors fixed that Omada has made in programming the system. I hope they change this way of looking at things."
"The return on investment with Omada Identity is not as strong as anticipated, given its high cost and fewer features relative to competitors such as Saviynt and SailPoint."
"We are trying to use Omada's standards and to adapt our processes. But we have had some trouble with the bad documentation. This is something that they could improve on. It has not been possible for us to analyze some of the problems so far, based on the documentation. We always need consultants. The documentation should include some implementation hints and some guidelines for implementing the processes."
"Customer support for Omada Identity is lacking. When I encounter issues and reach out to the team, their responses are often insufficient, indicating a need for improvement in addressing user problems."
"Omada Identity could be improved with a similar interface, easier integration with third-party applications, and more advanced reporting and automation capabilities."
"Omada Identity support needs improvement, although I do not have specific details; I firmly believe it is an area for enhancement."
 

Pricing and Cost Advice

Information not available
"Omada continues to be very competitive on pricing, especially on the Omada cloud product."
"My client deals directly with the Omada Identity team in terms of licensing. I never look at pricing, so I'm not aware of how much the solution costs, but it's worth the money. Often, when you begin to use Omada Identity and it takes a while to set up, it'll be irreversible, and you'd depend on and focus more on the functionality of the solution, rather than its price tag."
"It's a fair price for the on-premises system. Compared with what we had before, it's much cheaper and we get all the modules in one. We tried to go with the cloud, but it was far too expensive."
"The initial total cost of ownership to implement Omada Identity is not small. The TCO for the implementation is as high as any other solution. However, the cost of maintaining the solution is at par or lower than competitors, including adding more features or maintaining the system after the initial deployment or installation to make sure that they are available for users to use or extending the functionalities of those activities. Those maintenance costs are lower than other vendors, but the initial cost of getting the system installed is still high."
"It is not cheap. It is expensive, but compared to what we did almost three years ago, it is value for money. It is worth it."
"It is licensed per managed user per year."
"Omada Identity offers a reasonable price point, but it will increase as we transition to the cloud."
"Omada is expensive."
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Top Industries

By visitors reading reviews
No data available
Financial Services Firm
14%
Manufacturing Company
12%
Outsourcing Company
7%
Computer Software Company
6%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
No data available
By reviewers
Company SizeCount
Small Business17
Midsize Enterprise7
Large Enterprise55
 

Questions from the Community

What is your experience regarding pricing and costs for BetterCloud?
The real downside was it was a relatively expensive product, and ultimately we removed it as a cost-saving measure.
What needs improvement with BetterCloud?
BetterCloud's support for SaaS management was lacking initially, requiring development of a custom tool to handle some workflow automation. It was also relatively expensive. The account support tea...
What is your primary use case for BetterCloud?
We were using BetterCloud for onboarding and offboarding, particularly managing Google account setup and removal, because we wanted to retain information after people left, and not just have the ac...
What is your experience regarding pricing and costs for Omada Identity Cloud?
The pricing, setup cost, and licensing for Omada Identity are reasonable for the features provided.
What needs improvement with Omada Identity Cloud?
Omada Identity could be improved with a similar interface, easier integration with third-party applications, and more advanced reporting and automation capabilities. Better integration with cloud a...
What is your primary use case for Omada Identity Cloud?
Omada Identity is used primarily for user access management, helping us manage user permissions in a centralized way. When a new employee joins, Omada Identity automates the user account and access...
 

Also Known As

No data available
Omada Identity Suite, Omada Identity Cloud
 

Overview

 

Sample Customers

HelloFresh, Oscar Health, Square
Bayer, ECCO Shoes, Vattenfall, NuStar Energy, Unicredit, Schiphol Group, BMW Group, Deutsche Leasing
Find out what your peers are saying about BetterCloud vs. Omada Identity and other solutions. Updated: September 2026.
920,574 professionals have used our research since 2012.