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Dell PowerMax vs NetApp EF-Series All Flash Arrays comparison

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Comparison Buyer's Guide

Executive SummaryUpdated on Mar 1, 2026

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Everpure FlashArray
Sponsored
Ranking in All-Flash Storage
2nd
Average Rating
9.0
Reviews Sentiment
7.2
Number of Reviews
233
Ranking in other categories
No ranking in other categories
Dell PowerMax
Ranking in All-Flash Storage
5th
Average Rating
8.8
Reviews Sentiment
6.8
Number of Reviews
93
Ranking in other categories
NVMe All-Flash Storage Arrays (2nd)
NetApp EF-Series All Flash ...
Ranking in All-Flash Storage
29th
Average Rating
8.6
Reviews Sentiment
7.5
Number of Reviews
39
Ranking in other categories
No ranking in other categories
 

Mindshare comparison

As of November 2026, in the All-Flash Storage category, the mindshare of Everpure FlashArray is 6.4%, down from 6.5% compared to the previous year. The mindshare of Dell PowerMax is 4.8%, up from 4.7% compared to the previous year. The mindshare of NetApp EF-Series All Flash Arrays is 1.5%, up from 0.7% compared to the previous year. It is calculated based on PeerSpot user engagement data.
All-Flash Storage Mindshare Distribution
ProductMindshare (%)
Everpure FlashArray6.4%
Dell PowerMax4.8%
NetApp EF-Series All Flash Arrays1.5%
Other87.3%
All-Flash Storage
 

Featured Reviews

Sowjanya MV - PeerSpot reviewer
Technical Lead at Wipro Limited
Has improved performance for mission-critical workloads and enabled seamless non-disruptive upgrades
The availability is 99.99%, which is the main factor any customer would need because their data should be available whenever they want to access it. This is one main critical thing. It is very easy to upgrade since Pure Storage FlashArray handles it well. Everything is non-disruptive now; previously, there were forklift shifts, but now that is not the case. Pure Storage FlashArray says no to forklift upgrades. Usually hardware requires downtime, but Pure Storage FlashArray has improved their footprint so that they are not asking for downtime; everything is just a non-disruptive activity, which is why customers are more inclined towards Pure Storage FlashArray. Customers want more of the models in their environment due to the performance they are giving, and everything is in one Pure1 Array console where we can view all the models on one page or just an orchestration tool. You don't miss anything; you have replication, notifications about replication, and details about which host groups replication is happening in and if that replication is successful or failed. On a daily basis, our purpose is to create volumes for infrastructure; our daily activities include creating volumes and mapping them to the host, doing any migrations from a VM, clearing the data stores, and carving the volumes to those VMs. One key factor is the data compression with a ratio of 5:1, focusing on space efficiency, inline deduplication, and the compression Pure Storage FlashArray works on; that is a major factor we can suggest to any customer. Analytical capabilities are crucial. Daily, we check the throughput and consumption, and Pure Storage FlashArray provides predictions for one year regarding usage. This prediction helps plan updates well ahead. For support, we just raise a case, and they follow up and get it done. There is also AI readiness, but with the model R2, we don't have much of that AI readiness. For others, we do have AI readiness that predicts capacity based on daily or monthly trends, enabling us to analyze how much space we need or if we need to expand the disk shelf. From an operational point of view, a good feature is that if you accidentally delete a volume, it will be retained in the destroyed state for the next twenty-four hours, which is not the same with any other vendor. I have worked in this storage domain for the past fifteen years, and this option is remarkable, benefiting any L1 or L2 engineer. Additionally, from a compliance perspective, Pure Storage FlashArray has REST APIs enabled. I have not explored automation much, but from a security standpoint, it is strong with encryption data. If you want to automate, you can easily integrate with all clouds and explore Pure Cloud for scheduling workloads, including volume creation. Customers find benefit in Pure Storage FlashArray's single management pane of glass due to the dual controller and active-active setup. If one of the controllers goes down, all workloads automatically shift to the other controller, ensuring their data is safe and accessible at all times. This is a highlighted feature that any customer desires because their data should always be accessible. For SAN workloads, we use Pure Storage FlashArray because for SAN FC fiber channel, we don't use it; we use NetApp for NAS activities. We have clearly split this, so SAN is for mission-critical applications, while network-attached storage handles file systems. This architecture helps us maximize the benefit from Pure Storage FlashArray due to the significant workloads from this giant retail client. From a footprint and energy consumption perspective, you can see energy consumption from the Pure1 storage portal on a daily basis, and it is very compact. The three models we use consume only three units, which is quite low. From a footprint and data center perspective, it doesn't occupy much space. As everything moves to cloud, there are requirements to avoid excess spending on data centers, and Pure Storage FlashArray is efficient in energy consumption and is environmentally friendly.
Gouranga Maiti - PeerSpot reviewer
Sr. Project Manager IT at ITC Ltd
High‑performance all‑flash storage has transformed data warehousing and reporting speed
The features of Dell PowerMax that I find most valuable so far include its all-flash capability, along with its performance, reliability, and efficiency. Additionally, it has snapshot-level features that allow me to take snapshots or backups within only a few seconds. There is no need to wait long, and unnecessary high bandwidth used for backup does not occur because I can take the whole snapshot backup within a fraction of a second. I have used the deduplication feature of Dell PowerMax. Deduplication and compression are very effective, so despite my large amount of data, the effective size is reduced due to this deduplication and compression, allowing me to store more data on the same storage. Regarding the impact of Dell PowerMax's real-time data encryption on my data protection strategies, I have not used that feature personally. However, in another department, my colleagues are using it, and they have not faced any performance bottlenecks due to data encryption. The encryption is very powerful, but I have not implemented that encryption in our database data warehouse systems since they are for internal use only, not exposed worldwide. At first, I faced several issues, and our report rendering complaints were quite annoying. However, now with Dell PowerMax storage's high IOPS handling capabilities, the output comes within a fraction of a second, making our users happy. Whatever our requirement or demand is, it has already been implemented in Dell PowerMax with its all-flash NVMe storage. New bricks can also be added if a size increase is required, allowing for additional bricks to be added as needed. Everything is in place; therefore, I do not think any other improvements are required. However, it is worth noting that Dell is continuously inventing and releasing more powerful types of storage. This results in increased reliability, enhanced data handling capabilities, improved deduplication ratios, and the fulfillment of more IOPS demand.
Tayo Olubanke - PeerSpot reviewer
Managing Director at GCET
Offers flexibility and top-notch technology
You can go to bed peacefully if you have a NetApp. If you have NetApp within your data center, you get to know about power failure if you are using it. Your NetApp will still come alive. Even if it does not come alive, I can say that it is not like other tools when it comes to dealing with power failure. The tool is affordable, and the technology is top-notch. It is the only technology that has software for what we call inline compression and deduplication. All the products under NetApp are aiming to use AI. I know that you can achieve whatever you want to do with NetApp EF-Series All Flash Arrays. I rate the tool a nine out of ten.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"It overperforms both in terms of storage capacity and throughput, and bandwidth capability."
"The money I saved by not renewing maintenance on the Dell EMC devices paid for the Pure Storage devices."
"It has improved the way our organization functions by improving the resilience of our infrastructure by quite a bit."
"This storage has to be the most well thought out and effective storage that I have had the privilege to work with."
"Having fast storage allows actual servers to perform in high capacity so we don't have slowdowns on our applications."
"We currently have four Pure Storage FlashArray boxes, and all the storage boxes are on an Evergreen subscription model where we receive the latest hardware and features without any cost in a completely non-intrusive task."
"The administration is very easy and quite minimal, the performance is very good, the installation is pretty straightforward, and technical support is good."
"It has improved my organization in the way that now we have lower latency, we get fewer complaints from customers, and we see a constant response time."
"It is a really good product."
"Dell PowerMax serves compact drive, industry-specific open systems, and mainframes. For small virtualization needs, Dell PowerMax 2500 is suitable, while for database or large channel-based protocols, Dell PowerMax 8500 is appropriate."
"Key features include performance, replication time, and dedup and compression."
"NVMe technology improves input/output performance."
"PowerMax NVMe has made it a lot easier to understand how much we are able to provision. It has made it a lot faster to provision new things. 90% of my time for provisioning has been reduced. Also, it has made it very easy to understand and see everything behind it versus the older heritage, where Dell EMC was very convoluted and hard to get working. Things that used to take an hour, probably now take five to 10 minutes."
"We removed the need to observe whether we ran into issues with the performance of disks or number of IOPS. Previously, our Oracle Database would throw us performance errors. Now, with PowerMax, everything runs smoothly."
"The number one most valuable feature is reliability, as I want to go home at the end of the day and come in the next day knowing it works, especially since we have storage offshore."
"The features of Dell PowerMax that I appreciate most include its quick performance and good specifications."
"The database queries on our old system (HP EVA) took nearly 32 hours, but on the new one in under 10."
"When you are dealing with a virtual machine or on-premise, one of the in-demand storage is NetApp."
"Our batch processing time went down from 14 hours to seven hours with this solution."
"If we compare this storage solution with Concurrent, the price is the same, but the performance is much better."
"We have high use cases for SQL databases, most of our business critical applications use SQL to allow us to complete the DoD mission needs, so we have been using the EF-series for about two years now and everything has been going smoother and faster."
"When we compared it to other all-flash arrays, it was the most cost-effective solution and really the most performant that we looked at."
"The most valuable feature is its speed; we had a bake off with another product in our data center, and it blew it away, without any question, being about 100% faster than the XtremIO, just pure speed."
"This solution is dependable for us and our clients and that is what we needed to have."
 

Cons

"I would love to see a true one click upgrade solution. Right now, you have to click and schedule an appointment with Pure Storage to be able to upgrade. I would love for it to automatically download, install, and fall-over every controller as it updates."
"We would like to see better troubleshooting aspects. It helps us if we can find out where the problem is. Right now, it's difficult. Sometimes it's difficult to pinpoint the issue. If they had more visibility and more troubleshooting feature built into the tool that would really help."
"On a couple of occasions, the waiting time for an upgrade has been pretty substantial."
"There are many features which need to be added, particularly on the replication side."
"We do have an issue with the vCenter integration. Pure Storage says it has a lot of free space, but vCenter says its completely full. This is because their dedupes are saved as space, but Vcenter still detects the disk as completely full. So, we do have an issue with that."
"Just some nit picky stuff, like allowing servers and volumes to be grouped. Therefore, it would easier to work with them in the GUI."
"There are a lot of things to improve."
"We did have one hiccup with the integration of vCenter. When we were installing Pure Storage, we were using vCenter 6.7, which defaults to the HTML5 Web Client. The current plugin for Pure Storage doesn't show up in that client at all. You have to go and use the legacy FlexFlash client to see the Pure Storage plugin in vCenter."
"I would like to see continued visibility and analytics in the platform."
"Support pricing is very high. Our support contract is about to expire and Dell EMC provided us with an extremely high renewal quote."
"Dell should work on their marketing strategies to make the product more visible on the market. They should promote the product's compatibility with IBM, as not everyone knows it."
"The initial setup was complex. ESRS is a very complex solution to put into our environment, because it requires external access to the Internet. That's a very tough thing for us to do, because we are a PCI and PII company. We store a lot of data for people which is personal. Therefore, going out to the Internet is not our preferred path."
"Dell PowerMax can be improved because there are very strict guidelines when it comes to installation and the amount of control a customer has."
"The disadvantage of PowerMax is its cost. It is expensive, mainly due to pricing."
"I would like it to support NVMe over Fabrics, because that is the next item for consideration on the NVMe roadmap."
"Setting up PowerMax with VMAX is always complex."
"A little more manageability, a simpler management interface. It's not necessarily that it's way overly complex. It's just that it's not as easy as the FAS series."
"This solution is not available to many users because the cost is very expensive."
"There could be better integration with some of our Cisco products."
"The solution should really build out a more hyper-converged product."
"The dashboard could be simplified."
"The EF-Series is not the most scalable solution."
"We need a center related to NetApp in Egypt so that we can deal with them directly."
"The solution's technical support is not as good as it is supposed to be since you have to push them to get support."
 

Pricing and Cost Advice

"Pure Storage has not helped to reduce our HANA licensing costs."
"We have seen a reduction in total cost of ownership."
"While it comes with a higher price tag, this investment often translates to significant improvements in performance."
"There is always room for negotiation."
"It is a cheaper solution."
"We implemented Pure Storage FlashArray nine years ago when it was new to the market and obtained it at a preferential price."
"It is cost-effective because after buying a subscription, they provide a service to upgrade hardware for free. They are providing so many features. When you consider the features provided, it is cost-effective."
"There are no fees for licensing. The hardware is paid for only once."
"The PowerMax appliance pricing was reasonable. Dell EMC quoted us a substantial discount."
"The cost is expensive. While VMAX now has good pricing, PowerMax is a little expensive."
"Dell offers various pricing models, including a pay-as-you-go option where storage is provided without upfront charges, billing only for used capacity. As a 360° partner, significant discounts are available."
"We hope that with the combination of both NVMe and SCM the next PowerMax will be much cheaper that the one which we acquired."
"The price is really high."
"Our costs for the product are three million."
"It scales enormously, but it's expensive to do so."
"Dell is expensive compared to other products and I would rate its pricing a four out of ten."
"They need to improve its pricing. The storage market is dying. So, they need to improve the price because it should reach all people. NetApp is one of the top ones, and they are charging a little bit of royalty as compared to other storage solutions."
"It's a way to get relatively low-cost, very high-performance, low-latency block storage as a point solution."
"Its cost-effectiveness is a major selling point. Compared to other storage vendors, the EF-Series offers excellent value for its price. It's truly a leading product in the industry."
"They provide licenses upon purchase, so there's no need for additional licenses. Regarding additional expenses apart from the standard licensing fees, such as for support or maintenance, there aren't any. Updates take around twenty to thirty minutes, including rebooting the systems, and we haven't faced any problems with the NetApp EF-Series All Flash Arrays. We utilize various other storages like Fujitsu, IBM, and Dalian SIP, but the NetApp EF-Series stands out as we've had no issues throughout the entire year of usage."
"This solution is not available to many users because the cost is very expensive."
"The cost of our license is approximately $200,000 over three years for NetApp EF-Series All Flash Arrays. There can be additional costs for storage. For example, if you want to have eight terabytes."
"It's a lot cheaper than what the other vendors have for the same type of environment. It saves us money."
"The pricing of this solution is competitive with other vendors here in Egypt."
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Top Industries

By visitors reading reviews
Manufacturing Company
13%
Comms Service Provider
10%
Financial Services Firm
10%
Outsourcing Company
9%
Financial Services Firm
13%
Manufacturing Company
10%
Healthcare Company
10%
Outsourcing Company
9%
Construction Company
16%
Comms Service Provider
12%
Outsourcing Company
8%
Manufacturing Company
8%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business73
Midsize Enterprise38
Large Enterprise161
By reviewers
Company SizeCount
Small Business17
Midsize Enterprise16
Large Enterprise64
By reviewers
Company SizeCount
Small Business12
Midsize Enterprise10
Large Enterprise18
 

Questions from the Community

Which should I choose: HPE 3PAR StoreServ or Hitachi Virtual Storage Platform F Series?
Both are great platforms, but if you are considering all flash solutions, I would recommend you to consider Pure Stor...
What is your experience regarding pricing and costs for Pure Storage FlashArray?
When comparing cost, I find that the cost is either the same or slightly higher, but that is returned by the ease of ...
What needs improvement with Pure Storage FlashArray?
The only thing I think could be improved is price. The price is the main concern for our customers.
What's the difference between DELL EMC Powerstore and Powermax NVMe?
Dell PowerStore is an all-solid-state midrange storage system. It has many internal elements taken from other Dell of...
What is your experience regarding pricing and costs for Dell EMC PowerMax NVMe?
My experience with the pricing of Dell PowerMax is that there is a good relationship between the pricing and the func...
What needs improvement with Dell EMC PowerMax NVMe?
One area where Dell PowerMax can improve is the relationship between physical space and capacity, as well as electric...
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Also Known As

Pure Storage FlashArray
Dell PowerMax NVMe, Dell EMC PowerMax, PowerMax
NetApp EF540, NetApp EF-Series
 

Overview

 

Sample Customers

Nielsen, Lamar Advertising, LinkedIn, Betfair, UT-Dallas
Rackspace, Open Line
RP Data, Western Oregon University, Toei Animation
Find out what your peers are saying about Dell PowerMax vs. NetApp EF-Series All Flash Arrays and other solutions. Updated: September 2026.
920,769 professionals have used our research since 2012.