Freshsales vs Sales Creatio comparison

Freshworks and Creatio are both solutions in the CRM category. Freshworks is ranked #20 with an average rating of 8.7, while Creatio is ranked #22 with an average rating of 8.0. Freshworks holds a 1.1% mindshare in CRM, compared to Creatio’s 1.0% mindshare. Additionally, 100% of Freshworks users are willing to recommend the solution, compared to 100% of Creatio users who would recommend it.

Freshsales

Read 8 Freshsales reviews

2,744 Views
2,250 Comparison Views

100% willing to recommend

Sales Creatio

Read 11 Sales Creatio reviews

2,349 Views
2,138 Comparison Views

100% willing to recommend

Freshsales

Sales Creatio

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Executive SummaryUpdated on Dec 19, 2024

Sales Creatio and Freshsales are competing CRM solutions in the business environment category. Sales Creatio has an upper hand in scalability and integration, while Freshsales offers innovative features worth the investment.

Features: Sales Creatio offers customizable workflows, robust analytics, and seamless integration, ideal for enterprises needing flexibility. It supports complex operational tasks with ease. Freshsales features AI-driven insights, efficient contact management, and built-in phone capabilities, providing easy automation for tech-savvy teams.

Room for Improvement: Sales Creatio can enhance its user interface to be more intuitive and user-friendly, and streamline its setup process to reduce complexity for new users. Freshsales could benefit from expanding its feature set to support larger enterprises, improving customization options, and strengthening integration capabilities with other software.

Ease of Deployment and Customer Service: Sales Creatio offers both cloud and on-premise deployment, suitable for larger setups, along with comprehensive customer support. Freshsales provides a cloud-based model with minimal setup time, complemented by responsive customer service, ideal for smaller or fast-growing teams.

Pricing and ROI: Sales Creatio typically involves higher initial costs, offering long-term ROI for complex strategies. Freshsales presents competitive pricing with cost-effective entry options, offering quicker ROI through manageable costs and fast deployment. Companies seeking immediate impact might find Freshsales's lower pricing more appealing, whereas those needing extensive customization may prefer Sales Creatio's long-term benefits.

To learn more, read our detailed Freshsales vs. Sales Creatio Report (Updated: April 2026).

Buyer's Guide

Freshsales vs. Sales Creatio

April 2026

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Helped 893,164 peers since 2012

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

Freshsales

Ranking in CRM

20th

Ranking in Sales Force Automation

8th

Average Rating

8.2

Reviews Sentiment

6.7

Number of Reviews

Ranking in other categories

CRM Customer Engagement Centers (7th), Opportunity Management (10th)

Sales Creatio

Ranking in CRM

22nd

Ranking in Sales Force Automation

7th

Average Rating

8.8

Reviews Sentiment

6.6

Number of Reviews

Ranking in other categories

No ranking in other categories

Mindshare comparison

As of May 2026, in the CRM category, the mindshare of Freshsales is 1.1%, up from 1.0% compared to the previous year. The mindshare of Sales Creatio is 1.0%, up from 0.7% compared to the previous year. It is calculated based on PeerSpot user engagement data.

CRM Mindshare Distribution
Product	Mindshare (%)
Freshsales	1.1%
Sales Creatio	1.0%
Other	97.9%

CRM

Featured Reviews

Manojkumar Reddy

Associate Technology Consultant at a tech vendor with 10,001+ employees

Automation has boosted sales efficiency and improves follow-ups across multiple customer segments

The automation runs whenever a certain trigger point is met. For example, if the person details captured indicate they are interested in proceeding further, then when we update the particular field, it automatically goes to the next person at a higher level, and then the status gets changed. There are many features including recently enabled AI that gives a brief description to the contact person about what that particular promotion is about. There are also features like auto email getting triggered and marketing emails. All of those features are part of Freshsales.

Read full review

Yevhen Yukhno

CEO at B-OS, Unipessoal Lda.

BPM workflows have accelerated decisions but complex projects still need better support and pricing

The biggest benefit of using Creatio for my company is the very fast start, but it is a solution aimed at middle and big companies since the minimal price for a license is $10,000 plus some costs for integration. It is not a budget solution for many companies, but it is very powerful and a very fast tracking solution. It is a SaaS solution, and all negatives apply to all SaaS products. It is a problem for clients because if I want to organize a big project, I have some problems with the Creatio environment for testing and development, leading to expensive DevOps operations to synchronize many environments. It is not very well, but I do not know how it can improve.

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Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"One of the most valuable features is the ability to divert deals based on the potential revenue or specific market to certain sales teams."

"To conclude, the productivity and automation features are the most useful."

"The solution's most valuable feature is its well-organized sales cycle, which is important to us."

"The solution is a low-cost CRM product compared to other CRM alternatives."

"Email integration is easy."

"Freshsales is user-friendly, scalable and stable."

"I like Freshsales because it's integrated with Shopify which we use to host our website."

"Freshsales is user-friendly, scalable and stable."

More Freshsales pros

"Its configurability in terms of being able to change screens and fields and create workflows that are compatible with our business objectives is most valuable."

"Creatio is reliable, fast, and fits our goals."

"Each step of the customer journey is recorded by certain metrics and KPIs. If you want to do a lot deeper dive with Excel pivot tables or third-party analytics tools like Qlik or Tableau, that's an option."

"Very helpful, very professional, I like their technical support."

"With Sales Creatio, you can have a customer service review, and it is GDPR compliant."

"The main valuable feature is the flexibility and the customization of the platform, as there's not a single CRM out there, at least that I've used, that is quite as flexible as Creatio CRM, especially Creatio sales, and on top of the features, it's also the pricing because, if you look at some of the other companies even bigger than Creatio, they're charging at least 10 times what Creatio is charging."

"Creatio’s sales functionality is built on a scalable and user-friendly platform to improve workflow efficiencies and streamline employee communications."

"Some of the best features of Sales Creatio are end-user ease of use, user interface, and speed of data entry, and the abundance of features at a very low cost is also notable."

More Sales Creatio pros

Cons

"The reporting for this solution across all their products could be improved. Currently, we have clients who export their data from Freshservices to third party solutions such Power BI to create more comprehensive reports."

"We have a problem with the time to delivery for our customers, although this is not specific to this solution. Time to delivery can be 90 days."

"The reporting for this solution across all their products could be improved."

"The licensing costs should be based on the amount of data and number of clients that one can insert into the application."

"The price of this solution could be improved as well as the reporting functionality."

"The solution needs to improve the user experience and leads capture."

"We can use only one domain in the basic package."

"It lacks customizability for complex and larger use cases."

More Freshsales cons

"It is a problem for clients because if I want to organize a big project, I have some problems with the Creatio environment for testing and development, leading to expensive DevOps operations to synchronize many environments."

"The mobile application gave us many issues as it appeared poorly developed. The client was not satisfied with the mobile application and raised concerns about it."

"The marketing feature needs to be improved. Documentation on their website, or their knowledge base, also needs expansion and improvement."

"One other area for improvement is with the connectors. They just don't have quite enough of these connectors or the ability to do a custom integration."

"My main pet peeve with this product is marketing."

"Creatio's mobile app could be more intuitive."

"On the sales side, I would like to see a CPQ product, and on the services side, I'd like to see more of a field service automation feature."

"The biggest area of improvement for me is the mobile app. Creatio has moved towards this composable architecture and user interface, and it looks good and works well on a laptop or tablet. But the mobile app could be improved."

More Sales Creatio cons

Pricing and Cost Advice

"The price for this solution is good in general, but in Brazil we do pay additional taxes."

"Freshsales is an economical product."

"The basic price is affordable. The add ons are expensive."

"The tool is not that expensive."

"If one is a very low price and ten is expensive, I rate the product price as a three."

"Pricing for this solution is more affordable than Salesforce, and the costs are upfront."

"Sales Creatio's enterprise version is $60 per user per month. Other leaders in the Gartner Magic Quadrant for sales automation, such as SAP, Microsoft, Salesforce, and Oracle, are about $150 to $200 a month, and Creatio is $60."

"Compared to Salesforce and other applications, Sales Creatio is a cost-effective solution."

"Creatio's most basic plan, which has Growth, Enterprise, and Ultimate, I use the Enterprise version. It's a fully-featured CRM that includes sales, marketing, and service, along with the studio product."

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Top Industries

By visitors reading reviews

Comms Service Provider

18%

Construction Company

15%

Outsourcing Company

Insurance Company

Construction Company

23%

Financial Services Firm

13%

Comms Service Provider

Retailer

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

By reviewers
Company Size	Count
Small Business	6
Midsize Enterprise	2
Large Enterprise	1

By reviewers
Company Size	Count
Small Business	11
Midsize Enterprise	1

Questions from the Community

What needs improvement with Freshsales?

The product is up to the mark and everything we need right now.

See all answers

What is your primary use case for Freshsales?

Freshsales is our CRM tool and CRM platform. Whenever we want to sell a product to a customer or when they inquire on any promotion site, we get the customer details over Freshsales, and based on t...

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What advice do you have for others considering Freshsales?

Freshsales is a must-go product if you are considering a low budget and highly scalable product. I would rate this review as a nine.

See all answers

What is your experience regarding pricing and costs for Sales Creatio?

I purchased Creatio only through a direct project, as the marketplace is complicated for customers and primarily benefits partners who find solutions there and decide whether to use it or create in...

See all answers

What needs improvement with Sales Creatio?

See all answers

What is your primary use case for Sales Creatio?

I use Arch Linux and Fedora Linux in my workstations, and I work with some products like Gentoo for embedded and Fedora for desktop. My preference is Arch, but Arch is for me, not for enterprise. A...

See all answers

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Compared 13% of the time

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Compared 12% of the time

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Compared 10% of the time

ELMA 365 vs Sales Creatio

Compared 9% of the time

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Compared 3% of the time

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Product Reports

Buyer's Guide

Freshsales

May 2026

Download Freshsales product report

Buyer's Guide

Sales Creatio

April 2026

Download Sales Creatio product report

Overview

Freshsales is an intuitive CRM offering automation, AI-driven insights, and integration options with Shopify and Whatsapp, catering to businesses of all sizes with its user-friendly approach.

Freshsales combines essential CRM functionalities like email integration and a robust sales cycle with advanced features such as AI-generated promotion descriptions and deal diversion based on revenue. While Freshsales serves both startups and larger companies with its cost-effective and scalable nature, it faces challenges in reporting and customization. Users often integrate third-party tools like Power BI for enhanced data analysis. Despite limitations in some advanced capabilities, Freshsales remains a viable choice for small to medium businesses seeking efficient sales tracking, pipeline management, and enhanced communication strategies. Its seamless territory management and sophisticated features aid businesses in managing customer interactions and campaigns efficiently.

What are the standout features of Freshsales?

Automation: Streamlines tasks and processes, enhancing efficiency.
AI Promotions: Generates insightful brief descriptions for marketing.
Integration: Connects with platforms like Shopify and Whatsapp for seamless operations.
Sales Cycle: Offers a comprehensive structure for managing sales activities.
Email Integration: Simplifies communication within the sales process.

Why consider Freshsales based on reviews?

User-Friendliness: Appreciated for its easy navigation and functionality.
Scalability: Grows with business needs, adapting to increased demands.
Cost-Effectiveness: Provides valuable features at a competitive price.
Sales Tracking: Offers robust tools for monitoring sales and leads.
Communication Tools: Enhances interaction with potential customers.

In retail, Freshsales aids in managing customer inquiries and tracking transactions through integration with Shopify, improving sales processes. In tech industries, businesses use Freshsales to categorize customer data, while automating communication improves response times. Service-oriented companies leverage the CRM for lead management and follow-up, enhancing customer satisfaction.

Freshworks

Sales Creatio is a configurable platform offering low-code customization and integration capabilities. Key features include quick implementation and hosting flexibility. It's suitable for team collaboration in medium to large enterprises managing sales processes with ease.

Sales Creatio delivers a seamless experience for B2B sales, supporting users in managing sales cycles such as lead qualification and contract finalization. It provides advanced analytics and automation tools with a drag-and-drop interface, requiring no deep programming expertise. Users benefit from robust integration capabilities and GDPR compliance. It is capable of hosting both on-premises and in the cloud, offering customization for manufacturing and production sectors. However, there are areas for improvement, particularly in customization, calendar functionality, and marketing documentation. The mobile app, field service features, and API development warrant enhancements, while pricing could be a concern for smaller companies.

What are the key features of Sales Creatio?

High Configurability: Tailors to business needs with flexible customization.
Low-code/No-code: Enables rapid application development without heavy coding.
Robust Integration: Facilitates easy connectivity with third-party platforms.
Advanced Analytics: Provides comprehensive dashboards and reporting tools.
GDPR Compliance: Ensures data handling meets regulatory requirements.
Cloud and On-premises Hosting: Offers deployment flexibility for different IT strategies.

What benefits should be considered in reviews?

Quick Implementation: Reduces time to operational readiness.
Ease of Use: Simplifies adoption and training for new users.
Cost-effectiveness: Efficiently manages budgets with scalable solutions.
Agility in Workflow Modification: Adapts swiftly to changing business processes.
Enhanced Collaboration: Facilitates teamwork with intuitive tools and interfaces.

Sales Creatio is implemented in industries such as manufacturing and distribution, where it manages end-to-end sales processes and enhances team oversight through insightful dashboards and reports. It aids in lead generation and supports client solutions with ticket systems, primarily benefiting medium to large enterprises by focusing on customization and BPMN capabilities for manufacturing and production.

Creatio

Sample Customers

Caratlane, Pykih, Buying Show, INTUO, WallyPark, Exploring Vacations, Raved, Forest, Ascendore, MagePlaza, Vacasa,

ABLV Bank, Pelco, Heinz, Bayer, Century21, Allianz, ABB, Tele2, ABLV, Yandex, Pepsico, PSA Peugeot Citroen, Fiscale, Mitsubishi Electric, Vivino

Buyer's Guide

Freshsales vs. Sales Creatio

April 2026

Free Report: Freshsales vs. Sales Creatio

Find out what your peers are saying about Freshsales vs. Sales Creatio and other solutions. Updated: April 2026.

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