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Domo vs Yellowfin comparison

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Comparison Buyer's Guide

Executive SummaryUpdated on Jan 1, 2025

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Domo
Ranking in BI (Business Intelligence) Tools
6th
Ranking in Reporting
4th
Ranking in Data Visualization
8th
Average Rating
7.8
Reviews Sentiment
6.5
Number of Reviews
48
Ranking in other categories
Data Integration (18th), Business Performance Management (7th)
Yellowfin
Ranking in BI (Business Intelligence) Tools
35th
Ranking in Reporting
24th
Ranking in Data Visualization
22nd
Average Rating
8.0
Reviews Sentiment
7.5
Number of Reviews
2
Ranking in other categories
Embedded BI (16th)
 

Mindshare comparison

As of September 2026, in the BI (Business Intelligence) Tools category, the mindshare of Domo is 2.3%, down from 4.4% compared to the previous year. The mindshare of Yellowfin is 1.1%, up from 0.6% compared to the previous year. It is calculated based on PeerSpot user engagement data.
BI (Business Intelligence) Tools Mindshare Distribution
ProductMindshare (%)
Domo2.3%
Yellowfin1.1%
Other96.6%
BI (Business Intelligence) Tools
 

Featured Reviews

RD
Assistant Manager at a tech services company with 10,001+ employees
Have improved workflow efficiency through custom reports but encountered formatting limitations
The downsides of Domo are that we don't have a feature in the same column. When data comes in a time format, text format, and number format, we cannot segregate and create conditional formatting in that column. If in the future they develop this feature, it will benefit more users. Domo requires maintenance on my end, such as updates. I am maintaining some dashboards on a weekly basis and monthly basis daily reports. Because we need to upload in SFTP, we cannot schedule or auto-schedule due to rate purposes. We manually handle the data sets. If there were an option to reduce the cost, it would be easier to access.
AC
‎IS Executive at SAINS
It is a central source of up-to-date data and information, but needs more charting capabilities
Management information Reporting Statistics Data analysis It reduces sending copies of different report/spreadsheet versions over email, which makes it difficult to access the right report. It is also able to create information dashboards for various users' throughout.  All management…

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"The solution is highly stable."
"The ease of graphing is a great feature, as it takes the pivot out of pivot tables because once the parameters are set up, the same graphs will continue to be populated based on the new information so there is no need to keep creating graphs."
"Once the data source has been uploaded to Domo, making graphs is quite easy."
"Distribution of visualizations via a web portal is valuable, but really is basic table stakes."
"If you've actually lived the "Domo life," it's hard to get along with anything else after that."
"In my 15 years of professional experience in IT and Project Controls, this system is truly the one that is the unicorn."
"The data certification feature, where the admin user can put a certified stamp on a data source so that other users can know that that is the correct and accurate data flow or data source to use, is a good feature."
"We have absolutely seen return on our investment."
"Yellowfin doesn’t try to do everything – it is a BI presentation and communication tool, and it does it brilliantly."
"It is a central source of up-to-date data and information."
"It is able to create information dashboards for various users' throughout."
"It reduces time to reproduce reports, provides easy access to organisational data, and has the ability to generate a wide range of reports and analysis."
 

Cons

"It was zero. We paid for a year's contract and made no money from its use."
"The major downside for Domo is the pricing structure, which is a big turnoff for everyone."
"However, this product has not been tested on a robust enterprise-scale application where we handle billions and billions of records, so this is where we see the application breathing out a bit."
"The utilization part: We cannot play much with the UX/UI. While they have APIs, they kept on failing if the data volume was too large."
"Domo or any other BI tool has room for improvement, in particular, in the calculations."
"One of the improvements that could be made is related to improved storage options."
"The ETL way of storing is not up to mark. You have to rely on the naming convention that you're using in Domo because there are no folder systems where you can collate all your workflows and put them into separate folders. A folder system should be there so you can easily identify how you are working. Once you want to make some changes to your ETL, then you can see the whole lineage, identifying what is there and not there."
"I would like to be able to drill down more when there is a particular area where there is a problem. I don't clearly see that in Domo at the moment."
"The first release was a bit buggy, but they seem to have gotten on top of that very quickly."
"It needs more presentation/charting capabilities and integration with GIS."
 

Pricing and Cost Advice

"They've built an "app economy." Some of them are really expensive, so they're not for startups and smaller companies. They're more like enterprise tools. We couldn't afford some of them, because they were so crazy expensive. But if I was working for a bank, insurance company, or some bigger corporation then, for sure, you could justify those prices... It was silly expensive back then and it probably still is, or even more expensive."
"Because it's software as a service, it's more expensive on the face of it. But there are a lot of variables. I don't have to pay for servers or for infrastructure. I don't have to pay labor for my IT organization to set up or maintain the environment. I don't have to pay for them to upgrade the software, and test it, etc., because when it rolls out, it is transparent and seamless for us. But, because of that, it costs more, I imagine, than Sisense, or Yellowfin, or Power BI. A lot of those make it sound like they're inexpensive, but when you add in all the hidden costs and all of the overhead, it's probably comparable."
"The solution is expensive compared to one of its competitors."
"Domo is slightly costly but it's much cheaper than some."
"For about 100 users our cost is $95,800."
"The price that they offered was around $200 per user license. It was pretty cheap at that time compared to other companies. I think they have revamped their pricing structure since then."
"I'm not sure about pricing, but I believe Domo is quite costly. Prior to joining this organization, I had a Domo license with my former employer and I think that license was around $500 to $600 annually. That was for a single license. I think it varies, depending on the organization that is acquiring Domo."
"We are making money from Domo, and all our clients are happy with the information that they receive from it."
Information not available
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Top Industries

By visitors reading reviews
Manufacturing Company
10%
Financial Services Firm
8%
Outsourcing Company
7%
University
7%
Construction Company
18%
Educational Organization
10%
Manufacturing Company
8%
Comms Service Provider
8%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business17
Midsize Enterprise13
Large Enterprise20
No data available
 

Questions from the Community

What is your experience regarding pricing and costs for Domo?
My experience with pricing, setup cost, and licensing is that there was very little.
What needs improvement with Domo?
I'm not sure how Domo can be improved overall, as it's a really good experience.
What is your primary use case for Domo?
My main use case for Domo involves building different tables and different cards so I can look at different data points. A quick specific example of a table I have built or a data point I often loo...
Ask a question
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Comparisons

 

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Overview

 

Sample Customers

Capco, SABMiller, Stance, eBay, Sage North America, Goodwill Industries of Central Indiana, Telus, The Cliffs, OGIO International Inc., and many more!
NCS, Universitat Konstanz, AT&T, PG&E, SingTel, InternetStores
Find out what your peers are saying about Domo vs. Yellowfin and other solutions. Updated: September 2026.
913,924 professionals have used our research since 2012.