Domo vs Yellowfin comparison

Domo and Yellowfin are both solutions in the BI (Business Intelligence) Tools category. Domo is ranked #3 with an average rating of 7.9, while Yellowfin is ranked #35. Domo holds a 3.0% mindshare in BIT, compared to Yellowfin’s 0.8% mindshare. Additionally, 85% of Domo users are willing to recommend the solution, compared to 100% of Yellowfin users who would recommend it.

Domo

Read 47 Domo reviews

5,252 Views
3,624 Comparison Views

85% willing to recommend

Yellowfin

Read 2 Yellowfin reviews

1,048 Views
650 Comparison Views

100% willing to recommend

Domo

Yellowfin

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Executive SummaryUpdated on Jan 1, 2025

Domo and Yellowfin are analytics platforms competing in the business intelligence category. Domo seems to have the upper hand due to its broad integration capabilities and robust reporting tools, while Yellowfin's strengths lie in data storytelling and visualization.

Features: Domo provides real-time analytics, an extensive library of connectors, and robust reporting tools. Yellowfin offers comprehensive data storytelling features, intuitive visualizations, and engaging data narratives.

Ease of Deployment and Customer Service: Domo's cloud-based deployment allows rapid setup and scalability with responsive customer support. Yellowfin offers both cloud and on-premise deployment options, providing flexibility but can be more complex, backed by comprehensive onboarding resources.

Pricing and ROI: Domo's pricing is perceived as premium, representing a higher initial investment with potentially higher ROI through its integration options. Yellowfin is considered more cost-effective, with substantial ROI primarily from its visualization capabilities.

To learn more, read our detailed Domo vs. Yellowfin Report (Updated: January 2026).

Buyer's Guide

Domo vs. Yellowfin

January 2026

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Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

Domo

Ranking in BI (Business Intelligence) Tools

3rd

Ranking in Reporting

3rd

Ranking in Data Visualization

6th

Average Rating

7.8

Reviews Sentiment

6.5

Number of Reviews

Ranking in other categories

Data Integration (14th), Business Performance Management (5th)

Yellowfin

Ranking in BI (Business Intelligence) Tools

35th

Ranking in Reporting

22nd

Ranking in Data Visualization

24th

Average Rating

8.0

Reviews Sentiment

7.5

Number of Reviews

Ranking in other categories

Embedded BI (13th)

Mindshare comparison

As of January 2026, in the BI (Business Intelligence) Tools category, the mindshare of Domo is 3.0%, down from 7.4% compared to the previous year. The mindshare of Yellowfin is 0.8%, up from 0.2% compared to the previous year. It is calculated based on PeerSpot user engagement data.

BI (Business Intelligence) Tools Market Share Distribution
Product	Market Share (%)
Domo	3.0%
Yellowfin	0.8%
Other	96.2%

BI (Business Intelligence) Tools

Featured Reviews

Ruban Prasanna Dass SP

Assistant Manager at a tech services company with 10,001+ employees

Have improved workflow efficiency through custom reports but encountered formatting limitations

The downsides of Domo are that we don't have a feature in the same column. When data comes in a time format, text format, and number format, we cannot segregate and create conditional formatting in that column. If in the future they develop this feature, it will benefit more users. Domo requires maintenance on my end, such as updates. I am maintaining some dashboards on a weekly basis and monthly basis daily reports. Because we need to upload in SFTP, we cannot schedule or auto-schedule due to rate purposes. We manually handle the data sets. If there were an option to reduce the cost, it would be easier to access.

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Alex Chu

‎IS Executive at SAINS

It is a central source of up-to-date data and information, but needs more charting capabilities

Management information Reporting Statistics Data analysis It reduces sending copies of different report/spreadsheet versions over email, which makes it difficult to access the right report. It is also able to create information dashboards for various users' throughout. All management…

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Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"My favorite feature in Domo is Beast Mode, and we have Insights; when asking insights on the right side of the dashboard, we create insights, and if I ask questions in segments, they provide more information regarding the dashboard and data set."

"Domo's real-time insights and customizable alerts are one of their better features."

"I mostly see it as an ETL which has many system connectors. It does a good job of ETL."

"The pipeline features and data ingestions in Domo are quite good."

"There are many valuable features, especially the charts and graphs that make it easy to pass information to people that are not really technical."

"In general, Domo is very powerful and very easy to use, relatively speaking."

"In Workbench 5, they have come up with a very useful feature called Upsert. When you're pushing data into the data set, if the data is already available it will update the data, and if that the data is not there it will insert it. That is a beneficial feature that they introduced in the latest version."

"All our client SLAs and daily and weekly dashboards are tracked on Domo."

More Domo pros

"It reduces time to reproduce reports, provides easy access to organisational data, and has the ability to generate a wide range of reports and analysis."

"It is able to create information dashboards for various users' throughout."

"It is a central source of up-to-date data and information."

Cons

"I would like to see more dashboard creation options."

"It's too early for me to say that something needs improvement, but there are times when there have been some flexibility issues with Domo... Tableau has a window function which can be integrated into a calculated field. That is missing in Domo so you have to make changes to the data set using ETL or SQL."

"One of the biggest problems is that end users require a license to run their own reports and dashboards, which are fairly expensive."

"Their organization or client service didn't always keep up... They took on more and more clients and the processes slowed down a little bit."

"I would like to publish a dashboard for the employees so that they can also see the performance of our organization. But that is not a feature in Domo, although it's something that Zoho provided."

"If Domo had a Copilot feature, you could interact with the graphs and talk to the graphs and tables."

"I would also like to see improvements to their drag and drop Magic ETL tool. You can drag and drop your ETL tool, but it doesn't really work for a large amount of data. It struggles with that. In a real-world application, where you're working with 30 million rows or 100 million rows, it takes a bit longer to process the data. If you do it in the Redshift ETL tool, using your own code, it's much faster."

"The ETL way of storing is not up to mark. You have to rely on the naming convention that you're using in Domo because there are no folder systems where you can collate all your workflows and put them into separate folders. A folder system should be there so you can easily identify how you are working. Once you want to make some changes to your ETL, then you can see the whole lineage, identifying what is there and not there."

More Domo cons

"It needs more presentation/charting capabilities and integration with GIS."

Pricing and Cost Advice

"It is on the pricier end."

"We are making money from Domo, and all our clients are happy with the information that they receive from it."

"The solution is expensive compared to one of its competitors."

"I believe that the investment in Domo was worthwhile because it allowed for the organization to jump in quickly, with little training. There are different plans available based on the requirements."

"For about 100 users our cost is $95,800."

"They've built an "app economy." Some of them are really expensive, so they're not for startups and smaller companies. They're more like enterprise tools. We couldn't afford some of them, because they were so crazy expensive. But if I was working for a bank, insurance company, or some bigger corporation then, for sure, you could justify those prices... It was silly expensive back then and it probably still is, or even more expensive."

"I'm not sure about pricing, but I believe Domo is quite costly. Prior to joining this organization, I had a Domo license with my former employer and I think that license was around $500 to $600 annually. That was for a single license. I think it varies, depending on the organization that is acquiring Domo."

"Domo has more than one licensing model. You can choose between the yearly subscription and the per-user licensing model. The tool is flexible in terms of licensing. As for the cost, Domo is an end-to-end BI tool so its pricing is a little higher than other players in the market, for example, non end-to-end BI tools such as OBIEE and Tableau specific only for business intelligence and presenting data to the end users, unlike Domo which handles everything. You want to get Domo as an integration tool, an ETL tool, etc. As the tool is end-to-end, its cost is always going to be a little higher than other BI tools, but it's worth paying because you won't have to spend extra for other activities. After all, Domo can do those activities."

More Domo pricing and cost advice

Information not available

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Top Industries

By visitors reading reviews

University

10%

Financial Services Firm

Computer Software Company

Manufacturing Company

Educational Organization

16%

Financial Services Firm

11%

Healthcare Company

11%

Transportation Company

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

By reviewers
Company Size	Count
Small Business	16
Midsize Enterprise	12
Large Enterprise	20

No data available

Questions from the Community

What do you like most about Domo?

All our client SLAs and daily and weekly dashboards are tracked on Domo.

See all answers

What is your experience regarding pricing and costs for Domo?

The pricing of Domo is too high. Six months ago, Domo increased their prices. We suffered because we could not maintain the old data in the old data set in Domo. We are creating multiple backups on...

See all answers

What needs improvement with Domo?

I have experience with Domo and Microsoft tools. Domo is losing out in the pricing area. We tried pitching Domo to many of our clients, and they liked it initially, but the pricing point was someth...

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Comparisons

Tableau Enterprise vs Domo

Compared 31% of the time

Microsoft Power BI vs Domo

Compared 29% of the time

QlikView vs Domo

Compared 3% of the time

Julius AI vs Domo

Compared 2% of the time

Qlik Sense vs Domo

Compared 2% of the time

More Domo Competitors

Apache Superset vs Yellowfin

Compared 14% of the time

Microsoft Power BI vs Yellowfin

Compared 13% of the time

OpenText Intelligence vs Yellowfin

Compared 13% of the time

Tableau Enterprise vs Yellowfin

Compared 12% of the time

ThoughtSpot vs Yellowfin

Compared 7% of the time

More Yellowfin Competitors

Product Reports

Buyer's Guide

Domo

January 2026

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Buyer's Guide

BI (Business Intelligence) Tools

January 2026

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Also Known As

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Overview

Domo is a cloud-based, mobile-first BI platform that helps companies drive more value from their data by helping organizations better integrate, interpret and use data to drive timely decision making and action across the business. The Domo platform enhances existing data warehouse and BI tools and allows users to build custom apps, automate data pipelines, and make data science accessible for anyone through automated insights that can be shared with internal or external stakeholders.

Find more information on The Business Cloud Here.

Domo

Yellowfin offers a business intelligence (BI) platform that allows users to interact with big data in a variety of ways. Yellowfin works to provide big data access to companies of all sizes, from small business to billion-dollar enterprises. It is designed for providing data quickly and allowing users to filter for specific results, maximizing gain from big data. Yellowfin has a variety of dashboards so the user can filter, drill to detail, and have data analysis in the same browser. The data can also be easily shared with others via email, wiki embed, and reports. There is a mobile app as well, which works automatically with the desktop dashboards to allow users to access their data on the go, and alerts can be set up to notify a user via email or push to a mobile device if the data is indicating a critical event taking place. Yellowfin also can map data to locations, providing not only the what of data, but also the where. Lancashire Care NHS Foundation Trust provides its community in England with mental health and community care services. Using Yellowfin's mobile business intelligence capabilities to deliver reporting and analytics to approximately 6000 clinicians, Lancashire Care NHS Foundation Trust was able to greatly improve the quality of its patient care. Yellowfin allowed the Trust to access and share independent data from mobile devices as well as create a Balanced Scoreboard to quickly gather and report information on the company's performance to its executives, management, and directors.

Yellowfin

Sample Customers

Capco, SABMiller, Stance, eBay, Sage North America, Goodwill Industries of Central Indiana, Telus, The Cliffs, OGIO International Inc., and many more!

NCS, Universitat Konstanz, AT&T, PG&E, SingTel, InternetStores

Buyer's Guide

Domo vs. Yellowfin

January 2026

Free Report: Domo vs. Yellowfin

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