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Sales Creatio vs Zoho CRM comparison

 

Comparison Buyer's Guide

Executive SummaryUpdated on Dec 19, 2024

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Sales Creatio
Ranking in CRM
22nd
Ranking in Sales Force Automation
10th
Average Rating
9.0
Reviews Sentiment
7.3
Number of Reviews
8
Ranking in other categories
No ranking in other categories
Zoho CRM
Ranking in CRM
5th
Ranking in Sales Force Automation
4th
Average Rating
8.0
Reviews Sentiment
7.1
Number of Reviews
53
Ranking in other categories
Opportunity Management (5th)
 

Mindshare comparison

As of July 2025, in the CRM category, the mindshare of Sales Creatio is 0.8%, down from 1.0% compared to the previous year. The mindshare of Zoho CRM is 3.0%, down from 4.2% compared to the previous year. It is calculated based on PeerSpot user engagement data.
CRM
 

Featured Reviews

HaroldBusby - PeerSpot reviewer
Offers agility and how quickly it can be modified to meet the workflows of any organization
The biggest area of improvement for me is the mobile app. Creatio has moved towards this composable architecture and user interface, and it looks good and works well on a laptop or tablet. But the mobile app could be improved. Only half of the mobile app uses the new architecture, and I believe their roadmap is to fully update it so there's a consistent user interface throughout the mobile app. Some of it uses the older Creatio technology, some of it's newer, and I think they're aiming to have it fully updated sometime in the second quarter. That will be a big jump. It supports the remote sales team, but it could be a lot better. Creatio needs to move the mobile app update higher on its priority list. We can see a difference when we look at other mobile CRM solutions out there – Creatio's mobile app isn't as fresh as other parts of the application. The other area I'd like to see Creatio improve – is the development of a robust field service application or enhancement to their existing Service Creatio module. It should be a separate product called Creatio Field Service. Field service is important because it addresses the large number of workers out there who aren't desk-bound, and that really corresponds with the mobile app improvements.
AmerKhan - PeerSpot reviewer
Diverse integrations assist in seamlessly aligning marketing efforts with sales tracking
Zoho CRM is flexible due to its integrations, like with Zoho Campaign, helping integrate marketing efforts with CRM processes. It offers a no-cost entry with the ability for three users to use it at no charge, which is beneficial for startups to explore the platform without financial strain. This enables me to start using the platform, handle opportunities, and get a feel before committing financially.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"There's not a single CRM out there that is quite as flexible as Creatio CRM."
"Its configurability in terms of being able to change screens and fields and create workflows that are compatible with our business objectives is most valuable."
"Intuitive, low-code CRM platform that's easy to integrate and use."
"It provides a customizable platform that enables companies to safely store and recognize customer data, as well as connect multiple channels and other related services."
"I like Creatio's workflows, automation, and no-code features that we can update as we wish."
"With Sales Creatio, you can have a customer service review, and it is GDPR compliant."
"Each step of the customer journey is recorded by certain metrics and KPIs. If you want to do a lot deeper dive with Excel pivot tables or third-party analytics tools like Qlik or Tableau, that's an option."
"The login and logout times of each employee of our company are recorded by Zoho CRM for productivity calculations"
"For the most part, the solution is stable."
"It has helped to manage, move forward, and also customize my processes. It has helped me with my sales pipeline, sales process, and performance."
"Zoho CRM provides excellent value for money."
"What I appreciate about Zoho CRM is the customization."
"I like the solution's reminder feature which is helpful for big projects. There are many tasks that run at the same time. The reminder feature makes things easy for me since I use Zoho's mobile version as well."
"The most valuable features are the lead, opportunity and task management as well as dashboard creation, reporting, contact management and campaigns."
"Zoho CRM has a location-based feature where if I'm visiting certain customers in a day, it can indicate to me the most efficient route. However, this is if the location of all the offices or places is updated, it saves my time. The calendar in Zoho CRM is synchronized with Google Calander which is very useful for me."
 

Cons

"The marketing feature needs to be improved. Documentation on their website, or their knowledge base, also needs expansion and improvement."
"On the sales side, I would like to see a CPQ product, and on the services side, I'd like to see more of a field service automation feature."
"Out of the box connectors are great, but the ability of what is there versus other CRMs is limited."
"To benefit from this software you need to have somebody dedicated to customizing the features you're looking for and, to be honest, I do not have time to focus only on that."
"The biggest area of improvement for me is the mobile app. Creatio has moved towards this composable architecture and user interface, and it looks good and works well on a laptop or tablet. But the mobile app could be improved."
"Sales Creatio should include better customizations."
"Creatio's mobile app could be more intuitive."
"There is still some room for improvement in the overall look and feel of the software."
"We would like to always email users as soon as any new features are launched."
"Certain functions have occasional performance issues."
"There should be easy access to feature recommendations in the solution"
"I'm not sure that there is scalability potential for enterprises."
"Zoho CRM’s customer service can be a little difficult to reach sometimes."
"The tool is hard for people who have worked with Microsoft Office for a long time."
"Support could be more knowledgeable."
"I would like to see better integration with Zoho Creator."
 

Pricing and Cost Advice

"Creatio's most basic plan, which has Growth, Enterprise, and Ultimate, I use the Enterprise version. It's a fully-featured CRM that includes sales, marketing, and service, along with the studio product."
"Pricing for this solution is more affordable than Salesforce, and the costs are upfront."
"Compared to Salesforce and other applications, Sales Creatio is a cost-effective solution."
"Sales Creatio's enterprise version is $60 per user per month. Other leaders in the Gartner Magic Quadrant for sales automation, such as SAP, Microsoft, Salesforce, and Oracle, are about $150 to $200 a month, and Creatio is $60."
"Compared to other solutions, I would say Zoho CRM is very, very affordable because we can use different applications with one license."
"There is a license required for this solution."
"The licensing is the subscription, where we pay $50 per month per user."
"I rate the product a four out of ten. The cost for Zoho CRM is not fixed; different editions are available, and the features depend on the edition chosen. Some capabilities, such as integrating with workflows, might incur additional costs, but these are well-documented and not hidden."
"Zoho CRM is available at a fairly average price"
"We consider it a good value and found it to be cost-effective."
"Professional plans cost $35 per user in the USA and EUR 35 in Europe."
"It is around $1000 a month."
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Top Industries

By visitors reading reviews
Computer Software Company
19%
Comms Service Provider
11%
Manufacturing Company
9%
Financial Services Firm
7%
Educational Organization
49%
Computer Software Company
5%
Financial Services Firm
5%
Manufacturing Company
4%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
 

Questions from the Community

What do you like most about Sales Creatio?
Each step of the customer journey is recorded by certain metrics and KPIs. If you want to do a lot deeper dive with Excel pivot tables or third-party analytics tools like Qlik or Tableau, that's an...
What is your experience regarding pricing and costs for Sales Creatio?
Compared to Salesforce and other applications, Sales Creatio is a cost-effective solution. The fact that the solution is from an East European company makes it cheaper because of labor arbitrage. O...
What needs improvement with Sales Creatio?
The biggest area of improvement for me is the mobile app. Creatio has moved towards this composable architecture and user interface, and it looks good and works well on a laptop or tablet. But the ...
What do you like most about Zoho CRM?
Zoho CRM integrates easily with customer service workflows.
What is your experience regarding pricing and costs for Zoho CRM?
I rate the pricing as a five out of ten, as it offers good value for money.
What needs improvement with Zoho CRM?
The analytics and AI suggestion features need improvement.
 

Comparisons

 

Overview

 

Sample Customers

ABLV Bank, Pelco, Heinz, Bayer, Century21, Allianz, ABB, Tele2, ABLV, Yandex, Pepsico, PSA Peugeot Citroen, Fiscale, Mitsubishi Electric, Vivino
JetHub, Anderson Sales Advantage, ActionCoach, Milagro Advisory Group, TECO Pneumatic, Proteomics Consult
Find out what your peers are saying about Sales Creatio vs. Zoho CRM and other solutions. Updated: May 2025.
860,592 professionals have used our research since 2012.