Domo vs Yellowfin comparison

Domo and Yellowfin are both solutions in the BI (Business Intelligence) Tools category. Domo is ranked #3 with an average rating of 7.9, while Yellowfin is ranked #35. Domo holds a 2.8% mindshare in BIT, compared to Yellowfin’s 0.9% mindshare. Additionally, 85% of Domo users are willing to recommend the solution, compared to 100% of Yellowfin users who would recommend it.

Domo

Read 47 Domo reviews

5,755 Views
3,856 Comparison Views

85% willing to recommend

Yellowfin

Read 2 Yellowfin reviews

1,229 Views
762 Comparison Views

100% willing to recommend

Domo

Yellowfin

Comparison Buyer's Guide

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Executive SummaryUpdated on Jan 1, 2025

Domo and Yellowfin are analytics platforms competing in the business intelligence category. Domo seems to have the upper hand due to its broad integration capabilities and robust reporting tools, while Yellowfin's strengths lie in data storytelling and visualization.

Features: Domo provides real-time analytics, an extensive library of connectors, and robust reporting tools. Yellowfin offers comprehensive data storytelling features, intuitive visualizations, and engaging data narratives.

Ease of Deployment and Customer Service: Domo's cloud-based deployment allows rapid setup and scalability with responsive customer support. Yellowfin offers both cloud and on-premise deployment options, providing flexibility but can be more complex, backed by comprehensive onboarding resources.

Pricing and ROI: Domo's pricing is perceived as premium, representing a higher initial investment with potentially higher ROI through its integration options. Yellowfin is considered more cost-effective, with substantial ROI primarily from its visualization capabilities.

To learn more, read our detailed Domo vs. Yellowfin Report (Updated: January 2026).

Buyer's Guide

Domo vs. Yellowfin

January 2026

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Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

Domo

Ranking in BI (Business Intelligence) Tools

3rd

Ranking in Reporting

3rd

Ranking in Data Visualization

6th

Average Rating

7.8

Reviews Sentiment

6.5

Number of Reviews

Ranking in other categories

Data Integration (15th), Business Performance Management (5th)

Yellowfin

Ranking in BI (Business Intelligence) Tools

35th

Ranking in Reporting

23rd

Ranking in Data Visualization

24th

Average Rating

8.0

Reviews Sentiment

7.5

Number of Reviews

Ranking in other categories

Embedded BI (13th)

Mindshare comparison

As of February 2026, in the BI (Business Intelligence) Tools category, the mindshare of Domo is 2.8%, down from 6.7% compared to the previous year. The mindshare of Yellowfin is 0.9%, up from 0.2% compared to the previous year. It is calculated based on PeerSpot user engagement data.

BI (Business Intelligence) Tools Market Share Distribution
Product	Market Share (%)
Domo	2.8%
Yellowfin	0.9%
Other	96.3%

BI (Business Intelligence) Tools

Featured Reviews

Ruban Prasanna Dass SP

Assistant Manager at a tech services company with 10,001+ employees

Have improved workflow efficiency through custom reports but encountered formatting limitations

The downsides of Domo are that we don't have a feature in the same column. When data comes in a time format, text format, and number format, we cannot segregate and create conditional formatting in that column. If in the future they develop this feature, it will benefit more users. Domo requires maintenance on my end, such as updates. I am maintaining some dashboards on a weekly basis and monthly basis daily reports. Because we need to upload in SFTP, we cannot schedule or auto-schedule due to rate purposes. We manually handle the data sets. If there were an option to reduce the cost, it would be easier to access.

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Alex Chu

‎IS Executive at SAINS

It is a central source of up-to-date data and information, but needs more charting capabilities

Management information Reporting Statistics Data analysis It reduces sending copies of different report/spreadsheet versions over email, which makes it difficult to access the right report. It is also able to create information dashboards for various users' throughout. All management…

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Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"We find the ease of using the solution valuable."

"There are many valuable features, especially the charts and graphs that make it easy to pass information to people that are not really technical."

"The solution is highly stable."

"All our client SLAs and daily and weekly dashboards are tracked on Domo."

"What I appreciate most about Domo is that it's the simplest visualization tool, not complex at all, and it has a very simple interface making it easier for teams to adopt."

"The one thing that stands out in case of Domo is that you have everything under the same tool; you don't have to log in into any particular cloud services to have access to that platform as it's just a web-hosted platform and everything related to data engineering, data science, ETL, everything comes under the same umbrella."

"The fact that you can add any data source is valuable. The entire data handling suite they have, all the apps, etc., is pretty amazing. One of the key things, not being a techie or a data-warehouse guy, is that you can connect data sources, and do all kinds of pretty amazing things."

"The most valuable feature currently is the self-service BI availability in Domo. I would say the data file fabric solutions where the users themselves are responsible for generating their own reports."

More Domo pros

"It reduces time to reproduce reports, provides easy access to organisational data, and has the ability to generate a wide range of reports and analysis."

"It is a central source of up-to-date data and information."

"It is able to create information dashboards for various users' throughout."

Cons

"There's a learning curve before you can get used to the solution."

"Data integration is okay, but not the best."

"I would like to see more flexibility in their pricing structure. The trend is moving from database pricing to a user-license pricing model. That would be a benefit if they wanted to reevaluate their pricing structure."

"They should include service-based reporting features."

"Sometimes the tool tends to be a little laggy, but it depends on what kind of volume of data that we are working in."

"In Domo, sometimes it takes too much time to upload data. If improvements can happen in this area, that would be better."

"In Tableau, you can create virtually any kind of visualization. Based on your creativity, you can create a visualization on a human body structure, you can create a visualization on anything that you want. But Domo is limited to a few kinds of visualization views: standard things like bar, pie, and some other charts... I would like to see them add new views for presenting the data in the visualization space."

"Domo has moved to a consumption pricing model, which can be both advantageous and challenging."

More Domo cons

"It needs more presentation/charting capabilities and integration with GIS."

Pricing and Cost Advice

"I'm not sure about pricing, but I believe Domo is quite costly. Prior to joining this organization, I had a Domo license with my former employer and I think that license was around $500 to $600 annually. That was for a single license. I think it varies, depending on the organization that is acquiring Domo."

"Domo is slightly costly but it's much cheaper than some."

"For about 100 users our cost is $95,800."

"Domo has more than one licensing model. You can choose between the yearly subscription and the per-user licensing model. The tool is flexible in terms of licensing. As for the cost, Domo is an end-to-end BI tool so its pricing is a little higher than other players in the market, for example, non end-to-end BI tools such as OBIEE and Tableau specific only for business intelligence and presenting data to the end users, unlike Domo which handles everything. You want to get Domo as an integration tool, an ETL tool, etc. As the tool is end-to-end, its cost is always going to be a little higher than other BI tools, but it's worth paying because you won't have to spend extra for other activities. After all, Domo can do those activities."

"I believe that the investment in Domo was worthwhile because it allowed for the organization to jump in quickly, with little training. There are different plans available based on the requirements."

"The price that they offered was around $200 per user license. It was pretty cheap at that time compared to other companies. I think they have revamped their pricing structure since then."

"It is on the pricier end."

"We are making money from Domo, and all our clients are happy with the information that they receive from it."

More Domo pricing and cost advice

Information not available

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Top Industries

By visitors reading reviews

University

10%

Computer Software Company

Financial Services Firm

Manufacturing Company

Educational Organization

17%

Healthcare Company

11%

Financial Services Firm

11%

Energy/Utilities Company

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

By reviewers
Company Size	Count
Small Business	16
Midsize Enterprise	13
Large Enterprise	20

No data available

Questions from the Community

What do you like most about Domo?

All our client SLAs and daily and weekly dashboards are tracked on Domo.

See all answers

What is your experience regarding pricing and costs for Domo?

The pricing of Domo is too high. Six months ago, Domo increased their prices. We suffered because we could not maintain the old data in the old data set in Domo. We are creating multiple backups on...

See all answers

What needs improvement with Domo?

I have experience with Domo and Microsoft tools. Domo is losing out in the pricing area. We tried pitching Domo to many of our clients, and they liked it initially, but the pricing point was someth...

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Comparisons

Tableau Enterprise vs Domo

Compared 24% of the time

Microsoft Power BI vs Domo

Compared 24% of the time

QlikView vs Domo

Compared 3% of the time

Julius AI vs Domo

Compared 2% of the time

Qlik Sense vs Domo

Compared 2% of the time

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Tableau Enterprise vs Yellowfin

Compared 11% of the time

Apache Superset vs Yellowfin

Compared 10% of the time

OpenText Intelligence vs Yellowfin

Compared 8% of the time

Microsoft Power BI vs Yellowfin

Compared 8% of the time

Knowage vs Yellowfin

Compared 5% of the time

More Yellowfin Competitors

Product Reports

Buyer's Guide

Domo

February 2026

Download Domo product report

Buyer's Guide

BI (Business Intelligence) Tools

February 2026

Download Yellowfin product report

Also Known As

corda

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Overview

Domo is a cloud-based, mobile-first BI platform that helps companies drive more value from their data by helping organizations better integrate, interpret and use data to drive timely decision making and action across the business. The Domo platform enhances existing data warehouse and BI tools and allows users to build custom apps, automate data pipelines, and make data science accessible for anyone through automated insights that can be shared with internal or external stakeholders.

Find more information on The Business Cloud Here.

Domo

Yellowfin offers a business intelligence (BI) platform that allows users to interact with big data in a variety of ways. Yellowfin works to provide big data access to companies of all sizes, from small business to billion-dollar enterprises. It is designed for providing data quickly and allowing users to filter for specific results, maximizing gain from big data. Yellowfin has a variety of dashboards so the user can filter, drill to detail, and have data analysis in the same browser. The data can also be easily shared with others via email, wiki embed, and reports. There is a mobile app as well, which works automatically with the desktop dashboards to allow users to access their data on the go, and alerts can be set up to notify a user via email or push to a mobile device if the data is indicating a critical event taking place. Yellowfin also can map data to locations, providing not only the what of data, but also the where. Lancashire Care NHS Foundation Trust provides its community in England with mental health and community care services. Using Yellowfin's mobile business intelligence capabilities to deliver reporting and analytics to approximately 6000 clinicians, Lancashire Care NHS Foundation Trust was able to greatly improve the quality of its patient care. Yellowfin allowed the Trust to access and share independent data from mobile devices as well as create a Balanced Scoreboard to quickly gather and report information on the company's performance to its executives, management, and directors.

Yellowfin

Sample Customers

Capco, SABMiller, Stance, eBay, Sage North America, Goodwill Industries of Central Indiana, Telus, The Cliffs, OGIO International Inc., and many more!

NCS, Universitat Konstanz, AT&T, PG&E, SingTel, InternetStores

Buyer's Guide

Domo vs. Yellowfin

January 2026

Free Report: Domo vs. Yellowfin

Find out what your peers are saying about Domo vs. Yellowfin and other solutions. Updated: January 2026.

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