Domo vs Yellowfin comparison

Domo and Yellowfin are both solutions in the BI (Business Intelligence) Tools category. Domo is ranked #3 with an average rating of 7.9, while Yellowfin is ranked #35. Domo holds a 2.8% mindshare in BIT, compared to Yellowfin’s 0.9% mindshare. Additionally, 85% of Domo users are willing to recommend the solution, compared to 100% of Yellowfin users who would recommend it.

Domo

Read 47 Domo reviews

5,755 Views
3,856 Comparison Views

85% willing to recommend

Yellowfin

Read 2 Yellowfin reviews

1,229 Views
762 Comparison Views

100% willing to recommend

Domo

Yellowfin

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Executive SummaryUpdated on Jan 1, 2025

Domo and Yellowfin are analytics platforms competing in the business intelligence category. Domo seems to have the upper hand due to its broad integration capabilities and robust reporting tools, while Yellowfin's strengths lie in data storytelling and visualization.

Features: Domo provides real-time analytics, an extensive library of connectors, and robust reporting tools. Yellowfin offers comprehensive data storytelling features, intuitive visualizations, and engaging data narratives.

Ease of Deployment and Customer Service: Domo's cloud-based deployment allows rapid setup and scalability with responsive customer support. Yellowfin offers both cloud and on-premise deployment options, providing flexibility but can be more complex, backed by comprehensive onboarding resources.

Pricing and ROI: Domo's pricing is perceived as premium, representing a higher initial investment with potentially higher ROI through its integration options. Yellowfin is considered more cost-effective, with substantial ROI primarily from its visualization capabilities.

To learn more, read our detailed Domo vs. Yellowfin Report (Updated: January 2026).

Buyer's Guide

Domo vs. Yellowfin

January 2026

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Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

Domo

Ranking in BI (Business Intelligence) Tools

3rd

Ranking in Reporting

3rd

Ranking in Data Visualization

6th

Average Rating

7.8

Reviews Sentiment

6.5

Number of Reviews

Ranking in other categories

Data Integration (15th), Business Performance Management (5th)

Yellowfin

Ranking in BI (Business Intelligence) Tools

35th

Ranking in Reporting

23rd

Ranking in Data Visualization

24th

Average Rating

8.0

Reviews Sentiment

7.5

Number of Reviews

Ranking in other categories

Embedded BI (13th)

Mindshare comparison

As of February 2026, in the BI (Business Intelligence) Tools category, the mindshare of Domo is 2.8%, down from 6.7% compared to the previous year. The mindshare of Yellowfin is 0.9%, up from 0.2% compared to the previous year. It is calculated based on PeerSpot user engagement data.

BI (Business Intelligence) Tools Market Share Distribution
Product	Market Share (%)
Domo	2.8%
Yellowfin	0.9%
Other	96.3%

BI (Business Intelligence) Tools

Featured Reviews

Ruban Prasanna Dass SP

Assistant Manager at a tech services company with 10,001+ employees

Have improved workflow efficiency through custom reports but encountered formatting limitations

The downsides of Domo are that we don't have a feature in the same column. When data comes in a time format, text format, and number format, we cannot segregate and create conditional formatting in that column. If in the future they develop this feature, it will benefit more users. Domo requires maintenance on my end, such as updates. I am maintaining some dashboards on a weekly basis and monthly basis daily reports. Because we need to upload in SFTP, we cannot schedule or auto-schedule due to rate purposes. We manually handle the data sets. If there were an option to reduce the cost, it would be easier to access.

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Alex Chu

‎IS Executive at SAINS

It is a central source of up-to-date data and information, but needs more charting capabilities

Management information Reporting Statistics Data analysis It reduces sending copies of different report/spreadsheet versions over email, which makes it difficult to access the right report. It is also able to create information dashboards for various users' throughout. All management…

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Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"The best feature of Domo is that it's completely on the cloud. I also like that you can handle data end-to-end without having to depend on multiple tools. Another specific feature I like the most about Domo is Magic ETL because, through it, you can do all your expression, transformation, and loading activities very smoothly. The tool also follows the lineage concept, so you can understand what kind of transformations took place on a particular data set. You can find end-to-end data from the source until it has become the final output or the final data set. Whatever happened to a particular data set, you can understand it through the Domo lineage, and that isn't possible in most of the tools available in the market, but in Domo, that's available. The tool is also solid and because it's on the cloud, it uses multiple data engineering in the backend and multiple algorithms in the back, behind the scenes, resulting in a great performance. For example, if an end user such as the CEO or COO opens a report or the dashboard and it takes more than ten seconds, the end user won't be interested in looking at that report or dashboard, but Domo enables better performance and there's usually no performance issues from that tool."

"In general, Domo is very powerful and very easy to use, relatively speaking."

"The ease of use, overall, is one of the valuable features, as is the ease of setup. Other than making sure IT was aware of, and agreed with our proceeding, we did not need IT for any of the setup. The ease of setup is more valuable than you might think. The ease of configuring the security policies, setting up groups, and setting up personalized data permissions so that only certain people can see certain data — that stuff is amazing... Domo really is extraordinarily full-featured, but it's really easy to use."

"We have found securing data valuable because it allows us to provide information without identifying individuals."

"The flexibility and usability are probably the best features, and I really appreciate what they're doing now with workflow and AI agents, allowing users to build that kind of agentic flow where data analytics and traditional ETL can quickly and easily embed AI capabilities, which is extremely powerful."

"It has the best GUI. And it already has an ETL tool embedded in it..."

"In Workbench 5, they have come up with a very useful feature called Upsert. When you're pushing data into the data set, if the data is already available it will update the data, and if that the data is not there it will insert it. That is a beneficial feature that they introduced in the latest version."

"The dashboard is the most valuable feature and allows for customization to create and share reports."

More Domo pros

"It is a central source of up-to-date data and information."

"It is able to create information dashboards for various users' throughout."

"It reduces time to reproduce reports, provides easy access to organisational data, and has the ability to generate a wide range of reports and analysis."

Cons

"They should include service-based reporting features."

"The major downside for Domo is the pricing structure, which is a big turnoff for everyone."

"I would like to publish a dashboard for the employees so that they can also see the performance of our organization. But that is not a feature in Domo, although it's something that Zoho provided."

"I would also like to see improvements to their drag and drop Magic ETL tool. You can drag and drop your ETL tool, but it doesn't really work for a large amount of data. It struggles with that. In a real-world application, where you're working with 30 million rows or 100 million rows, it takes a bit longer to process the data. If you do it in the Redshift ETL tool, using your own code, it's much faster."

"Sometimes the tool tends to be a little laggy, but it depends on what kind of volume of data that we are working in."

"The forecasting feature, the regression features, and the Python libraries could all be improved. They're all in beta."

"The preconfigured apps need to be more relevant to allow one, out of the box, to load data in order to use pre-set reports/views."

More Domo cons

"It needs more presentation/charting capabilities and integration with GIS."

Pricing and Cost Advice

"It is on the pricier end."

"We are making money from Domo, and all our clients are happy with the information that they receive from it."

"I think it is reasonable."

"The price that they offered was around $200 per user license. It was pretty cheap at that time compared to other companies. I think they have revamped their pricing structure since then."

"The pricing differs from customer to customer, depending on the package."

"I believe that the investment in Domo was worthwhile because it allowed for the organization to jump in quickly, with little training. There are different plans available based on the requirements."

"They've built an "app economy." Some of them are really expensive, so they're not for startups and smaller companies. They're more like enterprise tools. We couldn't afford some of them, because they were so crazy expensive. But if I was working for a bank, insurance company, or some bigger corporation then, for sure, you could justify those prices... It was silly expensive back then and it probably still is, or even more expensive."

"No matter if you're a developer or an end-user, the licensing cost is around $12 per user per month."

More Domo pricing and cost advice

Information not available

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Top Industries

By visitors reading reviews

University

10%

Computer Software Company

Financial Services Firm

Manufacturing Company

Educational Organization

16%

Healthcare Company

11%

Financial Services Firm

11%

Energy/Utilities Company

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

By reviewers
Company Size	Count
Small Business	16
Midsize Enterprise	12
Large Enterprise	20

No data available

Questions from the Community

What do you like most about Domo?

All our client SLAs and daily and weekly dashboards are tracked on Domo.

See all answers

What is your experience regarding pricing and costs for Domo?

The pricing of Domo is too high. Six months ago, Domo increased their prices. We suffered because we could not maintain the old data in the old data set in Domo. We are creating multiple backups on...

See all answers

What needs improvement with Domo?

I have experience with Domo and Microsoft tools. Domo is losing out in the pricing area. We tried pitching Domo to many of our clients, and they liked it initially, but the pricing point was someth...

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Microsoft Power BI vs Yellowfin

Compared 8% of the time

MicroStrategy vs Yellowfin

Compared 5% of the time

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Product Reports

Buyer's Guide

Domo

January 2026

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Buyer's Guide

BI (Business Intelligence) Tools

January 2026

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Also Known As

corda

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Overview

Domo is a cloud-based, mobile-first BI platform that helps companies drive more value from their data by helping organizations better integrate, interpret and use data to drive timely decision making and action across the business. The Domo platform enhances existing data warehouse and BI tools and allows users to build custom apps, automate data pipelines, and make data science accessible for anyone through automated insights that can be shared with internal or external stakeholders.

Find more information on The Business Cloud Here.

Domo

Yellowfin offers a business intelligence (BI) platform that allows users to interact with big data in a variety of ways. Yellowfin works to provide big data access to companies of all sizes, from small business to billion-dollar enterprises. It is designed for providing data quickly and allowing users to filter for specific results, maximizing gain from big data. Yellowfin has a variety of dashboards so the user can filter, drill to detail, and have data analysis in the same browser. The data can also be easily shared with others via email, wiki embed, and reports. There is a mobile app as well, which works automatically with the desktop dashboards to allow users to access their data on the go, and alerts can be set up to notify a user via email or push to a mobile device if the data is indicating a critical event taking place. Yellowfin also can map data to locations, providing not only the what of data, but also the where. Lancashire Care NHS Foundation Trust provides its community in England with mental health and community care services. Using Yellowfin's mobile business intelligence capabilities to deliver reporting and analytics to approximately 6000 clinicians, Lancashire Care NHS Foundation Trust was able to greatly improve the quality of its patient care. Yellowfin allowed the Trust to access and share independent data from mobile devices as well as create a Balanced Scoreboard to quickly gather and report information on the company's performance to its executives, management, and directors.

Yellowfin

Sample Customers

Capco, SABMiller, Stance, eBay, Sage North America, Goodwill Industries of Central Indiana, Telus, The Cliffs, OGIO International Inc., and many more!

NCS, Universitat Konstanz, AT&T, PG&E, SingTel, InternetStores

Buyer's Guide

Domo vs. Yellowfin

January 2026

Free Report: Domo vs. Yellowfin

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